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Growing Science » Uncertain Supply Chain Management » The effect of service innovation, corporate image, human capital strategy and customer loyalty on performance: Evidence from rice industry

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Uncertain Supply Chain Management
ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print)
Quarterly Publication
Volume 10 Issue 3 pp. 867-876, 2022

The effect of service innovation, corporate image, human capital strategy and customer loyalty on performance: Evidence from rice industry Pages 867-876 Right click to download the paper Download PDF

Authors: Chutikarn Sriviboon

📋 Author Affiliations:
C. Sriviboon1
1 Suan Sunandha Rajabhat University, Bangkok, Thailand
doi 10.5267/j.uscm.2022.3.008
Crossref 4 Source: CrossRef

🔑 Keywords: Service innovation, Corporate image, Human capital strategy, Customer loyalty, Business performance, Thailand

Abstract: The current study purpose is to investigate the effect of service innovation, corporate image, and human capital strategy and customer loyalty on performance for small and micro community enterprise of rice products in central northeast Thailand. For this objective, researchers applied the quantitative research approach and used the cross sectional research design. To obtain data, the researchers distributed questionnaires directly and online to respondents which were small and micro community enterprise of rice products in central northeast Thailand for 1 month from the beginning of September and obtained valid answers totaling 320 responses, which then we chose to be the sample in this study. The Structural Equation Modeling (SEM) results show that corporate image had a positive and significant relationship with the human capital strategy. In the same vein, the customer loyalty had also a positive and significant relationship with the humane capital strategy. Further findings show that service innovation had also a positive and significant relationship with the human capital strategy. Moreover, service innovation, corporate image, customer loyalty had also a positive and significant relationship with the business performance. On the other hand, human capital strategy had also a positive and significant relationship with the business performance. Based on these findings, the current study could provide researchers and policy makers to know about the importance of all predictors to increase their business performance.

How to cite this paper
APA: Sriviboon, C. (2022). The effect of service innovation, corporate image, human capital strategy and customer loyalty on performance: Evidence from rice industry. Uncertain Supply Chain Management, 10(3), 867-876.
Chicago/Turabian: Sriviboon, C. 2022. "The effect of service innovation, corporate image, human capital strategy and customer loyalty on performance: Evidence from rice industry." Uncertain Supply Chain Management 10, no. 3 (2022): 867-876.
AMA: Sriviboon, C. The effect of service innovation, corporate image, human capital strategy and customer loyalty on performance: Evidence from rice industry. Uncertain Supply Chain Management. 2022;10(3):867-876.

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📚 Journal: Uncertain Supply Chain Management | 📅 Year: 2022 | 📖 Volume: 10 | 📄 Issue: 3 | 👁️ Views: 1653 | 📊 Crossref: 4

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