How to cite this paper
Martha, L., Primadewi, A., Priwirjanto, E., Fatmawati, E., Nahdiana, N., Yustina, I., Mastiyah, I & Hidayati, L. (2023). The effects of digital marketing, word of mouth, and service quality on the purchase decisions: An empirical study of food SMEs products.International Journal of Data and Network Science, 7(3), 1117-1124.
Refrences
Aditi, B., Silaban, P., & Edward, Y. (2023). The effect of social media and word of mouth on buying interest and brand image in creative economic business. International Journal of Data and Network Science, 7(1), 225-234.
Al-Gasawneh, J., Al-Balqa, J., Hasan, M., Mahmoud, A., Al-Rawashdeh, G., Mukattash, I., & Saputra, J. (2023). The mod-erating role of reliability on the relationship between electronic word of mouth and cus-tomer purchase intention in Jordanian real estate enterprises. International Journal of Data and Network Science, 7(2), 687-694.
Alsoud, M., Alfdool, S., Trawnih, A., Helalat, A., & Mahrakani, N. (2023). Social media marketing activities and tourists’ purchase intention. International Journal of Data and Network Science, 7(2), 677-686.
Araujo, C. J., Perater, K. A. ., Quicho, A. M., & Etrata, A. (2022). Influence of TikTok Video Advertisements on Genera-tion Z’s Behavior and Purchase Intention. International Journal of Social and Management Studies, 3(2), 140–152. https://doi.org/10.5555/ijosmas.v3i2.123
Ayachi, Z., & Jallouli, R. (2022). Digital marketing strategies driven by wellbeing in virtual communities: Literature re-view. Journal of Telecommunications and the Digital Economy, 10(3), 107-127.
Asnawati, A., Nadir, M., Wardhani, W., & Setini, M. (2022). The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision. International Journal of Data and Network Science, 6(1), 81-90.
Barykin, S., Lavskaya, K., Baydukova, N., Kapustina, I., Kalinina, O., Naumova, E., & Dedyukhina, N. (2022). The com-plexity of digital marketing methodology implementation in air passenger transportation: the case of Russia. Trans-portation Research Procedia, 63, 695-702.
Chauhan, V., Gupta, A., & Parida, M. (2023). Do users' characteristics really influence the perceived service quality of Multimodal Transportation Hub (MMTH)? An association rules mining approach. Multimodal Transportation, 2(2), 100069.
Csordás, A., Pancsira, J., Lengyel, P., Füzesi, I., & Felföldi, J. (2022). The Potential of Digital Marketing Tools to Develop the Innovative SFSC Players’ Business Models. Journal of Open Innovation: Technology, Market, and Complexi-ty, 8(3), 122.
De Guzman, M., Tabaquin, K. L., Dimaunahan, P. J., & Dimaculangan, E. . (2022). Impact of Apple’s Brand Equity To-wards Purchase Intentions of Gen Z Thomasians on Secondhand Apple Products. International Journal of Social and Management Studies, 3(5), 116–124. https://doi.org/10.5555/ijosmas.v3i5.200
Ginting, Y., Chandra, T., Miran, I., & Yusriadi, Y. (2023). Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction media-tion. International Journal of Data and Network Science, 7(1), 329-340.
Bartschat, M., Cziehso, G., & Hennig-Thurau, T. (2022). Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media. Journal of Business Re-search, 141, 393-409.
Fahmi, K., Sihotang, M., Hadinegoro, R. H., Sulastri, E., Cahyono, Y., & Megah, S. I. (2022). Health Care SMEs Products Marketing Strategy: How the Role of Digital Marketing Technology through Social Media?. UJoST- Universal Journal of Science and Technology, 1(1), 16–22. https://doi.org/10.11111/ujost.v1i1.55
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Hagen, D., Risselada, A., Spierings, B., Weltevreden, J. W. J., & Atzema, O. (2022). Digital marketing activities by Dutch place management partnerships: A resource-based view. Cities, 123, 103548.
He, Y., Wu, J., & Wang, M. (2023). Causes and Behavioral Evolution of Negative Electronic Word-of-Mouth Communi-cation: Considering the Mediating Role of User Involvement and the Moderating Role of User Self-Construal. Sustainability, 15(1), 660.
Juwaini, A., Chidir, G., Novitasari, D., Iskandar, J., Hutagalung, D., Pramono, T., ... & Purwanto, A. (2022). The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty. International Journal of Data and Network Science, 6(2), 477-486.
Khan, I., & Fatma, M. (2023). CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust. Sustainability, 15(4), 3409.
Mukaromah, H., Muhajir, M., Fathudin, F., Purwanti, K., Ansori, Y., Fahlevi, M., ... & Purwanto, A. (2022). The role of buzz and viral marketing strategic on purchase intention and supply chain performance. Uncertain Supply Chain Man-agement, 10(2), 637-644.
Mittal, S., Gupta, V., & Motiani, M. (2022). Examining the linkages between employee brand love, affective commitment, positive word-of-mouth, and turnover intentions: A social identity theory perspective. IIMB Management Re-view, 34(1), 7-17.
Novitasari, D. (2022). SMEs E-commerce Buying Intention: How the Effect of Perceived Value, Service Quality, Online Customer Review, Digital Marketing and Influencer Marketing. Journal of Information Systems and Management (JISMA), 1(5), 61-69.
Purwanto, A., Sulaiman, A. ., & Fahmi, K. (2023). The Role of Buzz and Viral Marketing on SMEs Online Shop Market-ing Performance: CB-SEM AMOS Analysis. International Journal of Social and Management Studies, 4(3), 1–7. https://doi.org/10.5555/ijosmas.v4i3.292
Saputra, A. S., Setyoko, P. I., & Kurniasih, D. (2022). The Role of Social Media, Innovation and Branding Capabilities on Hospital Marketing Performance During The Covid-19 Pandemic and Industry Revolution 4.0 Era. Journal of Industri-al Engineering & Management Research, 3(5), 100-111. https://doi.org/10.7777/jiemar.v3i5.404
Oscarius Yudhi Ari Wijaya, A. P., Sulistiyani, S., Pudjowati, J., Kartikawati, T. S., Kurniasih, N., & Purwanto, A. (2021). The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on pur-chase intention: An empirical study from Indonesian smartphone consumer. International Journal of Data and Net-work Science, 5(3), 231-238.
Zhang, L., & Erturk, E. (2022). Potential lessons from Chinese businesses and platforms for online networking and mar-keting: An exploratory study. Social Sciences & Humanities Open, 6(1), 100274.
Al-Gasawneh, J., Al-Balqa, J., Hasan, M., Mahmoud, A., Al-Rawashdeh, G., Mukattash, I., & Saputra, J. (2023). The mod-erating role of reliability on the relationship between electronic word of mouth and cus-tomer purchase intention in Jordanian real estate enterprises. International Journal of Data and Network Science, 7(2), 687-694.
Alsoud, M., Alfdool, S., Trawnih, A., Helalat, A., & Mahrakani, N. (2023). Social media marketing activities and tourists’ purchase intention. International Journal of Data and Network Science, 7(2), 677-686.
Araujo, C. J., Perater, K. A. ., Quicho, A. M., & Etrata, A. (2022). Influence of TikTok Video Advertisements on Genera-tion Z’s Behavior and Purchase Intention. International Journal of Social and Management Studies, 3(2), 140–152. https://doi.org/10.5555/ijosmas.v3i2.123
Ayachi, Z., & Jallouli, R. (2022). Digital marketing strategies driven by wellbeing in virtual communities: Literature re-view. Journal of Telecommunications and the Digital Economy, 10(3), 107-127.
Asnawati, A., Nadir, M., Wardhani, W., & Setini, M. (2022). The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision. International Journal of Data and Network Science, 6(1), 81-90.
Barykin, S., Lavskaya, K., Baydukova, N., Kapustina, I., Kalinina, O., Naumova, E., & Dedyukhina, N. (2022). The com-plexity of digital marketing methodology implementation in air passenger transportation: the case of Russia. Trans-portation Research Procedia, 63, 695-702.
Chauhan, V., Gupta, A., & Parida, M. (2023). Do users' characteristics really influence the perceived service quality of Multimodal Transportation Hub (MMTH)? An association rules mining approach. Multimodal Transportation, 2(2), 100069.
Csordás, A., Pancsira, J., Lengyel, P., Füzesi, I., & Felföldi, J. (2022). The Potential of Digital Marketing Tools to Develop the Innovative SFSC Players’ Business Models. Journal of Open Innovation: Technology, Market, and Complexi-ty, 8(3), 122.
De Guzman, M., Tabaquin, K. L., Dimaunahan, P. J., & Dimaculangan, E. . (2022). Impact of Apple’s Brand Equity To-wards Purchase Intentions of Gen Z Thomasians on Secondhand Apple Products. International Journal of Social and Management Studies, 3(5), 116–124. https://doi.org/10.5555/ijosmas.v3i5.200
Ginting, Y., Chandra, T., Miran, I., & Yusriadi, Y. (2023). Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction media-tion. International Journal of Data and Network Science, 7(1), 329-340.
Bartschat, M., Cziehso, G., & Hennig-Thurau, T. (2022). Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media. Journal of Business Re-search, 141, 393-409.
Fahmi, K., Sihotang, M., Hadinegoro, R. H., Sulastri, E., Cahyono, Y., & Megah, S. I. (2022). Health Care SMEs Products Marketing Strategy: How the Role of Digital Marketing Technology through Social Media?. UJoST- Universal Journal of Science and Technology, 1(1), 16–22. https://doi.org/10.11111/ujost.v1i1.55
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Hagen, D., Risselada, A., Spierings, B., Weltevreden, J. W. J., & Atzema, O. (2022). Digital marketing activities by Dutch place management partnerships: A resource-based view. Cities, 123, 103548.
He, Y., Wu, J., & Wang, M. (2023). Causes and Behavioral Evolution of Negative Electronic Word-of-Mouth Communi-cation: Considering the Mediating Role of User Involvement and the Moderating Role of User Self-Construal. Sustainability, 15(1), 660.
Juwaini, A., Chidir, G., Novitasari, D., Iskandar, J., Hutagalung, D., Pramono, T., ... & Purwanto, A. (2022). The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty. International Journal of Data and Network Science, 6(2), 477-486.
Khan, I., & Fatma, M. (2023). CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust. Sustainability, 15(4), 3409.
Mukaromah, H., Muhajir, M., Fathudin, F., Purwanti, K., Ansori, Y., Fahlevi, M., ... & Purwanto, A. (2022). The role of buzz and viral marketing strategic on purchase intention and supply chain performance. Uncertain Supply Chain Man-agement, 10(2), 637-644.
Mittal, S., Gupta, V., & Motiani, M. (2022). Examining the linkages between employee brand love, affective commitment, positive word-of-mouth, and turnover intentions: A social identity theory perspective. IIMB Management Re-view, 34(1), 7-17.
Novitasari, D. (2022). SMEs E-commerce Buying Intention: How the Effect of Perceived Value, Service Quality, Online Customer Review, Digital Marketing and Influencer Marketing. Journal of Information Systems and Management (JISMA), 1(5), 61-69.
Purwanto, A., Sulaiman, A. ., & Fahmi, K. (2023). The Role of Buzz and Viral Marketing on SMEs Online Shop Market-ing Performance: CB-SEM AMOS Analysis. International Journal of Social and Management Studies, 4(3), 1–7. https://doi.org/10.5555/ijosmas.v4i3.292
Saputra, A. S., Setyoko, P. I., & Kurniasih, D. (2022). The Role of Social Media, Innovation and Branding Capabilities on Hospital Marketing Performance During The Covid-19 Pandemic and Industry Revolution 4.0 Era. Journal of Industri-al Engineering & Management Research, 3(5), 100-111. https://doi.org/10.7777/jiemar.v3i5.404
Oscarius Yudhi Ari Wijaya, A. P., Sulistiyani, S., Pudjowati, J., Kartikawati, T. S., Kurniasih, N., & Purwanto, A. (2021). The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on pur-chase intention: An empirical study from Indonesian smartphone consumer. International Journal of Data and Net-work Science, 5(3), 231-238.
Zhang, L., & Erturk, E. (2022). Potential lessons from Chinese businesses and platforms for online networking and mar-keting: An exploratory study. Social Sciences & Humanities Open, 6(1), 100274.