How to cite this paper
Kongsri, N & Jaroenwanit, P. (2024). Key aspects of personal brand identity in social media commerce: Impact on successful personal branding.International Journal of Data and Network Science, 8(4), 2663-2676.
Refrences
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Chatzopoulou, E., & Navazhylava, K. (2022). Ethnic brand identity work: Responding to authenticity tensions through ce-lebrity endorsement in brand digital self-presentation. Journal of Business Research, 142, 974-987.
Chrobot-Mason, D., Donavan, C. L., & Seo, J. (2022). Self-disclosure and identity
management among LGBTQ+ employees: An intersectional perspective. Group & Organization Management, 47(2), 241-273.
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Confente, I., & Kucharska, W. (2021). Company versus consumer performance: Does brand community identification fos-ter brand loyalty and the consumer’s personal brand?. Journal of Brand Management, 28(1), 8-31.
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Deci, E. L., & Ryan, R. M. (2000). The" what" and" why" of goal pursuits: Human needs and the self-determination of be-havior. Psychological inquiry, 11(4), 227-268.
de Monteflores, C. (1993). Effects of disclosing lesbian identity. Psychological Reports, 72(1), 159-162.
Dhillon, D. J. (2013). Brand loyalty in hospitality sector in India: A case study of Indian hotels in Goa-Kerala. Journal of business and management, 9(3), 58-63.
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Duguay, S. (2016). “He has a way gayer Facebook than I do”: Investigating sexual identity disclosure and context collapse on a social networking site. New media & society, 18(6), 891-907.
Dumont, G., & Ots, M. (2020). Social dynamics and stakeholder relationships in personal branding. Journal of Business Research, 106, 118-128.
ElMassah, S., Michael, I., James, R., & Ghimpu, I. (2019). An assessment of the influence of personal branding on financ-ing entrepreneurial ventures. Heliyon, 5(2).
Ellison, N., Heino, R., & Gibbs, J. (2006). Managing impressions online: Self-presentation processes in the online dating environment. Journal of computer-mediated communication, 11(2), 415-441.
Eric, M. K., Choi, S., & Quan, J. (2022). The construction of critical gender identity among gay fashion consumers in Hong Kong. Fashion and Textiles, 9(1), 1-19.
Erdil, T. S. (2015). Effects of customer brand perceptions on store image and purchase intention: An application in apparel clothing. Procedia-Social and Behavioral Sciences, 207, 196-205.
Escalas, J. E., & Bettman, J. R. (2005). Self-construal, reference groups, and brand meaning. Journal of consumer re-search, 32(3), 378-389.
Forstie, C. (2020). Theory making from the middle: Researching LGBTQ communities in small cities. City & Communi-ty, 19(1), 153-168.
Flecha-Ortíz, J., Santos-Corrada, M., Dones-González, V., López-González, E., & Vega, A. (2021). Millennials & Snap-chat: Self-expression through its use and its influence on purchase motivation. Journal of Business Research, 125, 798-805.
Fletcher, L., & Everly, B. A. (2021). Perceived lesbian, gay, bisexual, and transgender (LGBT) supportive practices and the life satisfaction of LGBT employees: The roles of disclosure, authenticity at work, and identity centrality. Journal of Occupational and Organizational Psychology, 94(3), 485-508.
Frade, A., Veiga, F. H., & Lopes, A. (2010). Identity and impact in the context of teacher professionalism. Proce-dia-Social and Behavioral Sciences, 2(2), 1893-1898.
Green, Z. A. (2020). The mediating effect of well-being between generalized self-efficacy and vocational identity devel-opment. International Journal for Educational and Vocational Guidance, 20(2), 215-241.
Goffman, E. (2023). The presentation of self in everyday life. In Social theory re-wired (pp. 450-459). Routledge.
Gonsiorek, J. C. (1995). Gay male identities: Concepts and issues. Lesbian, gay, and bisexual identities over the lifespan: Psychological perspectives, 24-47.
Gorbatov, S., Khapova, S. N., & Lysova, E. I. (2018). Personal branding: Interdisciplinary systematic review and research agenda. Frontiers in psychology, 9, 410466.
Gorbatov, S. (2020). Personal branding: scale development and validation. Doctoral dissertation, Ghent University.
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