The purpose of this study is to analyze the effect of supply chain management on competitive advantage, the effect of supply chain management on performance and the effect of competitive advantage on performance of small and medium enterprises (SMEs). The object of this research includes all SMEs in Tangerang, the population in this study also covers all 680 Small and Medium Enterprises in Tangerang, Indonesia. The research method uses quantitative methods and the technique used for data collection is by using an online questionnaire. Questionnaires are given to 210 owners or managers of Small and Medium Enterprises who were selected using the simple random sampling method. Data analysis used Structural Equation Modeling (SEM) with data processing tools using SmartPLS software. The results of data analysis show that supply chain management has a positive and significant effect on the performance of SMEs. Supply chain management has a positive and significant effect on competitive advantage. Finally, competitive advantage has a positive and significant effect on performance.

A study was conducted on the role of commercial advertisement directed to children for influencing parents’ purchasing decision. The study targeted parents, taking into account all demographic factors. The main objec-tive of the study was to determine the extent of commercial ads influencing on parents' decision either directly without children’s effect or with children effect. To achieve this, a random sample was selected from parents of children aged 2-14 years. 530 copies of the questionnaire were distributed, and 474 valid ones were retrieved, which represented for 89.43% of the sample size. After the collection of the questionnaires, the data were recorded and analyzed. The results show that there was an effect of independent variables (advertising campaigns) on the intermediary variable (children), as well as the effect on the dependent variable (parents’ purchasing decision). The results also show that the entry of the intermediary variable (children) on the model had a direct and indirect effect, but its effect was relative rather than total. So, there is an effect of the independent variables (commercial ads) on the dependent variable (parents’ purchasing decision) with or without the existence of intermediary. Based on the results of the study, the researchers recommended that organizations should design advertisements that target parents directly to convince them to make purchasing decision without their children mediation, and design other advertisements to target children because they can have influence over parents and can convince them to make purchasing decision. In addition, it is necessary for organizations to focus on the content of advertising messages, and to repeat them periodically, taking into account the renewal of content from time to time. They should also select effective ways to post their advertisements, especially on social media platforms in different times.

This study examines the factors influencing the performance of food estate projects in Indonesia, focusing on the roles of leadership, stakeholder engagement, institutional support, and project communication. A positivist research paradigm was adopted, employing a quantitative approach with Structural Equation Modeling (SEM-PLS) to test the hypotheses and analyze the relationships between these variables. The study found that leadership significantly impacts project performance, particularly through its influence on project communication, which serves as a key mediator. While stakeholder engagement did not show a direct significant relationship with project communication, its role in fostering trust, reducing resistance, and ensuring stakeholder needs are met is crucial for overall project success. Institutional support directly contributes to project performance by providing resources, supportive policies, and technical assistance, thereby enhancing the effectiveness of project communication. Project communication, as a mediator, integrates leadership, stakeholder engagement, and institutional support to drive successful project outcomes. These findings underscore the importance of transformational leadership, effective communication, and institutional support in improving food estate project performance in Indonesia. The results offer valuable insights for practitioners and policymakers aiming to enhance project outcomes through strategic management practices.

Lots of work has been conducted to explore and explain inter-organizational relations between supply chain partners. However, we have noticed that there is no accurate agreement between authors. Therefore, to better understand this disparity, the authors have studied supply chain inter-organizational relationship dynamics in different industries to bring out an analytical framework that allows a better understanding of such an issue. Further, the framework is subjected to expert’s opinion and ranked using the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) approach. These case studies instruct professionals and researchers so that they bring up their level of abstraction that remains appropriate to catch this dynamic in order to guide decision-making and future research and studies.

Lots of work has been conducted to explore and explain inter-organizational relations between supply chain partners. However, we have noticed that there is no accurate agreement between authors. Therefore, to better understand this disparity, the authors have studied supply chain inter-organizational relationship dynamics in different industries to bring out an analytical framework that allows a better understanding of such an issue. Further, the framework is subjected to expert’s opinion and ranked using the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) approach. These case studies instruct professionals and researchers so that they bring up their level of abstraction that remains appropriate to catch this dynamic in order to guide decision-making and future research and studies.

The objective of the research was to assess the factors affecting the quality of social infrastructure projects in the industrial zones in Hanoi, Vietnam ver the period 2018-2019 by means of qualitative and quantitative research methods where the quantitative research was conducted by an independent survey agency to enhance the objectivity of data. Adopting PLS - SEM method of Smart PLS, 3.0, we analyzed data from 396 valid questionnaires and the results showed that materials, design, construction and Stakeholder had positively affected the quality of Social Infrastructure Projects (SIPs). In the meantime, the project size also played a moderate role on the quality of social infrastructure projects.

This research mainly focuses on developing health tourism in rural areas, especially in Bangli, Bali, which has excellent potential but faces various challenges. Through an approach that involves local community involvement, this research aims to create a tourism experience that supports physical and mental health while empowering local communities. The quantitative research method was used to collect data from 450 respondents in Subaya Village. The sample was taken with the criteria of understanding the concept of wellness tourism, having an empowerment group, and having acquired knowledge about designing wellness tourism-supporting products. After data collection, out of 450 questionnaires distributed, as many as 250 were returned, with 150 answers that met the respondents' criteria. The results of the analysis show that the integration of local cultural practices and natural resources can increase the attractiveness of destinations, as well as provide significant economic and social benefits for the community. The study also highlights the importance of eco-friendly products in enhancing the traveler experience, which can increase visitor satisfaction and loyalty. Through a sustainable health tourism model, it is hoped that synergy can be created between local economic development and environmental conservation.

Creative industry has high contribution to the national economy. Some literature shows that creative industry does not highlight some important aspects such as knowledge sharing, absorptive capacity, and ambidexterity. The aim of this study is to analyze the relationship between knowledge sharing, absorptive capacity, ambidexterity, innovation capability and company's quality performance. This study uses mixed methods with the results of empirical study through the distribution of questionnaires to 150 business people in the creative industry and combined by interview result of creative industry entrepreneurs. The result shows that knowledge sharing had a positive and significant relationship with absorptive capacity and ambidexterity. While ambidexterity and absorptive capacity had positive and significant relationships with innovation capability and innovation capability had a positive and significant relationship with the company's quality performance. The results of this study are expected to help business people in the creative industry improve their quality performance through increased knowledge sharing, absorptive capacity, ambidexterity, and innovation capability.

The purpose of this study was to analyze the relationship between buzz and viral marketing strategy on supply chain performance and visit interest of restaurants in Banten Indonesia. This type of research used explanatory with a quantitative approach using SEM-based variance analysis, this is because the dependent and independent variables in this study amounted to more than one so that they could use variance-based SEM to summarize the formulation of the analysis. The study was conducted on 120 restaurant owner respondents in the province. Banten Indonesia. The distribution of the questionnaire in this study was carried out in two stages, namely the distribution of online questionnaires via google form to restaurant owner consumers. The sampling technique used in this study is accidental sampling, namely the determination of the sample based on accidental samples. The results of this study are buzz marketing has a significant effect on supply chain performance, buzz marketing has a significant effect on visit interest, viral marketing has a significant effect on supply chain performance, viral marketing has a significant effect on visit interest, visit interest has a significant effect on supply chain performance.

The main objective of this research paper is to examine the mediating roles of place attachment and tourist satisfaction on destination attractiveness and loyalty relationship using the phantom approach among foreign tourists visiting Langkawi Island, Malaysia. Tourists from three countries listed in the top 20 international markets visiting Malaysia were chosen as the target population. The survey was conducted at the departure hall of Langkawi International Airport using a simple random sampling method. A total of 365 useful ques-tionnaires were returned and analyzed using Structural Equation Modelling (SEM). The findings of the study have empirically demonstrated that destination attractiveness had no significant direct influence on destination loyalty. However, the study discovered that tourist satisfaction and place attachment fully mediated the relationship between destination attractiveness and destination loyalty. Destination attractiveness has an indirect effect on destination loyalty. The study also illustrated that the tourist satisfaction factor had a stronger mediator effect than place attachment factor in the destination loyalty relationship model. The study suggested several insightful recommendations to the destination management office in maximizing tourist’s experience with cultural attractiveness and adequate infrastructure, thereby, enhancing the visitation of international tourists to Langkawi Island.