How to cite this paper
Aditi, B., Djakasaputra, A., Dewianawati, D., Wahyoedi, S & Titin, T. (2022). Supply chain performance and visit interest of restaurants: The role of buzz and viral marketing strategic.Uncertain Supply Chain Management, 10(2), 437-444.
Refrences
Affandi, A., Sarwani, A. S., Erlangga, H., Siagian, A. O., Purwanto, A., Effendy, A. A., & Juhaeri, G. (2020). Optimization of MSMEs Empowerment in Facing Competition in the Global Market during the COVID-19 Pandemic Time. Systematic Reviews in Pharmacy, 11(11), 1506-1515.
Alwana, H. J. (2020). Buzz Marketing and its Role in Achieving Market Share. Methodology, 12(7).
Bruzzone, A. G., Agresta, M., & Hsu, J. H. (2020). Word of Mouth, Viral Marketing and Open data: A Large-Scale Simulation for Predicting Opinion Diffusion on Ethical Food Consumption. International Journal of Food Engineering, 16(5-6).
Bhattacharya, S., Gaurav, K., & Ghosh, S. (2019). Viral marketing on social networks: An epidemiological perspective. Physica A: Statistical Mechanics and its Applications, 525, 478-490.
Bestari, D. K. P., Saudi, M. H., Sinaga, O., & Setyadi, A. (2021). The influence of Experiential Marketing, Guerrilla Marketing and Buzz Marketing in the formation of Consumer Purchase Intention in the JD. ID Marketplace. Review of International Geographical Education Online, 11(6), 382-397.
Chidir, G., Novitasari, D., Iskandar, J., Hutagalung, D., Pramono, T., Maulana, Safitri, K., Fahlevi, M., Sulistyo, A.B., & Purwanto, A. (2021). The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty. International Journal of Data and Network Science, 6(2), 1-8.
Divya, T., & Evanita, S. (2021). The influence of social media and celebrity endorsers on culinary purchase intention by viral marketing as a mediating variable. Operations Management and Information System Studies, 1(1), 41-50.
Haudi, H., Rahadjengb, E. R., Santamoko, R., Putrac, R. S., Purwoko, D., Nurjannahe, D., & Purwanto, A. (2021). The Role of E-Marketing and E-Crm on E-Loyalty of Indonesian Companies During Covid Pandemic and Digital Era. Uncertain Supply Chain Management, 10, 2022
Hendrayati, H., & Pamungkas, P. (2020). Viral marketing and e-word of mouth communication in social media marketing. In 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) (pp. 41-48). Atlantis Press.
Irwansyah, M. R., Devi, S., & Dewi, L. G. K. (2019, November). The Influence of Viral Marketing on Online Purchasing Decisions of Students. In International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 19) (pp. 111-116). Atlantis Press.
Juliana, J., Parani, R., Irene, N., Sitorus, B., Pramono, R., & Maleachi, S. (2021). Study of Community Based Tourism in the District West Java. International Journal of Sustainable Development and Planning, 16(2), 277–285.
Kamran, H., Mahmood, M., & Badawi, S. (2021). Exploring a Broadband Marketing Strategy to Build Customers’ Relationship Management: Buzz Marketing Perspective. A Case Study of Virgin Broadband in Stafford-Shire University. In The Big Data-Driven Digital Economy: Artificial and Computational Intelligence (pp. 415-425). Springer, Cham.
Muhajir, Mukaromah, H., Fathudina, Purwanti, K.L, Ansoria, Y., Fahlevi, M., Rosmayati, S., Tanjung, R., Budiarti, R.H.S., Rosyadi & Purwanto, A.(2021). The role of buzz and viral marketing strategic on purchase intention and supply chain performance. Uncertain Supply Chain Management,10(2).1-8
Mohr, I. (2017). Managing buzz marketing in the digital age. Journal of Marketing Development and Competitiveness, 11(2), 10-16.
Napitupulu, J., Pramono, R., & Saragih, E. L. L. (2021). Determinants of Tourist Attraction of the Heritage Tourism. Journal of Environmental Management & Tourism, 12(2), 507-514.
Mehdi, S. (2021). A comparative method of viral and neural marketing, with a modern marketing approach. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(14), 132-138.
Purwanto, A., & Juliana (2021). The effect of supplier performance and transformational supply chain leadership style onsupply chain performance in manufacturing companies. Uncertain Supply Chain Management, 10(2), 1-8
Prahiawan, W., Fahlevi, M., Juliana, J., Purba, J., Khamaludind, K., Syam, S., & Lestari, S. (2022). The effect of supply chain quality perception and country of origin on Smartphones purchase intention of Indonesian consumers. Uncertain Supply Chain Management, 10(1), 277-284.
Pramono, R., Sondakh, L. W., Bernarto, I., Juliana, J., & Purwanto, A. (2021). Determinants of the small and medium enterprises progress: A case study of SME entrepreneurs in Manado, Indonesia. The Journal of Asian Finance, Economics, and Business, 8(1), 881-889.
Ravichandran, M., & Karthika, K. R. (2020). A study on impact of viral marketing on consumer’s purchasing decisions with reference to college students, tiruchirappalli district.
Rudyanto, R., Pramono, R., Juliana, J. (2021a). Perception of Knowledge of the Risk of the COVID -19 Pandemic Regarding Touring Intentions and Tourism Travel Recommendations. Journal of Environmental Management and Tourism, (Volume XII,Summer), 4(52), 929 - 947. DOI:10.14505/jemt.v12.4(52).08
Rudyanto, R., Pramono, R., & Purwanto, A. (2021b). The influence of antecedents of supply chain integration on company performance. Bagchi, PK & Chun HB (2005). Supply Chain Integration: a European survey. The International Journal of Logistics Management, 16(2), 275-294.
Rezvani, M., Ghahramani, S., & Haddadi, R. (2017). Network marketing strategies in sale and marketing products based on advanced technology in micro-enterprises. International Journal of Trade, Economics and Finance, 8(1), 32-37.
Santoso, S., Hurriyati, R., & Sultan, M. A. (2020). Effect of viral marketing on changes in consumer behavior and decision in using smartphone. In Advances in Business, Management and Entrepreneurship (pp. 298-302). CRC Press.
Satrio, D., Priyanto, S. H., & Nugraha, A. K. (2020). The effects of positive and negative emotion on viral marketing effectiveness. In Emerging Trends in Psychology, Law, Communication Studies, Culture, Religion, and Literature in the Global Digital Revolution (pp. 9-13). Routledge.
Sung, E. C. (2021). The effects of augmented reality mobile app advertising: Viral marketing via shared social experience. Journal of Business Research, 122, 75-87.
Trivedi, J. (2017). The effect of viral marketing messages on consumer behavior. Journal of Management Research, 17(2), 84-98.
Utama, I. G. B. R., Laba, I. N., Junaedi, I., Krismawintari, N. P. D., Turker, S. B., & Juliana, J. (2021). Exploring Key Indicators of Community Involvement in Ecotourism Management. UTAMA, I Gusti Bagus Rai et al. Exploring Key Indicators of Community Involvement in Ecotourism Management. Journal of Environmental Management and Tourism, 12, 808-817.
Wijaya, O., Sulistiyani, S., Pudjowati, J., Kurniasi, N., & Purwanto, A. (2021). The role of social media marketing,entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study fromIndonesian smartphone consumers. International Journal of Data and Network Science, 5(3), 231-238.
Yulianto, M. R., Suhartono, S., & Ronny, R. (2018). The Effect of Viral Marketing on Blackberry Messenger Applications on Customer Satisfaction Through Purchasing Decisions on University Students in Sidoarjo. JBMP (Jurnal Bisnis, Manajemen dan Perbankan), 4(2), 122-135.
Yuliantoro, N., Goeltom, V., Juliana, I. B., Pramono, R., & Purwanto, A. (2019). Repurchase intention and word of mouth factors in the millennial generation against various brands of Boba drinks during the Covid 19 pandemic. African Journal of Hospitality, Tourism and Leisure, 8(2), 1-11.
Alwana, H. J. (2020). Buzz Marketing and its Role in Achieving Market Share. Methodology, 12(7).
Bruzzone, A. G., Agresta, M., & Hsu, J. H. (2020). Word of Mouth, Viral Marketing and Open data: A Large-Scale Simulation for Predicting Opinion Diffusion on Ethical Food Consumption. International Journal of Food Engineering, 16(5-6).
Bhattacharya, S., Gaurav, K., & Ghosh, S. (2019). Viral marketing on social networks: An epidemiological perspective. Physica A: Statistical Mechanics and its Applications, 525, 478-490.
Bestari, D. K. P., Saudi, M. H., Sinaga, O., & Setyadi, A. (2021). The influence of Experiential Marketing, Guerrilla Marketing and Buzz Marketing in the formation of Consumer Purchase Intention in the JD. ID Marketplace. Review of International Geographical Education Online, 11(6), 382-397.
Chidir, G., Novitasari, D., Iskandar, J., Hutagalung, D., Pramono, T., Maulana, Safitri, K., Fahlevi, M., Sulistyo, A.B., & Purwanto, A. (2021). The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty. International Journal of Data and Network Science, 6(2), 1-8.
Divya, T., & Evanita, S. (2021). The influence of social media and celebrity endorsers on culinary purchase intention by viral marketing as a mediating variable. Operations Management and Information System Studies, 1(1), 41-50.
Haudi, H., Rahadjengb, E. R., Santamoko, R., Putrac, R. S., Purwoko, D., Nurjannahe, D., & Purwanto, A. (2021). The Role of E-Marketing and E-Crm on E-Loyalty of Indonesian Companies During Covid Pandemic and Digital Era. Uncertain Supply Chain Management, 10, 2022
Hendrayati, H., & Pamungkas, P. (2020). Viral marketing and e-word of mouth communication in social media marketing. In 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018) (pp. 41-48). Atlantis Press.
Irwansyah, M. R., Devi, S., & Dewi, L. G. K. (2019, November). The Influence of Viral Marketing on Online Purchasing Decisions of Students. In International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 19) (pp. 111-116). Atlantis Press.
Juliana, J., Parani, R., Irene, N., Sitorus, B., Pramono, R., & Maleachi, S. (2021). Study of Community Based Tourism in the District West Java. International Journal of Sustainable Development and Planning, 16(2), 277–285.
Kamran, H., Mahmood, M., & Badawi, S. (2021). Exploring a Broadband Marketing Strategy to Build Customers’ Relationship Management: Buzz Marketing Perspective. A Case Study of Virgin Broadband in Stafford-Shire University. In The Big Data-Driven Digital Economy: Artificial and Computational Intelligence (pp. 415-425). Springer, Cham.
Muhajir, Mukaromah, H., Fathudina, Purwanti, K.L, Ansoria, Y., Fahlevi, M., Rosmayati, S., Tanjung, R., Budiarti, R.H.S., Rosyadi & Purwanto, A.(2021). The role of buzz and viral marketing strategic on purchase intention and supply chain performance. Uncertain Supply Chain Management,10(2).1-8
Mohr, I. (2017). Managing buzz marketing in the digital age. Journal of Marketing Development and Competitiveness, 11(2), 10-16.
Napitupulu, J., Pramono, R., & Saragih, E. L. L. (2021). Determinants of Tourist Attraction of the Heritage Tourism. Journal of Environmental Management & Tourism, 12(2), 507-514.
Mehdi, S. (2021). A comparative method of viral and neural marketing, with a modern marketing approach. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(14), 132-138.
Purwanto, A., & Juliana (2021). The effect of supplier performance and transformational supply chain leadership style onsupply chain performance in manufacturing companies. Uncertain Supply Chain Management, 10(2), 1-8
Prahiawan, W., Fahlevi, M., Juliana, J., Purba, J., Khamaludind, K., Syam, S., & Lestari, S. (2022). The effect of supply chain quality perception and country of origin on Smartphones purchase intention of Indonesian consumers. Uncertain Supply Chain Management, 10(1), 277-284.
Pramono, R., Sondakh, L. W., Bernarto, I., Juliana, J., & Purwanto, A. (2021). Determinants of the small and medium enterprises progress: A case study of SME entrepreneurs in Manado, Indonesia. The Journal of Asian Finance, Economics, and Business, 8(1), 881-889.
Ravichandran, M., & Karthika, K. R. (2020). A study on impact of viral marketing on consumer’s purchasing decisions with reference to college students, tiruchirappalli district.
Rudyanto, R., Pramono, R., Juliana, J. (2021a). Perception of Knowledge of the Risk of the COVID -19 Pandemic Regarding Touring Intentions and Tourism Travel Recommendations. Journal of Environmental Management and Tourism, (Volume XII,Summer), 4(52), 929 - 947. DOI:10.14505/jemt.v12.4(52).08
Rudyanto, R., Pramono, R., & Purwanto, A. (2021b). The influence of antecedents of supply chain integration on company performance. Bagchi, PK & Chun HB (2005). Supply Chain Integration: a European survey. The International Journal of Logistics Management, 16(2), 275-294.
Rezvani, M., Ghahramani, S., & Haddadi, R. (2017). Network marketing strategies in sale and marketing products based on advanced technology in micro-enterprises. International Journal of Trade, Economics and Finance, 8(1), 32-37.
Santoso, S., Hurriyati, R., & Sultan, M. A. (2020). Effect of viral marketing on changes in consumer behavior and decision in using smartphone. In Advances in Business, Management and Entrepreneurship (pp. 298-302). CRC Press.
Satrio, D., Priyanto, S. H., & Nugraha, A. K. (2020). The effects of positive and negative emotion on viral marketing effectiveness. In Emerging Trends in Psychology, Law, Communication Studies, Culture, Religion, and Literature in the Global Digital Revolution (pp. 9-13). Routledge.
Sung, E. C. (2021). The effects of augmented reality mobile app advertising: Viral marketing via shared social experience. Journal of Business Research, 122, 75-87.
Trivedi, J. (2017). The effect of viral marketing messages on consumer behavior. Journal of Management Research, 17(2), 84-98.
Utama, I. G. B. R., Laba, I. N., Junaedi, I., Krismawintari, N. P. D., Turker, S. B., & Juliana, J. (2021). Exploring Key Indicators of Community Involvement in Ecotourism Management. UTAMA, I Gusti Bagus Rai et al. Exploring Key Indicators of Community Involvement in Ecotourism Management. Journal of Environmental Management and Tourism, 12, 808-817.
Wijaya, O., Sulistiyani, S., Pudjowati, J., Kurniasi, N., & Purwanto, A. (2021). The role of social media marketing,entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study fromIndonesian smartphone consumers. International Journal of Data and Network Science, 5(3), 231-238.
Yulianto, M. R., Suhartono, S., & Ronny, R. (2018). The Effect of Viral Marketing on Blackberry Messenger Applications on Customer Satisfaction Through Purchasing Decisions on University Students in Sidoarjo. JBMP (Jurnal Bisnis, Manajemen dan Perbankan), 4(2), 122-135.
Yuliantoro, N., Goeltom, V., Juliana, I. B., Pramono, R., & Purwanto, A. (2019). Repurchase intention and word of mouth factors in the millennial generation against various brands of Boba drinks during the Covid 19 pandemic. African Journal of Hospitality, Tourism and Leisure, 8(2), 1-11.