How to cite this paper
Abbasi, H., Abbasi, H., Faraji, A & Hajirasouliha, M. (2014). Investigating the effects of organizational culture on brand promise.Management Science Letters , 4(5), 1039-1042.
Refrences
Barney, J. B. (1986). Organizational culture: can it be a source of sustained competitive advantage?. Academy of management review, 11(3), 656-665.
Burmann, C., & Zeplin, S. (2005). Building brand commitment: A behavioural approach to internal brand management. The Journal of Brand Management,12(4), 279-300.
De Chernatony, L., & Segal-Horn, S. (2003). The criteria for successful services brands. European Journal of Marketing, 37(7/8), 1095-1118.
de Chernatony, L., & Cottam, S. (2008). Interactions between organisational cultures and corporate brands. Journal of Product & Brand Management, 17(1), 13-24.
Schein, E. H. (1984). Coming to a new awareness of organizational culture.Sloan management review, 25(2), 3-16.
Schein, E. H. (1990). Organizational culture (Vol. 45, No. 2, p. 109). American Psychological Association.
Schein, E. H. (1992). Coming to a new awareness of organizational culture (pp. 237-54). Sage.
Yaniv, E., & Farkas, F. (2005). The impact of person-organization fit on the corporate brand perception of employees and of customers. Journal of Change Management, 5(4), 447-461.
Burmann, C., & Zeplin, S. (2005). Building brand commitment: A behavioural approach to internal brand management. The Journal of Brand Management,12(4), 279-300.
De Chernatony, L., & Segal-Horn, S. (2003). The criteria for successful services brands. European Journal of Marketing, 37(7/8), 1095-1118.
de Chernatony, L., & Cottam, S. (2008). Interactions between organisational cultures and corporate brands. Journal of Product & Brand Management, 17(1), 13-24.
Schein, E. H. (1984). Coming to a new awareness of organizational culture.Sloan management review, 25(2), 3-16.
Schein, E. H. (1990). Organizational culture (Vol. 45, No. 2, p. 109). American Psychological Association.
Schein, E. H. (1992). Coming to a new awareness of organizational culture (pp. 237-54). Sage.
Yaniv, E., & Farkas, F. (2005). The impact of person-organization fit on the corporate brand perception of employees and of customers. Journal of Change Management, 5(4), 447-461.