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Growing Science » International Journal of Data and Network Science » Exploring the relationship between trust, ease of use after purchase and switching re-purchase intention

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International Journal of Data and Network Science

ISSN 2561-8156 (Online) - ISSN 2561-8148 (Print)
Quarterly Publication
Volume 5 Issue 3 pp. 465-470 , 2021

Exploring the relationship between trust, ease of use after purchase and switching re-purchase intention Pages 465-470 Right click to download the paper Download PDF

Authors: Dede Suleman, Sabil Sabil, Sri Rusiyati, Imelda Sari, Susan Rachmawati, Ety Nurhayaty, Rd Bily Parancika

DOI: 10.5267/j.ijdns.2021.4.002

Keywords: Trust, Ease Of use, Purchase Decision, Repurchase intention

Abstract: The research conducted by this researcher intends to analyze the effect of trust and ease of use on purchase decisions and repurchase intention. The data collection method in this study uses a questionnaire with 130 consumers who have purchased at an online store. The analytical method used is descriptive analysis, and the test instrument uses SEM AMOS. in this study using four variables, thirteen dimensions and twenty-six indicators. The results show that trust and ease of use have a significant effect on buying decisions and also have a significant effect on repurchase intention, and purchase decisions have a significant and significant effect on repurchase intention. so it can be said that trust and ease of use are the entry points that make consumers start to move to the next stage, therefore online store marketers need to pay attention.

How to cite this paper
Suleman, D., Sabil, S., Rusiyati, S., Sari, I., Rachmawati, S., Nurhayaty, E & Parancika, R. (2021). Exploring the relationship between trust, ease of use after purchase and switching re-purchase intention.International Journal of Data and Network Science, 5(3), 465-470.

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Journal: International Journal of Data and Network Science | Year: 2021 | Volume: 5 | Issue: 3 | Views: 2612 | Reviews: 0

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