How to cite this paper
Al-hinaiti, A & Sawaftah, D. (2022). The impact of message appeals through Facebook posts on customers willingness to pay premium: Do environmental concerns and generation matter?.International Journal of Data and Network Science, 6(4), 1577-1592.
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Chang, C.-T. (2012). Are guilt appeals a panacea in green advertising? The right formula of issue proximity and environ-mental consciousness. International Journal of Advertising, 31(4), 741–771.
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Cozzio, C., Volgger, M., Taplin, R., & Woodside, A. G. (2020). Nurturing tourists’ ethical food consumption: Testing the persuasive strengths of alternative messages in a natural hotel setting. Journal of Business Research, 117, 268–279.
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Dix, S., & Marchegiani, C. (2013). Advertising appeals. In Journal of Promotion Management (Vol. 19, Issue 4, pp. 393–394). Taylor & Francis.
Djafarova, E., & Bowes, T. (2021). ‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry. Journal of Retailing and Consumer Services, 59, 102345.
Dolan, R., Conduit, J., Frethey-Bentham, C., Fahy, J., & Goodman, S. (2019). Social media engagement behavior: A framework for engaging customers through social media content. European Journal of Marketing, 53(10), 2213-2243.
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Erragcha, N., & Romdhane, R. (1970). Social networks as marketing tools. The Journal of Internet Banking and Com-merce, 19(1), 1–12.
Font, X., Elgammal, I., & Lamond, I. (2017). Greenhushing: the deliberate under communicating of sustainability practic-es by tourism businesses. Journal of Sustainable Tourism, 25(7), 1007–1023.
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Gil, J. M., Gracia, A., & Sanchez, M. (2000). Market segmentation and willingness to pay for organic products in Spain. The International Food and Agribusiness Management Review, 3(2), 207–226.
Gonzalez-Rodriguez, M. R., Diaz-Fernandez, M. C., & Font, X. (2019). Factors influencing willingness of customers of environmentally friendly hotels to pay a price premium. International Journal of Contemporary Hospitality Manage-ment.
Govindasamy, R., DeCongelio, M., & Bhuyan, S. (2006). An evaluation of consumer willingness to pay for organic pro-duce in the northeastern US. Journal of Food Products Marketing, 11(4), 3–20.
Grove, S. J., Grove, S. J., & Stafford, M. R. (1997). Addressing the advertising of services: a call to action. Journal of Ad-vertising, 26(4), 1–6.
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Hardeman, G., Font, X., & Nawijn, J. (2017). The power of persuasive communication to influence sustainable holiday choices: Appealing to self-benefits and norms. Tourism Management, 59, 484–493.
Hawkins, D. I., Best, R., & Coney, K. A. (2003). Comportamiento del consumidor: repercusiones en la estrategia de mar-keting. McGraw-Hill.
Heinze, T. (2010). Cue congruency and product involvement effects on generation Y attitudes. In Research in Consumer Behavior. Emerald Group Publishing Limited.
Ibrahim, B., & Aljarah, A. (2021). The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality. Journal of Marketing Communications, 1–25. https://doi.org/10.1080/13527266.2021.1984279
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