How to cite this paper
Khamaludin, K., Syam, S., Rismaningsih, F., Lusiani, L., Arlianti, L., Herlani, A., Fahlevi, M., Rahmadi, R., Windyasari, V & Widiyatun, F. (2022). The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance.International Journal of Data and Network Science, 6(1), 9-16.
Refrences
Affandi, A., Sarwani, A. S., Erlangga, H., Siagian, A. O., Purwanto, A., Effendy, A. A., ... & Juhaeri, G. (2020). Optimiza-tion of MSMEs Empowerment in Facing Competition in the Global Market during the COVID-19 Pandemic Time. Systematic Reviews in Pharmacy, 11(11), 1506-1515.
Aji, P., Nadhila, V., & Sanny, L. (2020). Effect of social media marketing on Instagram towards purchase intention: Evi-dence from Indonesia’s ready-to-drink tea industry. International Journal of Data and Network Science, 4(2), 91-104.
Djakasaputra, A., Wijaya, O., Utama, A., Yohana, C., Romadhoni, B., & Fahlevi, M. (2021). Empirical study of Indonesian SMEs sales performance in digital era: The role of quality service and digital marketing. International Journal of Data and Network Science, 5(3), 303-310.
Han, J. K., Kim, N., & Srivastava, R. K. (1998). Market orientation and organizational performance: is innovation a miss-ing link?. Journal of Marketing, 62(4), 30-45.
Haudi, H., Rahadjengb, E. R., Santamoko, R., Putrac, R. S., Purwoko, D., Nurjannahe, D.,& Purwanto, A. (2021). The Role of E-Marketing and E-Crm on E-Loyalty of Indonesian Companies During Covid Pandemic and Digital Era. Uncertain Supply Chain Management, 10, 2022.
Hurley, R. F., & Hult, G. T. M. (1998). Innovation, market orientation, and organizational learning: an integration and empirical examination. Journal of Marketing, 62(3), 42-54.
Kristijono, N., Supratikno, H., Pramono, R., Sudibjo, N., & Purwanto, A. (2020). Social Media Data Explication to Sup-port Study on Leadership Style for Sustainable Investing. International Journal of Control and Automation, 13(4), 626-657.
Nguyen, B., Yu, X., Melewar, T. C., & Chen, J. (2015). Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management, 51, 11-25.
Prahiawan, W., Fahlevi, M., Juliana, J., Purba, J., & Tarigan, S. (2021). The role of e-satisfaction, e-word of mouth and e-trust on repurchase intention of online shop. International Journal of Data and Network Science, 5(4), 593-600.
Pramono, R., Sondakh, L. W., Bernarto, I., Juliana, J., & Purwanto, A. (2021). Determinants of the small and medium en-terprises progress: A case study of SME entrepreneurs in Manado, Indonesia. The Journal of Asian Finance, Econom-ics, and Business, 8(1), 881-889.
Purba, J., Samuel, S., & Budiono, S. (2021). Collaboration of digital payment usage decision in COVID-19 pandemic situ-ation: Evidence from Indonesia. International Journal of Data and Network Science, 5(4), 557-568.
Purba, M., Simanjutak, D., Malau, Y., Sholihat, W., & Ahmadi, E. (2021). The effect of digital marketing and e-commerce on financial performance and business sustaina-bility of MSMEs during COVID-19 pandemic in Indonesia. Interna-tional Journal of Data and Network Science, 5(3), 275-282.
Purwanto, A. (2021). Partial Least Squares Structural Squation Modeling (PLS-SEM) Analysis for Social and Manage-ment Research: A Literature Review. Journal of Industrial Engineering & Management Research, 2(4), 114 - 123. https://doi.org/10.7777/jiemar.v2i4.168
Purwanto, A., Asbari, M., & Santoso, T. (2021). Education Management Research Data Analysis: Comparison of Results between Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS For Small Samples. Nidhomul Haq: Jurnal Ma-najemen Pendidikan Islam, 6(2), 382-399. https://doi.org/10.31538/ndh.v6i2.1575
Purwanto, A., Asbari, M., & Santoso, P. B. (2019). Does Culture, Motivation, Competence, Leadership, Commitment In-fluence Quality Performance?. Inovbiz: Jurnal Inovasi Bisnis, 7(2), 201-205.
Purwanto, A., Asbari, M., Santoso, T. I., Sunarsi, D., & Ilham, D. (2021). Education Research Quantitative Analysis for Little Respondents: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. Jurnal Studi Dosen Dan Pembelajaran, 4(2), 335-348. https://doi.org/10.30605/jsgp.4.2.2021.1326
Salimi, D., Tavasoli, K., Gilani, E., Jouyandeh, M., & Sadjadi, S. (2019). The impact of social media on marketing using bibliometrics analysis. International Journal of Data and Network Science, 3(3), 165-184.
Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 10(10), 2139-2146.
Shaher, A., & Ali, K. (2020). The effect of entrepreneurial orientation and knowledge management on innovation perfor-mance: The mediation role of market orientation. Management Science Letters, 10(15), 3723-3734.
Thongsri, N., & Chang, A. K. H. (2019). Interactions among factors influencing product innovation and innovation behav-iour: Market orientation, managerial ties, and government support. Sustainability, 11(10), 2793.
Wijaya, O., Sulistiyanib, S., Pudjowatic, J., Kurniasih, N., & Purwanto, A. (2021). The role of social media marketing, en-tertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consumers. International Journal of Data and Network Science, 5(3), 231-238.
Aji, P., Nadhila, V., & Sanny, L. (2020). Effect of social media marketing on Instagram towards purchase intention: Evi-dence from Indonesia’s ready-to-drink tea industry. International Journal of Data and Network Science, 4(2), 91-104.
Djakasaputra, A., Wijaya, O., Utama, A., Yohana, C., Romadhoni, B., & Fahlevi, M. (2021). Empirical study of Indonesian SMEs sales performance in digital era: The role of quality service and digital marketing. International Journal of Data and Network Science, 5(3), 303-310.
Han, J. K., Kim, N., & Srivastava, R. K. (1998). Market orientation and organizational performance: is innovation a miss-ing link?. Journal of Marketing, 62(4), 30-45.
Haudi, H., Rahadjengb, E. R., Santamoko, R., Putrac, R. S., Purwoko, D., Nurjannahe, D.,& Purwanto, A. (2021). The Role of E-Marketing and E-Crm on E-Loyalty of Indonesian Companies During Covid Pandemic and Digital Era. Uncertain Supply Chain Management, 10, 2022.
Hurley, R. F., & Hult, G. T. M. (1998). Innovation, market orientation, and organizational learning: an integration and empirical examination. Journal of Marketing, 62(3), 42-54.
Kristijono, N., Supratikno, H., Pramono, R., Sudibjo, N., & Purwanto, A. (2020). Social Media Data Explication to Sup-port Study on Leadership Style for Sustainable Investing. International Journal of Control and Automation, 13(4), 626-657.
Nguyen, B., Yu, X., Melewar, T. C., & Chen, J. (2015). Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management, 51, 11-25.
Prahiawan, W., Fahlevi, M., Juliana, J., Purba, J., & Tarigan, S. (2021). The role of e-satisfaction, e-word of mouth and e-trust on repurchase intention of online shop. International Journal of Data and Network Science, 5(4), 593-600.
Pramono, R., Sondakh, L. W., Bernarto, I., Juliana, J., & Purwanto, A. (2021). Determinants of the small and medium en-terprises progress: A case study of SME entrepreneurs in Manado, Indonesia. The Journal of Asian Finance, Econom-ics, and Business, 8(1), 881-889.
Purba, J., Samuel, S., & Budiono, S. (2021). Collaboration of digital payment usage decision in COVID-19 pandemic situ-ation: Evidence from Indonesia. International Journal of Data and Network Science, 5(4), 557-568.
Purba, M., Simanjutak, D., Malau, Y., Sholihat, W., & Ahmadi, E. (2021). The effect of digital marketing and e-commerce on financial performance and business sustaina-bility of MSMEs during COVID-19 pandemic in Indonesia. Interna-tional Journal of Data and Network Science, 5(3), 275-282.
Purwanto, A. (2021). Partial Least Squares Structural Squation Modeling (PLS-SEM) Analysis for Social and Manage-ment Research: A Literature Review. Journal of Industrial Engineering & Management Research, 2(4), 114 - 123. https://doi.org/10.7777/jiemar.v2i4.168
Purwanto, A., Asbari, M., & Santoso, T. (2021). Education Management Research Data Analysis: Comparison of Results between Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS For Small Samples. Nidhomul Haq: Jurnal Ma-najemen Pendidikan Islam, 6(2), 382-399. https://doi.org/10.31538/ndh.v6i2.1575
Purwanto, A., Asbari, M., & Santoso, P. B. (2019). Does Culture, Motivation, Competence, Leadership, Commitment In-fluence Quality Performance?. Inovbiz: Jurnal Inovasi Bisnis, 7(2), 201-205.
Purwanto, A., Asbari, M., Santoso, T. I., Sunarsi, D., & Ilham, D. (2021). Education Research Quantitative Analysis for Little Respondents: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. Jurnal Studi Dosen Dan Pembelajaran, 4(2), 335-348. https://doi.org/10.30605/jsgp.4.2.2021.1326
Salimi, D., Tavasoli, K., Gilani, E., Jouyandeh, M., & Sadjadi, S. (2019). The impact of social media on marketing using bibliometrics analysis. International Journal of Data and Network Science, 3(3), 165-184.
Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 10(10), 2139-2146.
Shaher, A., & Ali, K. (2020). The effect of entrepreneurial orientation and knowledge management on innovation perfor-mance: The mediation role of market orientation. Management Science Letters, 10(15), 3723-3734.
Thongsri, N., & Chang, A. K. H. (2019). Interactions among factors influencing product innovation and innovation behav-iour: Market orientation, managerial ties, and government support. Sustainability, 11(10), 2793.
Wijaya, O., Sulistiyanib, S., Pudjowatic, J., Kurniasih, N., & Purwanto, A. (2021). The role of social media marketing, en-tertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consumers. International Journal of Data and Network Science, 5(3), 231-238.