How to cite this paper
Al-Abed, D., Ahmad, A., Al-Refai, A., Abuhashesh, M., Abdallah, A & Sumadi, M. (2022). The effect of social media marketing on customer buying intention on the context of entrepre-neurial firms: Moderating role of customer involvement.International Journal of Data and Network Science, 6(4), 1593-1608.
Refrences
Abdullah, D., Jayaraman, K., & Kamal, S. B. M. (2016). A conceptual model of interactive hotel website: The role of per-ceived website interactivity and customer perceived value toward website revisit intention. Procedia Economics and Finance, 37, 170-175.
Abou-Shouk, M.A., & Khalifa, G. (2016). The influence of website quality dimensions on e-purchasing behavior and e-loyalty: a comparative study of Egyptian travel agents and hotels. Journal of Travel and Tourism Marketing, 34(5), 608-623.
Ahmed, M. A., & Zahid, Z. (2014). Role of social media marketing to enhance CRM and brand equity in terms of pur-chase intention. Asian Journal of management research, 4(3), 533-549.
Ampofo, L. (2011). The social life or real-time social media Monitoring. Journal of Audience & Reception Studies, 8(1), 21-47.
Andreu, L., Sánchez, I., &Mele, C. (2010). Value co-creation among retailers and consumers: New insights into the furni-ture market. Journal of retailing and consumer services, 17(4), 241-250.
Arora, S.A., & Sanni, S.A. (2018). Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Man-agement: Research Synthesis, Emerging Themes, and New Directions. Journal of Promotion Management, 25(4), 476-499.
Babac, R. (2011). Impact of social-media use on brand equity of magazine brands: A qualitative study of Vogue Turkey.
Baird, C. H., & Parasnis, G. (2011). From social media to social customer relationship management. Strategy & leader-ship, 39(5), 30-37.
Bannister, F., & Connolly, R. (2012). Forward to the past: Lessons for the future of e-government from the story so far. Information Polity, 17(3, 4), 211-226.
Barefoot, D., & Szabo, J. (2010) Friends with Benefits: A Social Media Marketing Handbook, No Starch Press, 2009.
Barnes, C. (2011). Social networking: Not just for youngsters anymore. Business Leader, 33, 19.
Berthon, P.R., Pitt, L.F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative con-sumers: Implications for international marketing strategy. Journal of Business horizons, 55(3), 261-271.
Brodie, R. J., Hollebeek, L. D., Jurić, B., &Ilić, A. (2011). Customer engagement: Conceptual domain, fundamental propo-sitions, and implications for research. Journal of service research, 14(3), 252-271.
Brown, T (2012) Confirmatory Factor Analysis for Applied Research. NY: Guildford Press. Suitable for beginners.
Bylund, I., & Lindgren, S. (2017). Customer engagement: a study of consumer’s interaction with fashion brands on social media.
Carvalho, A., & Fernandes, T. (2018). Understanding customer brand engagement with virtual social communities: A comprehensive model of drivers, outcomes and moderators. Journal of Marketing Theory and Practice, 26(1-2), 23-37.
Chan, S. M., Cho, M., & Lee, S. (2013). User perceptions of social media: A comparative study of perceived characteris-tics. Journal of Communication and Media Technologies, 3(4), 149-178.
Chang, W. (2019). R graphics cookbook: Practical recipes for visualizing data (2nd ed.). Sebastopol, CA: O’Reilly Me-dia.
Chan-Olmsted, S., Cho, M., & Lee, S. (2013). User Perceptions of Social Media: A comparative Study of Perceived Char-acteristics and User Profiles by Social Media. Online Journal of Communication and Media Technologies, 3(4), 149-178.
Chen, J. S., Tsou, H. T., & Ching, R. K. (2011). Co-production and its effects on service innovation. Industrial Marketing Management, 40(8), 1331-1346.
Coremetrics. (2010), Comprehensive Measurement: the Key to Social Media Marketing Success, White Paper. Available from: http://www.coremetrics.com.
Covin, J. G., & Lumpkin, G. T. (2011). Entrepreneurial orientation theory and research: Reflections on a needed con-struct. Entrepreneurship theory and practice, 35(5), 855-872.
DeLone, W. H., & McLean, E. R. (2018). The DeLone and McLean model of information systems success: a ten-year up-date. Journal of management information systems, 19(4), 9-30.
Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: a social media perspective. Journal of Product & Brand Management, 24(1), 28-42.
Gana, K., Broc, G., (2019) Structural Equation Modeling with lavaan. London: Wiley
Ghose, A., Panagiotis G., & Ipeirotis, B. I. (2012). Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content. Marketing Science, 31(3), 493-520.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, D., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing ef-forts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833-5841.
Gordhamer, S. (2010). T5 Levels of Effective Communication in the Social Media Age. Retrieved from https://mashable.com/2010/02/08/communication-social-media/
Grönroos, C. (2012). Conceptualizing value co-creation: A journey to the 1970s and back to the future. Journal of Market-ing Management, 28(13-14), 1520-1534.
Growhome. (2020). “The Jordanian Entrepreneurship Ecosystem”. https://info-growhome.medium.com/the-jordanian-entrepreneurship-ecosystem-de6cbcccffa1
Hafez, A., Wang, Y., & Arfa, J. (2017). An Accessibility Evaluation of Social Media Through Mobile Device for Elderly. Advances in Usability and User Experience, 607(1), 179-188.
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A primer on partial least squares structural equation model-ing (PLS-SEM): Sage Publications
Hajli, N. (2014) A Study of the impact of social media on consumers. International Journal of Marketing research, 53(3), 387-404.
Henderson, C. M., Steinhoff, L., &Palmatier, R. W. (2014). Consequences of customer engagement: how customer en-gagement alters the effects of habit-, dependence-, and relationship-based intrinsic loyalty. Marketing Science Institute Working Papers Series, 14-121.
Heydari, A., & Laroche, M. (2017). Cross-Cultural Study of Social Media-Based Brand Communities: An Abstract. De-velopments in Marketing Science: Proceedings of the Academy of Marketing Science, 331-332. Doi:10.1007/978-3-319-66023-3_115.
Hollebeek, L. D., Sprott, D. E., Andreassen, T. W., Costley, C., Klaus, P., Kuppelwieser, V., ... & Rather, R. A. (2019). Customer engagement in evolving technological environments: Synopsis and guiding propositions. European Journal of Marketing, 53(9), 2018-2023.
Hosseini, M. H., & Hosseini, V. S. (2013). The impact of co-production on customer loyalty in banking services: A case of Saman Bank, Iranian Journal of Management Studies, 6(2), 105-129.
Hsieh, S. H., & Chang, A. (2016). The psychological mechanism of brand co-creation engagement. Journal of Interactive Marketing, 33, 13-26.
Hsu, C. L., & Lin, J. C. C. (2008). Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation. Information & management, 45(1), 65-74.
Human, L. J., & Biesanz, J. C. (2011). Target adjustment and self-other agreement: Utilizing trait observability to disen-tangle judgeability and self-knowledge. Journal of Personality and Social Psychology, 101(1), 202.
Islam, J. U., & Rahman, Z. (2016). Linking customer engagement to trust and word-of-mouth on Facebook brand commu-nities: An empirical study. Journal of Internet Commerce, 15(1), 40-58.
Islam, J. U., Hollebeek, L. D., Rahman, Z., Khan, I., & Rasool, A. (2019). Customer engagement in the service context: an empirical investigation of the construct, its antecedents and consequences. Journal of Retailing and Consumer Ser-vices, 50, 277-285.
Jin, B., & Kang, J, H., (2011). Purchase intention of Chinese consumers toward a US apparel brand: a test of a composite behavior intention model, Journal of consumer marketing, 28(3), 187-199.
Kailler, S.M. (2017). The influence of Real-Time Marketing Campaign of Retailers on Consumer Purchase Behaviors. In-ternational Review of Management and Marketing, 7(3), 126-133.
Kaplan, A.M., & Haenlein, M. (2010). Users of the world, unite! The challenges and Opportunities of Social Media. Busi-ness Horizons, 53(1), 59-68.
Kim, A.J., & Ko, E. (2012). Do Social Media Marketing activities enhance customer equity? An empirical study of luxury fashion brands. Journal of Business Research, 65(1), 1480-1486.
Kim, H. B., Kim, W. G., & An, J. A. (2003). The effect of consumer‐based brand equity on firms’ financial perfor-mance. Journal of consumer marketing, 20(4), 335-351.
Kim, H., Ko, E., & Kim, J. (2015). SNS users' para-social relationships with celebrities: social media effects on purchase intentions. Journal of Global Scholars of Marketing Science, 25(3), 279-294.
Krypton, A., & Satria, H.W. (2018). The Effect of Social Media E-Marketing Towards Consumers Shopping Behavior, Jurnal Vokasi Indonesia, 6(2),1-7
Kumar, V., Bhaskaran, V., Mirchandani, R., & Shah, M. (2013). Practice prize winner—creating a measurable social me-dia marketing strategy: increasing the value and ROI of intangibles and tangibles for hokey pokey. Marketing Sci-ence, 32(2), 194-212.
Lee, J., & Hong, I. B. (2016). Predicting positive user responses to social media advertising: The roles of emotional ap-peal, informativeness, and creativity. International Journal of Information Management, 36(3), 360-373.
Lee, S. (2017). Structural equation modeling: A Bayesian approach. New York: John Wiley & Sons.
Libai, B., Bolton, R., Bügel, M. S., De Ruyter, K., Götz, O., Risselada, H., & Stephen, A. T. (2010). Customer-to-customer interactions: broadening the scope of word-of-mouth research. Journal of service research, 13(3), 267-282.
Llopis-Amorós, M. P., Gil-Saura, I., & Molina, M. E. R. (2018). The role of marketing communications in generating brand equity for an event. Event Management, 22(5), 825-848.
Ma, C., Au, N., & Ren, L. (2020). Biased Mind experience improved decision-making speed and confidence on social me-dia: a heuristic approach. Information Technology & Tourism, 22(5), 593-624.
Manzoor, U., Hashim, M., Samo, A., & Baig, S. (2020). Impact of Social Media Marketing on Consumer’s Purchase Inten-tions: The mediating role of Consumer trust. International Journal of Entrepreneurial Research, 3(2), 41-48.
Mertler, C.A., & Reinhart, R.V. (2017). Advanced and Multivariate Statistical Methods: Practical Application and Inter-pretation, 6th ed., Routledge, New York, NY.
Molinillo, S., Anaya-Sánchez, R., & Liébana-Cabanillas, F. (2020). Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites. Computers in Human Behavior, 108, 105980.
Moretti, A., & Tuan, A. (2014). Social media marketing and relationship marketing: revolution or evolution? A first step analysis. Sinergie Italian Journal of Management, 93(1), 115-137.
Morwitz, V. (2014). Consumers' purchase intentions and their behavior. Foundations and Trends in Marketing, 7(3), 181-230.
Nemec Zlatolas, L., Welzer, T., Hölbl, M., Heričko, M., & Kamišalić, A. (2019). A model of perception of privacy, trust, and self-disclosure on online social networks. Entropy, 21(8), 772.
Nielsen, R.K., & Schroder, K.C. (2014). The Relative Importance of Social Media for Accessing, Finding, and Engaging with News. Digital Journalism, 2(4), 472-489.
O’Brien, C. (2011). The emergence of the social media empowered consumer. Irish marketing review, 21(1/2), 32-40.
Onarelly, A.K., Tantuah, N., & Satria, H.W. (2018). The effect of social Media Marketing towards consumers shopping behavior. Jurnal Vokasi Indonesia, 6(2),
Parra-Lopez, E., Bulchand-Gidumal, J., Gutierrez-Tano, D., & Diaz-Armas, R. (2011). Intentions to use social media in organizing and taking vacation trips. Journal of Computers in Human Behavior, 27(2), 640-654.
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Ahmed, M. A., & Zahid, Z. (2014). Role of social media marketing to enhance CRM and brand equity in terms of pur-chase intention. Asian Journal of management research, 4(3), 533-549.
Ampofo, L. (2011). The social life or real-time social media Monitoring. Journal of Audience & Reception Studies, 8(1), 21-47.
Andreu, L., Sánchez, I., &Mele, C. (2010). Value co-creation among retailers and consumers: New insights into the furni-ture market. Journal of retailing and consumer services, 17(4), 241-250.
Arora, S.A., & Sanni, S.A. (2018). Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Man-agement: Research Synthesis, Emerging Themes, and New Directions. Journal of Promotion Management, 25(4), 476-499.
Babac, R. (2011). Impact of social-media use on brand equity of magazine brands: A qualitative study of Vogue Turkey.
Baird, C. H., & Parasnis, G. (2011). From social media to social customer relationship management. Strategy & leader-ship, 39(5), 30-37.
Bannister, F., & Connolly, R. (2012). Forward to the past: Lessons for the future of e-government from the story so far. Information Polity, 17(3, 4), 211-226.
Barefoot, D., & Szabo, J. (2010) Friends with Benefits: A Social Media Marketing Handbook, No Starch Press, 2009.
Barnes, C. (2011). Social networking: Not just for youngsters anymore. Business Leader, 33, 19.
Berthon, P.R., Pitt, L.F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative con-sumers: Implications for international marketing strategy. Journal of Business horizons, 55(3), 261-271.
Brodie, R. J., Hollebeek, L. D., Jurić, B., &Ilić, A. (2011). Customer engagement: Conceptual domain, fundamental propo-sitions, and implications for research. Journal of service research, 14(3), 252-271.
Brown, T (2012) Confirmatory Factor Analysis for Applied Research. NY: Guildford Press. Suitable for beginners.
Bylund, I., & Lindgren, S. (2017). Customer engagement: a study of consumer’s interaction with fashion brands on social media.
Carvalho, A., & Fernandes, T. (2018). Understanding customer brand engagement with virtual social communities: A comprehensive model of drivers, outcomes and moderators. Journal of Marketing Theory and Practice, 26(1-2), 23-37.
Chan, S. M., Cho, M., & Lee, S. (2013). User perceptions of social media: A comparative study of perceived characteris-tics. Journal of Communication and Media Technologies, 3(4), 149-178.
Chang, W. (2019). R graphics cookbook: Practical recipes for visualizing data (2nd ed.). Sebastopol, CA: O’Reilly Me-dia.
Chan-Olmsted, S., Cho, M., & Lee, S. (2013). User Perceptions of Social Media: A comparative Study of Perceived Char-acteristics and User Profiles by Social Media. Online Journal of Communication and Media Technologies, 3(4), 149-178.
Chen, J. S., Tsou, H. T., & Ching, R. K. (2011). Co-production and its effects on service innovation. Industrial Marketing Management, 40(8), 1331-1346.
Coremetrics. (2010), Comprehensive Measurement: the Key to Social Media Marketing Success, White Paper. Available from: http://www.coremetrics.com.
Covin, J. G., & Lumpkin, G. T. (2011). Entrepreneurial orientation theory and research: Reflections on a needed con-struct. Entrepreneurship theory and practice, 35(5), 855-872.
DeLone, W. H., & McLean, E. R. (2018). The DeLone and McLean model of information systems success: a ten-year up-date. Journal of management information systems, 19(4), 9-30.
Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: a social media perspective. Journal of Product & Brand Management, 24(1), 28-42.
Gana, K., Broc, G., (2019) Structural Equation Modeling with lavaan. London: Wiley
Ghose, A., Panagiotis G., & Ipeirotis, B. I. (2012). Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content. Marketing Science, 31(3), 493-520.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, D., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing ef-forts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833-5841.
Gordhamer, S. (2010). T5 Levels of Effective Communication in the Social Media Age. Retrieved from https://mashable.com/2010/02/08/communication-social-media/
Grönroos, C. (2012). Conceptualizing value co-creation: A journey to the 1970s and back to the future. Journal of Market-ing Management, 28(13-14), 1520-1534.
Growhome. (2020). “The Jordanian Entrepreneurship Ecosystem”. https://info-growhome.medium.com/the-jordanian-entrepreneurship-ecosystem-de6cbcccffa1
Hafez, A., Wang, Y., & Arfa, J. (2017). An Accessibility Evaluation of Social Media Through Mobile Device for Elderly. Advances in Usability and User Experience, 607(1), 179-188.
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A primer on partial least squares structural equation model-ing (PLS-SEM): Sage Publications
Hajli, N. (2014) A Study of the impact of social media on consumers. International Journal of Marketing research, 53(3), 387-404.
Henderson, C. M., Steinhoff, L., &Palmatier, R. W. (2014). Consequences of customer engagement: how customer en-gagement alters the effects of habit-, dependence-, and relationship-based intrinsic loyalty. Marketing Science Institute Working Papers Series, 14-121.
Heydari, A., & Laroche, M. (2017). Cross-Cultural Study of Social Media-Based Brand Communities: An Abstract. De-velopments in Marketing Science: Proceedings of the Academy of Marketing Science, 331-332. Doi:10.1007/978-3-319-66023-3_115.
Hollebeek, L. D., Sprott, D. E., Andreassen, T. W., Costley, C., Klaus, P., Kuppelwieser, V., ... & Rather, R. A. (2019). Customer engagement in evolving technological environments: Synopsis and guiding propositions. European Journal of Marketing, 53(9), 2018-2023.
Hosseini, M. H., & Hosseini, V. S. (2013). The impact of co-production on customer loyalty in banking services: A case of Saman Bank, Iranian Journal of Management Studies, 6(2), 105-129.
Hsieh, S. H., & Chang, A. (2016). The psychological mechanism of brand co-creation engagement. Journal of Interactive Marketing, 33, 13-26.
Hsu, C. L., & Lin, J. C. C. (2008). Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation. Information & management, 45(1), 65-74.
Human, L. J., & Biesanz, J. C. (2011). Target adjustment and self-other agreement: Utilizing trait observability to disen-tangle judgeability and self-knowledge. Journal of Personality and Social Psychology, 101(1), 202.
Islam, J. U., & Rahman, Z. (2016). Linking customer engagement to trust and word-of-mouth on Facebook brand commu-nities: An empirical study. Journal of Internet Commerce, 15(1), 40-58.
Islam, J. U., Hollebeek, L. D., Rahman, Z., Khan, I., & Rasool, A. (2019). Customer engagement in the service context: an empirical investigation of the construct, its antecedents and consequences. Journal of Retailing and Consumer Ser-vices, 50, 277-285.
Jin, B., & Kang, J, H., (2011). Purchase intention of Chinese consumers toward a US apparel brand: a test of a composite behavior intention model, Journal of consumer marketing, 28(3), 187-199.
Kailler, S.M. (2017). The influence of Real-Time Marketing Campaign of Retailers on Consumer Purchase Behaviors. In-ternational Review of Management and Marketing, 7(3), 126-133.
Kaplan, A.M., & Haenlein, M. (2010). Users of the world, unite! The challenges and Opportunities of Social Media. Busi-ness Horizons, 53(1), 59-68.
Kim, A.J., & Ko, E. (2012). Do Social Media Marketing activities enhance customer equity? An empirical study of luxury fashion brands. Journal of Business Research, 65(1), 1480-1486.
Kim, H. B., Kim, W. G., & An, J. A. (2003). The effect of consumer‐based brand equity on firms’ financial perfor-mance. Journal of consumer marketing, 20(4), 335-351.
Kim, H., Ko, E., & Kim, J. (2015). SNS users' para-social relationships with celebrities: social media effects on purchase intentions. Journal of Global Scholars of Marketing Science, 25(3), 279-294.
Krypton, A., & Satria, H.W. (2018). The Effect of Social Media E-Marketing Towards Consumers Shopping Behavior, Jurnal Vokasi Indonesia, 6(2),1-7
Kumar, V., Bhaskaran, V., Mirchandani, R., & Shah, M. (2013). Practice prize winner—creating a measurable social me-dia marketing strategy: increasing the value and ROI of intangibles and tangibles for hokey pokey. Marketing Sci-ence, 32(2), 194-212.
Lee, J., & Hong, I. B. (2016). Predicting positive user responses to social media advertising: The roles of emotional ap-peal, informativeness, and creativity. International Journal of Information Management, 36(3), 360-373.
Lee, S. (2017). Structural equation modeling: A Bayesian approach. New York: John Wiley & Sons.
Libai, B., Bolton, R., Bügel, M. S., De Ruyter, K., Götz, O., Risselada, H., & Stephen, A. T. (2010). Customer-to-customer interactions: broadening the scope of word-of-mouth research. Journal of service research, 13(3), 267-282.
Llopis-Amorós, M. P., Gil-Saura, I., & Molina, M. E. R. (2018). The role of marketing communications in generating brand equity for an event. Event Management, 22(5), 825-848.
Ma, C., Au, N., & Ren, L. (2020). Biased Mind experience improved decision-making speed and confidence on social me-dia: a heuristic approach. Information Technology & Tourism, 22(5), 593-624.
Manzoor, U., Hashim, M., Samo, A., & Baig, S. (2020). Impact of Social Media Marketing on Consumer’s Purchase Inten-tions: The mediating role of Consumer trust. International Journal of Entrepreneurial Research, 3(2), 41-48.
Mertler, C.A., & Reinhart, R.V. (2017). Advanced and Multivariate Statistical Methods: Practical Application and Inter-pretation, 6th ed., Routledge, New York, NY.
Molinillo, S., Anaya-Sánchez, R., & Liébana-Cabanillas, F. (2020). Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites. Computers in Human Behavior, 108, 105980.
Moretti, A., & Tuan, A. (2014). Social media marketing and relationship marketing: revolution or evolution? A first step analysis. Sinergie Italian Journal of Management, 93(1), 115-137.
Morwitz, V. (2014). Consumers' purchase intentions and their behavior. Foundations and Trends in Marketing, 7(3), 181-230.
Nemec Zlatolas, L., Welzer, T., Hölbl, M., Heričko, M., & Kamišalić, A. (2019). A model of perception of privacy, trust, and self-disclosure on online social networks. Entropy, 21(8), 772.
Nielsen, R.K., & Schroder, K.C. (2014). The Relative Importance of Social Media for Accessing, Finding, and Engaging with News. Digital Journalism, 2(4), 472-489.
O’Brien, C. (2011). The emergence of the social media empowered consumer. Irish marketing review, 21(1/2), 32-40.
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