How to cite this paper
Kurniawan, A., Wibowo, L., Rahayu, A., Yulianti, C., Annisa, T & Riswanto, A. (2021). Online brand community strategy in achieving e-loyalty in the Indonesian e-commerce industry.International Journal of Data and Network Science, 5(4), 785-790.
Refrences
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Anderson, R. E., & Srinivasan, S. S. (2003). E‐satisfaction and e‐loyalty: A contingency framework. Psychology & mar-keting, 20(2), 123-138.
Bloemer, J. M., & Kasper, H. D. (1995). The complex relationship between consumer satisfaction and brand loyal-ty. Journal of Economic Psychology, 16(2), 311-329.
Chang, H. H., Wang, Y. H., & Yang, W. Y. (2009). The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value. Total Quality Management, 20(4), 423-443.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, 65(2), 81-93.
Erdoğmuş, İ. E., & Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia-Social and Behav-ioral Sciences, 58, 1353-1360.
Floh, A., & Treiblmaier, H. (2006). What keeps the e-banking customer loyal? A multigroup analysis of the moderating role of consumer characteristics on e-loyalty in the financial service industry. A Multigroup Analysis of the Moderat-ing Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry. (March 26, 2006).
Gommans, M., Krishman, K. S., & Scheffold, K. B. (2001). From brand loyalty to e-loyalty: A conceptual frame-work. Journal of Economic & Social Research, 3(1).
Ha, H. Y., John, J., Janda, S., & Muthaly, S. (2011). The effects of advertising spending on brand loyalty in ser-vices. European journal of marketing.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Pearson New International Edition: Multivariat Data Analysis. Exploratory Data Analysis in Business and Economics, 23-60.
Hendika, S. L., Idrus, M. S., & Suman, A. (2011). Pengaruh E-service Quality dan Net Oriented Lifestyle terhadap E-satisfaction dan E-loyalty (Studi pada Pelanggan E-ticketing di Kota Balikpapan). Jurnal Aplikasi Manajemen, 9(1), 85-93.
Hope, S. J., Muñiz Jr, A. M., & Arnould, E. J. (2009). How Brand Communities Create Value. Journal of Market-ing, 73(5), 30-51.
Hsieh, P. L., & Wei, S. L. (2017). Relationship formation within online brand communities: Bridging the virtual and the real. Asia Pacific Management Review, 22(1), 2-9.
Jacoby, J., & Chestnut, R. W. (1978). Brand loyalty: Measurement and management.
Jacoby, J., & Kyner, D. B. (1973). Brand loyalty vs. repeat purchasing behavior. Journal of Marketing research, 10(1), 1-9.
Jang, H., Olfman, L., Ko, I., Koh, J., & Kim, K. (2008). The influence of on-line brand community characteristics on community commitment and brand loyalty. International Journal of Electronic Commerce, 12(3), 57-80.
Khan, I., & Rahman, Z. (2016). E-tail brand experience’s influence on e-brand trust and e-brand loyalty. International Journal of Retail & Distribution Management, 44(6), 588-606.
Kim, D. J., Ferrin, D. L., & Rao, H. R. (2009). Trust and satisfaction, two stepping stones for successful e-commerce rela-tionships: A longitudinal exploration. Information Systems Research, 20(2), 237-257.
Laroche, M., Habibi, M. R., Richard, M. O., & Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Hu-man Behavior, 28(5), 1755-1767.
Malhotra, N. K. (2015). Essentials of marketing research: A hands-on orientation. Essex: Pearson.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Market-ing, 58(3), 20-38.
Oliver, R. L. (1999). Whence consumer loyalty?. Journal of Marketing, 63(4_suppl1), 33-44.
Pham, T., Tomsfelt, J., & Aberg, L. (2013). A Study about E-loyalty using the Bagozzi framework. Linnaeus University School of Business and Economics, Internet Address: http://www. divaportal. org/smash/get/diva2. 628701.
Pujastuti, E., Winarno, W. W., & Sudarmawan, S. (2014). Pengaruh E-Commerce Toko Online Fashion Terhadap Ke-percayaan Konsumen. Creative Information Technology Journal, 1(2), 139-153.
Rai, A. K., & Srivastava, M. (2012). Customer loyalty attributes: A perspective. NMIMS Management Review, 22(2), 49-76.
Ross, M. (1956). Brand Loyalty—What, Where, How Much?. Harvard Business Review, 34(1), 116-128.
Sarjono, H., & Julianita, W. (2015). Structural Equation Modeling (SEM): Sebuah Pengantar, Aplikasi untuk Penelitian Bisnis. Salemba Empat, 7.
Semeijn, J., Van Riel, A. C., van Birgelen, M. J., & Streukens, S. (2005). E-services and offline fulfilment: how e-loyalty is created. Managing Service Quality, 15(2), 182-194.
Srinivasan, S. S., Anderson, R., & Ponnavolu, K. (2002). Customer loyalty in e-commerce: an exploration of its anteced-ents and consequences. Journal of Retailing, 78(1), 41-50.
Synthiar, R. (2012). Perkembangan E-Commerce di Indonesia. Bandung: Universitas Pasundan.
Tjahyadi, R. A. (2006). Brand Trust dalam Konteks Loyalitas Merek: Peran Karakteristik Merek, Krakteristik Perusahaan, dan Karakteristik Hubungan Pelanggan-Merek. Jurnal Manajemen Maranatha, 6(1), 65-78.
Tucker, W. T. (1964). The development of brand loyalty. Journal of Marketing research, 1(3), 32-35.
Wahyuni, S., & Fitriani, N. (2017). Brand religiosity aura and brand loyalty in Indonesia Islamic banking. Journal of Is-lamic Marketing.
Wibowo, L., Widjajanta, B., Fadillah, A., Riswanto, A., Aprianti, V., Widjaja, Y., ... & Romi, M. (2020). Supply chain analysis of hedonic shopping value on behavioral intention creation of multinational footwear company. Uncertain Supply Chain Management, 8(4), 745-752.
Wijaya, P. S. M., & Istriani, E. (2015). Pengaruh Faktor-Faktor Anteseden E-Customer Satisfaction, E-Customer Trust Dan Compulsive Buying Pada Pembentukkan E-Customer Loyalty. Jurnal Manajemen, 19(1), 1-13.
Yeboah-Asiamah, E., Quaye, D. M., & Nimako, S. G. (2016). The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry. African Journal of Economic and Management Studies, 7(1), 109-123.
Anderson, R. E., & Srinivasan, S. S. (2003). E‐satisfaction and e‐loyalty: A contingency framework. Psychology & mar-keting, 20(2), 123-138.
Bloemer, J. M., & Kasper, H. D. (1995). The complex relationship between consumer satisfaction and brand loyal-ty. Journal of Economic Psychology, 16(2), 311-329.
Chang, H. H., Wang, Y. H., & Yang, W. Y. (2009). The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value. Total Quality Management, 20(4), 423-443.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, 65(2), 81-93.
Erdoğmuş, İ. E., & Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia-Social and Behav-ioral Sciences, 58, 1353-1360.
Floh, A., & Treiblmaier, H. (2006). What keeps the e-banking customer loyal? A multigroup analysis of the moderating role of consumer characteristics on e-loyalty in the financial service industry. A Multigroup Analysis of the Moderat-ing Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry. (March 26, 2006).
Gommans, M., Krishman, K. S., & Scheffold, K. B. (2001). From brand loyalty to e-loyalty: A conceptual frame-work. Journal of Economic & Social Research, 3(1).
Ha, H. Y., John, J., Janda, S., & Muthaly, S. (2011). The effects of advertising spending on brand loyalty in ser-vices. European journal of marketing.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Pearson New International Edition: Multivariat Data Analysis. Exploratory Data Analysis in Business and Economics, 23-60.
Hendika, S. L., Idrus, M. S., & Suman, A. (2011). Pengaruh E-service Quality dan Net Oriented Lifestyle terhadap E-satisfaction dan E-loyalty (Studi pada Pelanggan E-ticketing di Kota Balikpapan). Jurnal Aplikasi Manajemen, 9(1), 85-93.
Hope, S. J., Muñiz Jr, A. M., & Arnould, E. J. (2009). How Brand Communities Create Value. Journal of Market-ing, 73(5), 30-51.
Hsieh, P. L., & Wei, S. L. (2017). Relationship formation within online brand communities: Bridging the virtual and the real. Asia Pacific Management Review, 22(1), 2-9.
Jacoby, J., & Chestnut, R. W. (1978). Brand loyalty: Measurement and management.
Jacoby, J., & Kyner, D. B. (1973). Brand loyalty vs. repeat purchasing behavior. Journal of Marketing research, 10(1), 1-9.
Jang, H., Olfman, L., Ko, I., Koh, J., & Kim, K. (2008). The influence of on-line brand community characteristics on community commitment and brand loyalty. International Journal of Electronic Commerce, 12(3), 57-80.
Khan, I., & Rahman, Z. (2016). E-tail brand experience’s influence on e-brand trust and e-brand loyalty. International Journal of Retail & Distribution Management, 44(6), 588-606.
Kim, D. J., Ferrin, D. L., & Rao, H. R. (2009). Trust and satisfaction, two stepping stones for successful e-commerce rela-tionships: A longitudinal exploration. Information Systems Research, 20(2), 237-257.
Laroche, M., Habibi, M. R., Richard, M. O., & Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Hu-man Behavior, 28(5), 1755-1767.
Malhotra, N. K. (2015). Essentials of marketing research: A hands-on orientation. Essex: Pearson.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Market-ing, 58(3), 20-38.
Oliver, R. L. (1999). Whence consumer loyalty?. Journal of Marketing, 63(4_suppl1), 33-44.
Pham, T., Tomsfelt, J., & Aberg, L. (2013). A Study about E-loyalty using the Bagozzi framework. Linnaeus University School of Business and Economics, Internet Address: http://www. divaportal. org/smash/get/diva2. 628701.
Pujastuti, E., Winarno, W. W., & Sudarmawan, S. (2014). Pengaruh E-Commerce Toko Online Fashion Terhadap Ke-percayaan Konsumen. Creative Information Technology Journal, 1(2), 139-153.
Rai, A. K., & Srivastava, M. (2012). Customer loyalty attributes: A perspective. NMIMS Management Review, 22(2), 49-76.
Ross, M. (1956). Brand Loyalty—What, Where, How Much?. Harvard Business Review, 34(1), 116-128.
Sarjono, H., & Julianita, W. (2015). Structural Equation Modeling (SEM): Sebuah Pengantar, Aplikasi untuk Penelitian Bisnis. Salemba Empat, 7.
Semeijn, J., Van Riel, A. C., van Birgelen, M. J., & Streukens, S. (2005). E-services and offline fulfilment: how e-loyalty is created. Managing Service Quality, 15(2), 182-194.
Srinivasan, S. S., Anderson, R., & Ponnavolu, K. (2002). Customer loyalty in e-commerce: an exploration of its anteced-ents and consequences. Journal of Retailing, 78(1), 41-50.
Synthiar, R. (2012). Perkembangan E-Commerce di Indonesia. Bandung: Universitas Pasundan.
Tjahyadi, R. A. (2006). Brand Trust dalam Konteks Loyalitas Merek: Peran Karakteristik Merek, Krakteristik Perusahaan, dan Karakteristik Hubungan Pelanggan-Merek. Jurnal Manajemen Maranatha, 6(1), 65-78.
Tucker, W. T. (1964). The development of brand loyalty. Journal of Marketing research, 1(3), 32-35.
Wahyuni, S., & Fitriani, N. (2017). Brand religiosity aura and brand loyalty in Indonesia Islamic banking. Journal of Is-lamic Marketing.
Wibowo, L., Widjajanta, B., Fadillah, A., Riswanto, A., Aprianti, V., Widjaja, Y., ... & Romi, M. (2020). Supply chain analysis of hedonic shopping value on behavioral intention creation of multinational footwear company. Uncertain Supply Chain Management, 8(4), 745-752.
Wijaya, P. S. M., & Istriani, E. (2015). Pengaruh Faktor-Faktor Anteseden E-Customer Satisfaction, E-Customer Trust Dan Compulsive Buying Pada Pembentukkan E-Customer Loyalty. Jurnal Manajemen, 19(1), 1-13.
Yeboah-Asiamah, E., Quaye, D. M., & Nimako, S. G. (2016). The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry. African Journal of Economic and Management Studies, 7(1), 109-123.