How to cite this paper
Zaidi, Z & Shukri, S. (2022). The effects of digital marketing implementation on online consumer in Selangor during COVID-19 pandemic.Management Science Letters , 12(1), 43-50.
Refrences
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Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An explora-tory analysis. Journal of Business Research, 66(1), 105–114. doi:10.1016/j. jbusres.2011.07.029.
Berman, C. (2017, May 18). The effect of brand awareness on consumer buying behavior. Small Business Chron.com. https://smallbusiness.chron.com/effect-brand-awareness-consumer-buying-behavior-68186.html
Charles, U. (2019, May 7). How does digital marketing create brand loyal-ty? Medium. https://medium.com/@unicodesolutions/how-does-digital-marketing-create-brand-loyalty-c288f122fe61
Deborah, S. (2019, December 28). Why digital marketing is important for small business. Digital Marketing Insti-tute. https://digitalmarketinginstitute.com/blog/why-digital-marketing-is-important-for-small-business
Diyana, A. G., & Dolah, J. (2018). How Digital Marketing Affects Consumer Behavior. Advances in Social Science, Edu-cation and Humanities Research Journal, 207, 214-217. http://creativecommons.org/licenses/by-nc/4.0/
Fishbein, M., & Ajzen, I. (1975). Beliefs, attitude, intention and behavior. An introduction to theory and research. Read-ing, MA: Addison-Wesley.
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Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The impact of user interactions in social media on brand aware-ness and purchase intention: The case of MINI on Facebook. Journal of Product & Brand Management, 22(5/6), 342-351. https://doi.org/10.1108/jpbm-05-2013-0299
Henry, O. (2020, July 31). Coronavirus (COVID-19) business impact. Accenture | Let there be change. https://www.accenture.com/my-en/about/company/coronavirus-business-economic-impact
Jiang, P. (2004). The role of brand name in customization decision: a search vs. experience perspective. Journal of Prod-uct and Brand Management, 13(2), 73-83.
Laksamana, P. (2018). Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indo-nesia’s Banking Industry. International Review of Management and Marketing, 8(1), 13-18. www.econjournals.com
Lillyman, T. (2020, May 18). The importance of digital marketing in a global pandemic. Inter-netrix. https://www.internetrix.com.au/blog/the-importance-of-digital-marketing-in-a-global-pandemic/
Lin, M. Y., & Chang, L. H. (2003). Determinant of habitual behavior for national and leading brands in chain. Journal of Product and Brand Management, 94- 107.
Luarn, P., Lin, Y., & Chiu, Y. (2015). Influence of Facebook brand-page posts on online engagement. Online Information Review Journal, 39(4), 505-519. https://doi.org/10.1108/oir-01-2015-0029
Margarita, I. (2016). Customer Loyalty Theoritical Aspect. EcoForum Journal, 5(2), 292-299. www.ecoforumjournal.ro
Morwitz, V. (2012). Consumers’ Purchase Intentions and their Behavior. Journal of Foundations and Trend in Market-ing, 7(3). https://doi.org/10.1561/1700000036
Narkhede, S. (2019, May 26). Understanding descriptive statistics. Medium. https://towardsdatascience.com/understanding-descriptive-statisticsc9c2b0641291
Omar, A. M., & Atteya, N. (2020). The Impact of Digital Marketing on Consumer Buying Decision Process in the Egyp-tian Market. International Journal of Business and Management;, 15(7), 120-132. https://doi.org/10.5539/ijbm.v15n7p120
Statista. (2020, May 12). Malaysia: Population distribution by state 2020. https://www.statista.com/statistics/1040670/malaysia-population-distribution-by-state/
Shamsudin, M. F., & Dang, S. P. (2016). Understanding Malaysian Consumer Online Purchase Intention: The Roles Of Perceived Risk And Perceived Value. Asia Pacific Journal of Social Science Research, 1(1), 200-299
Wayne, O. (2010, November). The social cognitive theo-ry. https://sphweb.bumc.bu.edu/otlt/MPHModules/SB/BehavioralChangeTheories/BehavioralChangeTheories5.html
Ajzen, I. (1991). The theory of planned behavior. Organizational Behaviour and Human Decision Processes Jour-nal, 50(179-211).
Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An explora-tory analysis. Journal of Business Research, 66(1), 105–114. doi:10.1016/j. jbusres.2011.07.029.
Berman, C. (2017, May 18). The effect of brand awareness on consumer buying behavior. Small Business Chron.com. https://smallbusiness.chron.com/effect-brand-awareness-consumer-buying-behavior-68186.html
Charles, U. (2019, May 7). How does digital marketing create brand loyal-ty? Medium. https://medium.com/@unicodesolutions/how-does-digital-marketing-create-brand-loyalty-c288f122fe61
Deborah, S. (2019, December 28). Why digital marketing is important for small business. Digital Marketing Insti-tute. https://digitalmarketinginstitute.com/blog/why-digital-marketing-is-important-for-small-business
Diyana, A. G., & Dolah, J. (2018). How Digital Marketing Affects Consumer Behavior. Advances in Social Science, Edu-cation and Humanities Research Journal, 207, 214-217. http://creativecommons.org/licenses/by-nc/4.0/
Fishbein, M., & Ajzen, I. (1975). Beliefs, attitude, intention and behavior. An introduction to theory and research. Read-ing, MA: Addison-Wesley.
Ghazie, D. A., & Dolah, J. (2018). How digital marketing affects consumer behavior. Proceedings of the 3rd Internation-al Conference on Creative Media, Design and Technology Journal. https://doi.org/10.2991/reka-18.2018.48
Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The impact of user interactions in social media on brand aware-ness and purchase intention: The case of MINI on Facebook. Journal of Product & Brand Management, 22(5/6), 342-351. https://doi.org/10.1108/jpbm-05-2013-0299
Henry, O. (2020, July 31). Coronavirus (COVID-19) business impact. Accenture | Let there be change. https://www.accenture.com/my-en/about/company/coronavirus-business-economic-impact
Jiang, P. (2004). The role of brand name in customization decision: a search vs. experience perspective. Journal of Prod-uct and Brand Management, 13(2), 73-83.
Laksamana, P. (2018). Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indo-nesia’s Banking Industry. International Review of Management and Marketing, 8(1), 13-18. www.econjournals.com
Lillyman, T. (2020, May 18). The importance of digital marketing in a global pandemic. Inter-netrix. https://www.internetrix.com.au/blog/the-importance-of-digital-marketing-in-a-global-pandemic/
Lin, M. Y., & Chang, L. H. (2003). Determinant of habitual behavior for national and leading brands in chain. Journal of Product and Brand Management, 94- 107.
Luarn, P., Lin, Y., & Chiu, Y. (2015). Influence of Facebook brand-page posts on online engagement. Online Information Review Journal, 39(4), 505-519. https://doi.org/10.1108/oir-01-2015-0029
Margarita, I. (2016). Customer Loyalty Theoritical Aspect. EcoForum Journal, 5(2), 292-299. www.ecoforumjournal.ro
Morwitz, V. (2012). Consumers’ Purchase Intentions and their Behavior. Journal of Foundations and Trend in Market-ing, 7(3). https://doi.org/10.1561/1700000036
Narkhede, S. (2019, May 26). Understanding descriptive statistics. Medium. https://towardsdatascience.com/understanding-descriptive-statisticsc9c2b0641291
Omar, A. M., & Atteya, N. (2020). The Impact of Digital Marketing on Consumer Buying Decision Process in the Egyp-tian Market. International Journal of Business and Management;, 15(7), 120-132. https://doi.org/10.5539/ijbm.v15n7p120
Statista. (2020, May 12). Malaysia: Population distribution by state 2020. https://www.statista.com/statistics/1040670/malaysia-population-distribution-by-state/
Shamsudin, M. F., & Dang, S. P. (2016). Understanding Malaysian Consumer Online Purchase Intention: The Roles Of Perceived Risk And Perceived Value. Asia Pacific Journal of Social Science Research, 1(1), 200-299
Wayne, O. (2010, November). The social cognitive theo-ry. https://sphweb.bumc.bu.edu/otlt/MPHModules/SB/BehavioralChangeTheories/BehavioralChangeTheories5.html