The purpose of this study was to analyze the relationship between buzz and viral marketing strategy on supply chain performance and visit interest of restaurants in Banten Indonesia. This type of research used explanatory with a quantitative approach using SEM-based variance analysis, this is because the dependent and independent variables in this study amounted to more than one so that they could use variance-based SEM to summarize the formulation of the analysis. The study was conducted on 120 restaurant owner respondents in the province. Banten Indonesia. The distribution of the questionnaire in this study was carried out in two stages, namely the distribution of online questionnaires via google form to restaurant owner consumers. The sampling technique used in this study is accidental sampling, namely the determination of the sample based on accidental samples. The results of this study are buzz marketing has a significant effect on supply chain performance, buzz marketing has a significant effect on visit interest, viral marketing has a significant effect on supply chain performance, viral marketing has a significant effect on visit interest, visit interest has a significant effect on supply chain performance.

The purpose of this study is to analyze the effect of supply chain management on competitiveness, the positive effect of supply chain management on performance and the positive influence of competitiveness on performance in restaurants in the province of Banten Indonesia. The research method uses a hypothesis testing model, the respondents of this research are tourists who want to travel to a tourist attraction in Banten Province. Data collection is done online, using the Google Form website. Researchers distributed questionnaires to tourists using social media who had visited Banten province. This study uses a convenience sampling technique, where the sample members are respondents who are easy to find, and the convenience makes data collection more effective and efficient since it saves time and costs. The sample in this study was 290 tourists who had visited Banten Province. The technique of collecting data in this study used an online questionnaire, data analysis using structural equation modeling (SEM) by applying SmartPLS 3.0 software. Based on the results of data analysis, the results show there is a significant relationship between supply chain management and competitiveness, a significant relationship exists between supply chain management and restaurant performance and finally, competitiveness influences positively the restaurant performance.

This study aims to analyze the contribution of Green Manufacturing and Green Distribution on improving the performance of Green Supply Chain Management (GSCM) through Reverse Logistics. The development of industry and increasing consumer concern for the environment as well as issues regarding the concept of an environmentally sound industry have forced industries to adjust in line with the GSCM concept. To make the program a success, Green Manufacturing, Green Distribution, and Reverse Logistics are assumed to be supporting the implementation process. This study uses quantitative methods, with the number of samples taken randomly as many as 70 people. The analysis was carried out using the Path Analysis method. Hypothesis testing was carried out in two stages, namely Structural Model-1 and Structural Model-2 testing to obtain each path coefficient number. The results of the study conclude that there is the contribution of Green Manufacturing, Green Distribution, and Reverse Logistics on the success of GSM implementation so that companies must always pay attention to the facilities and related policies to improve the performance of those variables.

This study aims to determine the effect of supply chain visibility on business performance, to determine the effect of supply chain flexibility on business performance and to determine the effect of supplier development on business performance. The sample of respondents in this study were 120 respondents from logistics companies in Tangerang. Type of research is quantitative research. The data analysis technique used structural equation modeling and SmartPLS for analyzing data. The data collection method in this study was carried out using a survey method, namely by distributing online questionnaires to respondents in the form of questions. The data collection method in this study was an online questionnaire by google form. The sample selection method in this study is simple random sampling. The results of the analysis that have been carried out concluded that Inventory Control, Supply Chain Flexibility, Supply Chain Visibility, Supplier Development had positive and significant influence on business performance.

This research was conducted on SMEs in Indonesia, by prioritizing the local wisdom of the Indonesian nation as a tropical, agrarian country, with SMEs owners who process fruits and vegetables into snacks as respondents. The study involved 243 respondents, to determine the partial and simultaneous influence of human resource competences and supply chain management on financial performance. The reason for doing this research is because some of the research that has been done by previous researchers still discusses this on corporate and not on SMEs. However, market conditions have changed. SMEs need to be managed professionally, by minimizing expenses to maximize revenue, taking into account risk, resource capabilities, in flexible ways as well as low-cost. The results showed that there was a significant influence on the financial performance of SMEs with the presence of human resource competences and supply chain management either partially or simultaneously.

Recently, environmental protection is emerging as global warming is becoming an increasing issue of concern worldwide. In addition, the world society has shifted its preference from the conventional product to the environmental-friendly product. But, on the contrary, the manufacturing industry management is still in doubt whether the green practices benefit the company, given that it requires a lot of capital investment and culture change. This study examines the impact of top management commitment on competitive advantage with the mediating role of supplier integration, customer integration, and green innovation. The data collection used a questionnaire designed with a five-point Likert scale to measure the objective opinion of the respondents against the item statement by choosing the predetermined measurement scale starting with 1: strongly disagree up to 5: strongly agree. Questionnaires were created in Google Form link and distributed to 600 respondents via email, WhatsApp groups, and Facebook. This survey received 285 responses (response rate 47.50%) considered valid for further analysis. Furthermore, the data were analyzed using the partial least square (PLS) technique using SmartPLS software version 3.0. The result revealed that top management commitment directly influences supplier integration, green innovation, customer integration. Top management commitment did not directly affect competitive advantage. Instead, competitive advantages were affected by supplier integration, green innovation, and customer integration. Similarly, green innovation was supported by supplier integration and customer integration. In addition, top management commitment indirectly affects competitive advantage through supplier integration, green innovation, and customer integration. This result implies that top management commitment plays a vital role and has multiple effects in enhancing competitive advantage through establishing strategy and policies. This result provides a practical contribution on how the manufacturing companies could improve competitive advantage and at the same time concerns the environmental protection through green innovation. This study could also enrich and extend the acceptance of the recent research in the context of the manufacturing industry. Finally, this work has some limitations, particularly regarding the population and the variables involved. Further studies on the current topic are suggested to apply the variables such as digital and technology capability as these issues are currently in the growing stage. Future research is also suggested to cover a broader population such as the service and health industry.

Nowadays, global technologies, especially digital things, have become an important tool for businesses to maintain feasible partnerships and build a great value connection with other companies. New digital technologies that are emerging every day are on their way to affect nearly all business processes and activities. This study investigates the effect of the digital supply chain on the supply chain and organization performance in the Malaysia manufacturing industry. This paper also further assesses the mediating effect of supply chain performance in the relationship between the digital supply chain and the organizational performance in the Malaysia manufacturing industry. The objectives are achieved via quantitative research design. The researchers emailed the online survey questionnaire to 1160 manufacturing companies listed in the Federation of Malaysian Manufacturers (FMM) directory via stratified sampling technique and received 63 responses. 7 incomplete responses have been deleted and 56 usable responses representing 5.43% of the response rate used for data analysis. The data was analyzed by using the Partial Least Square Structural Equation Modeling (PLS-SEM). Three hypotheses are not supported and seven hypotheses are supported, which includes all the hypotheses of moderating effect. The manufacturing companies in Malaysia can consider adopting the DSC in the business process to remain reliable in the competitive market by providing good supply chain performance and best organizational performance as a whole. The implication of the study is given to academics and practitioners, specifically manufacturing companies. The limitations and the recommendation for future study have been highlighted.

The purpose of this study is to analyze the relationship between supplier performance and supply chain performance, transformational supply chain leadership and supply chain performance, and between supplier performance and transformational supply chain leadership. The study uses a company analysis unit represented by one of the managers in the chain management section. The study also uses quantitative methods and data processing tools using SmartPLS 3.3.3. The population in this study is a manufacturing company in Tangerang. Two hundred and fifty online questionnaires were distributed to each company and 220 eligible respondents were tested. Based on the results of data analysis, it is found that there is a positive and significant relationship between supplier performance and supply chain performance, a positive and significant relationship exists between transformational supply chain leadership and supply chain performance and there is a positive and significant relationship between supplier performance and transformational supply chain leadership.

The objective of this study is to examine the role of HRM and supply chain to promote business performance (BP) sustainability in Thai textile firms. Meditating role of employee skills and raw material is examined. Therefore, the relationship between HRM, supply chain, employee skills, raw material and BP sustainability was examined. Population of the study is textile firms of Thailand. Employees of these textile firms were selected as respondents. 300 questionnaires were distributed among the textile firms of Thailand. Results of the study shows the positive role of HRM in BP sustainability. Better practices of HRM have the ability to promote BP sustainability. HRM has a positive role in employee skills development which further enhances BP sustainability. Moreover, supply chains in textile firms also play a major role to promote BP sustainability. Better supply chain increases the availability of raw material which causes BP sustainability.

Food industry has vital importance globally in which supply chain sustainability plays a key role. Therefore, the objective of this study is to examine the role of passion, planning, goal setting and target achievement in a sustainable supply chain. This study examined the relationship between passion, planning, goal setting, target achievement and sustainable supply chain among the food industry of Indonesia. Questionnaire survey was preferred, and 500 questionnaires were used for data collection. Findings of the study concluded that passion has a positive role in target achievement and an insignificant effect on sustainable supply chain. Planning has a positive effect on target achievement and sustainable supply chain. Moreover, goal setting has a positive role in target achievement and no role in supply chain. Furthermore, target achievement has a significant mediating role. Finally, the relationship between passion, planning, goal setting, target achievement and sustainable supply chain has valuable contributions to the literature.