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Growing Science » Authors » I Wayan Santika

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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

The role of international networking to mediate internet technology capabilities and international entrepreneurship orientation to export performance Pages 601-612 Right click to download the paper Download PDF

Authors: I Putu Gde Sukaatmadja, Ni Nyoman Kerti Yasa, I Wayan Santika, Gede Bayu Rahanatha, Putu Laksmita Dewi Rahmayanti, Nilna Muna

doi 10.5267/j.uscm.2023.2.004 Crossmark

Keywords: Internet technology capabilities, International entrepreneurship orientation, International networking, Export performance

Abstract:
The purpose of this study is to explain the role of international networks in mediating the effect of internet technology capabilities and international entrepreneurship orientation on export performance. The population of this research is creative industry SMEs that have been exporting for at least the last 3 years in Bali. The size of the sample used was 170 managers of creative industry SMEs exporters with a purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. The results show that the internet technology capabilities have a positive and significant effect on export performance. International entrepreneurship orientation also has a positive and significant impact on export performance. Furthermore, the internet technology capabilities have a positive and significant impact on international networking; international entrepreneurship orientation also has a positive and significant impact on international networking; and international networking affects export performance. In addition, international networking is able to mediate the effect of internet technology capabilities and international entrepreneurship orientation on export performance. Therefore, it is important for SMEs of creative industry exporters in Bali to develop their internet technology capabilities and improve their international entrepreneurial orientation in order to be able to build wider international networks and have an impact on increasing export performance.
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Journal: USCM | Year: 2023 | Volume: 11 | Issue: 2 | Views: 1369 | Reviews: 0

 
2.

The role of spiritual destination image in mediating attachment to virtual tours and social media promotion on return visit intentions Pages 1035-1046 Right click to download the paper Download PDF

Authors: I Putu Gde Sukaatmadja, Ni Nyoman Kerti Yasa, Gede Bayu Rahanatha, Putu Laksmita Dewi Rahmayanti, I Wayan Santika, I Gusti Ayu Tirtayani

doi 10.5267/j.ijdns.2023.12.004 Crossmark

Keywords: Attachment to virtual tour, Social media promotion, Spiritual destination image, Return visit intention

Abstract:
This study intends to evaluate the role that spiritual destination image plays in mediating the effects of attachment to virtual tours and the promotion of spiritual destinations through social media with the intention to revisit spiritual places in Bali. The research primarily examines individuals who have participated in tourism-related endeavors and visited spiritual destinations in Bali. A purposive selection strategy was used to choose a sample size of 160 tourists for the study. The analytical methodology employed in this study involves the utilization of Path Analysis, specifically implementing Structural Equation Modeling with Partial Least Squares (SEM-PLS). The study found that emotional attachment with virtual tours improves the spiritual destination's image and intention to revisit. The impact of social media promotion on the perception and intention to revisit a spiritual place has been found to be substantial and beneficial. Furthermore, the portrayal of the spiritual destination has a notable and favorable impact on an individual's propensity to partake in subsequent visits. Furthermore, the image of a spiritual destination is able to mediate attachment to a virtual tour and social media promotion with the intention to revisit partially. Hence, it is imperative for managers overseeing spiritual destinations in Bali to consistently devise virtual tour models and employ social media promotions to enhance the image of these spiritual destinations. This strategic approach aims to augment tourists' inclination to visit such destinations, thereby fostering sustainable tourism practices in Bali.
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Journal: IJDS | Year: 2024 | Volume: 8 | Issue: 2 | Views: 1418 | Reviews: 0

 

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