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Growing Science » Authors » Ikawati Ikawati

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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

Utilitarian value and hedonic value: Empirical evidence of purchase intention at Soekarno-Hatta international airport Pages 1681-1692 Right click to download the paper Download PDF

Authors: Erman Noor Adi, Prasadja Ricardianto, Muhamad Fitriono, Ikawati Ikawati, Tri Gutomo, Tyas Eko Raharjo, Sri Yuni Murtiwidayanti, Akhmad Purnama, Istiana Hermawati, Endri Endri

DOI: 10.5267/j.uscm.2024.3.013

Keywords: Airport reward program, Customer intention, Hedonic value, Purchase intention, Utility value

Abstract:
The problem at Soekarno-Hatta Airport was the need for more facilities with value for consumers, both utilitarian and hedonic. The research examines the impact of Utilitarian and Hedonic Values on Purchase Intentions, which Customer Intentions mediate. Based on the data, the research approach used was quantitative. According to the explanation category, this research is asymmetric causal research. The study population comprised business class passengers of full-service airlines at Soekarno-Hatta International Airport with various destinations, and the sample size was 219 respondents. The sampling technique was non-probability sampling, in this case, incidental sampling. The method of secondary data collection used was a study-desk with technical data using SEM-PLS. The results showed that Hedonic Value and Purchase Intention directly and significantly influenced Customer Intention and Purchase Intention. Customer Intention Hedonic Value had a positive but insignificant impact on purchase intention.
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Journal: USCM | Year: 2024 | Volume: 12 | Issue: 3 | Views: 1835 | Reviews: 0

 
2.

Service quality and timeliness: Empirical evidence on the parcel delivery service in Indonesia Pages 1645-1656 Right click to download the paper Download PDF

Authors: Prasadja Ricardianto, Indra Adhitya Kurniawan, Ikawati Ikawati, Tri Gutomo, Eduard Alfian Syamsa Sijabat, Anisa Mahadita, I Gusti Ngurah Agung Eka Teja Kusuma, Tateki Yoga Tursilarini, Sri Yuni Murtiwidayanti, Endri Endri

DOI: 10.5267/j.uscm.2023.7.004

Keywords: Service quality, Delivery cost, Timeliness, Customer satisfaction, Cargo delivery service

Abstract:
The problems influencing the service quality of Lion Parcel Halim Perdana Kusuma Jakarta were that the delivery time needed to be by the delivery receipt and that there needed to be a complete list. This research aimed to know and analyze the service quality and the direct and indirect influence of delivery cost on customer satisfaction through timeliness. The population used in this research was the customers of Lion Parcel Halim Perdana Kusuma Jakarta, with a sample of as many as 139 respondents. The technique of data analysis used was Structural Equation Modelling with the approach of Partial Least Square. The key finding of this research was that customers considered the service quality of Lion Parcel could be better, making them dissatisfied with the quality of service delivered by Lion Parcel. Whereas the service quality and delivery cost directly influenced, timeliness and timeliness influenced customer satisfaction. It was also found that timeliness indirectly and significantly mediated the influence of service quality and delivery cost on customer satisfaction.
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Journal: USCM | Year: 2023 | Volume: 11 | Issue: 4 | Views: 2092 | Reviews: 0

 
3.

Passenger perception of commuter line service quality in Indonesia Pages 1729-1738 Right click to download the paper Download PDF

Authors: Kukuh Setyo Priyanto, Prasadja Ricardianto, Aang Gunawan, Ikawati Ikawati, Efendhi Prih Ra-harjo, Sunit Agus Tri Cahyono, Tateki Yoga Tursilarini, Achmad Nururrochman Hidayatulloh, Akhmad Purnama, Endri Endri

DOI: 10.5267/j.ijdns.2023.7.018

Keywords: Service quality attributes, Passenger satisfaction, Commuter Line, Passenger Perception

Abstract:
This research aimed to study the opinion and perspectives of Commuter Line passengers in Indonesia by using 18 attributes of service quality. There still needed to be more understanding about which service attributes were less satisfying and which were more pleasing to the Commuter Line passengers in the area of Jakarta and its surroundings. This research used factor analysis and Principal Component Analysis to select among the 18 Commuter Line service quality variables with the Varimax and Ordered Logit model rotation method. The number of samples used was 384 respondents from Commuter Line passengers in Jakarta and its surroundings. The result of factor analysis stated that the 18 attributes of service quality with three factors were the main attributes of service quality being used, namely the factor of station facilities and passenger behavior, the factor of ticket and security system, and they had reasonably strong correlations. The key finding of this research was that some service quality attributes, such as the crowd or density of trains, station stair facility, station lift facility, station seat facility, and shelter, were perceived as the attributes of service that were less satisfying. This research provided valuable insights into important factors affecting the opinion and perspective of Commuter Line passengers in Jakarta and its surroundings.
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Journal: IJDS | Year: 2023 | Volume: 7 | Issue: 4 | Views: 2029 | Reviews: 0

 
4.

Perceived of ease of use and usefulness: Empirical evidence of behavioral intention to use QR code technology on Indonesian commuter lines Pages 1815-1828 Right click to download the paper Download PDF

Authors: Prasadja Ricardianto, Atong Soekirman, Ocky Soelistyo Pribadi, Difa Bagas Atmaja, Abdul-lah Ade Suryobuwono, Ikawati Ikawati, Tri Gutomo, Sri Yuni Murtiwidayanti, Sunit Agus Tri Cahyono, Endri Endri

DOI: 10.5267/j.ijdns.2023.7.010

Keywords: QR code technology, Perceived enjoyment, Perceived compatibility, Perceived usefulness, Perceived ease of use, Behavioral Intention to use

Abstract:
This study aims to estimate the factors determining the perceived behavioral Intention to use the QR code on a smartphone in the commuter line tap-in tap-out ticketing process as an alternative payment. The rapid growth of information technology in the last two decades had become a factor that encouraged individuals and groups to utilize information technology from devices or technological tools as effectively and efficiently as possible to facilitate the activities and business processes being carried out. This research used the probability sampling technique with a random sampling of 100 commuter line passengers. In addition, this research used the data analysis technique of the Structural Equation Model-SmartPLS3.0. The results indicated that perceived compatibility and enjoyment significantly affected the perceived ease of use and usefulness in the consumer's behavioral Intention to use QR Code technology on smartphones as a substitution for purchasing commuter train tickets. However, the three other variables, perceived convenience, self-efficacy, and enjoyment, do not significantly influence the usefulness of using QR Code Technology on smartphones as an alternative for purchasing commuter tickets, and neither do the technological knowledge and perceived compatibility.
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Journal: IJDS | Year: 2023 | Volume: 7 | Issue: 4 | Views: 3038 | Reviews: 0

 

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