The objective of research is to explore the impact of business intelligence systems, artificial intelligence, and digital leadership sustainability on the quality of learning and business performance at business schools of private universities in Jordan. Upon gathering and scrutinizing the research materials, a grand total of 281 samples were judged suitable for analysis using PLS software. The findings of this study suggest that the implementation of business intelligence systems, artificial intelligence, and digital leadership sustainability positively contribute to improving both the quality of learning and the performance of enterprises. The results demonstrate that the implementation of a business intelligence system, and Competitive Intelligence, directly and positively impacts the enhancement of learning quality and company performance. Furthermore, Artificial intelligence has a positive influence on the quality of learning and the performance of businesses, namely through the utilization of Deep learning, Digital Data, Graphical Processing Unit (GPU), and Data Safety and Security. Furthermore, digital leadership sustainability exerts a direct and favorable impact on the caliber of education and organizational achievement, encompassing Digital Competence, Flexibility and Agility, Interconnected Thinking, and Employee Orientation. Furthermore, the findings indicate that the level of education, encompassing Summative Assessment, Formative Assessment, Quizzes, and Presentations, is positively associated with enhancing firm productivity. Curiously, the present results contradict previous studies suggesting that the variables being examined had an influence on achieving digital leadership sustainability and business performance. Generally, the main research outcomes recommend that corporations should start adopting strategies related to enhancing learning effectiveness and improving business performance. This research focuses on the major aspects of business cleverness systems, artificial intelligence, and digital leadership sustainability to enhance the quality of learning and business performance in the business capabilities of private institutions of higher education in Jordan.

The objective of this research is to investigate the impact of Total Quality Management (TQM) principles on the effectiveness of sustainable practices, as well as the effects of these practices on the entire performance of firms that operate within this industry. The study will look at how these practices have become more efficient. It is still necessary to conduct additional research to fill the information gap concerning the effect of TQM approaches on sustainable practices and overall organizational performance in the Jordan Tourism sector. The study will place a particular emphasis on the significance of TQM methodologies and sustainable practices in enhancing organizational dynamics and competitiveness. The research chose the following TQM practices: supplier partnership, leadership commitment, quality management system, and teamwork and collaboration to measure their impacts on building sustainable practices and improving organizational performance through distributed 221 research questionnaires and retrieved 187 valid data. The Jordanian tourism industry will serve as the setting for an examination into the relationship between TQM methodologies, sustainable practices, and organizational outcomes. The analysis will be carried out through the utilization of a case study technique in the Jordan tourism board which is considered the largest tourism institution in Jordan's tourism sector. The research endeavors to provide significant insights into the effectiveness of TQM implementation and provides information concerning the impact that TQM has on sustainable practices and the overall performance of organizations. The findings of the research are intended to provide practical consequences for businesses that cater to tourists in Jordan in the goal of achieving a sustained competitive advantage and improving overall performance. The significance of adopting TQM principles into sustainable operations will be brought into crystal clearer focus. Businesses in the tourist industry can intentionally implement and make use of TQM techniques to improve their sustainable practices, improve the quality of their services, and ultimately boost their competitiveness in the market and increase their chances of success. This research aims to present empirical data on the impact of TQM approaches on sustainable practices and overall organizational performance in the Jordanian tourism industry.

In Jordan, there are entrepreneurial companies in need of resources, and their resources available in the digital world are not sophisticated enough to utilize data analytics in effective decision-making processes. Thus, an understanding of the possible role which a digital human resource management can play to fill in some of these vacancies and to improve the project management in such situations becomes very important. In this study, it is aimed to examine whether digital transformation of human resource management acts as a mediation variable between business intelligence (direct) and project management (indirect) or not. In testing the hypothesis used method of data collection was the method of survey and the method of research used in the study was quantitative research. The Stratified random sampling technique was used and 400 questionnaires were distributed, however, 361 questionnaires were analyzed with business intelligence and digital HR proficient employees in entrepreneurial companies in Jordan. Data Analysis was carried out using the technique of 'Structural Equation Modeling (SEM)' and analysis by using SPSS and Smart PLS software. The results indicated that the impact of the business intelligence on the project management at beta level is strong (beta = 0.735, p < 0.001). Furthermore, business intelligence influences the Digital Transformation (beta = 0.697, p < 0.001) that consequently has a positive impact on project management (beta = 0.163, p < 0.001). Considering the obtained findings, it can be said that the Digital transformation of HRM can be a partial mediator between business intelligence and project management. This study makes a contribution to Resource Based-View as it considers digital transformation of HRM a capability that uses technologies as a way to achieve competitive advantage.

This research studies the impact of digital project management and sustainable performance enhancement by taking the role of business intelligence and the mediating role of big data analytics in destination management organizations in Jordan. The research aims to explore the main effects of business intelligence (BI) on digital project management and sustainable performance, with the role of big data analytics as a mediator. The research, using a quantitative approach, was employed by an online questionnaire aiming at employees and managers involved in digital project management in Jordanian Destination Management Organizations (DMOs). After collecting and analyzing 345 valid surveys through PLS-SEM, the results indicate that BI has an important positive effect on digital project management and sustainable performance, in addition to an indirect result through big data analytics (BDA). Furthermore, BI positively affects big data analytics skills, which sequentially give meaningfully to enhance digital project management. The intermediation analysis approves that BDA shows an important role in converting BI resources into real sustainable performance results. Generally, the research highlights the implication of supporting big data analytics talents to fully realize the revenues of BI systems and offers valuable theoretical and practical understandings for DMO managers looking to increase project results and provision digital transformation through data-driven decision-making.

This research focuses on studying the impact and effect of AI agents on workforce dynamics, job hugging, and project human resource management. Conceptual framework has been developed based on previous research and studies. Another important point this research investigates is the mediating roles of digital competency and organizational agility. data has been collected from 431 respondents by using structured questionnaires and all collected data analyzed through the usage of partial least squares structural equation modeling (PLS-SEM). The research's main findings have been to show that Artificial intelligence agents have significant impact on workforce dynamics, job hugging, and project human resource management, whereas digital competency moderated these relationships. Furthermore, organizational agility mediated the relationship between AI agents and workforce dynamics, job hugging, and project human resource management, but the effect was weaker than the effect of digital competency. The research results were specified at the university of Jordan, and the research recommendations have been proposed for future research.

The purpose of this study is to analyze the relationships between Project management leadership pattern and performance, innovation work behavior and performance, and receptiveness to innovation and performance. A quantitative research method was employed, and the analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) via Smart PLS software version 4.0.9.9. PLS-SEM was chosen for its suitability in analyzing complex models with multiple constructs and pathways, particularly in exploratory research contexts. The study surveyed 289 Gulf project-based companies, selected through snowball sampling based on the accessibility of reliable participants who had already completed the questionnaire. PLS-SEM is especially effective for handling different sample sizes, non-normal data distributions, and both reflective and formative constructs. It also prioritizes maximizing the explained variance of dependent variables and is well-suited for testing relationships between latent constructs. A five-point Likert scale was used to measure respondents’ agreement with statements related to the variable indicators, ranging from 1 (strongly disagree) to 5 (strongly agree). The data analysis included validity testing, reliability testing, significance testing, and hypothesis testing. The results indicate that Project management leadership pattern has a positive and significant relationship with performance. Similarly, innovation work behavior and receptiveness to innovation both show positive and significant associations with performance.

Within the context of the financial industry, the purpose of this research is to investigate the influence that management of scope, time, cost, and quality has on the performance of projects and business overall performance in the financial sector. Following the collection and examination of the study materials, a total of 331 samples were deemed appropriate for analysis by means of the PLS software. According to the findings, the implementation of scope, time, cost, and quality management has a direct and beneficial impact on the enhancement of project performance in the organization that deals with financial matters. As an additional point of interest, the project scope has a favorable impact on the performance of the project through the implementation of work breakdown structure, project scope definition, and scope change control. The formulation of a timetable, the estimation of the duration of activities, and the critical path analysis are all ways in which project time can have an impact on the performance of the project. Additionally, the cost of a project has an impact on the performance of the project through the processes of cost estimation, budgeting, and cost control. And finally, project quality effects positively on project performance and business overall performance through Based on the findings, it appears that the successful management of these four knowledge domains greatly improves the outcomes of the project. To be more specific, Scope Management ensures that the company's goals are aligned with the expectations of the organization, Time Management assists in meeting deadlines, Cost Management optimizes budgets, and Quality Management guarantees that high standards are maintained. Based on the findings of the study, it is concluded that combining these areas results in higher project performance, highlighting the crucial importance of these areas in projects involving the financial industry.

The main goal of this research is to study and investigate the impact of data management and analysis tools on improving organizational behavior within three IT service firms in Jordan. This research focuses on choosing three data management and analysis tools: Database analysis tool, data processing tool, and big data processing tool and how these tools could positively influence enhancing employee performance and organizational behavior. It accomplishes this within the distinct framework of three Jordanian IT service firms. The research supposed that combining big data analysis, integrated data processing, and database analysis is necessary to enhance organizational behavior and employee performance, as indicated by the findings. Furthermore, the research highlights the potential for IT service firms in Jordan to benefit from emerging database analysis technologies, promote the use of integrated data processing techniques, and leverage big data analysis for their own benefit. This can enhance corporate behavior and employee performance. Data was distributed and collected from three Jordanian IT service firms, and all collected data was analyzed using AMOS. The study's findings offer valuable recommendations for enhancing the operational efficiency of IT service firms in similar business environments, emphasizing the crucial importance of comprehending and purposefully employing database-related technologies for sustained prosperity.

This research focuses on studying the effect of using social media platforms on customer behavior and business objectives in Jordan. The research chose three of the most famous platforms of social media and those platforms are Facebook, Instagram, and Twitter. By using a quantitative model this research collected around 350 research questionnaires using digital surveys designed by using Google drive and distributed online on previous social media platforms. The research analysis process is executed by using AMOS software, and this comprised structural equations (SEM) modeling and regression analyses. The research study output found strong effects and relationships between social media platforms engagement and a variety of consumer expenditure variables, including brand loyalty, product suggestions, and purchase decisions. Important components of each platform, including user interaction, influencer endorsements, and content relevancy, were also identified by the study as having a direct effect on consumer behavior. The research also showed how businesses may achieve their marketing objectives, boost customer engagement, and enhance their reputation by utilizing social media strategies. The significance of social media website platforms in shaping consumer behavior and propelling business success is highlighted by these studies. To reach their goals and have the most influence on customer decisions, businesses should think about using platform-specific features and investing in targeted social media advertising.

This study seeks to analyze the impact of digital marketing, social media, and digital transformation on the development of digital leadership abilities and the resulting enhancement of employee performance. The research examines the complex connections between digital elements and their influence on organizational dynamics, using a case study done at the Amman Stock Exchange as a basis for analysis. The inquiry explores the impact of digital marketing strategies on leadership skills, the use of social media platforms to promote digital leadership, and the transforming influence of digital initiatives on employee performance. In addition, the study evaluates the interaction of these characteristics and their combined impact on organizational success. Evidence suggests that digital methods have a complex and wide-ranging effect on leadership and performance, including factors such as adaptation, communication, and strategic decision-making. The study highlights the capacity of companies, specifically within the framework of the Amman Stock Exchange, to utilize digital tools for the purpose of developing leadership skills and improving performance. The findings obtained from this study provide important insights for enhancing digital ecosystems in comparable organizational contexts, highlighting the importance of a thorough comprehension and strategic integration of digital components in order to attain long-lasting success.