The objective of this study is to examine the direct and indirect impact of Supply Chain and Knowledge-Oriented Leadership on the Performance of Village Financial System Operators and its consequences for the Level of Village Welfare. This study employed quantitative methodologies, using Saturation sampling techniques, and obtained a sample of 131 respondents who were village financial information system operators, consisting of 131 villages in Pringsewu Regency, Lampung Province, Indonesia. The data obtained from the surveys was further analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings of the research and data analysis indicate that: Knowledge-Oriented Leadership has a direct and substantial impact on the Performance of Village Financial System Operators. It also has a direct and substantial impact on the Village Welfare Level. The performance of the Village Financial System Operator has a direct and substantial impact on the Village Welfare Level. Additionally, the Supply Chain has a direct and substantial impact on the Performance of Village Financial System Operators and the Village Welfare Level; The performance of the Village Financial System Operator is able to partially mediate Supply Chain and Knowledge-Oriented Leadership on the Level of Village Welfare in Pringsewu Regency, Lampung Province, Indonesia, because the independent variable is able to significantly influence both directly and indirectly the dependent variable.

The objective of this study is to analyze the influence of the Halal Product Supply Chain and Sharia Banking Support on the economic growth of Halal Products in Indonesia. The study also considers the role of Halal Product Commerce as an intervening variable. The research was carried out in eight districts/cities located within Banten, Indonesia. The study employed the Stratified random sampling technique, using a sample size of 250 respondents. The data collected from the surveys was further analyzed utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS). The research findings and data analysis demonstrate that the Halal Product Supply Chain has a direct and substantial influence on Halal Product Commerce. In the same vein, the endorsement of Sharia Banking likewise exerts a direct and substantial impact on the commerce of Halal Products. Moreover, the Halal Product Supply Chain exerts a direct and favorable impact on the Sharia Economic Growth of Halal Products. In addition, governmental endorsement of Sharia Banking directly and positively influences the growth of the Sharia Economy, particularly in the production of Halal Products. Ultimately, the Halal Product Trading System exerts a direct and substantial impact on the Sharia Economic Growth of Halal Products. Halal Product Commerce supports the Halal Product Supply Chain and offers Sharia Banking Assistance to foster the development of the Halal Product Sharia Economy in Indonesia.

This study aims to investigate the integration of suppliers and customers with the role of trust (TR) as a mediator on supply chain performance in small retail stores. The sampling technique uses purposive sampling to represent the total sample used, 170 outlets or respondents and data analysis using programs with SmarPLS. The finding of this study stated that the effect of supplier integration (SI) on customer integration (CI) and the effect of CI in addition to TR and on SCP are all stated to have a positive and significant effect. However, Customer Integration has a negative and not significant effect on supply chain performance (SCP) through TR. Novelty of this study is the implementation of supply chain integration for development in the retail business sector, especially in Indonesia. Then, this study shows integration as a communication aspect of collaboration between companies. Implication of this study is useful for franchise management and small retail shop owners in mutually beneficial collaboration in developing Micro, Small and Medium Enterprises (SMSMEs) so that their businesses can develop, survive and be sustainable growth in the future.

This research explores the mediating role of the value perceived and received by consumers (customer-perceived value) in the context of brand experience and relational benefits, as well as their impact on consumers' willingness to pay more. Additionally, this research investigates consumers' desires to share experiences via social media (e-WOM) when consuming these products and services with their relatives. Using a purposive sampling technique, we obtained responses from 256 consumers of fast-food restaurants spread across Jakarta. The research results prove that relational benefits and brand experience are important in building consumer perceived value, ultimately influencing the emergence of positive e-WOM and the willingness of fast-food restaurant consumers to pay more.

This study aimed to address the underexplored area of the adoption of Business-to-Consumer (B2C) Commerce by Small and Medium Enterprises (SMEs). In addition, this study specifically focused on factors influencing B2C adoption by SMEs, its impact on marketing performance, and potential strategies for optimization. Recognizing the scarcity of quantitative studies on digitization's impact on SMEs, this study emphasized the need for a systematic understanding of these enterprises’ responses to e-commerce adoption. In line with the Technology-Organization-Environment (TOE) framework, the primary focus was on the continuous evaluation and optimization of e-commerce platforms, including AI integration, within core marketing strategies. Based on customer tech-savviness in the environmental dimension, adapting e-commerce strategies ensured a comprehensive approach in the evolving technological landscape. While providing valuable insights, several limitations, such as context-specific findings and potential response bias due to self-reported data were also identified. Consequently, future investigations were advised to include comparative studies between e-commerce-adopting and conventionally operating organizations, as well as explore perspectives of e-commerce users and consider industry-specific variations. This was pertinent because investigating e-commerce implementation in emerging technologies and platforms could offer insights into the dynamic landscape of digital business. In conclusion, this study contributed to the cognition of B2C Commerce adoption in SMEs, offering practical insights and strategic recommendations for leveraging technology to enhance marketing performance and overall business growth.

The aim of this research is to analyze the influence of supply chain and digital marketing in increasing the acceleration of repositioning in the Millennial Generation and its implications for the sustainability of cooperatives in the city of Palangka Raya where the study was executed. The sample in this study was 250 respondents consisting of the millennial generation (born 1981-1996) and Generation Z (born 1997-2012), using the Stratified random sampling technique. Data collected through questionnaires was then analyzed using SEM-PLS. The findings of the research and data analysis indicate that: Supply Chain and Digital Marketing directly have a positive and significant effect on the Acceleration of Repositioning in the Millennial Generation in Palangka Raya City; Apart from that, Supply Chain, Digital Marketing and Accelerated Repositioning to the Millennial Generation directly have a positive and significant impact on the Sustainability of Cooperatives in the City of Palangka Raya; Accelerating Repositioning in the Millennial Generation was able to partially mediate Supply Chain and Digital Marketing towards Cooperative Sustainability in Palangka Raya City, Central Kalimantan Province, Indonesia. So, it can be concluded that to improve Cooperative Sustainability among the Millennial Generation in Indonesia, important factors that must be improved include Supply Chain, Digital Marketing, and Accelerated Repositioning.

This paper aims to explore the role of service innovation and competitive advantage as a mediator of product innovation on marketing performance of small and medium enterprises (SMEs) manufacturing firms in Indonesia. The sample size used in the research was 180 SMEs and the sampling technique is area (cluster) sampling. Furthermore, the sample criteria or respondents, whose researchers' recommendations for filling in the research instrument are managers and can represent company owners. Findings provide empirical evidence that service innovation on marketing performance; competitive advantage on marketing performance; product innovation on service innovation; and product innovation on competitive advantage have positive and significant effects, except the influence of competitive advantage on marketing performance which was not significant.

The aim of the research is to analyze the influence of viral marketing and customer reviews on purchasing decisions with consumer trust as a mediating variable. In marketing theory, purchasing decisions can be improved by mediating consumer trust, so that products can be sustainable. The study was conducted on Indonesian iced tea products, which are typical tea leaf products from Indonesia. The type of research used in this research is quantitative and analyzed using PLS. 105 respondents in the research were customers of Indonesian iced tea products in Palangka Raya City. The research results show that viral marketing, customer reviews mediated by consumer trust variables had a significant positive effect on purchasing decisions, viral marketing had a significant positive effect on purchasing decisions, viral marketing had a significant positive effect on consumer trust, customer reviews had a significant positive effect on purchasing decisions, customer reviews had a significant positive effect on consumer trust and consumer trust had a significant positive effect on purchasing decisions for Indonesian Iced Tea products in the city of Palangkaraya.

The purpose of this study was to determine the role of subjective norms as a mediation between the relationship opportunity to donate and agreeableness personality on intention to donate. This research includes a quantitative approach with a survey method distributed to 400 participants of BPJAMSOSTEK East Java Province using a Likert scale. Data analysis using SEM using WarpPLS 6.0 software. The results of this study state that subjective norms can be a link between the opportunity to donate and in accordance with the intention to donate. This can increase the intention to donate for BPJAMSOSTEK participants. The increased intention to donate owned by participants will increase participants who donate.

Recently, the development of cross-laminated timber (CLT) products that can substitute large-dimensional wood for structures and reduce waste of wood products with small dimensions and pieces continues to be developed, and demand from industries continues to increase. Therefore, this study aims to measure and analyze the mechanical properties of cross-laminated timber (CLT) products designed with a typical arrangement of the Lampung region, Indonesia, called a screen arrangement. Measurement and analysis of mechanical properties include measuring load tests and analyzing moments and stiffness of CLT products intended for floor and beam structures. The screen-type wood arrangement used in the product consists of an inner screen arrangement, an outer screen arrangement, and a standing screen arrangement with polyvinyl acetate adhesive. Load test measurements were carried out using a universal testing machine (UTM) and moment and bending stress analysis using engineering mechanics. Generally, the results show that CLT products with standing screens have smaller mechanical properties than those intended for floors and beams. This research shows that the typical CLT arrangement of the Lampung region (Indonesia), in the form of a screen, has strong mechanical properties and characteristics that can be compared with other arrangements.