Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust, green brand image and green satisfaction. The study uses a questionnaire-based survey to obtain data from university students who had some experience of purchasing green items in Ho Chi Minh City. A structural equation modeling approach is used to confirm the proposed hypotheses. The results indicate that green trust and green brand image positively affected green brand equity. Moreover, the association between green brand equity and green brand image is partially mediated by green trust. It is also found that the association between green brand equity and green satisfaction was partially mediated by green trust. Thus, activities to promote green trust, green satisfaction, and green brand image are useful in improving green brand equity.

This research aims to recognize the impact of servant leadership on organizational citizenship behavior in Jordanian Islamic Banks where job satisfaction is a mediating variable. The research sample is selected from three Jordanian Islamic Banks operating in Jordan. The sample selected 168 people for the current research based on a random sample technique. The results indicate that there is a positive correlation between servant leadership and organizational citizenship behavior. There is also a significant impact of the servant leadership on the organizational citizenship behavior and a significant impact of servant leadership on the organizational citizenship behavior through job satisfaction at the Jordanian Islamic Banks.

The objective of this paper is to assess the factors affecting the lawyers’ motivation in Vietnam through the Emotional Intelligence factor and the factors affecting Lawyer’s performance. To accomplish this goal, we conducted a survey for half a year and analyzed data on 960 lawyers, then used SPSS 22 and Smart PLS 3.0 software to analyze the data. The results show that all six factors positively impact Emotional Intelligence. Emotional Intelligence both positively and positively impact Lawyer’s Motivation and Lawyer’s Performance. At the same time Lawyer’s Motivation has a statistically significant positive impact on Lawyer’s Performance. Finally, the results of multi-group testing between male and female lawyers are statistically different. From the research results, we propose a few solutions to improve motivation and work efficiency for lawyers in Vietnam.

This paper aims to model the social, economic and environmental (SEE) impacts of Pondok Tahfiz in Kelantan. The basic principle of a sustainable development paradigm lies in three aspects; namely social, economic, and environmental. These aspects guide the management of human use of resources so that any development project may yield the greatest sustainable benefits or positive impacts to present generations while maintaining the ability to meet the needs of future generations. Pondok tahfiz is the orthodox Islamic school institution that focus on Islamic education learning. Presently, the institution is highly demanded among Mus-lim Malaysian as they believe the institution provides some benefits in future. The three as-pects of SEE are commonly used as dimensions for measuring impacts of sustainable devel-opment of Pondok tahfiz. Through this, SEE is able to acquire indirect and direct impacts of education institute towards social, economy and environment. The findings indicate that all the dependent variables provide a significant impact towards sustainable development of pon-dok tahfiz. However, the economic development provides less impact for the sustainable development.

Small Medium Enterprises (SMEs) play a vital role for the development of any economy. Mul-tiple studies with respect to various aspects and dimensions of SMEs have been undertaken. Some of the problems faced by SMEs from the side of the employees include performance management issues, employee issues like strikes, go slow tactics, and so on. However, studies that explore the issues as perceived by employers are scarce. The present research is undertak-en to find out the various human resource issues as perceived by employers. Data for the present study was collected from 60 SMEs. The organizations belonged to various sectors. Factor Analysis was performed to identify the factors. The analysis identified two factors as perceived by employers regarding human resource issues in SMEs. The reliability and validity of the factors were also assessed, which was found to be sufficiently high. A few suggestions for further research are also presented.

This study investigates the mechanism by which customers’ affective and cognitive states drive their behavioural intentions towards upscale restaurants. With stimulus-organism-response (SOR) theory as a backbone, two competing mediation scenarios; one-step versus two-step mediation are examined. A dataset of 425 conveniently selected valid responses was used to test the models. Structural equation modelling shows that customer behavioural intentions were better explained by a cognitive-affective mediated model than by one-step mediated model. The results of hypotheses testing reveal the significance of restaurant design in enrichening customers’ cognitive experience, thus, eliciting their affective states, which ultimately affect their behavioural intentions. This paper shows the applicability of the cognitive theory of emotions in explaining restaurant design-customer behavioural intentions relationship. The results also provide insights for restaurant operators on how the design characteristics of their restaurants can be best utilised to encourage positive customer responses. Discussion, conclusion and future work are also provided.

The study aimed to identify the extent of Jordanian costumers' satisfaction with electrical appliances' after-sale services offered by both LG and Samsung companies. The researcher used the analytic descriptive approach for data collection from the primary resources through developing a questionnaire for the purposes of this study. The sample of the study included 400 clients for L.G and Samsung companies. The results of the study indicate a relationship be-tween after-sale services offered by both companies and consumers' satisfaction. In addition, there was a relationship between quality guarantee certificate offered by LG and Samsung companies for electrical appliances and consumers' satisfaction. In light of the results, the study recommended with the necessity of the existence of a specialized team within the com-pany to offer maintenance services, offering financial compensations in case there is a technical error with any product or substituting the product.

The aim of this study was to determine whether the innovativeness variable can mediate the influence between market orientation and marketing performance in the culinary industry in West Java Province, Indonesia. More specifically, this study analyzes the relationship among market orientation, innovation and marketing performance in the single mediation model by placing mediation variable of innovation. The samples involved a total of 209 culinary industries under the auspices of the agency of cooperative and SME services. By using a simple linear regression analysis with SPSS and AMOS v. 23 we understand that innovativeness had the ability to mediate the influence between market orientation and marketing performance. Likewise, market orientation has a positive influence on performance. The implication of this research is that entrepreneurs can improve their innovation capabilities to improve the SME performance. This study recommends that government policies should encourage innovation in SMEs and encourage SME managers to pay more attention and manage innovations to improve their operational performance.

The aim of this study was to explore the degree of employee performance in light of visual management in Jeddah National Hospital and to identify if there were any statistical differences among respondents’ estimations of their performance in terms of their work experience and training. The population of the study consisted of 820 employees, from which a sample, comprised 350 randomly chosen employees. Data were collected using a valid and reliable questionnaire and analyzed using IBM SPSS. The results underlined that the total degree of employee performance considering visual management was moderate. Particularly, employee performance on all dimensions; rules and regulations of visual management, as well as change, improvement and innovation, and work continuous follow-up, were moderate. Further, the results highlighted statistically significant differences between respondents due to work experience in favor of employees who have 15 years of experience or more and those who have 10 to less than 15 years of experience in favor of the former group. Additional differences were detected between employees with 10 to less than 15 years and those with less than 5 years of experience in favor of the group with 10 to less than 15 years. On the other hand, there were no statistically significant differences between respondents due to training courses.

Nowadays, customer awareness on environment friendly products is getting improved and there is an increase trend on green marketing strategy. The carried-out strategy has an objective of improving the customer care and purchasing intention on environment friendly products. Reviewing the issue of customer behavior, this study aims to review the correlation among green advertising, green brand image and customer green awareness on environment friendly products and their impacts to purchase intention. The study was conducted through a survey among 102 customers of Supermarket in Bandung City who have experience on friendly products. Data from the customers were obtained through a questionnaire, tabulated and processed by path analysis using SmartPLS. In order to emphasize research result, the research hypothesis test was conducted. Research finding explains that green advertising was assessed to be important by the customer and it can improve the customers’ green awareness. On the other hand, it is stated that there was an impact of green awareness on improving customer purchasing intention on the environmentally friendly product. This study is useful for the supermarket in Indonesia particularly in understanding customer behavior to the environmentally friendly product. So, the implementation of the marketing strategy is more precise. Besides, this study can be an input for the Indonesian Government in implementing a regulation associated with the global warming issue through research on environmental friendly product.