How to cite this paper
Mulyadi, M., Hariyadi, H., Hakim, L., Achmad, M., Syafri, W., Purwoko, D., Supendi, S & Muksin, M. (2023). The role of digital marketing, word of mouth (WoM) and service quality on purchasing decisions of online shop products.International Journal of Data and Network Science, 7(3), 1405-1412.
Refrences
Abraham, J. S. E., Floreto, S. J. L., Pagkalinawan, M. I. B., & Etrata, A. E. (2022). Consumer Perception on Influencer Marketing Efforts of Brands in the Beauty and Cosmetics Industry. International Journal of Social and Management Studies, 3(2), 105–118. https://doi.org/10.5555/ijosmas.v3i2.122
Alwan, M., & Alshurideh, M. (2022). The effect of digital marketing on purchase intention: Moderating effect of brand equity. International Journal of Data and Network Science, 6(3), 837-848.
Balakrishnan, B. K., Dahnil, M. I., & Yi, W. J. (2014). The impact of social media marketing medium toward purchase in-tention and brand loyalty among generation Y. Procedia-Social and Behavioral Sciences, 148, 177-185.
Bartschat, M., Cziehso, G., & Hennig-Thurau, T. (2022). Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media. Journal of Business Re-search, 141, 393-409.
Chen, Y., & Xie, J. (2008). Online consumer review: Word-of-mouth as a new element of marketing communication mix. Management science, 54(3), 477-491.
Dewi, I. A. K., Yudhistira, P. G. A., & Agustina, N. K. W. (2022). Impact of Digital Content Marketing on Tourist Visit In-terest to Melasti Beach: The Mediating Role of Social Word of Mouth. Journal of Theory and Applied Manage-ment, 15(2).
Fulgoni, G. M., & Lipsman, A. (2015). Digital word of mouth and its offline amplification: A holistic approach to lever-aging and amplifying all forms of WOM. Journal of advertising research, 55(1), 18-21.
Fuaddah, Z., Nurhaeni, I. D. A., & Rahmanto, A. (2022). Digital Marketing and Electronic Word of Mouth (eWOM) Tour-ism Post COVID-19. International Journal of Multicultural and Multireligious Understanding, 9(3), 547-558.
Ferguson, R. (2008). Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing. Jour-nal of consumer marketing, 25(3), 179-182.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Ismagilova, E., Dwivedi, Y. K., Slade, E., & Williams, M. D. (2017). Electronic word of mouth (eWOM) in the marketing context: A state of the art analysis and future directions. Cham: Springer International Publishing.
Jasin, M. (2022). The Role of Social Media Marketing and Electronic Word of Mouth on Brand Image and Purchase Inten-tion of SMEs Product. Journal of Information Systems and Management (JISMA), 1(4), 54-62.
Khan, F., & Siddiqui, K. (2013). The importance of digital marketing. An exploratory study to find the perception and ef-fectiveness of digital marketing amongst the marketing professionals in Pakistan. Journal of information systems & operations management, 7(2).
Khiong, K. (2022). Impact and Challenges of Digital Marketing in Healthcare Industries during Digital Era and Covid-19 Pandemic. Journal of Industrial Engineering & Management Research, 3(5), 112-118. https://doi.org/10.7777/jiemar.v3i5.408
Khwaja, M. G., Mahmood, S., & Zaman, U. (2020). Examining the effects of eWOM, trust inclination, and information adoption on purchase intentions in an accelerated digital marketing context. Information, 11(10), 478.
Lee, W. I., Cheng, S. Y., & Shih, Y. T. (2017). Effects among product attributes, involvement, word-of-mouth, and pur-chase intention in online shopping. Asia Pacific Management Review, 22(4), 223-229.
Levy, S., & Gvili, Y. (2015). How credible is e-word of mouth across digital-marketing channels?: The roles of social cap-ital, information richness, and interactivity. Journal of Advertising Research, 55(1), 95-109.
Mahdiasukma, P., & Fauzi, A. (2018). The Influence of Word of Mouth Marketing on Purchase Decisions (Survey at Cof-fee Branch, Malang City). Journal of Business Administration (JAB), 55(3), 55-63.
Novitasari, D. (2022). SMEs E-commerce Buying Intention: How the Effect of Perceived Value, Service Quality, Online Customer Review, Digital Marketing and Influencer Marketing. Journal of Information Systems and Management (JISMA), 1(5), 61–69. https://doi.org/10.4444/jisma.v1i5.256
Purwanto, A. (2023). The Role of Buzz and Viral Marketing onSMEs Online Shop Marketing Performance: CB-SEM AMOS Analysis. International Journal of Social and Management Studies (IJOSMAS), 4.
Prendergast, G., Ko, D., & Siu Yin, V. Y. (2010). Online word of mouth and consumer purchase intentions. International journal of advertising, 29(5), 687-708.
Roy, G., Datta, B., & Mukherjee, S. (2019). Role of electronic word-of-mouth content and valence in influencing online purchase behavior. Journal of Marketing Communications, 25(6), 661-684.
Safitri, R., Yusra, D. S., Hermawan, D., Ripmiatin, E., & Pradani, W. (2017, August). Mobile tourism application using augmented reality. In 2017 5th International Conference on Cyber and IT Service Management (CITSM) (pp. 1-6). IEEE.
Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current opinión in Psycholo-gy, 10, 17-21.
Sulthana, A. N., & Vasantha, S. (2019). Influence of electronic word of mouth eWOM on purchase intention. International Journal of Scientific & Technology Research, 8(10), 1-5.
Sunarsi, D., Rohaeni, N., Wulansari, R., Andriani, J., Muslimat, A., Rialmi, Z., ... & Fahlevi, M. (2020). Effect of e-leadership style, organizational commitment and service quality towards indonesian school performance. Systematic Review of Pharmacy, 11, 472-481.
Syahril, S., Sihotang, M., Hadinegoro, R., Sulastri, E., Rochmad, I., Cahyono, Y., & Purwanto, A. (2022). Hospitals Cusptomer e-loyalty: How The Role of e-service quality, e-recovery service quality and e-satisfaction?. UJoST-Universal Journal of Science and Technology, 1(1), 23-27.
Then, J., & Felisa, H. (2021). The Effect of E-WOM on Instagram on Visiting Interest and Impact on Visiting Decision to the Culinary Tourism Area of Pasar Lama, Tangerang. International Journal of Social and Management Studies, 2(6), 1–7. https://doi.org/10.5555/ijosmas.v2i6.75
Wicaksono, T., Nugroho, A. D., Lakner, Z., Dunay, A., & Illés, C. B. (2021). Word of mouth, digital media, and open in-novation at the agricultural SMEs. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 91.
Yuliantoro, N., Goeltom, V., Juliana, I. B., Pramono, R., & Purwanto, A. (2019). Repurchase intention and word of mouth factors in the millennial generation against various brands of Boba drinks during the Covid 19 pandemic. African Journal of Hospitality, Tourism and Leisure, 8(2), 1-11.
Alwan, M., & Alshurideh, M. (2022). The effect of digital marketing on purchase intention: Moderating effect of brand equity. International Journal of Data and Network Science, 6(3), 837-848.
Balakrishnan, B. K., Dahnil, M. I., & Yi, W. J. (2014). The impact of social media marketing medium toward purchase in-tention and brand loyalty among generation Y. Procedia-Social and Behavioral Sciences, 148, 177-185.
Bartschat, M., Cziehso, G., & Hennig-Thurau, T. (2022). Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media. Journal of Business Re-search, 141, 393-409.
Chen, Y., & Xie, J. (2008). Online consumer review: Word-of-mouth as a new element of marketing communication mix. Management science, 54(3), 477-491.
Dewi, I. A. K., Yudhistira, P. G. A., & Agustina, N. K. W. (2022). Impact of Digital Content Marketing on Tourist Visit In-terest to Melasti Beach: The Mediating Role of Social Word of Mouth. Journal of Theory and Applied Manage-ment, 15(2).
Fulgoni, G. M., & Lipsman, A. (2015). Digital word of mouth and its offline amplification: A holistic approach to lever-aging and amplifying all forms of WOM. Journal of advertising research, 55(1), 18-21.
Fuaddah, Z., Nurhaeni, I. D. A., & Rahmanto, A. (2022). Digital Marketing and Electronic Word of Mouth (eWOM) Tour-ism Post COVID-19. International Journal of Multicultural and Multireligious Understanding, 9(3), 547-558.
Ferguson, R. (2008). Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing. Jour-nal of consumer marketing, 25(3), 179-182.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Ismagilova, E., Dwivedi, Y. K., Slade, E., & Williams, M. D. (2017). Electronic word of mouth (eWOM) in the marketing context: A state of the art analysis and future directions. Cham: Springer International Publishing.
Jasin, M. (2022). The Role of Social Media Marketing and Electronic Word of Mouth on Brand Image and Purchase Inten-tion of SMEs Product. Journal of Information Systems and Management (JISMA), 1(4), 54-62.
Khan, F., & Siddiqui, K. (2013). The importance of digital marketing. An exploratory study to find the perception and ef-fectiveness of digital marketing amongst the marketing professionals in Pakistan. Journal of information systems & operations management, 7(2).
Khiong, K. (2022). Impact and Challenges of Digital Marketing in Healthcare Industries during Digital Era and Covid-19 Pandemic. Journal of Industrial Engineering & Management Research, 3(5), 112-118. https://doi.org/10.7777/jiemar.v3i5.408
Khwaja, M. G., Mahmood, S., & Zaman, U. (2020). Examining the effects of eWOM, trust inclination, and information adoption on purchase intentions in an accelerated digital marketing context. Information, 11(10), 478.
Lee, W. I., Cheng, S. Y., & Shih, Y. T. (2017). Effects among product attributes, involvement, word-of-mouth, and pur-chase intention in online shopping. Asia Pacific Management Review, 22(4), 223-229.
Levy, S., & Gvili, Y. (2015). How credible is e-word of mouth across digital-marketing channels?: The roles of social cap-ital, information richness, and interactivity. Journal of Advertising Research, 55(1), 95-109.
Mahdiasukma, P., & Fauzi, A. (2018). The Influence of Word of Mouth Marketing on Purchase Decisions (Survey at Cof-fee Branch, Malang City). Journal of Business Administration (JAB), 55(3), 55-63.
Novitasari, D. (2022). SMEs E-commerce Buying Intention: How the Effect of Perceived Value, Service Quality, Online Customer Review, Digital Marketing and Influencer Marketing. Journal of Information Systems and Management (JISMA), 1(5), 61–69. https://doi.org/10.4444/jisma.v1i5.256
Purwanto, A. (2023). The Role of Buzz and Viral Marketing onSMEs Online Shop Marketing Performance: CB-SEM AMOS Analysis. International Journal of Social and Management Studies (IJOSMAS), 4.
Prendergast, G., Ko, D., & Siu Yin, V. Y. (2010). Online word of mouth and consumer purchase intentions. International journal of advertising, 29(5), 687-708.
Roy, G., Datta, B., & Mukherjee, S. (2019). Role of electronic word-of-mouth content and valence in influencing online purchase behavior. Journal of Marketing Communications, 25(6), 661-684.
Safitri, R., Yusra, D. S., Hermawan, D., Ripmiatin, E., & Pradani, W. (2017, August). Mobile tourism application using augmented reality. In 2017 5th International Conference on Cyber and IT Service Management (CITSM) (pp. 1-6). IEEE.
Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current opinión in Psycholo-gy, 10, 17-21.
Sulthana, A. N., & Vasantha, S. (2019). Influence of electronic word of mouth eWOM on purchase intention. International Journal of Scientific & Technology Research, 8(10), 1-5.
Sunarsi, D., Rohaeni, N., Wulansari, R., Andriani, J., Muslimat, A., Rialmi, Z., ... & Fahlevi, M. (2020). Effect of e-leadership style, organizational commitment and service quality towards indonesian school performance. Systematic Review of Pharmacy, 11, 472-481.
Syahril, S., Sihotang, M., Hadinegoro, R., Sulastri, E., Rochmad, I., Cahyono, Y., & Purwanto, A. (2022). Hospitals Cusptomer e-loyalty: How The Role of e-service quality, e-recovery service quality and e-satisfaction?. UJoST-Universal Journal of Science and Technology, 1(1), 23-27.
Then, J., & Felisa, H. (2021). The Effect of E-WOM on Instagram on Visiting Interest and Impact on Visiting Decision to the Culinary Tourism Area of Pasar Lama, Tangerang. International Journal of Social and Management Studies, 2(6), 1–7. https://doi.org/10.5555/ijosmas.v2i6.75
Wicaksono, T., Nugroho, A. D., Lakner, Z., Dunay, A., & Illés, C. B. (2021). Word of mouth, digital media, and open in-novation at the agricultural SMEs. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 91.
Yuliantoro, N., Goeltom, V., Juliana, I. B., Pramono, R., & Purwanto, A. (2019). Repurchase intention and word of mouth factors in the millennial generation against various brands of Boba drinks during the Covid 19 pandemic. African Journal of Hospitality, Tourism and Leisure, 8(2), 1-11.