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How to cite this paper
APA: Aditi, B., Silaban, P & Edward, Y. (2023). The effect of social media and word of mouth on buying interest and brand image in creative economic business. International Journal of Data and Network Science, 7(1), 225-234.
Chicago/Turabian: Aditi, B., Silaban, P & Edward, Y. 2023. "The effect of social media and word of mouth on buying interest and brand image in creative economic business." International Journal of Data and Network Science 7, no. 1 (2023): 225-234.
AMA: Aditi, B., Silaban, P & Edward, Y. The effect of social media and word of mouth on buying interest and brand image in creative economic business. International Journal of Data and Network Science. 2023;7(1):225-234.
References
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Jamilah, N. (2022). The Effect of Electronic Words of Mouth and the Attributes of Tourism Products on Visiting Interest and Decision. Journal of Business and Management Studies, 4(1), 42-48.
Juliana, J., Aditi, B., Nagoya, R., Wisnalmawati, W., & Nurcholifah, I. (2022a). Tourist visiting interests: The role of so-cial media marketing and perceived value. International Journal of Data and Network Science, 6(2), 469-476.
Juliana, J., Nagoya, R., Bangkara, B., Purba, J., & Fachrurazi, F. (2022b). The role of supply chain on the competitiveness and the performance of restaurants. Uncertain Supply Chain Management, 10(2), 445-452.
Juwaini, A., Chidir, G., Novitasari, D., Iskandar, J., Hutagalung, D., Pramono, T., ... & Purwanto, A. (2022). The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty. International Journal of Data and Network Science, 6(2), 477-486.
Khiong, K. (2022). Impact and Challenges of Digital Marketing in Healthcare Industries during Digital Era and Covid-19 Pandemic. Journal of Industrial Engineering & Management Research, 3(5), 112-118. https://doi.org/10.7777/jiemar.v3i5.408
Kristina, T., & Sugiarto, C. (2020). The role of trust mediates in the influence of social media marketing and Electronic Word-of-Mouth on purchase intention. Management and Entrepreneurship: Trends of Development, 4(14), 102-113.
Mahar, F., Ahmed, S. Z., Danish, M., & Mobin, W. (2022). The Effect of Electronic Word of Mouth on Brand Equity in the Context of Social Media. Journal of Business Administration and Management Sciences (JOBAMS), 4(1), 19-30.
Maria, S., Pusriadi, T., Hakim, Y. P., & Darma, D. C. (2019). The effect of social media marketing, word of mouth, and effectiveness of advertising on brand awareness and intention to buy. Jurnal Manajemen Indonesia, 19(2), 107-122.
Moslehpour, M., Ismail, T., Purba, B., & Wong, W. K. (2021). What makes GO-JEK go in Indonesia? The influences of social media marketing activities on purchase intention. Journal of Theoretical and Applied Electronic Commerce Re-search, 17(1), 89-103.
Praditya, R. (2019). The Role of Social Media Customer Engagement on Satisfaction and Loyalty to Universities. Journal of Industrial Engineering & Management Research, 1(1a), 24 - 34. https://doi.org/10.7777/jiemar.v1i1a.253
Pratama, R. I., Megadini, D. D., & Kusriandini, T. (2019). Effect of perceived ease of use, word-of-mouth communication, and brand image on decision to use Lazada E-commerce services. International Journal of Multicultural and Multire-ligious Understanding, 6(1), 173-186.
Puriwati, W., & Tripopsakul, S. (2022). Consumers’ Attitude towards Digital Social Responsibility: Impacts on Electronic Word of Mouth and Purchase Intention. Emerging Science Journal, 6(1), 64-74.
Riyadi, S., & Nurmahdi, A. (2022). The Effect of Destination Image, Electronic Word of Mouth and Service Quality on Visiting Decisions and Their Impact on Revisit Interest. Journal Research of Social, Science, Economics, and Man-agement, 1(9), 1244-1263.
Saputra, A. S., Setyoko, P. I., & Kurniasih, D. (2022). The Role of Social Media, Innovation and Branding Capabilities on Hospital Marketing Performance During The Covid-19 Pandemic and Industry Revolution 4.0 Era. Journal of Industri-al Engineering & Management Research, 3(5), 100-111. https://doi.org/10.7777/jiemar.v3i5.404
Savitri, C., Hurriyati, R., Wibowo, L., & Hendrayati, H. (2022). The role of social media marketing and brand image on smartphone purchase intention. International Journal of Data and Network Science, 6(1), 185-192.
Siddiqui, M. S., Siddiqui, U. A., Khan, M. A., Alkandi, I. G., Saxena, A. K., & Siddiqui, J. H. (2021). Creating electronic word of mouth credibility through social networking sites and determining its impact on brand image and online pur-chase intentions in India. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 1008-1024.
Syahril, S., Sihotang, M., Hadinegoro, R., Sulastri, E., Rochmad, I., Cahyono, Y., & Purwanto, A. (2022). Hospitals Cusptomer e-loyalty: How The Role of e-service quality, e-recovery service quality and e-satisfaction?. UJoST-Universal Journal of Science and Technology, 1(1), 23-27.
Wedari, C. I. A., & Yasa, N. N. K. (2022). The Role of Brand Image to Mediate the Effect of Word of Mouth on the Inten-tion of Using Wicitra Wedding Salon Services in the City of Denpasar. European Journal of Business and Manage-ment Research, 7(2), 1-6.
Williams, N. L., Ferdinand, N., & Bustard, J. (2019). From WOM to aWOM–the evolution of unpaid influence: a perspec-tive article. Tourism Review, 75(1), 314-318.
Wijayaa, O., Sulistiyanib, S., Pudjowatic, J., Kurniasih, N., & Purwanto, A. (2021). The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consumers. International Journal of Data and Network Science, 5(3), 231-238.
Jamilah, N. (2022). The Effect of Electronic Words of Mouth and the Attributes of Tourism Products on Visiting Interest and Decision. Journal of Business and Management Studies, 4(1), 42-48.
Juliana, J., Aditi, B., Nagoya, R., Wisnalmawati, W., & Nurcholifah, I. (2022a). Tourist visiting interests: The role of so-cial media marketing and perceived value. International Journal of Data and Network Science, 6(2), 469-476.
Juliana, J., Nagoya, R., Bangkara, B., Purba, J., & Fachrurazi, F. (2022b). The role of supply chain on the competitiveness and the performance of restaurants. Uncertain Supply Chain Management, 10(2), 445-452.
Juwaini, A., Chidir, G., Novitasari, D., Iskandar, J., Hutagalung, D., Pramono, T., ... & Purwanto, A. (2022). The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty. International Journal of Data and Network Science, 6(2), 477-486.
Khiong, K. (2022). Impact and Challenges of Digital Marketing in Healthcare Industries during Digital Era and Covid-19 Pandemic. Journal of Industrial Engineering & Management Research, 3(5), 112-118. https://doi.org/10.7777/jiemar.v3i5.408
Kristina, T., & Sugiarto, C. (2020). The role of trust mediates in the influence of social media marketing and Electronic Word-of-Mouth on purchase intention. Management and Entrepreneurship: Trends of Development, 4(14), 102-113.
Mahar, F., Ahmed, S. Z., Danish, M., & Mobin, W. (2022). The Effect of Electronic Word of Mouth on Brand Equity in the Context of Social Media. Journal of Business Administration and Management Sciences (JOBAMS), 4(1), 19-30.
Maria, S., Pusriadi, T., Hakim, Y. P., & Darma, D. C. (2019). The effect of social media marketing, word of mouth, and effectiveness of advertising on brand awareness and intention to buy. Jurnal Manajemen Indonesia, 19(2), 107-122.
Moslehpour, M., Ismail, T., Purba, B., & Wong, W. K. (2021). What makes GO-JEK go in Indonesia? The influences of social media marketing activities on purchase intention. Journal of Theoretical and Applied Electronic Commerce Re-search, 17(1), 89-103.
Praditya, R. (2019). The Role of Social Media Customer Engagement on Satisfaction and Loyalty to Universities. Journal of Industrial Engineering & Management Research, 1(1a), 24 - 34. https://doi.org/10.7777/jiemar.v1i1a.253
Pratama, R. I., Megadini, D. D., & Kusriandini, T. (2019). Effect of perceived ease of use, word-of-mouth communication, and brand image on decision to use Lazada E-commerce services. International Journal of Multicultural and Multire-ligious Understanding, 6(1), 173-186.
Puriwati, W., & Tripopsakul, S. (2022). Consumers’ Attitude towards Digital Social Responsibility: Impacts on Electronic Word of Mouth and Purchase Intention. Emerging Science Journal, 6(1), 64-74.
Riyadi, S., & Nurmahdi, A. (2022). The Effect of Destination Image, Electronic Word of Mouth and Service Quality on Visiting Decisions and Their Impact on Revisit Interest. Journal Research of Social, Science, Economics, and Man-agement, 1(9), 1244-1263.
Saputra, A. S., Setyoko, P. I., & Kurniasih, D. (2022). The Role of Social Media, Innovation and Branding Capabilities on Hospital Marketing Performance During The Covid-19 Pandemic and Industry Revolution 4.0 Era. Journal of Industri-al Engineering & Management Research, 3(5), 100-111. https://doi.org/10.7777/jiemar.v3i5.404
Savitri, C., Hurriyati, R., Wibowo, L., & Hendrayati, H. (2022). The role of social media marketing and brand image on smartphone purchase intention. International Journal of Data and Network Science, 6(1), 185-192.
Siddiqui, M. S., Siddiqui, U. A., Khan, M. A., Alkandi, I. G., Saxena, A. K., & Siddiqui, J. H. (2021). Creating electronic word of mouth credibility through social networking sites and determining its impact on brand image and online pur-chase intentions in India. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 1008-1024.
Syahril, S., Sihotang, M., Hadinegoro, R., Sulastri, E., Rochmad, I., Cahyono, Y., & Purwanto, A. (2022). Hospitals Cusptomer e-loyalty: How The Role of e-service quality, e-recovery service quality and e-satisfaction?. UJoST-Universal Journal of Science and Technology, 1(1), 23-27.
Wedari, C. I. A., & Yasa, N. N. K. (2022). The Role of Brand Image to Mediate the Effect of Word of Mouth on the Inten-tion of Using Wicitra Wedding Salon Services in the City of Denpasar. European Journal of Business and Manage-ment Research, 7(2), 1-6.
Williams, N. L., Ferdinand, N., & Bustard, J. (2019). From WOM to aWOM–the evolution of unpaid influence: a perspec-tive article. Tourism Review, 75(1), 314-318.
Wijayaa, O., Sulistiyanib, S., Pudjowatic, J., Kurniasih, N., & Purwanto, A. (2021). The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consumers. International Journal of Data and Network Science, 5(3), 231-238.