How to cite this paper
Prasetio, A., Rahman, D., Sary, F., Pasaribu, R & Sutjipto, M. (2022). The role of Instagram social media marketing activities and brand equity towards airlines customer response.International Journal of Data and Network Science, 6(4), 1195-1200.
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Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing ef-forts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833–5841. https://doi.org/10.1016/j.jbusres.2016.04.181
Jalilvand, M. R., & Samiei, N. (2012). The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Empirical Study in the Automobile Industry in Iran. Marketing Intelligence & Planning, 30(4), 460–476.
Kavisekera, S., & Abeysekera, D. N. (2016). Effect of Social Media Marketing on Brand Equity of Online Companies. Management & Marketing, 14(2), 201–216.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486. https://doi.org/10.1016/j.jbusres.2011.10.014
Kotler, P., & Armstrong, G. (2018). Principles of Marketing (17th Edition). Pearson Education Limited.
Laelian, D. S., & Widodo, T. (2021). Pengaruh Aktivitas Pemasaran Melalui Media Sosial Instagram Terhadap Brand Awareness, Brand Image, dan Respon Konsumen. E-Proceeding of Management, 8(2), 865.
Laudon, K. C., & Traver, C. G. (2017). E-commerce Business, Teknologi, Society. Pearson.
Mehr, F. E., Mehr, R. E., & Mehr, L. E. (2018). A Study on The Effect of Social Media Marketing Activities on Consum-er’s Response and Brand Equity (Case Study: Beauty Clinics). Eastern-European Journal of Enterprise Technologies, 1, 1130–1140.
Melinda, M., Sari, P. K., & Prasetio, A. (2018). Analisis Pengaruh Electronic Word of Mouth (eWOM) Terhadap Pur-chase Intention Pada Followers Akun Instagram Adorable Projects. E-Proceedings of Management, 5(2).
Mothersbaugh, D. L., Hawkins, D. L., & Kleiser, S. B. (2020). Consumer Behaviour: Building Marketing Strategy (14th Edition). McGram-Hill Education.
Pham, P. H. M., & Gammoh, B. S. (2015). Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model. International Journal of Internet Marketing and Advertising, 9(4), 321. https://doi.org/10.1504/ijima.2015.072885
Prasetio, A., Hurriyati, R., Sari, P. K., & Sary, F. P. (2017). Social capital and electronic word-of-mouth (eWOM) effect toward online purchase intention. Advance Science Letter, 23(11).
Ramadhani, H. S., Jumhur, H. M., & Dharmoputra, S. (2019). Pengaruh Aktifitas Pemasaran Media Sosial Terhadap Brand Awareness, Brand Image, dan Brand Loyalty (Studi Kasus: Followers Pada Instagram Lazada.co.id). E-Proceeding of Management, 6(2), 2311.
Sa’ait, N., Kanyan, A., & Nazrin, M. F. (2016). The Effect of E-WOM on Customer Purchase Intention. International Ac-ademic Research Journal of Social Science, 2(1), 73–80.
Sano, K. (2015). An empirical study of the effect of social media marketing activities upon customer satisfaction, posi-tive word-of-mouth and commitment in indemnity insurance service. Proceedings International Marketing Trends Conference.
Seo, E.-J., & Park, J.-W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36–41. https://doi.org/10.1016/j.jairtraman.2017.09.014
Seo, W. S., & Kim, M. K. (2003). A study on the effect of consumer behavior intention of brand equity in hotel. Korean J. Tour. Res., 18(2), 111–127.
Top Brand Award. (2021). TOP BRAND INDEX FASE 1 2021. Https://Www.Topbrand-Award.Com/En/Top-Brand-Index-Int/?Tbi_index=Top%20Brand&tbi_year=2021.
Utami, S. P., Setyowati, N., & Mandasari, P. (2020). Celebrity Brand Ambassador and e-WOM as Determinants of Pur-chase Intention: A Survey of Indonesian Celebrity Cake. E3S Web of Conferences, 142, 1–9.
Zhang, J., Shabbir, R., Pitsaphol, C., & Hassan, W. (2014). Creating Brand Equity by Leveraging Value Creation and Consumer Commitment in Online Brand Communities: A Conceptual Framework. International Journal of Business and Management, 10(1). https://doi.org/10.5539/ijbm.v10n1p80
Adriana, I. L., & Widodo, T. (2019). Peran Brand Awareness dan Brand Image Dalam Memediasi Pengaruh Social Media Marketing Activity Terhadap E-WOM dan Komitmen Pelanggan Tokopedia. E-Proceeding of Management, 5(2), 2817.
Ahluwalia, R., Burnkrant, R. E., & Unnava, H. R. (2000). Consumer Response to Negative Publicity: The Moderating Role of Commitment. Journal of Marketing Research, 37(2), 203–214. https://doi.org/10.1509/jmkr.37.2.203.18734
Akgun, Z. (2020). The Impact of Social Media Marketing Activities on Brand Equity, Customer Response, and Purchase Intention: A Research On Fast Fashion Brands. Business & Management Studies: An International Journal, 8(5), 4221–4240.
Analisa.io. (2021). Instagram AI Analytics. Http://Analisa.Io.
Arumugam, V., & Omar, A. (2016). Electronic Word-of-Mouth Information Adoption by Online Consumers. Internation-al Journal of Science and Research (IJSR), 5(12).
Bansal, H. S., & Voyer, P. A. (2000). Word-of-Mouth Processes within a Services Purchase Decision Context. Journal of Service Research. https://doi.org/10.1177/109467050032005
Bilgin, Y. (2018). The Effect of Social Media Marketing Activities on Brand Awareness, Brand Image, and Brand Loyal-ty. Business & Management Studies: An International Journal, 6(1), 128–148.
Chen, C. H., Nguyen, B., Klaus, P. “Phil,” & Wu, M. S. (2015). Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online Holidays – Evidence from United Kingdom (UK) Consumers. Journal of Travel and Tourism Marketing, 32(8), 953–970. https://doi.org/10.1080/10548408.2014.956165
Fan, Y.-W., & Miao, Y.-F. (2012). Effect of Word-of-Mouth on Consumer Purchase Intention: The Perspective of Gender Differences. International Journal of Electronic Business Management, 10(3), 175–181. http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=83524833&site=ehost-live
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing ef-forts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833–5841. https://doi.org/10.1016/j.jbusres.2016.04.181
Jalilvand, M. R., & Samiei, N. (2012). The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Empirical Study in the Automobile Industry in Iran. Marketing Intelligence & Planning, 30(4), 460–476.
Kavisekera, S., & Abeysekera, D. N. (2016). Effect of Social Media Marketing on Brand Equity of Online Companies. Management & Marketing, 14(2), 201–216.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486. https://doi.org/10.1016/j.jbusres.2011.10.014
Kotler, P., & Armstrong, G. (2018). Principles of Marketing (17th Edition). Pearson Education Limited.
Laelian, D. S., & Widodo, T. (2021). Pengaruh Aktivitas Pemasaran Melalui Media Sosial Instagram Terhadap Brand Awareness, Brand Image, dan Respon Konsumen. E-Proceeding of Management, 8(2), 865.
Laudon, K. C., & Traver, C. G. (2017). E-commerce Business, Teknologi, Society. Pearson.
Mehr, F. E., Mehr, R. E., & Mehr, L. E. (2018). A Study on The Effect of Social Media Marketing Activities on Consum-er’s Response and Brand Equity (Case Study: Beauty Clinics). Eastern-European Journal of Enterprise Technologies, 1, 1130–1140.
Melinda, M., Sari, P. K., & Prasetio, A. (2018). Analisis Pengaruh Electronic Word of Mouth (eWOM) Terhadap Pur-chase Intention Pada Followers Akun Instagram Adorable Projects. E-Proceedings of Management, 5(2).
Mothersbaugh, D. L., Hawkins, D. L., & Kleiser, S. B. (2020). Consumer Behaviour: Building Marketing Strategy (14th Edition). McGram-Hill Education.
Pham, P. H. M., & Gammoh, B. S. (2015). Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model. International Journal of Internet Marketing and Advertising, 9(4), 321. https://doi.org/10.1504/ijima.2015.072885
Prasetio, A., Hurriyati, R., Sari, P. K., & Sary, F. P. (2017). Social capital and electronic word-of-mouth (eWOM) effect toward online purchase intention. Advance Science Letter, 23(11).
Ramadhani, H. S., Jumhur, H. M., & Dharmoputra, S. (2019). Pengaruh Aktifitas Pemasaran Media Sosial Terhadap Brand Awareness, Brand Image, dan Brand Loyalty (Studi Kasus: Followers Pada Instagram Lazada.co.id). E-Proceeding of Management, 6(2), 2311.
Sa’ait, N., Kanyan, A., & Nazrin, M. F. (2016). The Effect of E-WOM on Customer Purchase Intention. International Ac-ademic Research Journal of Social Science, 2(1), 73–80.
Sano, K. (2015). An empirical study of the effect of social media marketing activities upon customer satisfaction, posi-tive word-of-mouth and commitment in indemnity insurance service. Proceedings International Marketing Trends Conference.
Seo, E.-J., & Park, J.-W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36–41. https://doi.org/10.1016/j.jairtraman.2017.09.014
Seo, W. S., & Kim, M. K. (2003). A study on the effect of consumer behavior intention of brand equity in hotel. Korean J. Tour. Res., 18(2), 111–127.
Top Brand Award. (2021). TOP BRAND INDEX FASE 1 2021. Https://Www.Topbrand-Award.Com/En/Top-Brand-Index-Int/?Tbi_index=Top%20Brand&tbi_year=2021.
Utami, S. P., Setyowati, N., & Mandasari, P. (2020). Celebrity Brand Ambassador and e-WOM as Determinants of Pur-chase Intention: A Survey of Indonesian Celebrity Cake. E3S Web of Conferences, 142, 1–9.
Zhang, J., Shabbir, R., Pitsaphol, C., & Hassan, W. (2014). Creating Brand Equity by Leveraging Value Creation and Consumer Commitment in Online Brand Communities: A Conceptual Framework. International Journal of Business and Management, 10(1). https://doi.org/10.5539/ijbm.v10n1p80