How to cite this paper
Lestari, I., Sadalia, I., Rini, E & Sembiring, B. (2024). Increasing functional value resonance as addressing the relationship between social presence and brand loyalty for SUV automotive consumers.Uncertain Supply Chain Management, 12(3), 1471-1478.
Refrences
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Abuljadail, M., & Ha, L. (2019). Engagement and brand loyalty through social capital in social media. International Journal Internet Marketing and Advertising, 13(3).
Åkesson, M., Skålén, P., Edvardsson, B., & Stålhammar, A. (2016). Value proposition test-driving for service innovation: How frontline employees innovate value propositions. Journal of Service Theory and Practice, 26(3), 338–362. https://doi.org/10.1108/JSTP-10-2014-0242
Ažman, S., & Gomišček, B. (2015). Functional form of connections between perceived service quality, customer satisfaction and customer loyalty in the automotive servicing industry. Total Quality Management and Business Excellence, 26(7–8), 888–904. https://doi.org/10.1080/14783363.2014.909172
Carlson, J., Rahman, M., Voola, R., & De Vries, N. (2018). Customer engagement behaviours in social media: capturing innovation opportunities. Journal of Services Marketing, 32(1), 83–94. https://doi.org/10.1108/JSM-02-2017-0059
Creswell, J. W. (2014). Penelitian Kualitatif & Desain Riset. Yogyakarta: Pustaka Pelajar
Ebrahim, R. S. (2020). The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty. Journal of Relationship Marketing, 19(4), 287–308. https://doi.org/10.1080/15332667.2019.1705742
Fang, J., Chen, L., Wen, C., & Prybutok, V. R. (2018). Co-viewing Experience in Video Websites: The Effect of Social Presence on E-Loyalty. International Journal of Electronic Commerce, 22(3), 446–476. https://doi.org/10.1080/10864415.2018.1462929
Garanti, Z., & Kissi, P. S. (2019). The effects of social media brand personality on brand loyalty in the Latvian banking industry: The mediating role of brand equity. International Journal of Bank Marketing, 37(6), 1480–1503. https://doi.org/10.1108/IJBM-09-2018-0257
Garrett, A., Straker, K., & Wrigley, C. (2017). Digital channels for building collaborative consumption communities. Journal of Research in Interactive Marketing, 11(2), 160–184. https://doi.org/10.1108/JRIM-08-2016-0086
Gerard Lye. (2020). J.D. Power 2020 US Automotive Brand Loyalty Study – Lexus and Subaru have the most loyal customers. Paultan.Org. https://paultan.org/2020/07/17/j-d-power-2020-us-automotive-brand-loyalty-study-lexus-and-subaru-have-the-most-loyal-customers/
Guillén, M. J. Y. (2019). Customer Loyalty and Brand Management (N. R. María Jesús Yagüe Guillén, María Jesús Yagüe (ed.)). Mdpi AG.
Holmes, G. R., Pettijohn, C. E., & Mitra, S. (2020). Dealer loyalty and brand loyalty: United or divided? Journal of Marketing Channels, 26(4), 263–275. https://doi.org/10.1080/1046669x.2020.1844839
Hsu, L.-C. (2019). How to Make Loyal Fans in Virtual Communities: Evidence from the Facebook Fan Pages of Smartphones. Journal of Theoretical and Applied Electronic Commerce Research, 14(3), 168–189. https://doi.org/10.4067/s0718-18762019000300110
Hwang, Y. C., & Lim, J. S. (2015). The impact of engagement motives for social TV on social presence and sports channel commitment. Telematics and Informatics, 32(4), 755–765. https://doi.org/10.1016/j.tele.2015.03.006
Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness. Asia Pacific Journal of Marketing and Logistics, 29(1), 129–144. https://doi.org/10.1108/APJML-10-2015-0154
Kaur, H., Paruthi, M., Islam, J. U., & Hollebeek, L. D. (2020). The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities. Telematics and Informatics, 46, 101321. https://doi.org/10.1016/j.tele.2019.101321
Kim, J. W., Lee, F., & Suh, Y. G. (2015). Satisfaction and Loyalty From Shopping Mall Experience and Brand Personality. Services Marketing Quarterly, 36(1), 62–76. https://doi.org/10.1080/15332969.2015.976523
Kim, K. M., Nobi, B., & Kim, T. (2020). CSR and brand resonance: The mediating role of brand love and involvement. Sustainability, 12(10), 1–12. https://doi.org/10.3390/su12104159
Kotler, P., Molan, B., Sarwiji, B., & Lane, K. (2009). Manajemen pemasaran (4th ed.).
Kumar, V., Rajan, B., Gupta, S., & Pozza, I. D. (2019). Customer engagement in service. Journal of the Academy of Marketing Science, 47(1), 138–160. https://doi.org/10.1007/s11747-017-0565-2
Lim, J. S., Hwang, Y., Kim, S., & Biocca, F. A. (2015). How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment. Computers in Human Behavior, 46, 158–167. https://doi.org/10.1016/j.chb.2015.01.013
Littlejohn, S. W. F. K. A. (2014). Teori Komunikasi Edisi 9. http://slims.umn.ac.id//index.php?p=show_detail&id=10486
Littlejohn, S. W., & Foss, K. A. (2009). Encyclopedia of Communication Theory. SAGE.
Molinillo, S., Anaya-Sánchez, R., & Liébana-Cabanillas, F. (2020). Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites. Computers in Human Behavior, 108(April), 105980. https://doi.org/10.1016/j.chb.2019.04.004
Mowen, J., Michael, M., & Yahya, D. K. (2002). Consumer behavior (5th ed.). Erlangga.
Mustafa, I. (2021). 10 Merek Mobil Terlaris di Indonesia Tahun 2020. Merek China Masuk Daftar! https://www.goodnewsfromindonesia.id/2021/01/19/10-merek-mobil-terlaris-di-indonesia-tahun-2020-merek-china-masuk-daftar
Nadeem, W., Khani, A. H., Schultz, C. D., Adam, N. A., Attar, R. W., & Hajli, N. (2020). How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust. Journal of Retailing and Consumer Services, 55(March), 102136. https://doi.org/10.1016/j.jretconser.2020.102136
Raji, R. A., Rashid, S., & Ishak, S. (2019). The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention. Journal of Research in Interactive Marketing, 13(3), 302–330. https://doi.org/10.1108/JRIM-01-2018-0004
Stone, M., Woodcock, N., Ekinci, Y., Aravopoulou, E., & Parnell, B. D. (2019). SCHEMA: Information on marketing and customer engagement performance – reality versus dreams. Bottom Line, 32(1), 98–116. https://doi.org/10.1108/BL-02-2019-0065
Sugiyono, (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV. Alfabeta
Tseng, F. C., Cheng, T. C. E., Yu, P. L., Huang, T. L., & Teng, C. I. (2019). Media richness, social presence and loyalty to mobile instant messaging. Industrial Management and Data Systems, 119(6), 1357–1373. https://doi.org/10.1108/IMDS-09-2018-0415
Abuljadail, M., & Ha, L. (2019). Engagement and brand loyalty through social capital in social media. International Journal Internet Marketing and Advertising, 13(3).
Åkesson, M., Skålén, P., Edvardsson, B., & Stålhammar, A. (2016). Value proposition test-driving for service innovation: How frontline employees innovate value propositions. Journal of Service Theory and Practice, 26(3), 338–362. https://doi.org/10.1108/JSTP-10-2014-0242
Ažman, S., & Gomišček, B. (2015). Functional form of connections between perceived service quality, customer satisfaction and customer loyalty in the automotive servicing industry. Total Quality Management and Business Excellence, 26(7–8), 888–904. https://doi.org/10.1080/14783363.2014.909172
Carlson, J., Rahman, M., Voola, R., & De Vries, N. (2018). Customer engagement behaviours in social media: capturing innovation opportunities. Journal of Services Marketing, 32(1), 83–94. https://doi.org/10.1108/JSM-02-2017-0059
Creswell, J. W. (2014). Penelitian Kualitatif & Desain Riset. Yogyakarta: Pustaka Pelajar
Ebrahim, R. S. (2020). The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty. Journal of Relationship Marketing, 19(4), 287–308. https://doi.org/10.1080/15332667.2019.1705742
Fang, J., Chen, L., Wen, C., & Prybutok, V. R. (2018). Co-viewing Experience in Video Websites: The Effect of Social Presence on E-Loyalty. International Journal of Electronic Commerce, 22(3), 446–476. https://doi.org/10.1080/10864415.2018.1462929
Garanti, Z., & Kissi, P. S. (2019). The effects of social media brand personality on brand loyalty in the Latvian banking industry: The mediating role of brand equity. International Journal of Bank Marketing, 37(6), 1480–1503. https://doi.org/10.1108/IJBM-09-2018-0257
Garrett, A., Straker, K., & Wrigley, C. (2017). Digital channels for building collaborative consumption communities. Journal of Research in Interactive Marketing, 11(2), 160–184. https://doi.org/10.1108/JRIM-08-2016-0086
Gerard Lye. (2020). J.D. Power 2020 US Automotive Brand Loyalty Study – Lexus and Subaru have the most loyal customers. Paultan.Org. https://paultan.org/2020/07/17/j-d-power-2020-us-automotive-brand-loyalty-study-lexus-and-subaru-have-the-most-loyal-customers/
Guillén, M. J. Y. (2019). Customer Loyalty and Brand Management (N. R. María Jesús Yagüe Guillén, María Jesús Yagüe (ed.)). Mdpi AG.
Holmes, G. R., Pettijohn, C. E., & Mitra, S. (2020). Dealer loyalty and brand loyalty: United or divided? Journal of Marketing Channels, 26(4), 263–275. https://doi.org/10.1080/1046669x.2020.1844839
Hsu, L.-C. (2019). How to Make Loyal Fans in Virtual Communities: Evidence from the Facebook Fan Pages of Smartphones. Journal of Theoretical and Applied Electronic Commerce Research, 14(3), 168–189. https://doi.org/10.4067/s0718-18762019000300110
Hwang, Y. C., & Lim, J. S. (2015). The impact of engagement motives for social TV on social presence and sports channel commitment. Telematics and Informatics, 32(4), 755–765. https://doi.org/10.1016/j.tele.2015.03.006
Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness. Asia Pacific Journal of Marketing and Logistics, 29(1), 129–144. https://doi.org/10.1108/APJML-10-2015-0154
Kaur, H., Paruthi, M., Islam, J. U., & Hollebeek, L. D. (2020). The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities. Telematics and Informatics, 46, 101321. https://doi.org/10.1016/j.tele.2019.101321
Kim, J. W., Lee, F., & Suh, Y. G. (2015). Satisfaction and Loyalty From Shopping Mall Experience and Brand Personality. Services Marketing Quarterly, 36(1), 62–76. https://doi.org/10.1080/15332969.2015.976523
Kim, K. M., Nobi, B., & Kim, T. (2020). CSR and brand resonance: The mediating role of brand love and involvement. Sustainability, 12(10), 1–12. https://doi.org/10.3390/su12104159
Kotler, P., Molan, B., Sarwiji, B., & Lane, K. (2009). Manajemen pemasaran (4th ed.).
Kumar, V., Rajan, B., Gupta, S., & Pozza, I. D. (2019). Customer engagement in service. Journal of the Academy of Marketing Science, 47(1), 138–160. https://doi.org/10.1007/s11747-017-0565-2
Lim, J. S., Hwang, Y., Kim, S., & Biocca, F. A. (2015). How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment. Computers in Human Behavior, 46, 158–167. https://doi.org/10.1016/j.chb.2015.01.013
Littlejohn, S. W. F. K. A. (2014). Teori Komunikasi Edisi 9. http://slims.umn.ac.id//index.php?p=show_detail&id=10486
Littlejohn, S. W., & Foss, K. A. (2009). Encyclopedia of Communication Theory. SAGE.
Molinillo, S., Anaya-Sánchez, R., & Liébana-Cabanillas, F. (2020). Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites. Computers in Human Behavior, 108(April), 105980. https://doi.org/10.1016/j.chb.2019.04.004
Mowen, J., Michael, M., & Yahya, D. K. (2002). Consumer behavior (5th ed.). Erlangga.
Mustafa, I. (2021). 10 Merek Mobil Terlaris di Indonesia Tahun 2020. Merek China Masuk Daftar! https://www.goodnewsfromindonesia.id/2021/01/19/10-merek-mobil-terlaris-di-indonesia-tahun-2020-merek-china-masuk-daftar
Nadeem, W., Khani, A. H., Schultz, C. D., Adam, N. A., Attar, R. W., & Hajli, N. (2020). How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust. Journal of Retailing and Consumer Services, 55(March), 102136. https://doi.org/10.1016/j.jretconser.2020.102136
Raji, R. A., Rashid, S., & Ishak, S. (2019). The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention. Journal of Research in Interactive Marketing, 13(3), 302–330. https://doi.org/10.1108/JRIM-01-2018-0004
Stone, M., Woodcock, N., Ekinci, Y., Aravopoulou, E., & Parnell, B. D. (2019). SCHEMA: Information on marketing and customer engagement performance – reality versus dreams. Bottom Line, 32(1), 98–116. https://doi.org/10.1108/BL-02-2019-0065
Sugiyono, (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV. Alfabeta
Tseng, F. C., Cheng, T. C. E., Yu, P. L., Huang, T. L., & Teng, C. I. (2019). Media richness, social presence and loyalty to mobile instant messaging. Industrial Management and Data Systems, 119(6), 1357–1373. https://doi.org/10.1108/IMDS-09-2018-0415