How to cite this paper
Vijayanand, S & Ravi, S. (2024). Does the consumer awareness protect the exploitation? A Quantitative study in FMCG sector.Management Science Letters , 14(1), 43-52.
Refrences
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Chau, P. (1997). Re-examining a model for evaluating information center success using a structural equation modeling approach. Decision Sciences, 28(2), 309–333.
Chawla, N., & Kumar, B. (2022). E-commerce and consumer protection in India: the emerging trend. Journal of Business Ethics, 180(2), 581-604. https://doi.org/10.1007/s10551-021-04884-3.
Chiru, R.M.(2017). Consumer Exploitation in Rural Market: A Pragmatic study of Consumer Awareness on Consumer Rights and Protection Act in Manipur. International Journal of Current Research, 9(10), 59394-59401.
Debnath, A. & Mazumdar, M. (2015). An evaluative study on consumer rights in the context of business. International Journal of Humanities & Social Science Studies, 1(4), 117-129.
Dharmarasu, N. & Mathavan, R. (2019). Brand awareness and preferences of Consumer’s towards Fast Moving Consumer Goods in Paramathi Velur Town. Infokara Research, 8(9), 732-741.
Gupta, K. & Bansal, N. (2015). Consumer Protection and Consumerism in India. Veethika, 1(2), 95-106.
Jain, S., Gomathi, R., & Kar, S. S. (2018). Consumer awareness and status of food labeling in selected supermarkets of Puducherry: An exploratory study. International Journal of Advanced Medical and Health Research, 5(1), 36-40.
Khan, A.M. (2013). Consumer rights awareness in urban and rural areas of Muzaffarnagar and Saharanpur districts: an empirical study. Ph.D Thesis, Aligarh Muslim University.
Lokhande, M.A. (2006). Consumer Awareness – A Case Study of Jalna City. Indian Journal of Marketing, May, 23-28.
Makenyeza, C., Svotwa, D.T., Jaiyeoba, O. & Festa, D. (2021). The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics. Cogent Business & Manage-ment, 8(1), https://doi.org/10.1080/23311975.2021.1898301
Malhotra, S. (2014). A Study on Fast Moving Consumer Goods (FMCG). International Journal of Innovative Research & development, 3(1), 1-3.
Mandaric, D., Hunjet, A. & Kozina, G.(2021). Perception of Consumers’ Awareness about Sustainability of Fashion Brands. Journal of Risk and Financial Management, 14, 1-14.
Maslan, D., Redzuan, M.A. & Baker, A.D (2014). Consumer Education in Creating a Consumer Conscious Nation. Proce-dia Social and Behavioral Sciences, 15, 448-453.
Mittal, I. & Gupta, K.R. (2013). Awareness as an Instrument to Utilize Consumer Rights: A Consumer Protection Perspec-tive. Sandesh- Mastnath Journal of Management, 8(1-4), 53-62.
Mohanasundaram, P.(2019). A Study on Consumers' Attitude towards Fast Moving Consumer Goods products in Dhar-mapuri Town. International Journal of Research and Analytical Reviews, 6(1), 381-385.
Nawaz, S., Jiang, Y., Alam, F., & Nawaz, Z.M (2020). Role of Brand Love and Consumers’ Demographics in Building Consumer–Brand Relationship. Sage Open, October-December, 1-19.
Nibsaiya, S., Sumithra, C.G. & Kumar, M. (2021). Impact of Brand Awareness and Brand Loyalty on Consumer Purchase decision: A study on FMCG products. IUJ Journal of Management, 9(1), 174-186.
Pradhan, J. & Misra, P.D. (2014). Rural Brand Awareness and Preferences for FMCGs: An Empirical Study on Keonjhar District of Odisha, India. IOSR Journal of Business and Management,16(9),17-29.
Rawal, D. (2019). Perception of Consumer Rights among the College Students: A Case of Tikapur Municipality. Contem-porary Research: An Interdisciplinary Academic Journal, 3(10), 25-32.
Sarkar, H.A.M., & Rahman, M. (2017). Consumers’ Purchasing Decision Toward Fast Moving Consumer Goods (FMCGs): An Empirical Study. The Comilla University Journal of Business Studies, 4(1), 23-38.
Sarkodie, N. A., & Boakye-Kessie, V. A. (2017). Assessing Consumer’s Awareness of Food Labeling in Sunyani Munici-pality. ADRRI Journal of Agriculture and Food Sciences, 3(10), 1-10.
Sen, A. (2021). Brand preference on selected fast moving consumer goods in rural markets. International Research Jour-nal of Science, Technology, Education and Management, 1(1), 108-118.
Singh, M., Dwivedi,S. & Hamid, N. (2016). A Study of Consumer Awareness and Perception towards Shopping of Fast Moving Consumer Goods in Jammu Region. Agro Economist- An International Journal, 3(2), 97-102.
Wath, M. (2020). Factors Influencing Purchase of FMCG by Customers in Jalgaon District. International Journal of Re-search in Engineering, IT and Social Sciences, 10(2), 13-16.
Zhao, H., Yao, H., Liu, Z. & Yang, Q. (2021). Importance of pricing and product information on Consumer Buying Be-havior with customer satisfaction in a mediating role. Frontiers in Psychology, 12, 1-11.
Chau, P. (1997). Re-examining a model for evaluating information center success using a structural equation modeling approach. Decision Sciences, 28(2), 309–333.
Chawla, N., & Kumar, B. (2022). E-commerce and consumer protection in India: the emerging trend. Journal of Business Ethics, 180(2), 581-604. https://doi.org/10.1007/s10551-021-04884-3.
Chiru, R.M.(2017). Consumer Exploitation in Rural Market: A Pragmatic study of Consumer Awareness on Consumer Rights and Protection Act in Manipur. International Journal of Current Research, 9(10), 59394-59401.
Debnath, A. & Mazumdar, M. (2015). An evaluative study on consumer rights in the context of business. International Journal of Humanities & Social Science Studies, 1(4), 117-129.
Dharmarasu, N. & Mathavan, R. (2019). Brand awareness and preferences of Consumer’s towards Fast Moving Consumer Goods in Paramathi Velur Town. Infokara Research, 8(9), 732-741.
Gupta, K. & Bansal, N. (2015). Consumer Protection and Consumerism in India. Veethika, 1(2), 95-106.
Jain, S., Gomathi, R., & Kar, S. S. (2018). Consumer awareness and status of food labeling in selected supermarkets of Puducherry: An exploratory study. International Journal of Advanced Medical and Health Research, 5(1), 36-40.
Khan, A.M. (2013). Consumer rights awareness in urban and rural areas of Muzaffarnagar and Saharanpur districts: an empirical study. Ph.D Thesis, Aligarh Muslim University.
Lokhande, M.A. (2006). Consumer Awareness – A Case Study of Jalna City. Indian Journal of Marketing, May, 23-28.
Makenyeza, C., Svotwa, D.T., Jaiyeoba, O. & Festa, D. (2021). The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics. Cogent Business & Manage-ment, 8(1), https://doi.org/10.1080/23311975.2021.1898301
Malhotra, S. (2014). A Study on Fast Moving Consumer Goods (FMCG). International Journal of Innovative Research & development, 3(1), 1-3.
Mandaric, D., Hunjet, A. & Kozina, G.(2021). Perception of Consumers’ Awareness about Sustainability of Fashion Brands. Journal of Risk and Financial Management, 14, 1-14.
Maslan, D., Redzuan, M.A. & Baker, A.D (2014). Consumer Education in Creating a Consumer Conscious Nation. Proce-dia Social and Behavioral Sciences, 15, 448-453.
Mittal, I. & Gupta, K.R. (2013). Awareness as an Instrument to Utilize Consumer Rights: A Consumer Protection Perspec-tive. Sandesh- Mastnath Journal of Management, 8(1-4), 53-62.
Mohanasundaram, P.(2019). A Study on Consumers' Attitude towards Fast Moving Consumer Goods products in Dhar-mapuri Town. International Journal of Research and Analytical Reviews, 6(1), 381-385.
Nawaz, S., Jiang, Y., Alam, F., & Nawaz, Z.M (2020). Role of Brand Love and Consumers’ Demographics in Building Consumer–Brand Relationship. Sage Open, October-December, 1-19.
Nibsaiya, S., Sumithra, C.G. & Kumar, M. (2021). Impact of Brand Awareness and Brand Loyalty on Consumer Purchase decision: A study on FMCG products. IUJ Journal of Management, 9(1), 174-186.
Pradhan, J. & Misra, P.D. (2014). Rural Brand Awareness and Preferences for FMCGs: An Empirical Study on Keonjhar District of Odisha, India. IOSR Journal of Business and Management,16(9),17-29.
Rawal, D. (2019). Perception of Consumer Rights among the College Students: A Case of Tikapur Municipality. Contem-porary Research: An Interdisciplinary Academic Journal, 3(10), 25-32.
Sarkar, H.A.M., & Rahman, M. (2017). Consumers’ Purchasing Decision Toward Fast Moving Consumer Goods (FMCGs): An Empirical Study. The Comilla University Journal of Business Studies, 4(1), 23-38.
Sarkodie, N. A., & Boakye-Kessie, V. A. (2017). Assessing Consumer’s Awareness of Food Labeling in Sunyani Munici-pality. ADRRI Journal of Agriculture and Food Sciences, 3(10), 1-10.
Sen, A. (2021). Brand preference on selected fast moving consumer goods in rural markets. International Research Jour-nal of Science, Technology, Education and Management, 1(1), 108-118.
Singh, M., Dwivedi,S. & Hamid, N. (2016). A Study of Consumer Awareness and Perception towards Shopping of Fast Moving Consumer Goods in Jammu Region. Agro Economist- An International Journal, 3(2), 97-102.
Wath, M. (2020). Factors Influencing Purchase of FMCG by Customers in Jalgaon District. International Journal of Re-search in Engineering, IT and Social Sciences, 10(2), 13-16.
Zhao, H., Yao, H., Liu, Z. & Yang, Q. (2021). Importance of pricing and product information on Consumer Buying Be-havior with customer satisfaction in a mediating role. Frontiers in Psychology, 12, 1-11.