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Growing Science » Authors » Erman Noor Adi

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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

Utilitarian value and hedonic value: Empirical evidence of purchase intention at Soekarno-Hatta international airport Pages 1681-1692 Right click to download the paper Download PDF

Authors: Erman Noor Adi, Prasadja Ricardianto, Muhamad Fitriono, Ikawati Ikawati, Tri Gutomo, Tyas Eko Raharjo, Sri Yuni Murtiwidayanti, Akhmad Purnama, Istiana Hermawati, Endri Endri

doi 10.5267/j.uscm.2024.3.013 Crossmark

Keywords: Airport reward program, Customer intention, Hedonic value, Purchase intention, Utility value

Abstract:
The problem at Soekarno-Hatta Airport was the need for more facilities with value for consumers, both utilitarian and hedonic. The research examines the impact of Utilitarian and Hedonic Values on Purchase Intentions, which Customer Intentions mediate. Based on the data, the research approach used was quantitative. According to the explanation category, this research is asymmetric causal research. The study population comprised business class passengers of full-service airlines at Soekarno-Hatta International Airport with various destinations, and the sample size was 219 respondents. The sampling technique was non-probability sampling, in this case, incidental sampling. The method of secondary data collection used was a study-desk with technical data using SEM-PLS. The results showed that Hedonic Value and Purchase Intention directly and significantly influenced Customer Intention and Purchase Intention. Customer Intention Hedonic Value had a positive but insignificant impact on purchase intention.
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Journal: USCM | Year: 2024 | Volume: 12 | Issue: 3 | Views: 2328 | Reviews: 0

 
2.

The role of service quality, facilities, and prices on customer satisfaction in Indonesia aviation in the COVID-19 pandemic Pages 91-100 Right click to download the paper Download PDF

Authors: Johar Samosir, Okin Purba, Prasadja Ricardianto, Dwi Triani, Erman Noor Adi, Ernanto Wibisono, Chatarina Rusmiyati, Trilaksmi Udiati, Andayani Listyawati, Endri Endri

doi 10.5267/j.uscm.2023.10.015 Crossmark

Keywords: Service quality, Facilities, Price, Customer Satisfaction, Indonesia Aviation

Abstract:
Lion Air is an airline that has a low-cost carrier concept, which makes Lion Air an airline that has low prices. With these low prices, does it improve customer fulfillment? This study aims to determine the effects of service quality, amenities, and pricing on purchase choices. Associative quantitative research methodologies are used in this kind of study. The sample comprised 210 individuals who had taken a flight on Lion Air during COVID-19 and were at least 17 years old. The analysis technique uses Amos 24 software and SEM (Structural Equation Modelling) analysis. The results showed that service quality has a favorable and considerable impact on customer satisfaction. Facilities have a significant and positive effect on customer satisfaction. Price has a positive and substantial influence on customer satisfaction.
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Journal: USCM | Year: 2024 | Volume: 12 | Issue: 1 | Views: 2551 | Reviews: 0

 
3.

The influence of implementing electronic flight bag application on aviation safety mediated by the optimization of human resources Pages 1485-1494 Right click to download the paper Download PDF

Authors: Prasadja Ricardianto, Ernanto Wibisono, Erman Noor Adi, Lilik Suryaningsih, Chatarina Rusmiyati, Endro Winarno, Trilaksmi Udiati, Salahudin Rafi, Azmieti Kurnia Sint, Endri Endri

doi 10.5267/j.uscm.2023.7.020 Crossmark

Keywords: Garuda electronic flight manual, Garuda electronic airway manual, Flight safety, Optimization of human resources, Electronic flight bag

Abstract:
The unintegrated use of information technology in the cockpit of Garuda aircraft was the electronic flight bag, with the application of the Garuda electronic flight manual and the Garuda electronic airway manual. This gap would cause potential negligence and delay in distributing paper documents or manuals to the aircraft of Garuda Indonesia Airline. It was necessary to study whether the use of Garuda electronic flight manual software and Garuda electronic airway manual could ease the duties of the Pilot on board the aircraft. This research aimed to know the influence of implementing the Garuda electronic flight manual and the Garuda electronic airway manual on flight safety by optimizing human resources. The study used the Path Analysis method. The samples of this research were 30 pilots as the users and processors of the Garuda electronic flight manual and the Garuda electronic airway manual. The study found that the variable of flight safety was directly influenced by the implementation of the Garuda electronic flight manual, the Garuda electronic airway manual, and the optimization of human resources. In addition, implementing the Garuda electronic flight manual and the Garuda electronic airway manual was the variable influencing flight safety at most.
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Journal: USCM | Year: 2023 | Volume: 11 | Issue: 4 | Views: 1508 | Reviews: 0

 

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