How to cite this paper
Alwaely, S., Abusalma, A., Alwreikat, A., Al-Shakri, K., Ahmad, A & Alkhawaldeh, B. (2024). Examining the relationship between business intelligence adoption and marketing effectiveness: The mediating role of customer satisfaction.International Journal of Data and Network Science, 8(3), 1541-1556.
Refrences
Abubakar, A. M., Elrehail, H., Alatailat, M. A., & Elçi, A. (2019). Knowledge management, decision-making style and or-ganizational performance. Journal of Innovation & Knowledge, 4(2), 104-114.
Ahmad, S., Miskon, S., Alkanhal, T. A., & Tlili, I. (2020). Modeling of business intelligence systems using the potential determinants and theories with the lens of individual, technological, organizational, and environmental contexts-a sys-tematic literature review. Applied Sciences, 10(9), 3208.
Al-Abdallah, G. M., & Al-Alak, B. A. (2018). Telecommunications services competition in the Jordanian market. Interna-tional Journal of Economics and Business Research, 16(4), 419-436.
Al-Balushi, T. H., Al-Awadhi, S. A., & Al-Bulushi, K. H. (2020). Factors influencing customer satisfaction in the telecom industry in Oman. Journal of Competitiveness Studies, 28(1), 48-66.
Al-Dmour, A., Al-Dmour, R., & Masa'deh, R. (2020). The effect of business intelligence capability on organizational per-formance: A study on the analytical hierarchy process (AHP) in jordanian industry. International Journal of Manage-ment and Information Systems, 24(2), 1-20.
Al-Mawali, N., Li, E. Y., Bakhshov, N. G., & Al-Habib, Y. (2019). Competition and regulation in the telecommunications industry: An empirical analysis of competition in the Jordanian telecommunications industry. Competitiveness Re-view: An International Business Journal, 29(4), 417-433.
Al-Rousan, M., & Al-Shishani, N. (2021). Business intelligence in the Jordanian telecommunications industry: A case study. International Journal of Business Intelligence Research (IJBIR), 12(1), 1-18.
Asiaei, K., Rezaee, Z., Bontis, N., Barani, O., & Sapiei, N. S. (2021). Knowledge assets, capabilities and performance measurement systems: a resource orchestration theory approach. Journal of Knowledge Management, 25(8), 1947-1976.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
Bharadiya, J. P. (2023). Machine learning and AI in business intelligence: Trends and opportunities. International Journal of Computer (IJC), 48(1), 123-134.
Bhatiasevi, V., & Naglis, M. (2020). Elucidating the determinants of business intelligence adoption and organizational performance. Information development, 36(1), 78-96.
Bian, Y., Xu, Y., Jiang, Z., & Wang, J. (2023). Business intelligence and firm performance: The mediating role of organi-zational ambidexterity. International Journal of Information Management, 68, 102597.
Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale, NJ: Lawrence Erlbaum Asso-ciates.
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American customer satisfaction index: Nature, purpose, and findings. Journal of Marketing, 60(4), 7-18. Luo, X., Homburg, C., & Wieseke, J. (2010). Cus-tomer satisfaction, analyst stock recommendations, and firm value. Journal of Marketing Research, 47(6), 1041-1058.
Fornell, C., Morgeson III, F. V., Hult, G. T. M., & VanAmburg, D. (2020). The reign of the customer: Customer-centric approaches to improving satisfaction. Springer Nature.
Fraihat, B. A. M., Alhawamdeh, H., Younis, B., Alkhawaldeh, A. M. A., & Al Shaban, A. (2023). The Effect of Organiza-tional Structure on Employee Creativity: The Moderating Role of Communication Flow: A Survey Study. http://dx.doi.org/10.6007/IJAREMS/v12-i2/16983
Fraihat, B., Abozraiq, A., Ababneh, A., Khraiwish, A., Almasarweh, M., & AlGhasawneh, Y. (2023b). The effect of cus-tomer relationship management (CRM) on business profitability in Jordanian logistics industries: The mediating role of customer satisfaction. Decision Science Letters, 12(4), 783-794. http://dx.doi.org/10.5267/j.dsl.2023.6.003
Frösén, J., Luoma, J., Jaakkola, M., Tikkanen, H., & Aspara, J. (2016). What counts versus what can be counted: The com-plex interplay of market orientation and marketing performance measurement. Journal of Marketing, 80(3), 60-78.
Gaganis, C., Pasiouras, F., Tasiou, M., & Zopounidis, C. (2021). CISEF: A composite index of social, environmental and financial performance. European Journal of Operational Research, 291(1), 394-409.
Gupta, S., Leszkiewicz, A., Kumar, V., Bijmolt, T., & Potapov, D. (2020). Digital analytics: Modeling for insights and new methods. Journal of Interactive Marketing, 51(1), 26-43.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). SAGE Publications.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2022). New Criteria for Assessing Measurement Invariance Using PLS-SEM. Journal of the Academy of Marketing Science, 50(2), 353-371.
Hou, C. K. (2016). Using the balanced scorecard in assessing IS/IT's contribution to the business. Communications of the Association for Information Systems, 38(1), 10.
Ismaeel, B., Alkhawaldeh, B. Y., & Alafi, K. K. (2023). The role of marketing intelligence in improving the efficiency of the organization: An empirical study on jordanian hypermarkets. Journal of Intelligence Studies in Business, 13(2), 32-42.
Kock, N. (2020). Common method bias: A full collinearity assessment method for PLS-SEM. In Partial Least Squares Path Modeling (pp. 245-310). Springer, Cham.
Kumar, A., Choudhary, S., Garza-Reyes, J. A., Kumar, V., Rehman Khan, S. A., & Mishra, N. (2023). Analysis of critical success factors for implementing industry 4.0 integrated circular supply chain–Moving towards sustainable operations. Production planning & control, 34(10), 984-998.
Lubis, A., Dalimunthe, R., Absah, Y., & Fawzeea, B. K. (2021). The effect of corporate communication and service quali-ty on customer loyalty and satisfaction in sharia banking. The Journal of Asian Finance, Economics and Business, 8(3), 1267-1274.
Massaro, M., Secinaro, S., Dal Mas, F., Brescia, V., & Calandra, D. (2021). Industry 4.0 and circular economy: An explor-atory analysis of academic and practitioners' perspectives. Business Strategy and the Environment, 30(2), 1213-1231.
Medeiros, M. M. D., & Maçada, A. C. G. (2022). Competitive advantage of data-driven analytical capabilities: the role of big data visualization and of organizational agility. Management Decision, 60(4), 953-975.
Meirovich, G., Jeon, M. M., & Coleman, L. J. (2020). Interaction of normative and predictive expectations in customer satisfaction and emotions. Journal of Marketing Analytics, 8, 69-84.
Morgan, N. A., Vorhies, D. W., & Mason, C. H. (2009). Market orientation, marketing capabilities, and firm performance. Strategic Management Journal, 30(8), 909-920.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Market-ing Research, 17(4), 460-469.
Pandey, N., Nayal, P., & Rathore, A. S. (2020). Digital marketing for B2B organizations: structured literature review and future research directions. Journal of Business & Industrial Marketing, 35(7), 1191-1204.
Paradza, D., & Daramola, O. (2021). Business intelligence and business value in organisations: A systematic literature re-view. Sustainability, 13(20), 11382.
Podsakoff, P. M., Mackenzie, S. B., Podsakoff, N. P., & Bachrach, D. G. (2022). Common method variance in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 107(7), 1101–1134.
Raj, R., Wong, S. H. S., & Rahman, M. (2018). Assessing the impact of external institutional pressures on BI system adop-tion. Australasian Journal of Information Systems, 22.
Ranjan, J., Chan, F. T., & Rahman, M. (2022). Examining the impact of business intelligence on supply chain perfor-mance: A path analysis approach. Industrial Management & Data Systems, 122(4), 1021-1042.
Rasheed, R., & Rashid, A. (2023). Role of service quality factors in word of mouth through student satisfaction. Kyber-netes.
Sadeghi, A., Rose, E. L., & Madsen, T. K. (2021). Perceived export performance: A contingent measurement approach. Journal of International Marketing, 29(3), 63-84.
Saghiri, S., Rahim, N. Z. A., Kazazi, A., & Murad, M. A. A. (2023). The impact of business process integration on organi-zational performance: The mediating role of customer satisfaction. Technological Forecasting and Social Change, 190, 122306.
Soltani, Z., Zareie, B., Milani, F. S., & Navimipour, N. J. (2021). The impact of the customer relationship management on the organization performance. The Journal of High Technology Management Research, 32(2), 100399.
Tarsakoo, P., & Charoensukmongkol, P. (2020). Dimensions of social media marketing capabilities and their contribution to business performance of firms in Thailand. Journal of Asia Business Studies, 14(4), 441-461.
Timoumi, A., Gangwar, M., & Mantrala, M. K. (2022). Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research. Journal of Retailing, 98(1), 133-151.
Tseng, M. L., Chang, C. H., Lin, C. W. R., Wu, K. J., Chen, Q., Xia, L., & Xue, B. (2020). Future trends and guidance for the triple bottom line and sustainability: A data driven bibliometric analysis. Environmental Science and Pollution Re-search, 27, 33543-33567.
Uzir, M. U. H., Al Halbusi, H., Thurasamy, R., Hock, R. L. T., Aljaberi, M. A., Hasan, N., & Hamid, M. (2021). The ef-fects of service quality, perceived value and trust in home delivery service personnel on customer satisfaction: Evi-dence from a developing country. Journal of Retailing and Consumer Services, 63, 102721.
Wei, A. P., Peng, C. L., Huang, H. C., & Yeh, S. P. (2020). Effects of corporate social responsibility on firm performance: does customer satisfaction matter. Sustainability, 12(18), 7545.
Yiu, L. D., Yeung, A. C., & Jong, A. P. (2020). Business intelligence systems and operational capability: an empirical analysis of high-tech sectors. Industrial Management & Data Systems, 120(6), 1195-1215.
Zhang, J., Chen, W., Petrovsky, N., & Walker, R. M. (2022). The expectancy‐disconfirmation model and citizen satisfac-tion with public services: A meta‐analysis and an agenda for best practice. Public Administration Review, 82(1), 147-159.
Ahmad, S., Miskon, S., Alkanhal, T. A., & Tlili, I. (2020). Modeling of business intelligence systems using the potential determinants and theories with the lens of individual, technological, organizational, and environmental contexts-a sys-tematic literature review. Applied Sciences, 10(9), 3208.
Al-Abdallah, G. M., & Al-Alak, B. A. (2018). Telecommunications services competition in the Jordanian market. Interna-tional Journal of Economics and Business Research, 16(4), 419-436.
Al-Balushi, T. H., Al-Awadhi, S. A., & Al-Bulushi, K. H. (2020). Factors influencing customer satisfaction in the telecom industry in Oman. Journal of Competitiveness Studies, 28(1), 48-66.
Al-Dmour, A., Al-Dmour, R., & Masa'deh, R. (2020). The effect of business intelligence capability on organizational per-formance: A study on the analytical hierarchy process (AHP) in jordanian industry. International Journal of Manage-ment and Information Systems, 24(2), 1-20.
Al-Mawali, N., Li, E. Y., Bakhshov, N. G., & Al-Habib, Y. (2019). Competition and regulation in the telecommunications industry: An empirical analysis of competition in the Jordanian telecommunications industry. Competitiveness Re-view: An International Business Journal, 29(4), 417-433.
Al-Rousan, M., & Al-Shishani, N. (2021). Business intelligence in the Jordanian telecommunications industry: A case study. International Journal of Business Intelligence Research (IJBIR), 12(1), 1-18.
Asiaei, K., Rezaee, Z., Bontis, N., Barani, O., & Sapiei, N. S. (2021). Knowledge assets, capabilities and performance measurement systems: a resource orchestration theory approach. Journal of Knowledge Management, 25(8), 1947-1976.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
Bharadiya, J. P. (2023). Machine learning and AI in business intelligence: Trends and opportunities. International Journal of Computer (IJC), 48(1), 123-134.
Bhatiasevi, V., & Naglis, M. (2020). Elucidating the determinants of business intelligence adoption and organizational performance. Information development, 36(1), 78-96.
Bian, Y., Xu, Y., Jiang, Z., & Wang, J. (2023). Business intelligence and firm performance: The mediating role of organi-zational ambidexterity. International Journal of Information Management, 68, 102597.
Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale, NJ: Lawrence Erlbaum Asso-ciates.
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American customer satisfaction index: Nature, purpose, and findings. Journal of Marketing, 60(4), 7-18. Luo, X., Homburg, C., & Wieseke, J. (2010). Cus-tomer satisfaction, analyst stock recommendations, and firm value. Journal of Marketing Research, 47(6), 1041-1058.
Fornell, C., Morgeson III, F. V., Hult, G. T. M., & VanAmburg, D. (2020). The reign of the customer: Customer-centric approaches to improving satisfaction. Springer Nature.
Fraihat, B. A. M., Alhawamdeh, H., Younis, B., Alkhawaldeh, A. M. A., & Al Shaban, A. (2023). The Effect of Organiza-tional Structure on Employee Creativity: The Moderating Role of Communication Flow: A Survey Study. http://dx.doi.org/10.6007/IJAREMS/v12-i2/16983
Fraihat, B., Abozraiq, A., Ababneh, A., Khraiwish, A., Almasarweh, M., & AlGhasawneh, Y. (2023b). The effect of cus-tomer relationship management (CRM) on business profitability in Jordanian logistics industries: The mediating role of customer satisfaction. Decision Science Letters, 12(4), 783-794. http://dx.doi.org/10.5267/j.dsl.2023.6.003
Frösén, J., Luoma, J., Jaakkola, M., Tikkanen, H., & Aspara, J. (2016). What counts versus what can be counted: The com-plex interplay of market orientation and marketing performance measurement. Journal of Marketing, 80(3), 60-78.
Gaganis, C., Pasiouras, F., Tasiou, M., & Zopounidis, C. (2021). CISEF: A composite index of social, environmental and financial performance. European Journal of Operational Research, 291(1), 394-409.
Gupta, S., Leszkiewicz, A., Kumar, V., Bijmolt, T., & Potapov, D. (2020). Digital analytics: Modeling for insights and new methods. Journal of Interactive Marketing, 51(1), 26-43.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). SAGE Publications.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2022). New Criteria for Assessing Measurement Invariance Using PLS-SEM. Journal of the Academy of Marketing Science, 50(2), 353-371.
Hou, C. K. (2016). Using the balanced scorecard in assessing IS/IT's contribution to the business. Communications of the Association for Information Systems, 38(1), 10.
Ismaeel, B., Alkhawaldeh, B. Y., & Alafi, K. K. (2023). The role of marketing intelligence in improving the efficiency of the organization: An empirical study on jordanian hypermarkets. Journal of Intelligence Studies in Business, 13(2), 32-42.
Kock, N. (2020). Common method bias: A full collinearity assessment method for PLS-SEM. In Partial Least Squares Path Modeling (pp. 245-310). Springer, Cham.
Kumar, A., Choudhary, S., Garza-Reyes, J. A., Kumar, V., Rehman Khan, S. A., & Mishra, N. (2023). Analysis of critical success factors for implementing industry 4.0 integrated circular supply chain–Moving towards sustainable operations. Production planning & control, 34(10), 984-998.
Lubis, A., Dalimunthe, R., Absah, Y., & Fawzeea, B. K. (2021). The effect of corporate communication and service quali-ty on customer loyalty and satisfaction in sharia banking. The Journal of Asian Finance, Economics and Business, 8(3), 1267-1274.
Massaro, M., Secinaro, S., Dal Mas, F., Brescia, V., & Calandra, D. (2021). Industry 4.0 and circular economy: An explor-atory analysis of academic and practitioners' perspectives. Business Strategy and the Environment, 30(2), 1213-1231.
Medeiros, M. M. D., & Maçada, A. C. G. (2022). Competitive advantage of data-driven analytical capabilities: the role of big data visualization and of organizational agility. Management Decision, 60(4), 953-975.
Meirovich, G., Jeon, M. M., & Coleman, L. J. (2020). Interaction of normative and predictive expectations in customer satisfaction and emotions. Journal of Marketing Analytics, 8, 69-84.
Morgan, N. A., Vorhies, D. W., & Mason, C. H. (2009). Market orientation, marketing capabilities, and firm performance. Strategic Management Journal, 30(8), 909-920.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Market-ing Research, 17(4), 460-469.
Pandey, N., Nayal, P., & Rathore, A. S. (2020). Digital marketing for B2B organizations: structured literature review and future research directions. Journal of Business & Industrial Marketing, 35(7), 1191-1204.
Paradza, D., & Daramola, O. (2021). Business intelligence and business value in organisations: A systematic literature re-view. Sustainability, 13(20), 11382.
Podsakoff, P. M., Mackenzie, S. B., Podsakoff, N. P., & Bachrach, D. G. (2022). Common method variance in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 107(7), 1101–1134.
Raj, R., Wong, S. H. S., & Rahman, M. (2018). Assessing the impact of external institutional pressures on BI system adop-tion. Australasian Journal of Information Systems, 22.
Ranjan, J., Chan, F. T., & Rahman, M. (2022). Examining the impact of business intelligence on supply chain perfor-mance: A path analysis approach. Industrial Management & Data Systems, 122(4), 1021-1042.
Rasheed, R., & Rashid, A. (2023). Role of service quality factors in word of mouth through student satisfaction. Kyber-netes.
Sadeghi, A., Rose, E. L., & Madsen, T. K. (2021). Perceived export performance: A contingent measurement approach. Journal of International Marketing, 29(3), 63-84.
Saghiri, S., Rahim, N. Z. A., Kazazi, A., & Murad, M. A. A. (2023). The impact of business process integration on organi-zational performance: The mediating role of customer satisfaction. Technological Forecasting and Social Change, 190, 122306.
Soltani, Z., Zareie, B., Milani, F. S., & Navimipour, N. J. (2021). The impact of the customer relationship management on the organization performance. The Journal of High Technology Management Research, 32(2), 100399.
Tarsakoo, P., & Charoensukmongkol, P. (2020). Dimensions of social media marketing capabilities and their contribution to business performance of firms in Thailand. Journal of Asia Business Studies, 14(4), 441-461.
Timoumi, A., Gangwar, M., & Mantrala, M. K. (2022). Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research. Journal of Retailing, 98(1), 133-151.
Tseng, M. L., Chang, C. H., Lin, C. W. R., Wu, K. J., Chen, Q., Xia, L., & Xue, B. (2020). Future trends and guidance for the triple bottom line and sustainability: A data driven bibliometric analysis. Environmental Science and Pollution Re-search, 27, 33543-33567.
Uzir, M. U. H., Al Halbusi, H., Thurasamy, R., Hock, R. L. T., Aljaberi, M. A., Hasan, N., & Hamid, M. (2021). The ef-fects of service quality, perceived value and trust in home delivery service personnel on customer satisfaction: Evi-dence from a developing country. Journal of Retailing and Consumer Services, 63, 102721.
Wei, A. P., Peng, C. L., Huang, H. C., & Yeh, S. P. (2020). Effects of corporate social responsibility on firm performance: does customer satisfaction matter. Sustainability, 12(18), 7545.
Yiu, L. D., Yeung, A. C., & Jong, A. P. (2020). Business intelligence systems and operational capability: an empirical analysis of high-tech sectors. Industrial Management & Data Systems, 120(6), 1195-1215.
Zhang, J., Chen, W., Petrovsky, N., & Walker, R. M. (2022). The expectancy‐disconfirmation model and citizen satisfac-tion with public services: A meta‐analysis and an agenda for best practice. Public Administration Review, 82(1), 147-159.