How to cite this paper
Tariq, E., Alshurideh, M., Akour, I & Al-Hawary, S. (2022). The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector.International Journal of Data and Network Science, 6(2), 401-408.
Refrences
Ahmad, S., Zulkurnain, N., &Khairushalimi, F. (2016). Assessing the Validity and Reliability of a Measure-ment Model in Structural Equation Modeling (SEM). British Journal of Mathematics & Computer Science, 15(3), 1–8. https://doi.org/10.9734/BJMCS/2016/25183
Al-Hawary, S. I., & Mohammad, A. A. (2011). The Role of the Internet in Marketing the Services of Travel and Tourism Agencies in UAE. Abhath Al-Yarmouk, 27(2B), 1339–1359.
Al-Hawary, S. I., Mohammad, A. A., & Al-Shoura, M. (2011). The Impact of E-Marketing on Achieving Com-petitive Advantage by the UAEian Pharmaceutical Firms. DIRASAT, 38(1), 143–160.
Al-Hawary, S. I. S., & Alhajri, T. M. S. (2020). Effect of Electronic Customer Relationship Management on Customers' Electronic Satisfaction of Communication Companies in Kuwait. Calitatea, 21(175), 97-102.
Al-Hawary, S. I. S., Abdul Aziz Allahow, T. J., & Aldaihani, F. M. F. (2018). Information Technology and Administrative Innovation of the Central Agency for Information Technology in Kuwait. Global Journal of Management and Business, 18(11-A), 1–16.
Al-Hawary, S. I., & Al-Syasneh, M. S. (2020). Impact of dynamic strategic capabilities on strategic entrepre-neurship in presence of outsourcing of five stars hotels in UAE. Business: Theory and Practice, 21(2), 578-587.
Al-Lozi, M. S., Almomani, R. Z. Q., & Al-Hawary, S. I. S. (2018). Talent Management strategies as a critical success factor for effectiveness of Human Resources Information Systems in commercial banks working in UAE. Global Journal of Management and Business Research: A Administration and Management, 18(1), 30–43.
Al-Nady, B. A., Al-Hawary, S. I., & Alolayyan, M. (2016). The Role of Time, Communication, and Cost Management on Project Management Success: an Empirical Study on Sample of Construction Projects Cus-tomers in Makkah City, Kingdom of Saudi Arabia. International Journal of Services and Operations Man-agement, 23(1), 76–112.
Altarifi, S., Al-Hawary, S. I. S., & Al Sakkal, M. E. E. (2015). Determinants of E-Shopping and its Effect on Consumer Purchasing Decision in UAE. International Journal of Business and Social Science, 6(1), 81–92.
Atuahene-Gima, K. (2005). Resolving the capability – rigidity paradox in new product innovation. Journal of Marketing, 69(4), 61–83.
Birkinshaw, J., & Gupta, K. (2013). Clarifying the distinctive contribution of ambidexterity to the field of or-ganization studies. The Academy of Management Perspectives, 27(4), 287- 298.
Bodwell, W & Chermack, T. (2010). Organizational ambidexterity: Integrating deliberate and emergent strategy with scenario planning. Technological Forecasting & Social Change, 77(2), 193–202.
Canderasekaran, A. (2009). “Multiple Levels of Ambidexterity in Managing the Innovation-Improvement Di-lemma: Evidence from High Technology Organizations”. Dissertation, University of Minnesotaby.
de Leeuw, E., Hox, J., Silber, H., Struminskaya, B., & Vis, C. (2019). Development of an international survey attitude scale: Measurement equivalence, reliability, and predictive validity. Measurement Instruments for the Social Sciences, 1(1), 9. https://doi.org/10.1186/s42409-019-0012-x
Emad, T. (2021) Impact of Enterprise Social Media Platforms on Integrating Inter-functional Coordination: A Moderated-Mediation effect of Optimising Staff Capabilities' Empirical Study on ICT SMEs at Gulf Cooper-ation Council Area' (Doctoral dissertation, University of Huddersfield).
Gartner. (2016) Digital marketing (BI) [online] © Gartner, Inc. [cit. 2018-02-07] UR-Lhttps://www.gartner.com/it-glossary/business-intel-ligence-bi/.
Gibson, B. & Birkinshaw, J. (2014). The Antecedents, Consequences, and Mediating Role of Organizational Ambidexterity. Academy of Management Journal, 47(2), 209–226.
Hair, J. F., Babin, B. J., &Krey, N. (2017). Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations. Journal of Advertising, 46(1), 163–177. https://doi.org/10.1080/00913367.2017.1281777
Hen, D., Chen, H., Lusch, R. and Li, Sh. (2011). Digital marketing architecture. IEEE Computer Society, 25(6), 13-16.
Herhausen, D., Miočević, D., Morgan, R. E., & Kleijnen, M. H. (2020). The digital marketing capabilities gap. Industrial Marketing Management, 90, 276-290.
Hocevar, J., & Jaklic, B. (2010). Assessing benefits of digital marketing systems – A case study, 2010. Man-agement: Journal of Contemporary 6 Resources65 Management Issues, 15(1), 87–119.
Howard, M. C. (2018). The convergent validity and nomological net of two methods to measure retroactive in-fluences. Psychology of Consciousness: Theory, Research, and Practice, 5(3), 324–337. https://doi.org/10.1037/cns0000149
Isik, O., Jones, C., & Siorova, A. (2013). Digital marketing Success: The Roles of BI Capabilities and Decision Environments. Information & Management, 50, 13-23.
Jansen, J., Tempelaar, M. P., Van den Bosch, F. A. & Volberda, H. W. (2009). Structural differentiation and ambidexterity: The mediating role of integration mechanisms. Organization Science, 20(4), 797–811.
Junni, P., Sarala, R. M., Taras, V. & Tarba, S. Y. (2013). Organizational ambidexterity and performance: A meta-analysis. The Academy of Management Perspectives, 27(4), pp. 299–312.
Lubatkin, M. H., Simsek, Z., Ling, Y., & Veiga, J. F. (2006). Ambidexterity and performance in small-to me-dium-sized firms: The pivotal role of top management team behavioral integration. Journal of Management, 32(5), 646–672.
Mahoney, T. (1995). The Management of Resources and the Resources of Management. Journal of Business Research, 33, 91-101.
Marchese, K., & Dollar, B. (2015). Supply Chain Talent of the Future: findings from the third annual supply chain survey. Deloitte.
Nonaka, I., & Takeuch, H. (1995). The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation? New York: Oxford University Press.
O’Rielly, C., & Tushman, M. L. (2013). Organizational Ambidexterity: Past, Present and Future. Academy of Management Perspectives, 27(4), 324–338.
Popovic, A., Hackney, R., Coelho, S., & Jaklic, J. (2012) Towards Digital marketing Systems Success: Effects of Maturity and Culture on Analytical Decision Making. Decision Support Systems, 54, 729-739.
Ramakrishnan, T., Khuntia, J., Kathuria, A., & Saldanha, T. (2016). Digital marketing Capabilities and Effec-tiveness: An Integrative Model. 49th Hawaii International Conference on System Sciences.
Rimkeviciene, J., Hawgood, J., O’Gorman, J., & De Leo, D. (2017). Construct Validity of the Acquired Capa-bility for Suicide Scale: Factor Structure, Convergent and Discriminant Validity. Journal of Psychopatholo-gy and Behavioral Assessment, 39(2), 291–302. https://doi.org/10.1007/s10862-016-9576-4
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill-building approach (Seventh edition). Wiley.
Shi, D., Lee, T., &Maydeu-Olivares, A. (2019). Understanding the Model Size Effect on SEM Fit Indices. Ed-ucational and Psychological Measurement, 79(2), 310–334. https://doi.org/10.1177/0013164418783530
Simsek, Z., Heavey, C., Veiga, J. F., & Souder, D. (2009). A typology for aligning organizational ambidexteri-ty's conceptualizations, antecedents, and outcomes. Journal of Management Studies, 46(5), 864-894.
Sung, K.-S., Yi, Y. G., & Shin, H.-I. (2019). Reliability and validity of knee extensor strength measurements using a portable dynamometer anchoring system in a supine position. BMC Musculoskeletal Disorders, 20(1), 1–8. https://doi.org/10.1186/s12891-019-2703-0
Wang, Y. A., & Rhemtulla, M. (2021). Power Analysis for Parameter Estimation in Structural Equation Model-ing: A Discussion and Tutorial. Advances in Methods and Practices in Psychological Science, 4(1), 1–17. https://doi.org/10.1177/2515245920918253
Wasmann, M., & Spruit, M. (2012). Performance Management within Social Network Sites: The Social Net-work Intelligence Process Method. International Journal of Digital marketing Research, 3(2), 49–63.
Zimmermann, A., Raisch, S. & Birkinshaw, J. (2015). How is ambidexterity initiated? The emergent charter definition process. Organization Science, 26(4), 1119–1139.
Al-Hawary, S. I., & Mohammad, A. A. (2011). The Role of the Internet in Marketing the Services of Travel and Tourism Agencies in UAE. Abhath Al-Yarmouk, 27(2B), 1339–1359.
Al-Hawary, S. I., Mohammad, A. A., & Al-Shoura, M. (2011). The Impact of E-Marketing on Achieving Com-petitive Advantage by the UAEian Pharmaceutical Firms. DIRASAT, 38(1), 143–160.
Al-Hawary, S. I. S., & Alhajri, T. M. S. (2020). Effect of Electronic Customer Relationship Management on Customers' Electronic Satisfaction of Communication Companies in Kuwait. Calitatea, 21(175), 97-102.
Al-Hawary, S. I. S., Abdul Aziz Allahow, T. J., & Aldaihani, F. M. F. (2018). Information Technology and Administrative Innovation of the Central Agency for Information Technology in Kuwait. Global Journal of Management and Business, 18(11-A), 1–16.
Al-Hawary, S. I., & Al-Syasneh, M. S. (2020). Impact of dynamic strategic capabilities on strategic entrepre-neurship in presence of outsourcing of five stars hotels in UAE. Business: Theory and Practice, 21(2), 578-587.
Al-Lozi, M. S., Almomani, R. Z. Q., & Al-Hawary, S. I. S. (2018). Talent Management strategies as a critical success factor for effectiveness of Human Resources Information Systems in commercial banks working in UAE. Global Journal of Management and Business Research: A Administration and Management, 18(1), 30–43.
Al-Nady, B. A., Al-Hawary, S. I., & Alolayyan, M. (2016). The Role of Time, Communication, and Cost Management on Project Management Success: an Empirical Study on Sample of Construction Projects Cus-tomers in Makkah City, Kingdom of Saudi Arabia. International Journal of Services and Operations Man-agement, 23(1), 76–112.
Altarifi, S., Al-Hawary, S. I. S., & Al Sakkal, M. E. E. (2015). Determinants of E-Shopping and its Effect on Consumer Purchasing Decision in UAE. International Journal of Business and Social Science, 6(1), 81–92.
Atuahene-Gima, K. (2005). Resolving the capability – rigidity paradox in new product innovation. Journal of Marketing, 69(4), 61–83.
Birkinshaw, J., & Gupta, K. (2013). Clarifying the distinctive contribution of ambidexterity to the field of or-ganization studies. The Academy of Management Perspectives, 27(4), 287- 298.
Bodwell, W & Chermack, T. (2010). Organizational ambidexterity: Integrating deliberate and emergent strategy with scenario planning. Technological Forecasting & Social Change, 77(2), 193–202.
Canderasekaran, A. (2009). “Multiple Levels of Ambidexterity in Managing the Innovation-Improvement Di-lemma: Evidence from High Technology Organizations”. Dissertation, University of Minnesotaby.
de Leeuw, E., Hox, J., Silber, H., Struminskaya, B., & Vis, C. (2019). Development of an international survey attitude scale: Measurement equivalence, reliability, and predictive validity. Measurement Instruments for the Social Sciences, 1(1), 9. https://doi.org/10.1186/s42409-019-0012-x
Emad, T. (2021) Impact of Enterprise Social Media Platforms on Integrating Inter-functional Coordination: A Moderated-Mediation effect of Optimising Staff Capabilities' Empirical Study on ICT SMEs at Gulf Cooper-ation Council Area' (Doctoral dissertation, University of Huddersfield).
Gartner. (2016) Digital marketing (BI) [online] © Gartner, Inc. [cit. 2018-02-07] UR-Lhttps://www.gartner.com/it-glossary/business-intel-ligence-bi/.
Gibson, B. & Birkinshaw, J. (2014). The Antecedents, Consequences, and Mediating Role of Organizational Ambidexterity. Academy of Management Journal, 47(2), 209–226.
Hair, J. F., Babin, B. J., &Krey, N. (2017). Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations. Journal of Advertising, 46(1), 163–177. https://doi.org/10.1080/00913367.2017.1281777
Hen, D., Chen, H., Lusch, R. and Li, Sh. (2011). Digital marketing architecture. IEEE Computer Society, 25(6), 13-16.
Herhausen, D., Miočević, D., Morgan, R. E., & Kleijnen, M. H. (2020). The digital marketing capabilities gap. Industrial Marketing Management, 90, 276-290.
Hocevar, J., & Jaklic, B. (2010). Assessing benefits of digital marketing systems – A case study, 2010. Man-agement: Journal of Contemporary 6 Resources65 Management Issues, 15(1), 87–119.
Howard, M. C. (2018). The convergent validity and nomological net of two methods to measure retroactive in-fluences. Psychology of Consciousness: Theory, Research, and Practice, 5(3), 324–337. https://doi.org/10.1037/cns0000149
Isik, O., Jones, C., & Siorova, A. (2013). Digital marketing Success: The Roles of BI Capabilities and Decision Environments. Information & Management, 50, 13-23.
Jansen, J., Tempelaar, M. P., Van den Bosch, F. A. & Volberda, H. W. (2009). Structural differentiation and ambidexterity: The mediating role of integration mechanisms. Organization Science, 20(4), 797–811.
Junni, P., Sarala, R. M., Taras, V. & Tarba, S. Y. (2013). Organizational ambidexterity and performance: A meta-analysis. The Academy of Management Perspectives, 27(4), pp. 299–312.
Lubatkin, M. H., Simsek, Z., Ling, Y., & Veiga, J. F. (2006). Ambidexterity and performance in small-to me-dium-sized firms: The pivotal role of top management team behavioral integration. Journal of Management, 32(5), 646–672.
Mahoney, T. (1995). The Management of Resources and the Resources of Management. Journal of Business Research, 33, 91-101.
Marchese, K., & Dollar, B. (2015). Supply Chain Talent of the Future: findings from the third annual supply chain survey. Deloitte.
Nonaka, I., & Takeuch, H. (1995). The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation? New York: Oxford University Press.
O’Rielly, C., & Tushman, M. L. (2013). Organizational Ambidexterity: Past, Present and Future. Academy of Management Perspectives, 27(4), 324–338.
Popovic, A., Hackney, R., Coelho, S., & Jaklic, J. (2012) Towards Digital marketing Systems Success: Effects of Maturity and Culture on Analytical Decision Making. Decision Support Systems, 54, 729-739.
Ramakrishnan, T., Khuntia, J., Kathuria, A., & Saldanha, T. (2016). Digital marketing Capabilities and Effec-tiveness: An Integrative Model. 49th Hawaii International Conference on System Sciences.
Rimkeviciene, J., Hawgood, J., O’Gorman, J., & De Leo, D. (2017). Construct Validity of the Acquired Capa-bility for Suicide Scale: Factor Structure, Convergent and Discriminant Validity. Journal of Psychopatholo-gy and Behavioral Assessment, 39(2), 291–302. https://doi.org/10.1007/s10862-016-9576-4
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill-building approach (Seventh edition). Wiley.
Shi, D., Lee, T., &Maydeu-Olivares, A. (2019). Understanding the Model Size Effect on SEM Fit Indices. Ed-ucational and Psychological Measurement, 79(2), 310–334. https://doi.org/10.1177/0013164418783530
Simsek, Z., Heavey, C., Veiga, J. F., & Souder, D. (2009). A typology for aligning organizational ambidexteri-ty's conceptualizations, antecedents, and outcomes. Journal of Management Studies, 46(5), 864-894.
Sung, K.-S., Yi, Y. G., & Shin, H.-I. (2019). Reliability and validity of knee extensor strength measurements using a portable dynamometer anchoring system in a supine position. BMC Musculoskeletal Disorders, 20(1), 1–8. https://doi.org/10.1186/s12891-019-2703-0
Wang, Y. A., & Rhemtulla, M. (2021). Power Analysis for Parameter Estimation in Structural Equation Model-ing: A Discussion and Tutorial. Advances in Methods and Practices in Psychological Science, 4(1), 1–17. https://doi.org/10.1177/2515245920918253
Wasmann, M., & Spruit, M. (2012). Performance Management within Social Network Sites: The Social Net-work Intelligence Process Method. International Journal of Digital marketing Research, 3(2), 49–63.
Zimmermann, A., Raisch, S. & Birkinshaw, J. (2015). How is ambidexterity initiated? The emergent charter definition process. Organization Science, 26(4), 1119–1139.