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Uncertain Supply Chain Management

ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print)
Quarterly Publication
Volume 10 Issue 2 pp. 409-416 , 2022

The mediating role of customer relationship management between e-supply chain management and competitive advantage Pages 409-416 Right click to download the paper Download PDF

Authors: Andala Rama Putra Barusman, Habiburrahman Habiburrahman

DOI: 10.5267/j.uscm.2021.12.011

Keywords: Supply Chain Management, Competitive Advantage, SMEs Performance

Abstract: The purpose of this study is to analyze the effect of supply chain management on competitive advantage, the effect of supply chain management on performance and the effect of competitive advantage on performance of small and medium enterprises (SMEs). The object of this research includes all SMEs in Tangerang, the population in this study also covers all 680 Small and Medium Enterprises in Tangerang, Indonesia. The research method uses quantitative methods and the technique used for data collection is by using an online questionnaire. Questionnaires are given to 210 owners or managers of Small and Medium Enterprises who were selected using the simple random sampling method. Data analysis used Structural Equation Modeling (SEM) with data processing tools using SmartPLS software. The results of data analysis show that supply chain management has a positive and significant effect on the performance of SMEs. Supply chain management has a positive and significant effect on competitive advantage. Finally, competitive advantage has a positive and significant effect on performance.

How to cite this paper
Barusman, A & Habiburrahman, H. (2022). The mediating role of customer relationship management between e-supply chain management and competitive advantage.Uncertain Supply Chain Management, 10(2), 409-416.

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Journal: Uncertain Supply Chain Management | Year: 2022 | Volume: 10 | Issue: 2 | Views: 1436 | Reviews: 0

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