How to cite this paper
Hanandeh, A., Kilani, Q., Alserhan, A., Khasawneh, Z., Hijazin, A., Nahleh, I & Hammouri, Q. (2023). E-marketing, EWOM, and social media influencers' effects on Intention to purchase and custom-er’s happiness at Amman Stock Exchange.International Journal of Data and Network Science, 7(4), 1921-1928.
Refrences
Agarwal, R., Mehrotra, A., & Misra, D. (2022). Customer happiness as a function of perceived loyalty program benefits-A quantile regression approach. Journal of Retailing and Consumer Services, 64, 102770.
Ahmad, H. (2022). Factors affecting supply chain integration and customer satisfaction. Uncertain Supply Chain Man-agement, 10(3), 1037-1040.
Ahmad, H., & Mustafa, H. (2022). The impact of artificial intelligence, big data analytics and business intelligence on transforming capability and digital transformation in Jordanian telecommunication firms. International Journal of Data and Network Science, 6(3), 727-732.
Ahmad, H., Hamad, A. G., Raed, H., & Maram, A. H. (2019). The impact of electronic word of mouth on intention to travel. International Journal of Scientific and technology research, 8(12), 1356-1362.
Ahmad, H., Rami, H., Maram, A., Raed, H., & Mustafa, H. (2022). The Impact of Self-Efficacy, Mobility, and Benefits Awareness on adoption of mobile banking applications in Jordan. Central European Management Journal, 30(4), 2034-2038.
Aigbogun, O., Matinari, M., & Fawehinmi, O. (2023). Exploring predictors of e-marketing continuance intention in the Zimbabwean pharmaceutical industry during the COVID-19 pandemic. African Journal of Economic and Management Studies.
Akhorshaideh, A., Hammouri, Q., Barqawi, B., Shrafat, F., Alfayez, D., & AL-Lozi, K. (2023). Examining the impact of total quality management on the provision of healthcare services: A study of Jordanian healthcare organiza-tions. Uncertain Supply Chain Management, 11(3), 923-932.
Dolbec, P. Y., & Chebat, J. C. (2013). The impact of a flagship vs. a brand store on brand attitude, brand attachment and brand equity. Journal of Retailing, 89(4), 460-466.
Al-Gasawneh, J. A., Al Khoja, B., Al-Qeed, M. A., Nusairat, N. M., Hammouri, Q., & Anuar, M. M. (2022). Mobile-customer relationship management and its effect on post-purchase behavior: The moderating of perceived ease of use and perceived usefulness.
Al-Gasawneh, J. A., Hasan, M., Joudeh, J. M., Nusairat, N. M., Ahmad, A. M. K., & Ngah, A. H. (2023). Mediating Role of E-Word of Mouth on the Relationship between Visual Social Media Marketing and Customer Purchase Intention in Jordanian Real Estate Companies. Calitatea, 24(193), 189-198.
Ali, R., Wahyu, F. R. M., Darmawan, D., Retnowati, E., & Lestari, U. P. (2022). Effect of Electronic Word of Mouth, Per-ceived Service Quality and Perceived Usefulness on Alibaba's Customer Commitment. Journal of Business and Eco-nomics Research (JBE), 3(2), 232-237.
Almajali, D. A., Majali, T. E., Masa'deh, R. E., Al-Bashayreh, M. G., & Altamimi, A. M. (2023). Antecedents of ac-ceptance model for e-procurement in Jordanian public shareholding firms. Journal of Consumer Marketing.
Alsoud, M., Sharari, H., Helalat, A., Abuhjeeleh, M., Trawnih, A., Mahrakani, N., & Alsoud, M. (2023). Using artificial intelligence marketing to optimize customer satisfaction in the hospitality industry. Journal of Southwest Jiaotong University, 58(2).
Bader, D. M., Aityassine, F. L., Khalayleh, M. A., Al-Quran, A. Z., Mohammad, A., Al-Hawary, S. I., & Alkhawaldah, R. A. (2022). The Impact of E-marketing on Marketing Performance as Perceived by Customers in Jordan. Information Sciences Letters, 11(6), 1897-1903.
Cheung, M. L., Leung, W. K., Aw, E. C. X., & Koay, K. Y. (2022). “I follow what you post!”: The role of social media in-fluencers’ content characteristics in consumers' online brand-related activities (COBRAs). Journal of Retailing and Consumer Services, 66, 102940.
Dogra, N., Adil, M., Sadiq, M., Rafiq, F., & Paul, J. (2022). Demystifying tourists’ intention to purchase travel online: the moderating role of technical anxiety and attitude. Current Issues in Tourism, 1-20.
Eckert, C., Neunsinger, C., & Osterrieder, K. (2022). Managing customer satisfaction: digital applications for insurance companies. The Geneva Papers on Risk and Insurance-Issues and Practice, 47(3), 569-602.
Gunawan, I. (2022). Customer loyalty: The Effect Customer Satisfaction, Experiential Marketing and Product Quality. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 35-50.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Hult, G. T. M., Morgeson III, F. V., Sharma, U., & Fornell, C. (2022). Customer satisfaction and international business: A multidisciplinary review and avenues for research. Journal of International Business Studies, 53(8), 1695-1733.
Jaas, A. (2022). E-Marketing and Its Strategies: Digital Opportunities and Challenges. Open Journal of Business and Management, 10(2), 822-845.
Jacobson, J., & Harrison, B. (2022). Sustainable fashion social media influencers and content creation calibration. Inter-national Journal of advertising, 41(1), 150-177.
Kim, D. Y., & Kim, H. Y. (2022). Social media influencers as human brands: an interactive marketing perspective. Jour-nal of Research in Interactive Marketing, 17(1), 94-109.
Kurdi, B., Alshurideh, M., Akour, I., Tariq, E., AlHamad, A., & Alzoubi, H. (2022). The effect of social media influenc-ers’ characteristics on consumer intention and attitude toward Keto products purchase intention. International Journal of Data and Network Science, 6(4), 1135-1146.
Lee, J. A., Sudarshan, S., Sussman, K. L., Bright, L. F., & Eastin, M. S. (2022a). Why are consumers following social me-dia influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of material-ism. International Journal of Advertising, 41(1), 78-100.
Lee, W. L., Liu, C. H., & Tseng, T. W. (2022b). The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour. Journal of Retailing and Consumer Services, 64, 102791.
Li, H., Chen, Q., Zhong, Z., Gong, R., & Han, G. (2022). E-word of mouth sentiment analysis for user behavior studies. Information Processing & Management, 59(1), 102784.
Lim, W. M., Ahmed, P. K., & Ali, M. Y. (2022). Giving electronic word of mouth (eWOM) as a prepurchase behavior: The case of online group buying. Journal of Business Research, 146, 582-604.
Majali, T., Alsoud, M., Yaseen, H., Almajali, R., & Barkat, S. (2022). The effect of digital review credibility on Jordanian online purchase intention. International Journal of Data and Network Science, 6(3), 973-982.
Marina, D., Pandjaitan, N. K., Hasanah, N., & Cesna, G. P. (2023). Analysis of lifestyle and consumer attitude towards in-tention to purchase a personal car during pandemic. APTISI Transactions on Management (ATM), 7(1), 15-34.
Masuda, H., Han, S. H., & Lee, J. (2022). Impacts of influencer attributes on purchase intentions in social media influ-encer marketing: Mediating roles of characterizations. Technological Forecasting and Social Change, 174, 121246.
Mishbakhudin, M., & Aisyah, M. (2022). The E-Marketing Mix Strategy of Tokopedia Salam during the Covid-19 Pan-demic. International Research Journal of Business Studies, 14(3), 215-227.
Moradi, M., & Zihagh, F. (2022). A meta‐analysis of the elaboration likelihood model in the electronic word of mouth literature. International Journal of Consumer Studies, 46(5), 1900-1918.
Mukhopadhyay, S., Pandey, R., & Rishi, B. (2023). Electronic word of mouth (eWOM) research–a comparative biblio-metric analysis and future research insight. Journal of Hospitality and Tourism Insights, 6(2), 404-424.
Nekmahmud, M., Naz, F., Ramkissoon, H., & Fekete-Farkas, M. (2022). Transforming consumers' intention to purchase green products: Role of social media. Technological Forecasting and Social Change, 185, 122067.
Nusairat, N. M., Dalbah, L. S., Hammouri, Q., Al-Gasawneh, J. A., Akhuirshaideh, D. A. A., Alnasser, T. Z., & Anuar, M. M. (2023, March). Student e-Learning Experience: A Nexus among e-Learning Quality, Student Engagement and Re-sulting Satisfaction. In 2023 International Conference on Business Analytics for Technology and Security (IC-BATS) (pp. 1-5). IEEE.
Ooi, K. B., Lee, V. H., Hew, J. J., Leong, L. Y., Tan, G. W. H., & Lim, A. F. (2023). Social media influencers: An effec-tive marketing approach?. Journal of Business Research, 160, 113773.
Qasaimeh, G., Al-Gasaymeh, A., Kaddumi, T., & Kilani, Q. (2022, February). Expert Systems and Neural Networks and their Impact on the Relevance of Financial Information in the Jordanian Commercial Banks. In 2022 International Conference on Business Analytics for Technology and Security (ICBATS) (pp. 1-7). IEEE.
Rahadjeng, E. R., Santamoko, R., Putra, R. S., Purwoko, D., Nurjannah, D., Koho, I. R., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncer-tain Supply Chain Management, 10(1), 217-224.
Sadeq, N., Nassreddine, G., & Younis, J. (2023). Impact of Artificial Intelligence on E-marketing. International Journal of Trend in Scientific Research and Development (IJTSRD), 7(1), 1318-1331.
Singh, H. (2006). The importance of customer satisfaction in relation to customer loyalty and retention. Academy of Mar-keting Science, 60(193-225), 46.
Sun, Y., Li, T., & Wang, S. (2022). “I buy green products for my benefits or yours”: Understanding consumers' intention to purchase green products. Asia Pacific Journal of Marketing and Logistics, 34(8), 1721-1739.
Tafesse, W., & Wood, B. P. (2023). Social media influencers’ community and content strategy and follower engagement behavior in the presence of competition: an Instagram-based investigation. Journal of Product & Brand Management, 32(3), 406-419.
Tewari, A., Mathur, S., Srivastava, S., & Gangwar, D. (2022). Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical ap-proach. Journal of Retailing and Consumer Services, 66, 102938.
Wanniarachchi, P., & Rajakaruna, S. (2022). E-marketing Tools for Food Businesses Amidst Covid-19 Pandemic: Ad-vantages and Challenges. Advances in Technology, 266-276.
Wulandari, D. (2022). Customer Satisfaction as a Priority in Excellent Banking Services. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 27-34.
Yang, Z., Cao, X., Wang, F., & Lu, C. (2022). Fortune or Prestige? The effects of content price on sales and customer sat-isfaction. Journal of Business Research, 146, 426-435.
Zeqiri, J., Alserhan, B., Gleason, K., & Ramadani, V. (2022). Desecularization, social identity, and consumer intention to purchase religious products. Technological Forecasting and Social Change, 177, 121522.
Ahmad, H. (2022). Factors affecting supply chain integration and customer satisfaction. Uncertain Supply Chain Man-agement, 10(3), 1037-1040.
Ahmad, H., & Mustafa, H. (2022). The impact of artificial intelligence, big data analytics and business intelligence on transforming capability and digital transformation in Jordanian telecommunication firms. International Journal of Data and Network Science, 6(3), 727-732.
Ahmad, H., Hamad, A. G., Raed, H., & Maram, A. H. (2019). The impact of electronic word of mouth on intention to travel. International Journal of Scientific and technology research, 8(12), 1356-1362.
Ahmad, H., Rami, H., Maram, A., Raed, H., & Mustafa, H. (2022). The Impact of Self-Efficacy, Mobility, and Benefits Awareness on adoption of mobile banking applications in Jordan. Central European Management Journal, 30(4), 2034-2038.
Aigbogun, O., Matinari, M., & Fawehinmi, O. (2023). Exploring predictors of e-marketing continuance intention in the Zimbabwean pharmaceutical industry during the COVID-19 pandemic. African Journal of Economic and Management Studies.
Akhorshaideh, A., Hammouri, Q., Barqawi, B., Shrafat, F., Alfayez, D., & AL-Lozi, K. (2023). Examining the impact of total quality management on the provision of healthcare services: A study of Jordanian healthcare organiza-tions. Uncertain Supply Chain Management, 11(3), 923-932.
Dolbec, P. Y., & Chebat, J. C. (2013). The impact of a flagship vs. a brand store on brand attitude, brand attachment and brand equity. Journal of Retailing, 89(4), 460-466.
Al-Gasawneh, J. A., Al Khoja, B., Al-Qeed, M. A., Nusairat, N. M., Hammouri, Q., & Anuar, M. M. (2022). Mobile-customer relationship management and its effect on post-purchase behavior: The moderating of perceived ease of use and perceived usefulness.
Al-Gasawneh, J. A., Hasan, M., Joudeh, J. M., Nusairat, N. M., Ahmad, A. M. K., & Ngah, A. H. (2023). Mediating Role of E-Word of Mouth on the Relationship between Visual Social Media Marketing and Customer Purchase Intention in Jordanian Real Estate Companies. Calitatea, 24(193), 189-198.
Ali, R., Wahyu, F. R. M., Darmawan, D., Retnowati, E., & Lestari, U. P. (2022). Effect of Electronic Word of Mouth, Per-ceived Service Quality and Perceived Usefulness on Alibaba's Customer Commitment. Journal of Business and Eco-nomics Research (JBE), 3(2), 232-237.
Almajali, D. A., Majali, T. E., Masa'deh, R. E., Al-Bashayreh, M. G., & Altamimi, A. M. (2023). Antecedents of ac-ceptance model for e-procurement in Jordanian public shareholding firms. Journal of Consumer Marketing.
Alsoud, M., Sharari, H., Helalat, A., Abuhjeeleh, M., Trawnih, A., Mahrakani, N., & Alsoud, M. (2023). Using artificial intelligence marketing to optimize customer satisfaction in the hospitality industry. Journal of Southwest Jiaotong University, 58(2).
Bader, D. M., Aityassine, F. L., Khalayleh, M. A., Al-Quran, A. Z., Mohammad, A., Al-Hawary, S. I., & Alkhawaldah, R. A. (2022). The Impact of E-marketing on Marketing Performance as Perceived by Customers in Jordan. Information Sciences Letters, 11(6), 1897-1903.
Cheung, M. L., Leung, W. K., Aw, E. C. X., & Koay, K. Y. (2022). “I follow what you post!”: The role of social media in-fluencers’ content characteristics in consumers' online brand-related activities (COBRAs). Journal of Retailing and Consumer Services, 66, 102940.
Dogra, N., Adil, M., Sadiq, M., Rafiq, F., & Paul, J. (2022). Demystifying tourists’ intention to purchase travel online: the moderating role of technical anxiety and attitude. Current Issues in Tourism, 1-20.
Eckert, C., Neunsinger, C., & Osterrieder, K. (2022). Managing customer satisfaction: digital applications for insurance companies. The Geneva Papers on Risk and Insurance-Issues and Practice, 47(3), 569-602.
Gunawan, I. (2022). Customer loyalty: The Effect Customer Satisfaction, Experiential Marketing and Product Quality. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 35-50.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Hult, G. T. M., Morgeson III, F. V., Sharma, U., & Fornell, C. (2022). Customer satisfaction and international business: A multidisciplinary review and avenues for research. Journal of International Business Studies, 53(8), 1695-1733.
Jaas, A. (2022). E-Marketing and Its Strategies: Digital Opportunities and Challenges. Open Journal of Business and Management, 10(2), 822-845.
Jacobson, J., & Harrison, B. (2022). Sustainable fashion social media influencers and content creation calibration. Inter-national Journal of advertising, 41(1), 150-177.
Kim, D. Y., & Kim, H. Y. (2022). Social media influencers as human brands: an interactive marketing perspective. Jour-nal of Research in Interactive Marketing, 17(1), 94-109.
Kurdi, B., Alshurideh, M., Akour, I., Tariq, E., AlHamad, A., & Alzoubi, H. (2022). The effect of social media influenc-ers’ characteristics on consumer intention and attitude toward Keto products purchase intention. International Journal of Data and Network Science, 6(4), 1135-1146.
Lee, J. A., Sudarshan, S., Sussman, K. L., Bright, L. F., & Eastin, M. S. (2022a). Why are consumers following social me-dia influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of material-ism. International Journal of Advertising, 41(1), 78-100.
Lee, W. L., Liu, C. H., & Tseng, T. W. (2022b). The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour. Journal of Retailing and Consumer Services, 64, 102791.
Li, H., Chen, Q., Zhong, Z., Gong, R., & Han, G. (2022). E-word of mouth sentiment analysis for user behavior studies. Information Processing & Management, 59(1), 102784.
Lim, W. M., Ahmed, P. K., & Ali, M. Y. (2022). Giving electronic word of mouth (eWOM) as a prepurchase behavior: The case of online group buying. Journal of Business Research, 146, 582-604.
Majali, T., Alsoud, M., Yaseen, H., Almajali, R., & Barkat, S. (2022). The effect of digital review credibility on Jordanian online purchase intention. International Journal of Data and Network Science, 6(3), 973-982.
Marina, D., Pandjaitan, N. K., Hasanah, N., & Cesna, G. P. (2023). Analysis of lifestyle and consumer attitude towards in-tention to purchase a personal car during pandemic. APTISI Transactions on Management (ATM), 7(1), 15-34.
Masuda, H., Han, S. H., & Lee, J. (2022). Impacts of influencer attributes on purchase intentions in social media influ-encer marketing: Mediating roles of characterizations. Technological Forecasting and Social Change, 174, 121246.
Mishbakhudin, M., & Aisyah, M. (2022). The E-Marketing Mix Strategy of Tokopedia Salam during the Covid-19 Pan-demic. International Research Journal of Business Studies, 14(3), 215-227.
Moradi, M., & Zihagh, F. (2022). A meta‐analysis of the elaboration likelihood model in the electronic word of mouth literature. International Journal of Consumer Studies, 46(5), 1900-1918.
Mukhopadhyay, S., Pandey, R., & Rishi, B. (2023). Electronic word of mouth (eWOM) research–a comparative biblio-metric analysis and future research insight. Journal of Hospitality and Tourism Insights, 6(2), 404-424.
Nekmahmud, M., Naz, F., Ramkissoon, H., & Fekete-Farkas, M. (2022). Transforming consumers' intention to purchase green products: Role of social media. Technological Forecasting and Social Change, 185, 122067.
Nusairat, N. M., Dalbah, L. S., Hammouri, Q., Al-Gasawneh, J. A., Akhuirshaideh, D. A. A., Alnasser, T. Z., & Anuar, M. M. (2023, March). Student e-Learning Experience: A Nexus among e-Learning Quality, Student Engagement and Re-sulting Satisfaction. In 2023 International Conference on Business Analytics for Technology and Security (IC-BATS) (pp. 1-5). IEEE.
Ooi, K. B., Lee, V. H., Hew, J. J., Leong, L. Y., Tan, G. W. H., & Lim, A. F. (2023). Social media influencers: An effec-tive marketing approach?. Journal of Business Research, 160, 113773.
Qasaimeh, G., Al-Gasaymeh, A., Kaddumi, T., & Kilani, Q. (2022, February). Expert Systems and Neural Networks and their Impact on the Relevance of Financial Information in the Jordanian Commercial Banks. In 2022 International Conference on Business Analytics for Technology and Security (ICBATS) (pp. 1-7). IEEE.
Rahadjeng, E. R., Santamoko, R., Putra, R. S., Purwoko, D., Nurjannah, D., Koho, I. R., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncer-tain Supply Chain Management, 10(1), 217-224.
Sadeq, N., Nassreddine, G., & Younis, J. (2023). Impact of Artificial Intelligence on E-marketing. International Journal of Trend in Scientific Research and Development (IJTSRD), 7(1), 1318-1331.
Singh, H. (2006). The importance of customer satisfaction in relation to customer loyalty and retention. Academy of Mar-keting Science, 60(193-225), 46.
Sun, Y., Li, T., & Wang, S. (2022). “I buy green products for my benefits or yours”: Understanding consumers' intention to purchase green products. Asia Pacific Journal of Marketing and Logistics, 34(8), 1721-1739.
Tafesse, W., & Wood, B. P. (2023). Social media influencers’ community and content strategy and follower engagement behavior in the presence of competition: an Instagram-based investigation. Journal of Product & Brand Management, 32(3), 406-419.
Tewari, A., Mathur, S., Srivastava, S., & Gangwar, D. (2022). Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical ap-proach. Journal of Retailing and Consumer Services, 66, 102938.
Wanniarachchi, P., & Rajakaruna, S. (2022). E-marketing Tools for Food Businesses Amidst Covid-19 Pandemic: Ad-vantages and Challenges. Advances in Technology, 266-276.
Wulandari, D. (2022). Customer Satisfaction as a Priority in Excellent Banking Services. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 27-34.
Yang, Z., Cao, X., Wang, F., & Lu, C. (2022). Fortune or Prestige? The effects of content price on sales and customer sat-isfaction. Journal of Business Research, 146, 426-435.
Zeqiri, J., Alserhan, B., Gleason, K., & Ramadani, V. (2022). Desecularization, social identity, and consumer intention to purchase religious products. Technological Forecasting and Social Change, 177, 121522.