How to cite this paper
Nehzat, F. (2015). The impact of supply chain relationship quality on brand promise.Uncertain Supply Chain Management, 3(2), 141-146.
Refrences
Abbasi, H., Abbasi, H., Faraji, A & Hajirasouliha, M. (2014). Investigating the effects of organizational culture on brand promise. Management Science Letters, 4(5), 1039-1042.
Aziziha, H., Mousavi, S., Tabatabaee, S & Khodsetan, A. (2014). Investigating the effect of different conflict management strategies on brand promise: A case study of banking industry. Management Science Letters, 4(1), 1-4.
Burmann, C., & Zeplin, S. (2005). Building brand commitment: A behavioural approach to internal brand management. The Journal of Brand Management, 12(4), 279-300.
Clottey, T. A., Collier, D. A., & Stodnick, M. (2011). Drivers of customer loyalty in a retail store environment. Journal of Service Science (JSS), 1(1), 35-48.
Fynes, B., Voss, C., & de B?rca, S. (2005). The impact of supply chain relationship quality on quality performance. International Journal of Production Economics, 96(3), 339-354.
Heding, T., Knudtzen, C. F., & Bjerre, M. (2008). Brand management: Research, theory and practice. Routledge.
Kannan, V. R., & Tan, K. C. (2005). Just in time, total quality management, and supply chain management: understanding their linkages and impact on business performance. Omega, 33(2), 153-162.
Kiddon, J., & Light, L. (2009). Six Rules for Brand Revitalization: Learn how Companies Like McDonald & apos; s Can Re-energize Their Brands. Wharton School Publishing.
Li, S., Ragu-Nathan, B., Ragu-Nathan, T. S., & Subba Rao, S. (2006). The impact of supply chain management practices on competitive advantage and organizational performance. Omega, 34(2), 107-124.
Putnam, L. L., & Wilson, C. E. (1982). Communicative strategies in organizational conflicts: Reliability and validity of a measurement scale. Communication yearbook, 6, 629-652.
Pringle, H. (2008). Brand immortality: How brands can live long and prosper. Kogan Page Publishers.
Samiei Nasr, M., Mahmoudzadeh, S., Mousavi, S & Boostani, A. (2014). The role of management’s tendency and personnel’s motivation in fulfillment of brand promise. Management Science Letters, 4(6), 1077-1084.
Sitkin, S. B., Sutcliffe, K. M., & Schroeder, R. G. (1994). Distinguishing control from learning in total quality management: a contingency perspective. Academy of management review, 19(3), 537-564.
Aziziha, H., Mousavi, S., Tabatabaee, S & Khodsetan, A. (2014). Investigating the effect of different conflict management strategies on brand promise: A case study of banking industry. Management Science Letters, 4(1), 1-4.
Burmann, C., & Zeplin, S. (2005). Building brand commitment: A behavioural approach to internal brand management. The Journal of Brand Management, 12(4), 279-300.
Clottey, T. A., Collier, D. A., & Stodnick, M. (2011). Drivers of customer loyalty in a retail store environment. Journal of Service Science (JSS), 1(1), 35-48.
Fynes, B., Voss, C., & de B?rca, S. (2005). The impact of supply chain relationship quality on quality performance. International Journal of Production Economics, 96(3), 339-354.
Heding, T., Knudtzen, C. F., & Bjerre, M. (2008). Brand management: Research, theory and practice. Routledge.
Kannan, V. R., & Tan, K. C. (2005). Just in time, total quality management, and supply chain management: understanding their linkages and impact on business performance. Omega, 33(2), 153-162.
Kiddon, J., & Light, L. (2009). Six Rules for Brand Revitalization: Learn how Companies Like McDonald & apos; s Can Re-energize Their Brands. Wharton School Publishing.
Li, S., Ragu-Nathan, B., Ragu-Nathan, T. S., & Subba Rao, S. (2006). The impact of supply chain management practices on competitive advantage and organizational performance. Omega, 34(2), 107-124.
Putnam, L. L., & Wilson, C. E. (1982). Communicative strategies in organizational conflicts: Reliability and validity of a measurement scale. Communication yearbook, 6, 629-652.
Pringle, H. (2008). Brand immortality: How brands can live long and prosper. Kogan Page Publishers.
Samiei Nasr, M., Mahmoudzadeh, S., Mousavi, S & Boostani, A. (2014). The role of management’s tendency and personnel’s motivation in fulfillment of brand promise. Management Science Letters, 4(6), 1077-1084.
Sitkin, S. B., Sutcliffe, K. M., & Schroeder, R. G. (1994). Distinguishing control from learning in total quality management: a contingency perspective. Academy of management review, 19(3), 537-564.