Website quality is an important factor, positively affecting brand impression and perceived quality, thereby promoting brand loyalty. The study was conducted to indicate the relationship between website quality, perceived quality, brand impression, and brand loyalty of customers towards beauty salons in Vietnam. Research data were collected using a quota sampling with 300 customers who have used salon services. By applying the structural equation modeling (SEM), the study showed that the website quality of beauty salons has a positive impact on the brand's impression and perceived quality of customers. Besides, the brand impression positively influences the perceived quality of customers and improves brand loyalty to beauty salons.

This research aims to analyze the effect of Online Brand Community (OBC) on E-loyalty in the Indonesian e-commerce industry. This research was conducted by quantitative approach with the dependent variable of this research being e-loyalty (Y), and online brand community (X) as independent variable. The object includes all followers of Tokopedia, Bukalapak and OLX official Instagram accounts. The research uses a simple random sampling method and probability sampling techniques to 200 account users. Data analysis technique is implemented by using Structural Equation Modeling (SEM) with IBM SPSS AMOS version 22.0. The findings indicate the significant effect of online brand community on e-loyalty. The results theoretically imply the need for community engagement in online marketing as one of the online brand community’s dimensions which can give the contribution of e-loyalty building.

Stimulating customers’ reuse of online services, such as online shopping, is integral for companies. Consequently, this study assessed the effects of mobile customer relationship management on reuse online intention and the impact of mobile customer relationship management on service convenience. Additionally, the study analyzed the effect of service convenience on reuse online intention, the mediating role of service convenience between mobile customer relationship management and reuse online intention and the moderating role of online perceived behavior control between service convenience and reuse online intention. This study utilized two theories: the technology acceptance model and planned behavior. A total of 249 responses from customers were analyzed with Smart Partial Least Squares. According to the study, mobile customer relationship management positively impacts service convenience and reuse online intention. Additionally, service convenience mediated the connection between mobile customer relationship management and reuse of online intention, and online perceived behavioral control moderated the association between service convenience and reuse online intention. The study focused on consumers’ motivations regarding reuse online services intention. The goal here is to aid organizations in the implementation of service convenience and innovative online strategies and applications that provide services to consumers.

Numerous studies have been conducted on individual and organizational adoption of social media, and many of these studies were conducted in advanced economies by focusing on large corporations. This study addresses the gap by examining the use of social media by SMEs in West Africa, notably Nigeria. Using a structured questionnaire, 682 small business owners were questioned regarding their thoughts on social media adoption: cost, privacy, convenience, and quality of service. The PLS-SEM result reveals a structural relationship between social media adoption and SME performance. Due to the substantial change in operations induced by COVID-19, enterprises are increasing their involvement in social media marketing to improve performance, and the competence of social media strengthens the effect on customer satisfaction.

This research examines the links between customer perceived expectations, customer perceived experience, and customer satisfaction in the United Arab Emirates' digital solution in the telecommunications industry. The research takes a positivist philosophical perspective and uses a quantitative data analysis strategy to sample 130 clients who utilize the digital solution of the telecommunications sector in the United Arab Emirates. Exploratory component analysis and multiple regression analysis were used to evaluate and validate the validity of the suggested scales and the research model's linkages. The research discovered a strong correlation between customer expectation and customer experience and the degree of satisfaction of individuals in the United Arab Emirates due to their use of or engagement with digital solutions of the telecommunications sector, independent of generational differences. The study's findings are entirely consistent with the Expectancy-Disconfirmation and Evaluation Congruity Theories.

The purpose of this research is to look into the drivers that influence whether or not users will use e-training. The research identified six elements that influence e-training intention to use: perceived ease of use (PEU), computer and internet self-efficacy (CIS), perceived usefulness (PUS), interaction (INT), technical support (TEC), and management support (MGS). Data were collected using a questionnaire distributed to a sample consisting of employees in private universities to test six hypotheses related to these factors. The results showed that four of these factors, i.e., perceived ease of use (PEU), computer and internet self-efficacy (CIS), perceived usefulness (PUS), and technical support (TEC) are key drivers of e-training intention to use. Results are discussed and conclusion is reported.

The frightening COVID-19 has considerably affected global marketing and the behavior and attitudes of consumers worldwide. Equally, it has changed the lifestyle, and the patterns of purchasing and consumption of consumers in Jordan as evidenced by the reduced popularity of in-store purchases. Quantitative research methods were applied in examining the relationships among the primary variables of the study. Data was obtained from 300 completed questionnaires collected from Facebook users in Jordan. Data was analyzed via AMOS software version 21.0, and hypotheses were examined by applying Structural Equation Modelling. Results revealed that trust issues, perceived ease of use and fear of complexity had a positive effect on online shopping behavior. Also, the study showed that perceived risk negatively affected online shopping behavior. Increased confidence in an online site increases the regularity of online shopping, while decreased perceived risk increases online purchase decisions.

This study examined the association between fair value accounting and reliability of accounting information. The study adopted survey research along with quantitative methods. Users of the accounting information represented by corporate investment analysts and corporate portfolio managers were the respondents for the purpose of this study. The population size was one hundred and sixty-one (161) users of accounting information decomposed into one hundred (100) corporate investment analysts and sixty-one (61) corporate portfolio managers. The primary source of data was employed with the structured questionnaire as an instrument used to collect the data. Data was collected through the administration of 161 copies of the questionnaire to both corporate investment analysts and corporate portfolio managers. One hypothesis was formulated and was tested using the Pearson product moment correlation technique at a significant level of 5% and 10% while the Statistical Package for Social Science (SPSS) was engaged to analyze the data. Findings revealed a significant association between fair value accounting and reliability of accounting information of the firms in Nigeria. Hence, the study recommended that adequate and regular training programs and conferences on fair value accounting application have to be organized. This is because most of the employees of the companies in Nigeria did not understand how to use fair value in an inactive market, appropriately. Thus, it is of great importance that they were trained to understand different valuations and estimation techniques of fair value; how and when to apply them in the measurement of assets and liabilities in the financial statement.

The utilization of bis(isonicotinic acid)phthalocyaninatocobalt (II) [CoPc(isa)2] incorporated on TiO2 has been studied as a photocatalyst to degrade benzene vapor under fluorescent lamp (indoor light) conditions. The photocatalytic activity of [CoPc(isa)2]-TiO2 compared to TiO2 showed an increase in the extent of degradation. The axial isonicotinic acid ligand attached to CoPc improved the degradation rate of benzene as compared with unligated CoPc-TiO2 which may be attributed to the enhancement of electronic structure in the complex due to the additional isonicotinic acid ligand and its possible attachment to the TiO2 surface through the carboxylic acid moiety. Therefore, covalently-linked CoPc(isa)2 to TiO2 can enhance the extent of photodegradation of benzene and other common volatile organic compounds under indoor lighting conditions.

A simple, efficient and general method for the synthesis of 4H-pyrans is established through a multi component cyclocondensation of aromatic aldehydes, malononitrile and ethyl acetoacetate or acetyl acetone using snail shell as a natural catalyst. In this method the snail shell was used as green and reusable natural catalyst. Excellent yields, short reaction times and availability of the catalyst are the advantages of this method.