How to cite this paper
Mustafa, S., Altaany, F., Ebbini, M., Al-Hamad, A., Alkaraky, S., Ahmad, A & Alaa, A. (2024). The mediating role of social media marketing effectiveness in the relationship between customer engagement and brand loyalty: A study of Amazon as a retail brand stor.Uncertain Supply Chain Management, 12(4), 2137-2152.
Refrences
Aburumman, N. M. A., & Nieto, A. (2019). The Effect of products attributes customer satisfaction on brand loyalty in the electronic appliances industry: Case of Jordan.
Almohaimmeed, B. M. (2019). The effects of social media marketing antecedents on social media marketing, brand loyalty and purchase intention: A customer perspective. Journal of Business and Retail Management Research, 13(4).
Almomani, S. N., Shehab, M., Al Ebbini, M. M., & Shami, A. A. (2021). The efficiency and effectiveness of the cyber security in maintaining the cloud accounting information. Academy of Strategic Management Journal, 20, 1-11.
Alsahli, M. S. (2021). Customer Engagement Behaviour: A Case Study of Antecedents, Outcomes and the Moderating Role of Susceptibility to Informational Influences in Saudi Arabia’s on Twittersphere (Doctoral dissertation, Victoria University).
Al-Shakri, K., Alzubaidi, R., Altaany, F., Al-Taani, E., Ayasrah, F., Fraihat, B., & Ahmad, A. (2024). Exploring the influence of management information systems on strategic planning: The mediating role of business intelligence. International Journal of Data and Network Science, 8(3), 1741-1750. http://dx.doi.org/10.5267/j.ijdns.2024.2.014
Ardiansyah, F., & Sarwoko, E. (2020). How social media marketing influences consumers purchase decision: A mediation analysis of brand awareness. JEMA: Jurnal Ilmiah Bidang Akuntansi Dan Manajemen, 17(2), 156-168.
Aydin, G. (2020). Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry. Journal of Hospitality Marketing & Management, 29(1), 1-21.
Barari, M., Ross, M., Thaichon, S., & Surachartkumtonkun, J. (2021). A meta‐analysis of customer engagement behaviour. International Journal of Consumer Studies, 45(4), 457-477.
Barlow, A., Brown, S., Lutz, B., Pitterson, N., Hunsu, N., & Adesope, O. (2020). Development of the student course cognitive engagement instrument (SCCEI) for college engineering courses. International Journal of STEM Education, 7, 1-20.
Cao, D., Meadows, M., Wong, D., & Xia, S. (2021). Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context. Journal of Business Research, 122, 835-846.
Ceyhan, A. (2019). The impact of perception related social media marketing applications on consumers’ brand loyalty and purchase intention. EMAJ: Emerging Markets Journal, 9(1), 88-100.
Chen, S. C., & Lin, C. P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological forecasting and social change, 140, 22-32.
Clayson, P. E., Carbine, K. A., Baldwin, S. A., & Larson, M. J. (2019). Methodological reporting behavior, sample sizes, and statistical power in studies of event‐related potentials: Barriers to reproducibility and replicability. Psychophysiology, 56(11), e13437.
de Oliveira Santini, F., Ladeira, W. J., Pinto, D. C., Herter, M. M., Sampaio, C. H., & Babin, B. J. (2020). Customer engagement in social media: a framework and meta-analysis. Journal of the Academy of Marketing Science, 48, 1211-1228.
Dolan, R., Conduit, J., Frethey-Bentham, C., Fahy, J., & Goodman, S. (2019). Social media engagement behavior: A framework for engaging customers through social media content. European Journal of Marketing, 53(10), 2213-2243.
Ebrahim, R. S. (2020). The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing, 19(4), 287-308.
Fuller, C. M., Simmering, M. J., Atinc, G., Atinc, Y., & Babin, B. J. (2016). Common methods variance detection in business research. Journal of business research, 69(8), 3192-3198.
Garg, P., Gupta, B., Dzever, S., Sivarajah, U., & Kumar, V. (2020). Examining the relationship between social media analytics practices and business performance in the Indian retail and IT industries: The mediation role of customer engagement. International journal of information management, 52, 102069.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2-24.
Hanaysha, J. R. (2022). Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator. International Journal of Information Management Data Insights, 2(2), 100102.
Helme-Guizon, A., & Magnoni, F. (2019). Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?. Journal of marketing management, 35(7-8), 716-741.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135
Hollebeek, L. D. (2019). Developing business customer engagement through social media engagement-platforms: An integrative SD logic/RBV-informed model. Industrial Marketing Management, 81, 89-98.
Hollebeek, L. D., Srivastava, R. K., & Chen, T. (2019). SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM. Journal of the Academy of Marketing Science, 47(1), 161-185.
Ibrahim, B. (2021). The nexus between social media marketing activities and brand loyalty in hotel facebook pages: A multi-group analysis of hotel ratings. Tourism: An International Interdisciplinary Journal, 69(2), 228-245.
Ibrahim, B., Aljarah, A., & Sawaftah, D. (2021). Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation mechanism. Sustainability, 13(4), 2277.
Islam, J. U., & Rahman, Z. (2017). The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm. Telematics and Informatics, 34(4), 96-109.
Islam, J. U., Hollebeek, L. D., Rahman, Z., Khan, I., & Rasool, A. (2019). Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences. Journal of Retailing and Consumer Services, 50, 277-285.
Ismaeel, B., Alkhawaldeh, B. Y., & Alafi, K. K. (2023). The role of marketing intelligence in improving the efficiency of the organization: An empirical study on jordanian hypermarkets. Journal of Intelligence Studies in Business, 13(2), 32-42. https://doi.org/10.37380/jisib.v13i2.1082
Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty. Asia Pacific Journal of Marketing and Logistics, 29(1), 129-144.
Jayasingh, S. (2019). Consumer brand engagement in social networking sites and its effect on brand loyalty. Cogent Business & Management, 6(1), 1698793.
Jesuthasan, S., Umakanth, N., & Dineshkumar, S. (2020). The impact of negative E-Wom on consumer purchasing intention through virtual snow ball sampling method: A special reference from northern province at srilanka.
Koay, K. Y., Ong, D. L. T., Khoo, K. L., & Yeoh, H. J. (2020). Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model. Asia Pacific journal of marketing and logistics, 33(1), 53-72.
Kock, N. (2015). Common method bias in PLS-SEM: A full collinearity assessment approach. International Journal of e-Collaboration (ijec), 11(4), 1-10.
Li, M. W., Teng, H. Y., & Chen, C. Y. (2020). Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust. Journal of Hospitality and Tourism Management, 44, 184-192.
Lim, W. M., & Rasul, T. (2022). Customer engagement and social media: Revisiting the past to inform the future. Journal of Business Research, 148, 325-342.
Lim, W. M., Rasul, T., Kumar, S., & Ala, M. (2022). Past, present, and future of customer engagement. Journal of Business Research, 140, 439-458.
Ma, L., Ou, W., & Lee, C. S. (2022). Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach. Electronic Commerce Research and Applications, 54, 101179.
Magatef, S., Al-Okaily, M., Ashour, L., & Abuhussein, T. (2023). The impact of electronic customer relationship management strategies on customer loyalty: A mediated model. Journal of Open Innovation: Technology, Market, and Complexity, 9(4), 100149.
Maria, S., Pusriadi, T., Hakim, Y. P., & Darma, D. C. (2019). The effect of social media marketing, word of mouth, and effectiveness of advertising on brand awareness and intention to buy. Jurnal Manajemen Indonesia, 19(2), 107-122.
Matalka, M., Ayasrah, F., Jarrah, H., Jawarneh, M., Alkhawaldeh, B., Darawsheh, S., & Fadlallah, H. (2024). The importance of effective learning technology utilization, teacher leadership, student engagement, and curriculum in the online learning environment. International Journal of Data and Network Science, 8(3), 1727-1740. http://dx.doi.org/10.5267/j.ijdns.2024.2.015
Moliner-Tena, M. A., Monferrer-Tirado, D., & Estrada-Guillén, M. (2019). Customer engagement, non-transactional behaviors and experience in services: A study in the bank sector. International Journal of Bank Marketing, 37(3), 730-754.
Mostafa, R. B., & Kasamani, T. (2021). Brand experience and brand loyalty: is it a matter of emotions?. Asia Pacific Journal of Marketing and Logistics, 33(4), 1033-1051.
Moustakas, E., Lamba, N., Mahmoud, D., & Ranganathan, C. (2020, June). Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers. In 2020 International Conference on Cyber Security and Protection of Digital Services (Cyber Security) (pp. 1-6). IEEE.
Prentice, C., Han, X. Y., Hua, L. L., & Hu, L. (2019). The influence of identity-driven customer engagement on purchase intention. Journal of Retailing and Consumer Services, 47, 339-347.
Puspaningrum, A. (2020). Social media marketing and brand loyalty: The role of brand trust. The Journal of Asian Finance, Economics and Business, 7(12), 951-958.
Quoquab, F., Mohammad, J., & Mohd Sobri, A. M. (2021). Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations. Journal of Product & Brand Management, 30(1), 132-147.
Samarah, T., Bayram, P., Aljuhmani, H. Y., & Elrehail, H. (2022). The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust. Journal of Research in Interactive Marketing, 16(4), 648-664.
Schreiner, M., Fischer, T., & Riedl, R. (2021). Impact of content characteristics and emotion on behavioral engagement in social media: literature review and research agenda. Electronic Commerce Research, 21, 329-345.
Shaqrah, M., Mohammad, A. A. S., Aldaihani, F. M. F., Al-Hawary, S. I. S., Alshurideh, M. T., AlTaweel, I. R. S., ... & Al Kurdi, D. B. (2023). The impact of branded mobile applications on customer loyalty. In The effect of information technology on business and marketing intelligence systems (pp. 2215-2229). Cham: Springer International Publishing.
Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., & Islam, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Consumer Services, 46, 58-69.
Shawky, S., Kubacki, K., Dietrich, T., & Weaven, S. (2019). Using social media to create engagement: A social marketing review. Journal of Social Marketing, 9(2), 204-224.
Shin, M., & Back, K. J. (2020). Effect of cognitive engagement on the development of brand love in a hotel context. Journal of Hospitality & Tourism Research, 44(2), 328-350.
Ting, D. H., Abbasi, A. Z., & Ahmed, S. (2021). Examining the mediating role of social interactivity between customer engagement and brand loyalty. Asia Pacific Journal of Marketing and Logistics, 33(5), 1139-1158.
Tsai, M. C., Merkert, R., & Wang, J. F. (2021). What drives freight transportation customer loyalty? Diverging marketing approaches for the air freight express industry. Transportation, 48(3), 1503-1521.
Tuti, M., & Sulistia, V. (2022). The customer engagement effect on customer satisfaction and brand trust and its impact on brand loyalty. Jurnal Manajemen Bisnis, 13(1), 1-15.
Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer engagement: Exploring customer relationships beyond purchase. Journal of Marketing Theory and Practice, 20(2), 122-146
Yeboah, A., Agyekum, O., Owusu-Prempeh, V., & Prempeh, K. B. (2023). Using social presence theory to predict online consumer engagement in the emerging markets. Future Business Journal, 9(1), 69.
Zraqat, O. M. (2019). Sustainability practices disclosure and value relevance: Evidence from Jordan. Modern Applied Science, 13(9), 75-86. https://doi.org/10.5539/mas.v13n9p75
Almohaimmeed, B. M. (2019). The effects of social media marketing antecedents on social media marketing, brand loyalty and purchase intention: A customer perspective. Journal of Business and Retail Management Research, 13(4).
Almomani, S. N., Shehab, M., Al Ebbini, M. M., & Shami, A. A. (2021). The efficiency and effectiveness of the cyber security in maintaining the cloud accounting information. Academy of Strategic Management Journal, 20, 1-11.
Alsahli, M. S. (2021). Customer Engagement Behaviour: A Case Study of Antecedents, Outcomes and the Moderating Role of Susceptibility to Informational Influences in Saudi Arabia’s on Twittersphere (Doctoral dissertation, Victoria University).
Al-Shakri, K., Alzubaidi, R., Altaany, F., Al-Taani, E., Ayasrah, F., Fraihat, B., & Ahmad, A. (2024). Exploring the influence of management information systems on strategic planning: The mediating role of business intelligence. International Journal of Data and Network Science, 8(3), 1741-1750. http://dx.doi.org/10.5267/j.ijdns.2024.2.014
Ardiansyah, F., & Sarwoko, E. (2020). How social media marketing influences consumers purchase decision: A mediation analysis of brand awareness. JEMA: Jurnal Ilmiah Bidang Akuntansi Dan Manajemen, 17(2), 156-168.
Aydin, G. (2020). Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry. Journal of Hospitality Marketing & Management, 29(1), 1-21.
Barari, M., Ross, M., Thaichon, S., & Surachartkumtonkun, J. (2021). A meta‐analysis of customer engagement behaviour. International Journal of Consumer Studies, 45(4), 457-477.
Barlow, A., Brown, S., Lutz, B., Pitterson, N., Hunsu, N., & Adesope, O. (2020). Development of the student course cognitive engagement instrument (SCCEI) for college engineering courses. International Journal of STEM Education, 7, 1-20.
Cao, D., Meadows, M., Wong, D., & Xia, S. (2021). Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context. Journal of Business Research, 122, 835-846.
Ceyhan, A. (2019). The impact of perception related social media marketing applications on consumers’ brand loyalty and purchase intention. EMAJ: Emerging Markets Journal, 9(1), 88-100.
Chen, S. C., & Lin, C. P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological forecasting and social change, 140, 22-32.
Clayson, P. E., Carbine, K. A., Baldwin, S. A., & Larson, M. J. (2019). Methodological reporting behavior, sample sizes, and statistical power in studies of event‐related potentials: Barriers to reproducibility and replicability. Psychophysiology, 56(11), e13437.
de Oliveira Santini, F., Ladeira, W. J., Pinto, D. C., Herter, M. M., Sampaio, C. H., & Babin, B. J. (2020). Customer engagement in social media: a framework and meta-analysis. Journal of the Academy of Marketing Science, 48, 1211-1228.
Dolan, R., Conduit, J., Frethey-Bentham, C., Fahy, J., & Goodman, S. (2019). Social media engagement behavior: A framework for engaging customers through social media content. European Journal of Marketing, 53(10), 2213-2243.
Ebrahim, R. S. (2020). The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing, 19(4), 287-308.
Fuller, C. M., Simmering, M. J., Atinc, G., Atinc, Y., & Babin, B. J. (2016). Common methods variance detection in business research. Journal of business research, 69(8), 3192-3198.
Garg, P., Gupta, B., Dzever, S., Sivarajah, U., & Kumar, V. (2020). Examining the relationship between social media analytics practices and business performance in the Indian retail and IT industries: The mediation role of customer engagement. International journal of information management, 52, 102069.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2-24.
Hanaysha, J. R. (2022). Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator. International Journal of Information Management Data Insights, 2(2), 100102.
Helme-Guizon, A., & Magnoni, F. (2019). Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?. Journal of marketing management, 35(7-8), 716-741.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135
Hollebeek, L. D. (2019). Developing business customer engagement through social media engagement-platforms: An integrative SD logic/RBV-informed model. Industrial Marketing Management, 81, 89-98.
Hollebeek, L. D., Srivastava, R. K., & Chen, T. (2019). SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM. Journal of the Academy of Marketing Science, 47(1), 161-185.
Ibrahim, B. (2021). The nexus between social media marketing activities and brand loyalty in hotel facebook pages: A multi-group analysis of hotel ratings. Tourism: An International Interdisciplinary Journal, 69(2), 228-245.
Ibrahim, B., Aljarah, A., & Sawaftah, D. (2021). Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation mechanism. Sustainability, 13(4), 2277.
Islam, J. U., & Rahman, Z. (2017). The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm. Telematics and Informatics, 34(4), 96-109.
Islam, J. U., Hollebeek, L. D., Rahman, Z., Khan, I., & Rasool, A. (2019). Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences. Journal of Retailing and Consumer Services, 50, 277-285.
Ismaeel, B., Alkhawaldeh, B. Y., & Alafi, K. K. (2023). The role of marketing intelligence in improving the efficiency of the organization: An empirical study on jordanian hypermarkets. Journal of Intelligence Studies in Business, 13(2), 32-42. https://doi.org/10.37380/jisib.v13i2.1082
Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty. Asia Pacific Journal of Marketing and Logistics, 29(1), 129-144.
Jayasingh, S. (2019). Consumer brand engagement in social networking sites and its effect on brand loyalty. Cogent Business & Management, 6(1), 1698793.
Jesuthasan, S., Umakanth, N., & Dineshkumar, S. (2020). The impact of negative E-Wom on consumer purchasing intention through virtual snow ball sampling method: A special reference from northern province at srilanka.
Koay, K. Y., Ong, D. L. T., Khoo, K. L., & Yeoh, H. J. (2020). Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model. Asia Pacific journal of marketing and logistics, 33(1), 53-72.
Kock, N. (2015). Common method bias in PLS-SEM: A full collinearity assessment approach. International Journal of e-Collaboration (ijec), 11(4), 1-10.
Li, M. W., Teng, H. Y., & Chen, C. Y. (2020). Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust. Journal of Hospitality and Tourism Management, 44, 184-192.
Lim, W. M., & Rasul, T. (2022). Customer engagement and social media: Revisiting the past to inform the future. Journal of Business Research, 148, 325-342.
Lim, W. M., Rasul, T., Kumar, S., & Ala, M. (2022). Past, present, and future of customer engagement. Journal of Business Research, 140, 439-458.
Ma, L., Ou, W., & Lee, C. S. (2022). Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach. Electronic Commerce Research and Applications, 54, 101179.
Magatef, S., Al-Okaily, M., Ashour, L., & Abuhussein, T. (2023). The impact of electronic customer relationship management strategies on customer loyalty: A mediated model. Journal of Open Innovation: Technology, Market, and Complexity, 9(4), 100149.
Maria, S., Pusriadi, T., Hakim, Y. P., & Darma, D. C. (2019). The effect of social media marketing, word of mouth, and effectiveness of advertising on brand awareness and intention to buy. Jurnal Manajemen Indonesia, 19(2), 107-122.
Matalka, M., Ayasrah, F., Jarrah, H., Jawarneh, M., Alkhawaldeh, B., Darawsheh, S., & Fadlallah, H. (2024). The importance of effective learning technology utilization, teacher leadership, student engagement, and curriculum in the online learning environment. International Journal of Data and Network Science, 8(3), 1727-1740. http://dx.doi.org/10.5267/j.ijdns.2024.2.015
Moliner-Tena, M. A., Monferrer-Tirado, D., & Estrada-Guillén, M. (2019). Customer engagement, non-transactional behaviors and experience in services: A study in the bank sector. International Journal of Bank Marketing, 37(3), 730-754.
Mostafa, R. B., & Kasamani, T. (2021). Brand experience and brand loyalty: is it a matter of emotions?. Asia Pacific Journal of Marketing and Logistics, 33(4), 1033-1051.
Moustakas, E., Lamba, N., Mahmoud, D., & Ranganathan, C. (2020, June). Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers. In 2020 International Conference on Cyber Security and Protection of Digital Services (Cyber Security) (pp. 1-6). IEEE.
Prentice, C., Han, X. Y., Hua, L. L., & Hu, L. (2019). The influence of identity-driven customer engagement on purchase intention. Journal of Retailing and Consumer Services, 47, 339-347.
Puspaningrum, A. (2020). Social media marketing and brand loyalty: The role of brand trust. The Journal of Asian Finance, Economics and Business, 7(12), 951-958.
Quoquab, F., Mohammad, J., & Mohd Sobri, A. M. (2021). Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations. Journal of Product & Brand Management, 30(1), 132-147.
Samarah, T., Bayram, P., Aljuhmani, H. Y., & Elrehail, H. (2022). The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust. Journal of Research in Interactive Marketing, 16(4), 648-664.
Schreiner, M., Fischer, T., & Riedl, R. (2021). Impact of content characteristics and emotion on behavioral engagement in social media: literature review and research agenda. Electronic Commerce Research, 21, 329-345.
Shaqrah, M., Mohammad, A. A. S., Aldaihani, F. M. F., Al-Hawary, S. I. S., Alshurideh, M. T., AlTaweel, I. R. S., ... & Al Kurdi, D. B. (2023). The impact of branded mobile applications on customer loyalty. In The effect of information technology on business and marketing intelligence systems (pp. 2215-2229). Cham: Springer International Publishing.
Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., & Islam, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Consumer Services, 46, 58-69.
Shawky, S., Kubacki, K., Dietrich, T., & Weaven, S. (2019). Using social media to create engagement: A social marketing review. Journal of Social Marketing, 9(2), 204-224.
Shin, M., & Back, K. J. (2020). Effect of cognitive engagement on the development of brand love in a hotel context. Journal of Hospitality & Tourism Research, 44(2), 328-350.
Ting, D. H., Abbasi, A. Z., & Ahmed, S. (2021). Examining the mediating role of social interactivity between customer engagement and brand loyalty. Asia Pacific Journal of Marketing and Logistics, 33(5), 1139-1158.
Tsai, M. C., Merkert, R., & Wang, J. F. (2021). What drives freight transportation customer loyalty? Diverging marketing approaches for the air freight express industry. Transportation, 48(3), 1503-1521.
Tuti, M., & Sulistia, V. (2022). The customer engagement effect on customer satisfaction and brand trust and its impact on brand loyalty. Jurnal Manajemen Bisnis, 13(1), 1-15.
Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer engagement: Exploring customer relationships beyond purchase. Journal of Marketing Theory and Practice, 20(2), 122-146
Yeboah, A., Agyekum, O., Owusu-Prempeh, V., & Prempeh, K. B. (2023). Using social presence theory to predict online consumer engagement in the emerging markets. Future Business Journal, 9(1), 69.
Zraqat, O. M. (2019). Sustainability practices disclosure and value relevance: Evidence from Jordan. Modern Applied Science, 13(9), 75-86. https://doi.org/10.5539/mas.v13n9p75