This study on the moderating effect of electronic quality in mobile marketing aims to examine the factors that influence how Saudi commercial banks are viewed by their customers. A research framework that sheds light on the state of the research was developed after a comprehensive analysis of the accessible literature. The theoretical foundation of this study is the idea of perceived characteristics, which identifies five critical factors that influence adoption rates. The empirical results of this study are presented based on a sample of 300 respondents (n = 300). The research was conducted using the statistical technique of least squares structural equation modeling (PLS-SEM). The reporting format conforms to accepted PLS-SEM analysis standards. The results reveal a significant association between mobile marketing and customer perceptions in the context of Saudi commercial banks, especially when electronic quality is used as a mediating variable. Based on these findings, we suggest that Saudi commercial banks should strategically include e-quality in their digital marketing campaigns, paying special attention to mobile marketing.

The purpose of this research was to examine the effects of digital transformation, digital leadership, and entrepreneurial motivation on business decision making and business process performance in the Greater Amman Municipality. The study's hypotheses were put to the test and proven through a variety of quantitative analysis and data processing techniques. The research hypotheses were evaluated using a Structural Equation Model. Participants in this research are managers from the middle and high echelons of the Greater Amman Municipality, who were responsible for making decisions in their respective divisions. One hundred and eighty middle and upper-level managers with at least eight years' experience in public service were recruited for this study from the Greater Amman Municipality. Distributed questionnaires and the deliberate sampling technique were used to compile this data. Decision making had a positive effect on the business process performance, and the results of hypothesis testing data processing using Structural Equation Model indicated that digital transformation, digital leadership, and the motivation of the business environment all had positive and significant effects on business decision making and business process performance in the Greater Amman Municipality. To conduct their research, the authors opted to focus on digital transformation, which includes four primary components: process transformation, business model change, domain transformation, and cultural transformation. The following dimensions commander, communicator, collaborator, and co-creator were all indicative of digital leadership. Entrepreneurial motivation could be seen in the word’s communication, hassle-free work environment, mastering the art of constructive criticism, and trust among others. The novel aspect of this study is the model developed to explain the interplay between digital transformation, digital leadership, and entrepreneurial motivation, and how these factors influence business decision making and business process performance at Greater Amman Municipality.