Customer Equity is true representative of relationship marketing. There are two major approach-es to measure Customer Equity: Transaction/sales based approach and Attitudinal Approach. This research is an effort to check customer equity of fast food restaurants of Pakistan by using attitudinal approach. Transactional customer equity is treated as criterion for attitudinal customer equity. Three drivers of Customer Equity are Value Equity, Brand equity and Relationship equity are taken as independent variables in this research. Convenient sampling technique was used and sample size was 393 respondents. The results show that attitudinal customer equity had strong association with transactional equity. Brand equity, value equity and relationship equity show positive associations with attitudinal customer equity.

This study aims to investigate the technology acceptance and purchase intention for Third Generation (3G) technology in Pakistan’s telecom sector. In such respect, Technology Acceptance Model (TAM) has been used to find the effects of the independent variables (Perceived Usefulness, Perceived Ease of Use, Perceived Value, Perceived Enjoyment, Personal Innovativeness and Price) on dependent variable (purchase intention). The study population consisted of smartphone users among Millennials in district Haripur-a region in transition towards urbanization. 200 respondents provided the useable data. The results of the study show that perceived usefulness, perceived ease of use, perceived value, perceived enjoyment, personal innovativeness, and price have a significant and positive relationship with purchase intention which validates the growing acceptance of advanced technologies in such regions.

Mobile computing represents a need of this decade. Mobile computing is possible with a tablet device, for which there is no clear-cut definition. It is partly because mobile computation field is still an emerging field. Tablet industry is still in its infancy stage and therefore, standards have yet to be defined. Given the limitations, however, a tablet device can be defined as a computing device smaller and slower than a laptop, however larger, and faster than a palm type device. In this research work, factors affecting adoption behavior for tablet device among computer users have been studied. An integral part of the study was to compare effect of the income level on adoption behavior. In this regard, two samples of private and public university students were studied. A modified technology acceptance model (TAM) has been used. Two variables were added to TAM model based on Pakistan’s demographics. A questionnaire was used to collect data. 1000 questionnaires were distributed from which we received 972; twenty two questionnaires were having major missing values so they were separated from analysis. Twenty five respondents were found outliers during data screening; by this sample used in this study is 925. Results were analyzed using linear regression which showed only perceived ease of use and perceived usefulness affected attitude to adopt tablet device. These results were found to be consistent for both private and public universities. Facilitation conditions and price perception play an insignificant role. The results confirmed perceived usefulness and ease of use are the only important factors affecting adoption behavior for tablet device.

In general, certified project management professionals are perceived to enhance project performance. However, this narrative has quite often been challenged in previous literature. We investigate this controversy by including professionalism and psychological capital as intervening variables. The research is based on an empirical survey of certified project managers in the region of Rawalpindi/Islamabad. 373 data samples were collected and further analyzed on the basis of critical success factor theory. The impact of project management certification along with intervening variables were hypothesized and validated to have direct and indirect relationships with project performance. Responses from certified project management professionals in the region of Rawalpindi/Islamabad support the perception but reflect that professionalism plays a supporting role between certification and performance. However, the study dismisses the role of psychological capital between professionalism and performance. We conclude that project management institutes and associations should ensure professionalism in the certification process to actually enhance project performance. The findings contribute to the body of knowledge in predicting improved project management performance by employing certified project managers with strong professional skills. Consequently, the research will help professional institutes to review the conformity of the required professional skills rather than just focusing on just passing an exam.

This study aims to investigate the antecedents of trust including Company Reputation, Website Design, Service Quality, and Security and Privacy Policy in an online environment within the Pakistani context. A pre-tested questionnaire survey is used in order to collect the response of e-shopper in three cities, Abbottabad, Haripur and Islamabad, from 200 Pakistani e-shoppers. SPSS was used to analyze the data and three techniques descriptive statistics, regression analysis and correlation analysis are applied. Findings revealed a positive direct relationship between the independent and dependent variables which validate the earlier studies.

Entrepreneurial orientation is found to influence Project success along with the moderation of adaptive organizational culture and people centered management in most of the cases. This study, by addressing the moderation brings clarity to the assessment of the relation of entrepreneurial orientation dimensions on project success and is a contribution to the advancement of knowledge enhancement and improvement in Pakistan. A predominantly quantitative research strategy supported by qualitative inputs employed to obtain empirical data from 256 corporate firms in Punjab Pakistan. The gathered data examined by the structural equation modeling through Partial least square method. The results indicate that innovativeness, risk taking and proactiveness reflect the entrepreneurial orientation components. The findings of this study conclude that three dimensions of entrepreneurial orientation Innovation, Risk-taking and Proactiveness have significant and positive influence on project success. When these three dimensions of entrepreneurial orientation are moderated with adaptive organizational culture and People-Centered Management shows moderate to strong relations between different variables with a few insignificant results.

Human Resource Management is relatively a new concept in small firms in Pakistan. The purpose of this study is to examine the impact of some of the human resource practices on organizational performance in small manufacturing firms. Using various statistical techniques confirming the adequacy of the model for small manufacturing firms, the result of the study based on the data collected through questionnaires, revealed that HR practices like recruitment, training, compensation and promotion do affect performance of organization. The intensity of these effect are positively mediated by HR outcomes i.e. employees skill, attitude and behavior. Thus it can be safely concluded that although the nature of HR practices in small firms is informal but the organizational performance can be improved by adopting carefully tailored HR practices keeping in mind the limited resources of small firms.

The psychometric properties of the Absorptive capacity construct have been assessed in this study in the context of Pakistan. A total of 201 bank managers were included in the survey. Data analysis using the Smart PLC 3.0 revealed that the scale has satisfactory level of internal consistency reliability, conversion validity and discriminant validity. The findings refer to the fact that the ACAP construct could be responsively used in measuring the absorptive capacity in the banking sector of Pakistan.

The purpose of this study is to examine the role of knowledge management practices in enhancing performance of universities, specifically in the context of Pakistan. A convenient sample of 450 employees from the universities all over the Pakistan was taken for the study. Exploratory factor analysis was performed to identify the elements of knowledge management and linear regression analysis was performed to test the hypotheses presented in the study. This study measures the moderating role of technology in the knowledge management framework. Furthermore, it relied on R & D, employee commitment and industry linkages to construct universities’ performance. The results revealed that knowledge management process and knowledge management infrastructure (HR and culture) are significant predictors of the performance of universities. It was also found that technology moderates the relationship of knowledge management dimensions and universities’ performance. The study highlighted that with proper attention towards knowledge management infrastructure, knowledge management processes and technology, universities can outperform their competitors.

This paper presents a survey on the effect of corporate dividend payout policy on stock price volatility. The primary objective of this study is to examine the impact of dividend payout ratio on the stock price volatility in Pakistan Stock Exchange. A sample of 15 firms from PSX is considered and the study covers the historical data over the period 2011-2015. Stock Price volatility is the dependent variable in this study and dividend payout ratio is the main independent variable. For this purpose, some other independent variables are also included such as Earnings Volatility, Size of the firm, Leverage and Assets Growth. The study has determined a positive relationship between stock price volatility and dividend payout ratio. In addition, our results show that earnings volatility and leverage had negative relationship with stock price volatility. Other independent variables including assets growth and size have maintained positive relationship with stock price volatility.