How to cite this paper
Alwan, M & Alshurideh, M. (2022). The effect of digital marketing on value creation and customer satisfaction.International Journal of Data and Network Science, 6(4), 1557-1566.
Refrences
Afthanorhan, A., Awang, Z., & Aimran, N. (2020). An extensive comparison of CB-SEM and PLS-SEM for reliability and validity. International Journal of Data and Network Science, 4(4), 357-364.
Ahmed, E. (2021). The Relationship between Digital Marketing and SMES in Creating Value for Customers in Light of the Corona Pandemic in Jordan. Saudi J Bus Manag Stud, 6(9), 389-393.
Ahmed, A., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020, October). Digital transformation and organizational op-erational decision making: a systematic review. In International Conference on Advanced Intelligent Systems and In-formatics (pp. 708-719). Springer, Cham.
Ahmad, A., Alshurideh, M. T., Al Kurdi, B. H., & Alzoubi, H. M. (2021b). Digital Strategies: A Systematic Literature Re-view. In The International Conference on Artificial Intelligence and Computer Vision (pp. 807-822). Springer, Cham.
Ahmad, A., Alshurideh, M. T., Al Kurdi, B. H., & Salloum, S. A. (2021c). Factors Impacts Organization Digital Transfor-mation and Organization Decision Making During Covid19 Pandemic. In The Effect of Coronavirus Disease (COVID-19) on Business Intelligence (pp. 95-106). Springer, Cham.
Ahmad, A., Alshurideh, M., Al Kurdi, B., Aburayya, A., & Hamadneh, S. (2021a). Digital transformation metrics: A con-ceptual view. Journal of Management Information & Decision Sciences, 24(7), 1-18.
Akerman, A., Gaarder, I., & Mogstad, M. (2015). The skill complementarity of broadband internet. The Quarterly Journal of Economics, 130(4), 1781-1824.
Al-Dmour, R., AlShaar, F., Al-Dmour, H., Masa’deh, R., & Alshurideh, M. T. (2021). The Effect of Service Recovery Jus-tices Strategies on Online Customer Engagement Via the Role of “Customer Satisfaction” During the Covid-19 Pan-demic: An Empirical Study. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 334, 325-346.
Almaazmi, J., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020, October). The effect of digital transformation on product innovation: a critical review. In International Conference on Advanced Intelligent Systems and Informatics (pp. 731-741). Springer, Cham.
Alshurideh, M. (2016). Scope of customer retention problem in the mobile phone sector: a theoretical perspective. Journal of Marketing and Consumer Research, 20(2), 64-69.
Alshurideh, M., Al Kurdi, B., Abu Hussien, A., & Alshaar, H. (2017). Determining the main factors affecting consumers’ acceptance of ethical advertising: A review of the Jordanian market. Journal of Marketing Communications, 23(5), 513-532.
Alshurideh, M. (2022). Does electronic customer relationship management (E-CRM) affect service quality at private hos-pitals in Jordan?. Uncertain Supply Chain Management, 10(2), 325-332.
Alshurideh, M. T., Hassanien, A. E., & Ra'ed Masa'deh. (2021a). The Effect of Coronavirus Disease (COVID-19) on Busi-ness Intelligence. Springer.
Alshurideh, M. T., Kurdi, B. A., AlHamad, A. Q., Salloum, S. A., Alkurdi, S., Dehghan, A., ... & Masa’deh, R. E. (2021b). Factors affecting the use of smart mobile examination platforms by universities’ postgraduate students during the COVID 19 pandemic: an empirical study. Informatics, 8(2), 1-21. Multidisciplinary Digital Publishing Institute.
Alwan, M., & Alshurideh, M. (2022) The effect of digital marketing on purchase intention: Moderating effect of brand equity, International Journal of Data and Network Science, 10 (3), 1-12.
Al-Weshah, G. A., Kakeesh, D. F., & Al-Ma'aitah, N. A. (2021). Digital marketing strategies and international patients’ satisfaction: an empirical study in Jordanian health service industry. Studies of Applied Economics, 39(7), 1-14.
Alzoubi, H., Alshurideh, M., Kurdi, B., Akour, I., & Aziz, R. (2022). Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation. International Journal of Data and Network Science, 6(2), 449-460.
Alzoubi, M., & Alzoubi, A. (2019). An Investigation of Factors Affecting E-Marketing Customers’ Behavioral Intention to Use the Telecommunication Industry in Jordan. International Journal of Marketing Studies, 11(3), 125-130.
Awadhi, J., Obeidat, B., & Alshurideh, M. (2021). The impact of customer service digitalization on customer satisfaction: Evidence from telecommunication industry. International Journal of Data and Network Science, 5(4), 815-830.
Bailey, J. E., & Pearson, S. W. (1983). Development of a tool for measuring and analyzing computer user satisfac-tion. Management science, 29(5), 530-545.
Bleier, A., Harmeling, C. M., & Palmatier, R. W. (2019). Creating effective online customer experiences. Journal of mar-keting, 83(2), 98-119.
Boratyńska, K. (2019). Impact of digital transformation on value creation in Fintech services: an innovative ap-proach. Journal of Promotion Management, 25(5), 631-639.
Carlson, J., Wyllie, J., Rahman, M. M., & Voola, R. (2019). Enhancing brand relationship performance through customer participation and value creation in social media brand communities. Journal of Retailing and Consumer Services, 50, 333-341.
Clauss, T., Kesting, T., & Naskrent, J. (2019). A rolling stone gathers no moss: the effect of customers' perceived business model innovativeness on customer value co‐creation behavior and customer satisfaction in the service sector. R&D Management, 49(2), 180-203.
Flores, J., & Vasquez-Parraga, A. Z. (2015). The impact of choice on co-produced customer value creation and satisfac-tion. Journal of Consumer Marketing, 32(1), 15-25.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
Garrido-Moreno, A., García-Morales, V., King, S., & Lockett, N. (2020). Social Media use and value creation in the digi-tal landscape: a dynamic-capabilities perspective. Journal of Service Management, ISSN: 1757-5818.1-43.
Gefen, D., & Straub, D. (2003). Managing user trust in B2C e-services. e-Service, 2(2), 7-24.
Gerasimenko, V. (2019). Value creation through digital technologies in product development on Russian telecommunica-tions markets. In Innovation Management, Entrepreneurship and Sustainability (IMES 2019) (pp. 220-228). Vysoká škola ekonomická v Praze.
Gobble, M. M. (2018). Digitalization, digitization, and innovation. Research-Technology Management, 61(4), 56-59.
Gonçalves, M. J. A., Rocha, Á., & Cota, M. P. (2016). Information management model for competencies and learning out-comes in an educational context. Information Systems Frontiers, 18(6), 1051–1061.
Hair Jr, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107-123.
Hair Jr, J. F., Howard, M. C., & Nitzl, C. (2020). Assessing measurement model quality in PLS-SEM using confirmatory composite analysis. Journal of Business Research, 109, 101-110.
Hamilton, M., Kaltcheva, V. D., & Rohm, A. J. (2016). Social media and value creation: the role of interaction satisfaction and interaction immersion. Journal of Interactive Marketing, 36, 121-133.
Hasanat, W. M., Hoqueb, A., & Hamid, A. B. A. (2019). Effect of customer relationship management in digital marketing for customer satisfaction and loyalty. In International Conference on Business, Accounting, Finance and Economics. (BAFE, 2019). Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia, 4th Oct, 2019.167-176.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the academy of marketing science, 43(1), 115-135.
Hess, T., Matt, C., Benlian, A., & Wiesböck, F. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive, 15(2), 123-139.
Ilyas, G. B., Munir, A. R., Tamsah, H., Mustafa, H., & Yusriadi, Y. (2021). The Influence Of Digital Marketing And Cus-tomer Perceived Value Through Customer Satisfaction On Customer Loyalty. Journal of Legal, Ethical and Regulato-ry Issues, 24, 1-14.
Kenney, M., Rouvinen, P., & Zysman, J. (2019). Employment, work, and value creation in the era of digital platforms. In Digital Work and the Platform Economy (pp. 13-30). Routledge.
Kim, M. J., Chung, N., Lee, C. K., & Preis, M. W. (2015). Motivations and use context in mobile tourism shopping: Ap-plying contingency and task–technology fit theories. International Journal of Tourism Research, 17(1), 13-24.
Kitsios, F., Kamariotou, M., Karanikolas, P., & Grigoroudis, E. (2021). Digital marketing platforms and customer satis-faction: Identifying eWOM using big data and text mining. Applied Sciences, 11(17), 8032.
Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford publications.
Kurdi, B., Alshurideh, M., & Alnaser, A. (2020). The impact of employee satisfaction on customer satisfaction: Theoreti-cal and empirical underpinning. Management Science Letters, 10(15), 3561-3570.
Lee, K., Azmi, N., Hanaysha, J., Alshurideh, M., & Alzoubi, H. (2022a) The effect of digital supply chain on organization-al performance: An empirical study in Malaysia manufacturing industry. Uncertain Supply Chain Management, 10(2), 1-16.
Lee, K., Ramiz, P., Hanaysha, J., Alzoubi, H., Alshurideh, M. (2022b) Investigating the impact of benefits and challenges of IOT adoption on supply chain performance and organizational performance: An empirical study in Malaysia. Uncer-tain Supply Chain Management, 10(2), 1-14.
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of marketing, 80(6), 69-96.
Mahalaxmi, K. R., & Ranjith, P. (2016). A study on impact of digital marketing in customer purchase decision in Trichy. International Journal for Innovative Research in Science & Technology, 2(10), 332-338.
Mahmoud, A., R. E. Hinson, P. A. Anim (2018). Service innovation and customer satisfaction: The role of customer value creation. European Journal of Innovation Management, 21(3), 402-422.
Melović, B., Jocović, M., Dabić, M., Vulić, T. B., & Dudic, B. (2020). The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro. Technology in Society, 63, 101425.
Mohammadpour, A., Arbatani, T. R., Gholipour, T. H., Farzianpour, F., & Hosseini, S. (2014). A survey of the effect of social media marketing on online shopping of customers by mediating variables. Journal of Service Science and Man-agement, 7(05), 368-376.
O'Cass, A., & Ngo, L. V. (2011). Examining the firm's value creation process: a managerial perspective of the firm's value offering strategy and performance. British Journal of Management, 22(4), 646-671.
Oyner, O., & Korelina, A. (2016). The influence of customer engagement in value co-creation on customer satisfaction: Searching for new forms of co-creation in the Russian hotel industry. Worldwide Hospitality and Tourism Themes, 8(3), 327-345.
Parker, G. G., Van Alstyne, M. W., & Choudary, S. P. (2016). Platform revolution: How networked markets are transform-ing the economy and how to make them work for you. New York, NY: W.W. Norton & Company Inc.
Pfister, P., & Lehmann, C. (2022). Digital value creation in German SMEs–a return-on-investment analysis. Journal of Small Business & Entrepreneurship, 1-26.
Rahmani, Z., Ranjbar, M., & Gara, A. A. N. (2017). The study of the relationship between value creation and customer loyalty with the role of trust moderation and customer satisfaction in Sari hospitals. Electronic physician, 9(6), 4474-4478.
Raykov, T., & Widaman, K. F. (1995). Issues in applied structural equation modeling research. Structural Equation Mod-eling: A Multidisciplinary Journal, 2(4), 289-318.
Redjeki, F., & Affandi, A. (2021). Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic. International Journal of Science and Society, 3(1), 40-55.
Sarstedt, M., Hair, J. F., Ringle, C. M., Thiele, K. O., & Gudergan, S. P. (2016). Estimation issues with PLS and CBSEM: Where the bias lies!. Journal of Business Research, 69(10), 3998-4010.
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students. Pearson education.
Shmueli, G., Sarstedt, M., Hair, J. F., Cheah, J. H., Ting, H., Vaithilingam, S., & Ringle, C. M. (2019). Predictive model assessment in PLS-SEM: guidelines for using PLSpredict. European journal of marketing, 53(11), 2322-2347.
Springer, J. A., & Mcclure, F. D. (1988). Statistical sampling approaches. Journal of the Association of Official Analytical Chemists, 71(2), 246-250.
Štreimikienė, D., Navikaitė, A., & Varanavičius, V. (2019). Company’s value creation via customer satisfaction and envi-ronmental sustainability influence. Montenegrin Journal of Economics,12(4), 19-28.
Tariq, E., Alshurideh, M., Akour, E., Al-Hawaryd, S. and Al Kurdi, B. (2022b) The Role of Digital Marketing, CSR Policy and Green Marketing in Brand Development at UK. International Journal of Data and Network Science, 6(3), 1-10.
Tariq, E., Alshurideh, M., Akour, I., & Al-Hawary, S. (2022a). The effect of digital marketing capabilities on organiza-tional ambidexterity of the information technology sector. International Journal of Data and Network Science, 6(2), 401-408.
Vega-Vazquez, M., Revilla-Camacho, M. Á., & Cossío-Silva, F. J. (2013). The value co-creation process as a determinant of customer satisfaction. Management Decision, 51(10), 1945-1953.
Wijaya, A. P., Bernarto, I., & Purwanto, A. (2020). How to achieve value creation in digital world? the influence of IT re-sponse on value creation and customer satisfaction. International Journal of Advanced Science and Technology, 29(03), 6705-6715.
Woratschek, H., Horbel, C., & Popp, B. (2020). Determining customer satisfaction and loyalty from a value co-creation perspective. The Service Industries Journal, 40(11-12), 777-799.
Ahmed, E. (2021). The Relationship between Digital Marketing and SMES in Creating Value for Customers in Light of the Corona Pandemic in Jordan. Saudi J Bus Manag Stud, 6(9), 389-393.
Ahmed, A., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020, October). Digital transformation and organizational op-erational decision making: a systematic review. In International Conference on Advanced Intelligent Systems and In-formatics (pp. 708-719). Springer, Cham.
Ahmad, A., Alshurideh, M. T., Al Kurdi, B. H., & Alzoubi, H. M. (2021b). Digital Strategies: A Systematic Literature Re-view. In The International Conference on Artificial Intelligence and Computer Vision (pp. 807-822). Springer, Cham.
Ahmad, A., Alshurideh, M. T., Al Kurdi, B. H., & Salloum, S. A. (2021c). Factors Impacts Organization Digital Transfor-mation and Organization Decision Making During Covid19 Pandemic. In The Effect of Coronavirus Disease (COVID-19) on Business Intelligence (pp. 95-106). Springer, Cham.
Ahmad, A., Alshurideh, M., Al Kurdi, B., Aburayya, A., & Hamadneh, S. (2021a). Digital transformation metrics: A con-ceptual view. Journal of Management Information & Decision Sciences, 24(7), 1-18.
Akerman, A., Gaarder, I., & Mogstad, M. (2015). The skill complementarity of broadband internet. The Quarterly Journal of Economics, 130(4), 1781-1824.
Al-Dmour, R., AlShaar, F., Al-Dmour, H., Masa’deh, R., & Alshurideh, M. T. (2021). The Effect of Service Recovery Jus-tices Strategies on Online Customer Engagement Via the Role of “Customer Satisfaction” During the Covid-19 Pan-demic: An Empirical Study. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 334, 325-346.
Almaazmi, J., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020, October). The effect of digital transformation on product innovation: a critical review. In International Conference on Advanced Intelligent Systems and Informatics (pp. 731-741). Springer, Cham.
Alshurideh, M. (2016). Scope of customer retention problem in the mobile phone sector: a theoretical perspective. Journal of Marketing and Consumer Research, 20(2), 64-69.
Alshurideh, M., Al Kurdi, B., Abu Hussien, A., & Alshaar, H. (2017). Determining the main factors affecting consumers’ acceptance of ethical advertising: A review of the Jordanian market. Journal of Marketing Communications, 23(5), 513-532.
Alshurideh, M. (2022). Does electronic customer relationship management (E-CRM) affect service quality at private hos-pitals in Jordan?. Uncertain Supply Chain Management, 10(2), 325-332.
Alshurideh, M. T., Hassanien, A. E., & Ra'ed Masa'deh. (2021a). The Effect of Coronavirus Disease (COVID-19) on Busi-ness Intelligence. Springer.
Alshurideh, M. T., Kurdi, B. A., AlHamad, A. Q., Salloum, S. A., Alkurdi, S., Dehghan, A., ... & Masa’deh, R. E. (2021b). Factors affecting the use of smart mobile examination platforms by universities’ postgraduate students during the COVID 19 pandemic: an empirical study. Informatics, 8(2), 1-21. Multidisciplinary Digital Publishing Institute.
Alwan, M., & Alshurideh, M. (2022) The effect of digital marketing on purchase intention: Moderating effect of brand equity, International Journal of Data and Network Science, 10 (3), 1-12.
Al-Weshah, G. A., Kakeesh, D. F., & Al-Ma'aitah, N. A. (2021). Digital marketing strategies and international patients’ satisfaction: an empirical study in Jordanian health service industry. Studies of Applied Economics, 39(7), 1-14.
Alzoubi, H., Alshurideh, M., Kurdi, B., Akour, I., & Aziz, R. (2022). Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation. International Journal of Data and Network Science, 6(2), 449-460.
Alzoubi, M., & Alzoubi, A. (2019). An Investigation of Factors Affecting E-Marketing Customers’ Behavioral Intention to Use the Telecommunication Industry in Jordan. International Journal of Marketing Studies, 11(3), 125-130.
Awadhi, J., Obeidat, B., & Alshurideh, M. (2021). The impact of customer service digitalization on customer satisfaction: Evidence from telecommunication industry. International Journal of Data and Network Science, 5(4), 815-830.
Bailey, J. E., & Pearson, S. W. (1983). Development of a tool for measuring and analyzing computer user satisfac-tion. Management science, 29(5), 530-545.
Bleier, A., Harmeling, C. M., & Palmatier, R. W. (2019). Creating effective online customer experiences. Journal of mar-keting, 83(2), 98-119.
Boratyńska, K. (2019). Impact of digital transformation on value creation in Fintech services: an innovative ap-proach. Journal of Promotion Management, 25(5), 631-639.
Carlson, J., Wyllie, J., Rahman, M. M., & Voola, R. (2019). Enhancing brand relationship performance through customer participation and value creation in social media brand communities. Journal of Retailing and Consumer Services, 50, 333-341.
Clauss, T., Kesting, T., & Naskrent, J. (2019). A rolling stone gathers no moss: the effect of customers' perceived business model innovativeness on customer value co‐creation behavior and customer satisfaction in the service sector. R&D Management, 49(2), 180-203.
Flores, J., & Vasquez-Parraga, A. Z. (2015). The impact of choice on co-produced customer value creation and satisfac-tion. Journal of Consumer Marketing, 32(1), 15-25.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
Garrido-Moreno, A., García-Morales, V., King, S., & Lockett, N. (2020). Social Media use and value creation in the digi-tal landscape: a dynamic-capabilities perspective. Journal of Service Management, ISSN: 1757-5818.1-43.
Gefen, D., & Straub, D. (2003). Managing user trust in B2C e-services. e-Service, 2(2), 7-24.
Gerasimenko, V. (2019). Value creation through digital technologies in product development on Russian telecommunica-tions markets. In Innovation Management, Entrepreneurship and Sustainability (IMES 2019) (pp. 220-228). Vysoká škola ekonomická v Praze.
Gobble, M. M. (2018). Digitalization, digitization, and innovation. Research-Technology Management, 61(4), 56-59.
Gonçalves, M. J. A., Rocha, Á., & Cota, M. P. (2016). Information management model for competencies and learning out-comes in an educational context. Information Systems Frontiers, 18(6), 1051–1061.
Hair Jr, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107-123.
Hair Jr, J. F., Howard, M. C., & Nitzl, C. (2020). Assessing measurement model quality in PLS-SEM using confirmatory composite analysis. Journal of Business Research, 109, 101-110.
Hamilton, M., Kaltcheva, V. D., & Rohm, A. J. (2016). Social media and value creation: the role of interaction satisfaction and interaction immersion. Journal of Interactive Marketing, 36, 121-133.
Hasanat, W. M., Hoqueb, A., & Hamid, A. B. A. (2019). Effect of customer relationship management in digital marketing for customer satisfaction and loyalty. In International Conference on Business, Accounting, Finance and Economics. (BAFE, 2019). Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia, 4th Oct, 2019.167-176.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the academy of marketing science, 43(1), 115-135.
Hess, T., Matt, C., Benlian, A., & Wiesböck, F. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive, 15(2), 123-139.
Ilyas, G. B., Munir, A. R., Tamsah, H., Mustafa, H., & Yusriadi, Y. (2021). The Influence Of Digital Marketing And Cus-tomer Perceived Value Through Customer Satisfaction On Customer Loyalty. Journal of Legal, Ethical and Regulato-ry Issues, 24, 1-14.
Kenney, M., Rouvinen, P., & Zysman, J. (2019). Employment, work, and value creation in the era of digital platforms. In Digital Work and the Platform Economy (pp. 13-30). Routledge.
Kim, M. J., Chung, N., Lee, C. K., & Preis, M. W. (2015). Motivations and use context in mobile tourism shopping: Ap-plying contingency and task–technology fit theories. International Journal of Tourism Research, 17(1), 13-24.
Kitsios, F., Kamariotou, M., Karanikolas, P., & Grigoroudis, E. (2021). Digital marketing platforms and customer satis-faction: Identifying eWOM using big data and text mining. Applied Sciences, 11(17), 8032.
Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford publications.
Kurdi, B., Alshurideh, M., & Alnaser, A. (2020). The impact of employee satisfaction on customer satisfaction: Theoreti-cal and empirical underpinning. Management Science Letters, 10(15), 3561-3570.
Lee, K., Azmi, N., Hanaysha, J., Alshurideh, M., & Alzoubi, H. (2022a) The effect of digital supply chain on organization-al performance: An empirical study in Malaysia manufacturing industry. Uncertain Supply Chain Management, 10(2), 1-16.
Lee, K., Ramiz, P., Hanaysha, J., Alzoubi, H., Alshurideh, M. (2022b) Investigating the impact of benefits and challenges of IOT adoption on supply chain performance and organizational performance: An empirical study in Malaysia. Uncer-tain Supply Chain Management, 10(2), 1-14.
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of marketing, 80(6), 69-96.
Mahalaxmi, K. R., & Ranjith, P. (2016). A study on impact of digital marketing in customer purchase decision in Trichy. International Journal for Innovative Research in Science & Technology, 2(10), 332-338.
Mahmoud, A., R. E. Hinson, P. A. Anim (2018). Service innovation and customer satisfaction: The role of customer value creation. European Journal of Innovation Management, 21(3), 402-422.
Melović, B., Jocović, M., Dabić, M., Vulić, T. B., & Dudic, B. (2020). The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro. Technology in Society, 63, 101425.
Mohammadpour, A., Arbatani, T. R., Gholipour, T. H., Farzianpour, F., & Hosseini, S. (2014). A survey of the effect of social media marketing on online shopping of customers by mediating variables. Journal of Service Science and Man-agement, 7(05), 368-376.
O'Cass, A., & Ngo, L. V. (2011). Examining the firm's value creation process: a managerial perspective of the firm's value offering strategy and performance. British Journal of Management, 22(4), 646-671.
Oyner, O., & Korelina, A. (2016). The influence of customer engagement in value co-creation on customer satisfaction: Searching for new forms of co-creation in the Russian hotel industry. Worldwide Hospitality and Tourism Themes, 8(3), 327-345.
Parker, G. G., Van Alstyne, M. W., & Choudary, S. P. (2016). Platform revolution: How networked markets are transform-ing the economy and how to make them work for you. New York, NY: W.W. Norton & Company Inc.
Pfister, P., & Lehmann, C. (2022). Digital value creation in German SMEs–a return-on-investment analysis. Journal of Small Business & Entrepreneurship, 1-26.
Rahmani, Z., Ranjbar, M., & Gara, A. A. N. (2017). The study of the relationship between value creation and customer loyalty with the role of trust moderation and customer satisfaction in Sari hospitals. Electronic physician, 9(6), 4474-4478.
Raykov, T., & Widaman, K. F. (1995). Issues in applied structural equation modeling research. Structural Equation Mod-eling: A Multidisciplinary Journal, 2(4), 289-318.
Redjeki, F., & Affandi, A. (2021). Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic. International Journal of Science and Society, 3(1), 40-55.
Sarstedt, M., Hair, J. F., Ringle, C. M., Thiele, K. O., & Gudergan, S. P. (2016). Estimation issues with PLS and CBSEM: Where the bias lies!. Journal of Business Research, 69(10), 3998-4010.
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students. Pearson education.
Shmueli, G., Sarstedt, M., Hair, J. F., Cheah, J. H., Ting, H., Vaithilingam, S., & Ringle, C. M. (2019). Predictive model assessment in PLS-SEM: guidelines for using PLSpredict. European journal of marketing, 53(11), 2322-2347.
Springer, J. A., & Mcclure, F. D. (1988). Statistical sampling approaches. Journal of the Association of Official Analytical Chemists, 71(2), 246-250.
Štreimikienė, D., Navikaitė, A., & Varanavičius, V. (2019). Company’s value creation via customer satisfaction and envi-ronmental sustainability influence. Montenegrin Journal of Economics,12(4), 19-28.
Tariq, E., Alshurideh, M., Akour, E., Al-Hawaryd, S. and Al Kurdi, B. (2022b) The Role of Digital Marketing, CSR Policy and Green Marketing in Brand Development at UK. International Journal of Data and Network Science, 6(3), 1-10.
Tariq, E., Alshurideh, M., Akour, I., & Al-Hawary, S. (2022a). The effect of digital marketing capabilities on organiza-tional ambidexterity of the information technology sector. International Journal of Data and Network Science, 6(2), 401-408.
Vega-Vazquez, M., Revilla-Camacho, M. Á., & Cossío-Silva, F. J. (2013). The value co-creation process as a determinant of customer satisfaction. Management Decision, 51(10), 1945-1953.
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