How to cite this paper
APA: Zarandi, M. (2012). Introducing the paradigm of organizational value creation effect on customer loyalty: A case study of Tehran province food industry unites. Management Science Letters, 2(3), 787-796.
Chicago/Turabian: Zarandi, M. 2012. "Introducing the paradigm of organizational value creation effect on customer loyalty: A case study of Tehran province food industry unites." Management Science Letters 2, no. 3 (2012): 787-796.
AMA: Zarandi, M. Introducing the paradigm of organizational value creation effect on customer loyalty: A case study of Tehran province food industry unites. Management Science Letters. 2012;2(3):787-796.
References
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Rowley, J., & Dawes, J. (2000). Disloyalty: A closer looks at non-loyal. Journal of Consumer Marketing, 17(6), 538-549.
La, K.V., Kandampully, J. (2004). Market oriented learning and customer value enhancement through service recovery management. Managing Service Quality, 14(5), 390 – 401.
Maghsoodi, M.H. (2010). The relationship between customer satisfaction and process efficiency and effectiveness. Proceedings of the fourth conference of quality managers.
Narver, J. C., Slater S. F., & MacLachlan, D. L. (2004). Responsive and proactive market orientation and new-product success. Journal of Product Innovation Management, 21, 334–347.
Oliver, R.L (1999). Whence consumer loyalty?. Journal of Marketing, 63(4), 33-44.
Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Customer trust, value and loyalty in relational exchanges. Journal of Marketing, 66(1).15-37.
Vargo, S.L & Lusch, R.F (2008). Service-dominant logic: Continuing the evolution. Journal of the Academy of Marketing Science, 36, 1-10.
Wang, Y., Lo, H.P., Chi, R. & Yang, Y. (2004). An integrated framework for customer value and customer-relationship-management performance. Managing Service Quality, 14(2/3), 169-182.
Flint, D. J., Blocker, C.P., & Boutin Jr., P. J. (2010). Customer value anticipation, customer satisfaction and loyalty: An empirical examination. Industrial Marketing Management, 40, 219-230
Grenroos, C. (2008). From Marketing Mix to Relationship Marketing. Management Decision, 32(2), 4-32.
Grenroos, C. (1994).From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Asia-Australia Marketing Journal, 2, 9-19.
Huber, F., Herrmann, A., & Morgan, R. E. (2001). Gaining competitive advantage through customer value oriented management. Journal of Consumer Marketing, 18(1), 41 - 53.
Rowley, J., & Dawes, J. (2000). Disloyalty: A closer looks at non-loyal. Journal of Consumer Marketing, 17(6), 538-549.
La, K.V., Kandampully, J. (2004). Market oriented learning and customer value enhancement through service recovery management. Managing Service Quality, 14(5), 390 – 401.
Maghsoodi, M.H. (2010). The relationship between customer satisfaction and process efficiency and effectiveness. Proceedings of the fourth conference of quality managers.
Narver, J. C., Slater S. F., & MacLachlan, D. L. (2004). Responsive and proactive market orientation and new-product success. Journal of Product Innovation Management, 21, 334–347.
Oliver, R.L (1999). Whence consumer loyalty?. Journal of Marketing, 63(4), 33-44.
Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Customer trust, value and loyalty in relational exchanges. Journal of Marketing, 66(1).15-37.
Vargo, S.L & Lusch, R.F (2008). Service-dominant logic: Continuing the evolution. Journal of the Academy of Marketing Science, 36, 1-10.
Wang, Y., Lo, H.P., Chi, R. & Yang, Y. (2004). An integrated framework for customer value and customer-relationship-management performance. Managing Service Quality, 14(2/3), 169-182.