How to cite this paper
Suharto, S., Junaedi, I., Muhdar, H., Firmansyah, A & Sarana, S. (2022). Consumer loyalty of Indonesia e-commerce SMEs: The role of social media marketing and customer satisfaction.International Journal of Data and Network Science, 6(2), 383-390.
Refrences
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Azizan, N. S., & Yusr, M. M. (2019). The influence of customer satisfaction, brand trust, and brand image towards cus-tomer loyalty. International Journal of Entrepreneurship, 2(7), 93-108.
Barreda, A. A., Nusair, K., Wang, Y., Okumus, F., & Bilgihan, A. (2020). The impact of social media activities on brand image and emotional attachment: a case in the travel context. Journal of Hospitality and Tourism Technology, 11(1), 109-135.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyal-ty. Business & Management Studies: An International Journal, 6(1), 128-148.
Chen, Y., Fay, S., & Wang, Q. (2011). The role of marketing in social media: How online consumer reviews evolve. Journal of Interactive Marketing, 25(2), 85-94.
Cheung, M. L., Pires, G. D., & Rosenberger III, P. J. (2019). Developing a conceptual model for examining social media marketing effects on brand awareness and brand image. International Journal of Economics and Business Re-search, 17(3), 243-261.
Delima, A., Ashary, H. M., & Usman, O. (2019). Influence of Service Quality, Product Quality, Price, Brand Image, and Promotion to Consumer Satisfaction Affecting on Consumer Loyalty (Online Shop). Product Quality, Price, Brand Image, and Promotion to Consumer Satisfaction Affecting on Consumer Loyalty (Online Shop)(January 1, 2019).
Gökerik, M., Gürbüz, A., Erkan, I., Mogaji, E., & Sap, S. (2018). Surprise me with your ads! The impacts of guerrilla mar-keting in social media on brand image. Asia Pacific journal of marketing and logistics, 30(5), 1222-1238.
Hair Jr, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107-123.
Jamali, M., & Khan, R. (2018). The impact of consumer interaction on social media on brand awareness and purchase in-tention! Case study of Samsung. Journal of Marketing, 114.
Judson, K. M., Devasagayam, P. R., & Buff, C. L. (2012). Self-perceived brand relevance of and satisfaction with social media. Marketing Management Journal, 22(2), 131-144.
Musa, H., Ab Rahim, N., Azmi, F. R., Shibghatullah, A. S., & Othman, N. A. (2016). Social media marketing and online small and medium enterprises performance: Perspective of Malaysian small and medium enterprises. International Review of Management and Marketing, 6(S7), 1-8.
Nisar, T. M., & Whitehead, C. (2016). Brand interactions and social media: Enhancing user loyalty through social net-working sites. Computers in Human Behavior, 62, 743-753.
Nobar, H. B. K., Kalejahi, H. K., & Rostamzadeh, R. (2020). Impact of social media marketing activities on brand equity and brand commitment in the leather industry. International Journal of Business Excellence, 20(2), 191-204.
Pham, P. H., & Gammoh, B. S. (2015). Characteristics of social-media marketing strategy and customer-based brand equi-ty outcomes: a conceptual model. International Journal of Internet Marketing and Advertising, 9(4), 321-337.
Pramono, R., Sondakh, L. W., Bernarto, I., Juliana, J., & Purwanto, A. (2021). Determinants of the small and medium en-terprises progress: A case study of SME entrepreneurs in Manado, Indonesia. The Journal of Asian Finance, Econom-ics, and Business, 8(1), 881-889.
Rudyanto, R., Pramono, R., Juliana, J. (2021a). Perception of Knowledge of the Risk of the COVID -19 Pandemic Regard-ing Touring Intentions and Tourism Travel Recommendations. Journal of Environmental Management and Tourism, (Volume XII,Summer), 4(52), 929 - 947. DOI:10.14505/jemt.v12.4(52).08
Purwanto, A., & Juliana (2021). The effect of supplier performance and transformational supply chain leadership style on-supply chain performance in manufacturing companies. Uncertain Supply Chain Management, 10(2), 1-8
Rudyanto, R., Pramono, R., & Purwanto, A. (2021). The influence of antecedents of supply chain integration on company performance. Bagchi, PK & Chun HB (2005). Supply Chain Integration: a European survey. The International Journal of Logistics Management, 16(2), 275-294.
Savitri, C., Hurriyati, R., Wibowo, L., & Hendrayati, H. (2022). The role of social media marketing and brand image on smartphone purchase intention. International Journal of Data and Network Science, 6(1), 185-192.
Seo, E. J., Park, J. W., & Choi, Y. J. (2020). The effect of social media usage characteristics on e-WOM, trust, and brand equity: Focusing on users of airline social media. Sustainability, 12(4), 1691.
Wijayaa, O., Sulistiyanib, S., Pudjowatic, J., Kurniasih, N., & Purwanto, A. (2021). The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consumers. International Journal of Data and Network Science, 5(3), 231-238.
Yuliantoro, N., Goeltom, V., Juliana, I. B., Pramono, R., & Purwanto, A. (2019). Repurchase intention and word of mouth factors in the millennial generation against various brands of Boba drinks during the Covid 19 pandemic. African Journal of Hospitality, Tourism and Leisure, 8(2), 1-11.
Azizan, N. S., & Yusr, M. M. (2019). The influence of customer satisfaction, brand trust, and brand image towards cus-tomer loyalty. International Journal of Entrepreneurship, 2(7), 93-108.
Barreda, A. A., Nusair, K., Wang, Y., Okumus, F., & Bilgihan, A. (2020). The impact of social media activities on brand image and emotional attachment: a case in the travel context. Journal of Hospitality and Tourism Technology, 11(1), 109-135.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyal-ty. Business & Management Studies: An International Journal, 6(1), 128-148.
Chen, Y., Fay, S., & Wang, Q. (2011). The role of marketing in social media: How online consumer reviews evolve. Journal of Interactive Marketing, 25(2), 85-94.
Cheung, M. L., Pires, G. D., & Rosenberger III, P. J. (2019). Developing a conceptual model for examining social media marketing effects on brand awareness and brand image. International Journal of Economics and Business Re-search, 17(3), 243-261.
Delima, A., Ashary, H. M., & Usman, O. (2019). Influence of Service Quality, Product Quality, Price, Brand Image, and Promotion to Consumer Satisfaction Affecting on Consumer Loyalty (Online Shop). Product Quality, Price, Brand Image, and Promotion to Consumer Satisfaction Affecting on Consumer Loyalty (Online Shop)(January 1, 2019).
Gökerik, M., Gürbüz, A., Erkan, I., Mogaji, E., & Sap, S. (2018). Surprise me with your ads! The impacts of guerrilla mar-keting in social media on brand image. Asia Pacific journal of marketing and logistics, 30(5), 1222-1238.
Hair Jr, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107-123.
Jamali, M., & Khan, R. (2018). The impact of consumer interaction on social media on brand awareness and purchase in-tention! Case study of Samsung. Journal of Marketing, 114.
Judson, K. M., Devasagayam, P. R., & Buff, C. L. (2012). Self-perceived brand relevance of and satisfaction with social media. Marketing Management Journal, 22(2), 131-144.
Musa, H., Ab Rahim, N., Azmi, F. R., Shibghatullah, A. S., & Othman, N. A. (2016). Social media marketing and online small and medium enterprises performance: Perspective of Malaysian small and medium enterprises. International Review of Management and Marketing, 6(S7), 1-8.
Nisar, T. M., & Whitehead, C. (2016). Brand interactions and social media: Enhancing user loyalty through social net-working sites. Computers in Human Behavior, 62, 743-753.
Nobar, H. B. K., Kalejahi, H. K., & Rostamzadeh, R. (2020). Impact of social media marketing activities on brand equity and brand commitment in the leather industry. International Journal of Business Excellence, 20(2), 191-204.
Pham, P. H., & Gammoh, B. S. (2015). Characteristics of social-media marketing strategy and customer-based brand equi-ty outcomes: a conceptual model. International Journal of Internet Marketing and Advertising, 9(4), 321-337.
Pramono, R., Sondakh, L. W., Bernarto, I., Juliana, J., & Purwanto, A. (2021). Determinants of the small and medium en-terprises progress: A case study of SME entrepreneurs in Manado, Indonesia. The Journal of Asian Finance, Econom-ics, and Business, 8(1), 881-889.
Rudyanto, R., Pramono, R., Juliana, J. (2021a). Perception of Knowledge of the Risk of the COVID -19 Pandemic Regard-ing Touring Intentions and Tourism Travel Recommendations. Journal of Environmental Management and Tourism, (Volume XII,Summer), 4(52), 929 - 947. DOI:10.14505/jemt.v12.4(52).08
Purwanto, A., & Juliana (2021). The effect of supplier performance and transformational supply chain leadership style on-supply chain performance in manufacturing companies. Uncertain Supply Chain Management, 10(2), 1-8
Rudyanto, R., Pramono, R., & Purwanto, A. (2021). The influence of antecedents of supply chain integration on company performance. Bagchi, PK & Chun HB (2005). Supply Chain Integration: a European survey. The International Journal of Logistics Management, 16(2), 275-294.
Savitri, C., Hurriyati, R., Wibowo, L., & Hendrayati, H. (2022). The role of social media marketing and brand image on smartphone purchase intention. International Journal of Data and Network Science, 6(1), 185-192.
Seo, E. J., Park, J. W., & Choi, Y. J. (2020). The effect of social media usage characteristics on e-WOM, trust, and brand equity: Focusing on users of airline social media. Sustainability, 12(4), 1691.
Wijayaa, O., Sulistiyanib, S., Pudjowatic, J., Kurniasih, N., & Purwanto, A. (2021). The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consumers. International Journal of Data and Network Science, 5(3), 231-238.
Yuliantoro, N., Goeltom, V., Juliana, I. B., Pramono, R., & Purwanto, A. (2019). Repurchase intention and word of mouth factors in the millennial generation against various brands of Boba drinks during the Covid 19 pandemic. African Journal of Hospitality, Tourism and Leisure, 8(2), 1-11.