How to cite this paper
Hariyanti, T., Mulyono, M., Setiawati, E., Leila, G., Purnomo, H., Albart, N., Makbul, Y & Indarti, I. (2024). Investigation of the role of internet marketing, word of mouth communication and brand awareness on purchasing decisions: An empirical study in online stores.International Journal of Data and Network Science, 8(4), 2713-2722.
Refrences
Aileen, E., Gaberamos, O., Bernarto, I., & Pasaribu, L. H. (2021). The Effect Of Social Media Marketing, Word Of Mouth, And Effectiveness Of Advertising On Brand Awareness And Purchase Intention On Grab Application Users Domicile Of Tangerang. Enrichment: Journal of Management, 12(1), 426-441.
Almana, A. M., & Mirza, A. A. (2013). The impact of electronic word of mouth on consumers’ purchasing decisions. In-ternational Journal of Computer Applications, 82(9), 23-31.
Alrwashdeh, M., Emeagwali, O., & Aljuhmani, H. (2019). The effect of electronic word of mouth communication on pur-chase intention and brand image: An applicant smartphone brands in North Cyprus. Management Science Letters, 9(4), 505-518.
Asnawati, A., Nadir, M., Wardhani, W., & Setini, M. (2022). The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision. International Journal of Data and Network Science, 6(1), 81-90.
Bahi, H. A., Pratikto, H., & Dhewi, T. S. (2020). The impact of e-wom and advertising on purchase decision is. se. sa syar’i clothes with brand awareness as an intervening variables (a study on si. se. sa fashion consumers). International Journal of Business, Economics and Law, 23(1), 255-261.
Boonsiritomachai, W., & Sud-On, P. (2020). Increasing purchase intention and word-of-mouth through hotel brand aware-ness. Tourism and hospitality management, 26(2), 265-289.
Liao, S. H., Wu, C. C., Widowati, R., & Chen, M. Y. (2012). Relationships between brand awareness and online word-of-mouth: An example of online gaming community. International Journal of Web Based Communities, 8(2), 177-195.
Elseidi, R. I., & El-Baz, D. (2016). Electronic word of mouth effects on consumers' brand attitudes, brand image and pur-chase intention: an empirical study in Egypt. The Business & Management Review, 7(5), 268.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Manage-ment, 10(1), 217-224.
Juwaini, A., Chidir, G., Novitasari, D., Iskandar, J., Hutagalung, D., Pramono, T. (2022). The role of customer e-trust, cus-tomer e-service quality and customer e-satisfaction on customer e-loyalty. International journal of data and network science, 6(2), 477-486.
Lim, W. M. (2015). The influence of internet advertising and electronic word of mouth on consumer perceptions and in-tention: Some evidence from online group buying. Journal of Computer Information Systems, 55(4), 81-89.
Martha, L., Primadewi, A., Priwirjanto, E., Fatmawati, E., Nahdiana, N., Yustina, I., ... & Hidayati, L. (2023). The effects of digital marketing, word of mouth, and service quality on the purchase decisions: An empirical study of food SMEs products. International Journal of Data and Network Science, 7(3), 1117-1124.
Mukaromah, H., Muhajir, M., Fathudin, F., Purwanti, K., Ansori, Y., Fahlevi, M., (2022). The role of buzz and viral mar-keting strategic on purchase intention and supply chain performance. Uncertain Supply Chain Management, 10(2), 637-644.
Mulyadi, M., Hariyadi, H., Hakim, L., Achmad, M., Syafri, W., Purwoko, D., ... & Muksin, M. (2023). The role of digital marketing, word of mouth (WoM) and service quality on purchasing decisions of online shop products. International Journal of Data and Network Science, 7(3), 1405-1412.
Mulyandi, M. R., & Tjandra, R. H. (2022). The Influence of Product Quality and Brand Image on repurchase Intention of Halal Cosmetic Products in e-Commerce. Journal of Industrial Engineering & Management Research, 4(1), 41- 52. https://doi.org/10.7777/jiemar.v4i1.438
Oscarius, A. P., Sulistiyani, S., Pudjowati, J., Kartikawati, T. S., Kurniasih, N. (2021). The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consumer. International Journal of Data and Network Science, 5(3), 231-238.
Praditya, R. A., & Purwanto, A. (2024). The Role of Viral Marketing, Brand Image and Brand Awareness on Purchasing Decisions. PROFESOR: Professional Education Studies and Operations Research, 1(01), 11-15.
Purnamawati, I. P. S., Putra, I. M. W., & Wahyuni, N. M. (2022). The Effect of Brand Image on Online Purchase Decision with Mediation Word of Mouth on Fashion Products in Denpasar-Bali Province. Jurnal Ekonomi & Bisnis JAGADITHA, 9(1), 90-98.
Purwanto, A., & Praditya, R. A. (2024). The Role of Celebrity Endorsements, Electronic Word of Mouth, and Product Placement on Purchasing Decisions. PROFESOR: Professional Education Studies and Operations Research, 1(01), 6-10.
Purwanto, A., Purba, J., Bernarto, I., & Sijabat, R. (2023). Investigating the role digital transformation and human resource management on the performance of the universities. International Journal of Data and Network Science, 7(4), 2013-2028.
Rosário, J. F. D., & Loureiro, S. M. C. (2021). The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencer. International Journal of Internet Marketing and Advertising, 15(4), 429-449.
Ruwaida, R., Sihombing, F., Kurniawati, S., & Sulaiman, A. (2023). The effect of Service Quality, Pricing, and Costumer Satisfaction on Costumer Loyalty Gojek Transportastion at 3rd Hamlet Paseban District, Central Jakarta. Journal of Industrial Engineering & Management Research, 4(3), 1-7.
Siddiqui, M. S., Siddiqui, U. A., Khan, M. A., Alkandi, I. G., Saxena, A. K., & Siddiqui, J. H. (2021). Creating electronic word of mouth credibility through social networking sites and determining its impact on brand image and online pur-chase intentions in India. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 1008-1024.
Sulthana, A. N., & Vasantha, S. (2019). Influence of electronic word of mouth eWOM on purchase intention. International Journal of Scientific and Technology Research, 8(10), 1-5.
Raouf, R. A., & Esmaeel, R. I. (2022). The Effects of Positive Word of Mouth in Mediating Brand Equity and Purchase Decision: A Study of Iraqi Customers. Webology, 19(2).
Sharifpour, Y., Khan, M. N. A. A., Alizadeh, M., Akhgarzadeh, M. R., & Mahmodi, E. (2016). The influence of electronic word-of-mouth on consumers’ purchase intentions and brand awareness in Iranian telecommunication industry. Inter-national Journal of Supply Chain Management, 5(3), 133-141.
Selvi, B. M., & Thomson, J. E. (2016). An exploratory study on the electronic word of mouth communication in promot-ing brands in the online platforms. Intelligent Information Management, 8(5), 115-141.
Sudirjo, F., Astuti, A. K., Kowey, W. O., & Transistari, R. (2023). Analysis of The Influence of Electronic Word of Mouth, Brand Awareness and Digital Accessibility on Purchase Decision of Sayurbox Consumers. Jurnal Informasi dan Teknologi, 53-58.
Wallace, D., Walker, J., Lopez, T., & Jones, M. (2009). Do word of mouth and advertising messages on social networks influence the purchasing behavior of college students?. Journal of Applied Business Research (JABR), 25(1).
Widjaya, R. (2022). The Relationship Modelling of Advertising, Electronic Word of Mouth and Brand Awareness on Fashion Product Purchasing Decision. JBMP (Jurnal Bisnis, Manajemen dan Perbankan), 8(2), 168-192.
Yaman, Z. (2018). The effect of word of mouth marketıng on the purchase behavıor vıa brand image and perceıved qualıty. Montenegrin Journal of Economics, 14(2), 175-182.
Almana, A. M., & Mirza, A. A. (2013). The impact of electronic word of mouth on consumers’ purchasing decisions. In-ternational Journal of Computer Applications, 82(9), 23-31.
Alrwashdeh, M., Emeagwali, O., & Aljuhmani, H. (2019). The effect of electronic word of mouth communication on pur-chase intention and brand image: An applicant smartphone brands in North Cyprus. Management Science Letters, 9(4), 505-518.
Asnawati, A., Nadir, M., Wardhani, W., & Setini, M. (2022). The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision. International Journal of Data and Network Science, 6(1), 81-90.
Bahi, H. A., Pratikto, H., & Dhewi, T. S. (2020). The impact of e-wom and advertising on purchase decision is. se. sa syar’i clothes with brand awareness as an intervening variables (a study on si. se. sa fashion consumers). International Journal of Business, Economics and Law, 23(1), 255-261.
Boonsiritomachai, W., & Sud-On, P. (2020). Increasing purchase intention and word-of-mouth through hotel brand aware-ness. Tourism and hospitality management, 26(2), 265-289.
Liao, S. H., Wu, C. C., Widowati, R., & Chen, M. Y. (2012). Relationships between brand awareness and online word-of-mouth: An example of online gaming community. International Journal of Web Based Communities, 8(2), 177-195.
Elseidi, R. I., & El-Baz, D. (2016). Electronic word of mouth effects on consumers' brand attitudes, brand image and pur-chase intention: an empirical study in Egypt. The Business & Management Review, 7(5), 268.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Manage-ment, 10(1), 217-224.
Juwaini, A., Chidir, G., Novitasari, D., Iskandar, J., Hutagalung, D., Pramono, T. (2022). The role of customer e-trust, cus-tomer e-service quality and customer e-satisfaction on customer e-loyalty. International journal of data and network science, 6(2), 477-486.
Lim, W. M. (2015). The influence of internet advertising and electronic word of mouth on consumer perceptions and in-tention: Some evidence from online group buying. Journal of Computer Information Systems, 55(4), 81-89.
Martha, L., Primadewi, A., Priwirjanto, E., Fatmawati, E., Nahdiana, N., Yustina, I., ... & Hidayati, L. (2023). The effects of digital marketing, word of mouth, and service quality on the purchase decisions: An empirical study of food SMEs products. International Journal of Data and Network Science, 7(3), 1117-1124.
Mukaromah, H., Muhajir, M., Fathudin, F., Purwanti, K., Ansori, Y., Fahlevi, M., (2022). The role of buzz and viral mar-keting strategic on purchase intention and supply chain performance. Uncertain Supply Chain Management, 10(2), 637-644.
Mulyadi, M., Hariyadi, H., Hakim, L., Achmad, M., Syafri, W., Purwoko, D., ... & Muksin, M. (2023). The role of digital marketing, word of mouth (WoM) and service quality on purchasing decisions of online shop products. International Journal of Data and Network Science, 7(3), 1405-1412.
Mulyandi, M. R., & Tjandra, R. H. (2022). The Influence of Product Quality and Brand Image on repurchase Intention of Halal Cosmetic Products in e-Commerce. Journal of Industrial Engineering & Management Research, 4(1), 41- 52. https://doi.org/10.7777/jiemar.v4i1.438
Oscarius, A. P., Sulistiyani, S., Pudjowati, J., Kartikawati, T. S., Kurniasih, N. (2021). The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consumer. International Journal of Data and Network Science, 5(3), 231-238.
Praditya, R. A., & Purwanto, A. (2024). The Role of Viral Marketing, Brand Image and Brand Awareness on Purchasing Decisions. PROFESOR: Professional Education Studies and Operations Research, 1(01), 11-15.
Purnamawati, I. P. S., Putra, I. M. W., & Wahyuni, N. M. (2022). The Effect of Brand Image on Online Purchase Decision with Mediation Word of Mouth on Fashion Products in Denpasar-Bali Province. Jurnal Ekonomi & Bisnis JAGADITHA, 9(1), 90-98.
Purwanto, A., & Praditya, R. A. (2024). The Role of Celebrity Endorsements, Electronic Word of Mouth, and Product Placement on Purchasing Decisions. PROFESOR: Professional Education Studies and Operations Research, 1(01), 6-10.
Purwanto, A., Purba, J., Bernarto, I., & Sijabat, R. (2023). Investigating the role digital transformation and human resource management on the performance of the universities. International Journal of Data and Network Science, 7(4), 2013-2028.
Rosário, J. F. D., & Loureiro, S. M. C. (2021). The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencer. International Journal of Internet Marketing and Advertising, 15(4), 429-449.
Ruwaida, R., Sihombing, F., Kurniawati, S., & Sulaiman, A. (2023). The effect of Service Quality, Pricing, and Costumer Satisfaction on Costumer Loyalty Gojek Transportastion at 3rd Hamlet Paseban District, Central Jakarta. Journal of Industrial Engineering & Management Research, 4(3), 1-7.
Siddiqui, M. S., Siddiqui, U. A., Khan, M. A., Alkandi, I. G., Saxena, A. K., & Siddiqui, J. H. (2021). Creating electronic word of mouth credibility through social networking sites and determining its impact on brand image and online pur-chase intentions in India. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 1008-1024.
Sulthana, A. N., & Vasantha, S. (2019). Influence of electronic word of mouth eWOM on purchase intention. International Journal of Scientific and Technology Research, 8(10), 1-5.
Raouf, R. A., & Esmaeel, R. I. (2022). The Effects of Positive Word of Mouth in Mediating Brand Equity and Purchase Decision: A Study of Iraqi Customers. Webology, 19(2).
Sharifpour, Y., Khan, M. N. A. A., Alizadeh, M., Akhgarzadeh, M. R., & Mahmodi, E. (2016). The influence of electronic word-of-mouth on consumers’ purchase intentions and brand awareness in Iranian telecommunication industry. Inter-national Journal of Supply Chain Management, 5(3), 133-141.
Selvi, B. M., & Thomson, J. E. (2016). An exploratory study on the electronic word of mouth communication in promot-ing brands in the online platforms. Intelligent Information Management, 8(5), 115-141.
Sudirjo, F., Astuti, A. K., Kowey, W. O., & Transistari, R. (2023). Analysis of The Influence of Electronic Word of Mouth, Brand Awareness and Digital Accessibility on Purchase Decision of Sayurbox Consumers. Jurnal Informasi dan Teknologi, 53-58.
Wallace, D., Walker, J., Lopez, T., & Jones, M. (2009). Do word of mouth and advertising messages on social networks influence the purchasing behavior of college students?. Journal of Applied Business Research (JABR), 25(1).
Widjaya, R. (2022). The Relationship Modelling of Advertising, Electronic Word of Mouth and Brand Awareness on Fashion Product Purchasing Decision. JBMP (Jurnal Bisnis, Manajemen dan Perbankan), 8(2), 168-192.
Yaman, Z. (2018). The effect of word of mouth marketıng on the purchase behavıor vıa brand image and perceıved qualıty. Montenegrin Journal of Economics, 14(2), 175-182.