How to cite this paper
Ha, M. (2020). Investigating green brand equity and its driving forces.Management Science Letters , 10(10), 2385-2394.
Refrences
Aaker, D. (1991). Managing Brand Equity. New York: The Free Press.
Akturan, U. (2018). How does greenwashing affect green branding equity and purchase intention? An empirical research. Marketing Intelligence & Planning, 36(7), 809-824.
Ambler, T. (1997). How much brand equity is explained by trust. Management Decision, 35(4), 283-292.
Ballester, E., & Munuera‐Alemán, J. (2005). Does brand trust matter to brand equity? Journal of Product & Brand Management, 14(3), 187-196.
Bekk, M., Spörrle, M., Hedjasie, R., & Kerschreiter, R. (2016). Greening the competitve advantage: antecedents and consequences of green brand equity. Quality & Quantity, 50(4), 1727–1746.
Blackston, M. (1993). Relationships, Beyond Brand Personality: Building Brand Relationships. In D. Aaker, & A. Biel, Brand Equity & Advertising: Advertising's Role in Building Strong Brands (pp. 113-124). Psychology Press.
Buil, I., Martínez, E., & de Chernatony, L. (2013). The influence of brand equity on consumer responses. Journal of Consumer Marketing, 30(1), 62-74.
Butt, M. M., Mushtaq, S., Afzal, A., Khong, K. W., Ong, F. S., & Ng, P. F. (2016). Integrating behavioral and branding perspectives to maximize green brand equity: a holistic approach. Business Strategy and the Environment, 26(4), 507-520.
Byrne, B. (2016). Structural Equation Modeling with AMOS. New York: Routledge, Taylor & Francis Group.
Chang, N. J., & Fong, C. M. (2010). Green product quality, green corporate image, green customer satisfaction, and green customer loyalty. African Journal of Business Management, 4(13), 2836-2844.
Chaudhuri, A., & Holbrook, M. (2001). The Chain of Effects From Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), 81-93.
Chen, Y. (2008). The Driver of Green Innovation and Green Image – Green Core Competence. Journal of Business Ethics, 81(3), 531-543.
Chen, Y. (2010). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics, 93(2), 307-319.
Chen, Y. S., & Chang, C. H. (2013). Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk. Journal of Business Ethics, 114(3), 489–500.
Chen, Y. S., Lin, C. L., & Chang, C. H. (2014). The influence of greenwash on green word-of-mouth (green WOM): The mediation effects of green perceived quality and green satisfaction. Quality & Quantity, 48(5), 2411–2425.
Chen, Y., Lai, S., & Wen, C. (2006). The Influence of Green Innovation Performance on Corporate Advantage in Taiwan. Journal of Business Ethics, 67(4), 331–339.
Colton, D., & Covert, R. W. (2007). Designing and constructing instruments for social research and evaluation. Malden, MA: Wiley.
Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms a customer value perspective. Industrial Marketing Management, 36(2), 230-240.
Erdem, T., & Swait, J. (1998). Brand equity as a signaling phenomenon. Journal of Consumer Psychology, 7(2), 131-157.
Esch, F., Langner, T., Schmitt, B., & Geus, P. (2006). Are brands forever? How brand knowledge and relationships affect current and future purchases. Journal of Product & Brand Management, 15(2), 98-105.
Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The Effect of Brand Attitude and Brand Image on Brand Equity. Journal of Marketing Theory and Practice, 9(3), 61-75.
Flavián, C., Guinalíu, M., & Torres, E. (2005). The influence of corporate image on consumer trust. Internet Research, 15(4), 447-470.
Fornell, C. D., & Lacker, D. F. (1981). Evaluating Structural Equation models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18, 39-50.
Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research, 24(4), 343–373.
Garbarino, E., & Johnson, M. (1999). The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships. Journal of Marketing, 63(2), 70-87.
Grant, J. (2008). Green Marketing. Strategic Direction, 24(6), 25-27.
Hair, J., Black, W., Babin, B., & Anderson, R. (2010). Multivariate Data Analysis. New York: Pearson.
Hair, J. F., Bush, R. P., & Ortinau, D. J. (2002). Marketing Research: Within changing environment. The McGraw-Hill Companies.
Hallowell, R. (1996). The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study. International Journal of Service Industry Management, 7(4), 27-42.
Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural equation modeling: a multidisciplinary journal, 6(1), 1-55.
Huang, Y., Yang, M., & Wang, Y. (2014). Effects of green brand on green purchase intention. Marketing Intelligence & Planning, 32(3), 250-268.
Kang, S. H., & Hur, W. M. (2012). Investigating the antecedents of green brand equity: a sustainable development perspective. Corporate Social Responsibility and Environmental Management, 19(5), 306-316.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
Kim, K. H., Kim, K., Kim, D., Kim, J., & Kang, S. (2008). Brand equity in hospital marketing. Journal of Business Research, 6(1), 75-82.
Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford publications. Kotler, P., & Keller, K. (2012). Marketing Management. New Jersey: Prentice Hall.
Lankton, N. K., Wilson, E. V., & Mao, E. (2010). Antecedents and determinants of information technology habit. Information & Management, 47(5-6), 300-307.
Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing Intelligence and Planning, 26(6), 573-586.
Malik, M. E., Ghafoor, M. M., & Iqbal, H. K. (2012). Impact of Brand Image, Service Quality and price on customer satisfaction in Pakistan Telecommunication sector. International Journal of Business and Social Science, 23(3), 123-129.
Martenson, R. (2007). Corporate brand image, satisfaction and store loyalty. International Journal of Retail & Distribution Mangement, 35(7), 544-555.
Morgan, R., & Hunt, S. (1994). The Commitment-Trust Theory of Relationship Marketing. The Journal of Marketing, 58(3), 20-38.
Mourad, M., & Serag Eldin Ahmed, Y. (2012). Perception of green brand in an innovative emerging market. European Journal of Innovation Management, 15(4), 514-537.
Mudambi, S. M., Doyle, P., & Wong, V. (1997). An exploration of branding in industrial markets. Industrial Marketing Management, 26(5), 433-446.
Namkung, Y., & Jang, S. C. (2013). Effects of restaurant green practices on brand equity formation: Do green practices really matter? International Journal of Hospitality Management, 33, 85–95.
Ng, P., Butt, M., Khong, K., & Ong, F. S. (2014). Antecedents of Green Brand Equity: An Integrated Approach. Journal of Business Ethics, 121(2), 203–215.
Nunnally, J. C. (1994). Psychometric theory 3E. Tata McGraw-Hill Education.
Oliver, R. L. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17(4), 460-469.
Oliver, R. L. (1997). Satisfaction: a behavioral perspective on the consumer. New York: McGraw-Hill.
O'Rourke, N., & Hatcher, L. (2013). A step-by-step approach to using SAS for factor analysis and structural equation modeling. Sas Institute.
Pappu, R., & Quester, P. (2006). Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands. Journal of Product and Brand Management, 15(1), 4-14.
Polonsky, M. (1994). An Introduction to Green Marketing. Electronic Green Journal, 1(2).
Podsakoff, P. M., & Organ, D. W. (1986). Self-reports in organizational research: Problems and prospects. Journal of Management, 12(4), 531–544.
Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903.
Ramlall, I. (2016). Applied Structural Equation Modelling for Researchers and Practitioners: Using R and Stata for Behavioural Research. Emerald Group Publishing Limited.
Shadish, W. R., Cook, T. D., & Campbell, D. T. (2002). Experimental and Quasi-experimental Design, Boston, MA: Houghton Mifflin Company.
Stiglitz, J. E. (2002). Information and the change in the paradigm in economics. American Economic Review, 92, 460-501.
Thibaut, J. W. (2017). The social psychology of groups. Routledge.
Tu, Y. T., Wang, C. M., & Chang, H. C. (2012). Corporate Brand Image and Customer Satisfaction on Loyalty: An Empirical Study of Starbucks Coffee in Taiwan. Journal of Social and Development Sciences, 3(1), 24-32.
Wang, J., Wang, S., Xue, H., Wang, Y., & Li, C. (2018). Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials. Journal of Cleaner Production, 181(20), 426-436.
Yasin, N. M., Noor, M. N., & Mohamad, O. (2007). Does Image of Country-of-Origin Matter to Brand Equity. Journal of Product and Brand Management, 16(1), 38-48.
Yoo, B., & Donthu, N. (2001). Developing and validating amulti-dimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1-14.
Yoo, B., Donthu, N., & Lee, S. (2000). An Examination of Selected Marketing Mix Elements and Brand Equity. Journal of the Academy of Marketing Science, 28(2), 195-211.
Akturan, U. (2018). How does greenwashing affect green branding equity and purchase intention? An empirical research. Marketing Intelligence & Planning, 36(7), 809-824.
Ambler, T. (1997). How much brand equity is explained by trust. Management Decision, 35(4), 283-292.
Ballester, E., & Munuera‐Alemán, J. (2005). Does brand trust matter to brand equity? Journal of Product & Brand Management, 14(3), 187-196.
Bekk, M., Spörrle, M., Hedjasie, R., & Kerschreiter, R. (2016). Greening the competitve advantage: antecedents and consequences of green brand equity. Quality & Quantity, 50(4), 1727–1746.
Blackston, M. (1993). Relationships, Beyond Brand Personality: Building Brand Relationships. In D. Aaker, & A. Biel, Brand Equity & Advertising: Advertising's Role in Building Strong Brands (pp. 113-124). Psychology Press.
Buil, I., Martínez, E., & de Chernatony, L. (2013). The influence of brand equity on consumer responses. Journal of Consumer Marketing, 30(1), 62-74.
Butt, M. M., Mushtaq, S., Afzal, A., Khong, K. W., Ong, F. S., & Ng, P. F. (2016). Integrating behavioral and branding perspectives to maximize green brand equity: a holistic approach. Business Strategy and the Environment, 26(4), 507-520.
Byrne, B. (2016). Structural Equation Modeling with AMOS. New York: Routledge, Taylor & Francis Group.
Chang, N. J., & Fong, C. M. (2010). Green product quality, green corporate image, green customer satisfaction, and green customer loyalty. African Journal of Business Management, 4(13), 2836-2844.
Chaudhuri, A., & Holbrook, M. (2001). The Chain of Effects From Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), 81-93.
Chen, Y. (2008). The Driver of Green Innovation and Green Image – Green Core Competence. Journal of Business Ethics, 81(3), 531-543.
Chen, Y. (2010). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics, 93(2), 307-319.
Chen, Y. S., & Chang, C. H. (2013). Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk. Journal of Business Ethics, 114(3), 489–500.
Chen, Y. S., Lin, C. L., & Chang, C. H. (2014). The influence of greenwash on green word-of-mouth (green WOM): The mediation effects of green perceived quality and green satisfaction. Quality & Quantity, 48(5), 2411–2425.
Chen, Y., Lai, S., & Wen, C. (2006). The Influence of Green Innovation Performance on Corporate Advantage in Taiwan. Journal of Business Ethics, 67(4), 331–339.
Colton, D., & Covert, R. W. (2007). Designing and constructing instruments for social research and evaluation. Malden, MA: Wiley.
Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms a customer value perspective. Industrial Marketing Management, 36(2), 230-240.
Erdem, T., & Swait, J. (1998). Brand equity as a signaling phenomenon. Journal of Consumer Psychology, 7(2), 131-157.
Esch, F., Langner, T., Schmitt, B., & Geus, P. (2006). Are brands forever? How brand knowledge and relationships affect current and future purchases. Journal of Product & Brand Management, 15(2), 98-105.
Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The Effect of Brand Attitude and Brand Image on Brand Equity. Journal of Marketing Theory and Practice, 9(3), 61-75.
Flavián, C., Guinalíu, M., & Torres, E. (2005). The influence of corporate image on consumer trust. Internet Research, 15(4), 447-470.
Fornell, C. D., & Lacker, D. F. (1981). Evaluating Structural Equation models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18, 39-50.
Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research, 24(4), 343–373.
Garbarino, E., & Johnson, M. (1999). The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships. Journal of Marketing, 63(2), 70-87.
Grant, J. (2008). Green Marketing. Strategic Direction, 24(6), 25-27.
Hair, J., Black, W., Babin, B., & Anderson, R. (2010). Multivariate Data Analysis. New York: Pearson.
Hair, J. F., Bush, R. P., & Ortinau, D. J. (2002). Marketing Research: Within changing environment. The McGraw-Hill Companies.
Hallowell, R. (1996). The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study. International Journal of Service Industry Management, 7(4), 27-42.
Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural equation modeling: a multidisciplinary journal, 6(1), 1-55.
Huang, Y., Yang, M., & Wang, Y. (2014). Effects of green brand on green purchase intention. Marketing Intelligence & Planning, 32(3), 250-268.
Kang, S. H., & Hur, W. M. (2012). Investigating the antecedents of green brand equity: a sustainable development perspective. Corporate Social Responsibility and Environmental Management, 19(5), 306-316.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
Kim, K. H., Kim, K., Kim, D., Kim, J., & Kang, S. (2008). Brand equity in hospital marketing. Journal of Business Research, 6(1), 75-82.
Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford publications. Kotler, P., & Keller, K. (2012). Marketing Management. New Jersey: Prentice Hall.
Lankton, N. K., Wilson, E. V., & Mao, E. (2010). Antecedents and determinants of information technology habit. Information & Management, 47(5-6), 300-307.
Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing Intelligence and Planning, 26(6), 573-586.
Malik, M. E., Ghafoor, M. M., & Iqbal, H. K. (2012). Impact of Brand Image, Service Quality and price on customer satisfaction in Pakistan Telecommunication sector. International Journal of Business and Social Science, 23(3), 123-129.
Martenson, R. (2007). Corporate brand image, satisfaction and store loyalty. International Journal of Retail & Distribution Mangement, 35(7), 544-555.
Morgan, R., & Hunt, S. (1994). The Commitment-Trust Theory of Relationship Marketing. The Journal of Marketing, 58(3), 20-38.
Mourad, M., & Serag Eldin Ahmed, Y. (2012). Perception of green brand in an innovative emerging market. European Journal of Innovation Management, 15(4), 514-537.
Mudambi, S. M., Doyle, P., & Wong, V. (1997). An exploration of branding in industrial markets. Industrial Marketing Management, 26(5), 433-446.
Namkung, Y., & Jang, S. C. (2013). Effects of restaurant green practices on brand equity formation: Do green practices really matter? International Journal of Hospitality Management, 33, 85–95.
Ng, P., Butt, M., Khong, K., & Ong, F. S. (2014). Antecedents of Green Brand Equity: An Integrated Approach. Journal of Business Ethics, 121(2), 203–215.
Nunnally, J. C. (1994). Psychometric theory 3E. Tata McGraw-Hill Education.
Oliver, R. L. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17(4), 460-469.
Oliver, R. L. (1997). Satisfaction: a behavioral perspective on the consumer. New York: McGraw-Hill.
O'Rourke, N., & Hatcher, L. (2013). A step-by-step approach to using SAS for factor analysis and structural equation modeling. Sas Institute.
Pappu, R., & Quester, P. (2006). Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands. Journal of Product and Brand Management, 15(1), 4-14.
Polonsky, M. (1994). An Introduction to Green Marketing. Electronic Green Journal, 1(2).
Podsakoff, P. M., & Organ, D. W. (1986). Self-reports in organizational research: Problems and prospects. Journal of Management, 12(4), 531–544.
Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903.
Ramlall, I. (2016). Applied Structural Equation Modelling for Researchers and Practitioners: Using R and Stata for Behavioural Research. Emerald Group Publishing Limited.
Shadish, W. R., Cook, T. D., & Campbell, D. T. (2002). Experimental and Quasi-experimental Design, Boston, MA: Houghton Mifflin Company.
Stiglitz, J. E. (2002). Information and the change in the paradigm in economics. American Economic Review, 92, 460-501.
Thibaut, J. W. (2017). The social psychology of groups. Routledge.
Tu, Y. T., Wang, C. M., & Chang, H. C. (2012). Corporate Brand Image and Customer Satisfaction on Loyalty: An Empirical Study of Starbucks Coffee in Taiwan. Journal of Social and Development Sciences, 3(1), 24-32.
Wang, J., Wang, S., Xue, H., Wang, Y., & Li, C. (2018). Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials. Journal of Cleaner Production, 181(20), 426-436.
Yasin, N. M., Noor, M. N., & Mohamad, O. (2007). Does Image of Country-of-Origin Matter to Brand Equity. Journal of Product and Brand Management, 16(1), 38-48.
Yoo, B., & Donthu, N. (2001). Developing and validating amulti-dimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1-14.
Yoo, B., Donthu, N., & Lee, S. (2000). An Examination of Selected Marketing Mix Elements and Brand Equity. Journal of the Academy of Marketing Science, 28(2), 195-211.