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Growing Science » Authors » Gede Bayu Rahanatha

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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

The role of international networking to mediate internet technology capabilities and international entrepreneurship orientation to export performance Pages 601-612 Right click to download the paper Download PDF

Authors: I Putu Gde Sukaatmadja, Ni Nyoman Kerti Yasa, I Wayan Santika, Gede Bayu Rahanatha, Putu Laksmita Dewi Rahmayanti, Nilna Muna

doi 10.5267/j.uscm.2023.2.004 Crossmark

Keywords: Internet technology capabilities, International entrepreneurship orientation, International networking, Export performance

Abstract:
The purpose of this study is to explain the role of international networks in mediating the effect of internet technology capabilities and international entrepreneurship orientation on export performance. The population of this research is creative industry SMEs that have been exporting for at least the last 3 years in Bali. The size of the sample used was 170 managers of creative industry SMEs exporters with a purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. The results show that the internet technology capabilities have a positive and significant effect on export performance. International entrepreneurship orientation also has a positive and significant impact on export performance. Furthermore, the internet technology capabilities have a positive and significant impact on international networking; international entrepreneurship orientation also has a positive and significant impact on international networking; and international networking affects export performance. In addition, international networking is able to mediate the effect of internet technology capabilities and international entrepreneurship orientation on export performance. Therefore, it is important for SMEs of creative industry exporters in Bali to develop their internet technology capabilities and improve their international entrepreneurial orientation in order to be able to build wider international networks and have an impact on increasing export performance.
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Journal: USCM | Year: 2023 | Volume: 11 | Issue: 2 | Views: 1362 | Reviews: 0

 
2.

The role of spiritual destination image in mediating attachment to virtual tours and social media promotion on return visit intentions Pages 1035-1046 Right click to download the paper Download PDF

Authors: I Putu Gde Sukaatmadja, Ni Nyoman Kerti Yasa, Gede Bayu Rahanatha, Putu Laksmita Dewi Rahmayanti, I Wayan Santika, I Gusti Ayu Tirtayani

doi 10.5267/j.ijdns.2023.12.004 Crossmark

Keywords: Attachment to virtual tour, Social media promotion, Spiritual destination image, Return visit intention

Abstract:
This study intends to evaluate the role that spiritual destination image plays in mediating the effects of attachment to virtual tours and the promotion of spiritual destinations through social media with the intention to revisit spiritual places in Bali. The research primarily examines individuals who have participated in tourism-related endeavors and visited spiritual destinations in Bali. A purposive selection strategy was used to choose a sample size of 160 tourists for the study. The analytical methodology employed in this study involves the utilization of Path Analysis, specifically implementing Structural Equation Modeling with Partial Least Squares (SEM-PLS). The study found that emotional attachment with virtual tours improves the spiritual destination's image and intention to revisit. The impact of social media promotion on the perception and intention to revisit a spiritual place has been found to be substantial and beneficial. Furthermore, the portrayal of the spiritual destination has a notable and favorable impact on an individual's propensity to partake in subsequent visits. Furthermore, the image of a spiritual destination is able to mediate attachment to a virtual tour and social media promotion with the intention to revisit partially. Hence, it is imperative for managers overseeing spiritual destinations in Bali to consistently devise virtual tour models and employ social media promotions to enhance the image of these spiritual destinations. This strategic approach aims to augment tourists' inclination to visit such destinations, thereby fostering sustainable tourism practices in Bali.
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Journal: IJDS | Year: 2024 | Volume: 8 | Issue: 2 | Views: 1417 | Reviews: 0

 
3.

Determinants of impulsive buying among Hindu women: The impact of CRM in the retail industry Pages 1143-1152 Right click to download the paper Download PDF

Authors: Gede Bayu Rahanatha, Ni Nyoman Kerti Yasa, I G.A.K. Giantari, Ni Wayan Ekawati

doi 10.5267/j.ijdns.2023.5.009 Crossmark

Keywords: CRM, Hedonic shopping, Self-control, Urge to buy impulsively, Impulsive buying

Abstract:
Bali's culture is synonymous with its inhabitants' practice of celebrating religious holidays. Hindu women in Bali often purchase ritual equipment. This research aims to identify the determinants of impulsive buying among Hindu women in the retail industry, as well as the impact of Customer Relationship Management (CRM) on managing this behavior. The research method used is quantitative, with a sample size of 250 respondents analyzed using Smart PLS. The results show that the hedonic shopping value has a favorable and substantial influence on impulsive purchasing, as does the desire to buy impulsively. Self-control has the potential to adversely moderate the effect of the desire to acquire on impulsive purchasing. Hedonic shopping value is important to consider, thus marketing programs should accommodate the hedonic shopping value that Hindu women in Bali seek when shopping for Galungan (yadnya) preparations.
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Journal: IJDS | Year: 2023 | Volume: 7 | Issue: 3 | Views: 1148 | Reviews: 0

 
4.

The role of relational and informational capabilities in mediating the effect of social media adoption on business performance in fashion industry Pages 569-578 Right click to download the paper Download PDF

Authors: Ni Nyoman Kerti Yasa, I Gusti Ayu Ketut Giantari, I Putu Sukaatmadja, Tjokorda Gde Sukawati, Ni Wayan Ekawati, I Nyoman Nurcaya, Gede Bayu Rahanatha, Anak Agung Elik Astari

doi 10.5267/j.ijdns.2021.8.011 Crossmark

Keywords: Social media adoption, Relational capability, Informational capability, Business performance, SMEs

Abstract:
This study aims to explain the role of relational capability and informational capability in mediating the effect of social media adoption on business performance. The population of this study is the owners of the fashion sector SMEs in Bali. The sample size used was 114 businesses with a purposive sampling approach. The analytical technique used is Path Analysis using the SEM-PLS approach. The results show that the adoption of social media has a positive and significant effect on business performance. Social media adoption has a positive and significant effect on relational capability and social media adoption also has a positive and significant effect on informational capability. Furthermore, relational capability has a positive and significant effect on business performance and informational capability has a positive and significant effect on business performance. Relational capability and informational capability can significantly mediate the effect of social media adoption on business performance. Therefore, it is important for SME owners in the fashion sector in Bali to intensify the adoption of social media to build relational and informational capabilities in order to increase business performance.
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Journal: IJDS | Year: 2021 | Volume: 5 | Issue: 4 | Views: 3152 | Reviews: 0

 

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