This study endeavors to explore the influence of amenities, accessibility, and attractions on tourists' inclination to revisit a destination area. Additionally, it aims to delve into the role of safety, comfort, and uniqueness as factors enhancing the relationship between amenities, accessibility, and attractions in fostering intention to revisit. This research holds significant promise in addressing pertinent issues within the tourism landscape of Indonesia, particularly within the captivating realm of Aceh Province. The data collection method employed a questionnaire technique, wherein questionnaires were distributed to a sample of 150 tourists through the online platform Google Form. The data analysis utilized Structural Equation Modeling (SEM) analysis, employing Partial Least Squares (PLS) statistical software techniques. The findings from the data analysis indicate that amenities, accessibility, and attractions are key factors in shaping perceptions of safety and comfort. Interestingly, while amenities and accessibility do not seem to affect perceived uniqueness, attractions were found to have a notable influence in this regard. Moreover, the analysis revealed that accessibility directly impacts revisit intention. It is surprising, however, that perceived safety and comfort do not mediate the effects of facilities, accessibility, and attractions on revisit intention. Similarly, perceived uniqueness does not appear to mediate this relationship either. Research underscores the importance of amenities, accessibility, and attractions in shaping perceptions of safety and comfort. While amenities and accessibility may not impact perceptions of uniqueness, it is evident that attractions significantly influence this aspect. Overall, the research underscores the importance of amenities, accessibility, and attractions in shaping perceptions, with attractions notably influencing uniqueness perception.

This research used a quantitative method designed based on positivism to examine the determinants of revisit intention on rafting tourism MSMEs in Bali Mediated by trust and brand love. Data were collected from 328 Indonesian Tourists with rafting history using questionnaires. The data collected were descriptively and inferentially analyzed using SPSS_29 and SEM with SmartPLS_3 software, respectively. The results showed that 1) The effect of Attitude, perceived risk, trust, and brand love, on revisit intention had a positive significant, while the effect of service quality had a positive insignificant; 2) Trust is positively and significantly influenced by attitudes, service quality, and perceived risk; 3) brand love is positively and significantly influenced by attitude; 4) Trust is able to partially mediate the influence of attitude, perceived risks, on revisit intention, while on the effect of service quality on the revisit intention is full mediation; 5) Brand love plays a role in mediating influence of attitude towards revisit intention. Theoretically, contributed to the enrichment of the Theory of Planned Behavior, Experiential Marketing, and Risks. In conclusion, practical implications are needed to educate managers on how to make rafting very memorable, hire guides who master the terrain, determine affordable prices, manage brand, and make rafting tours in Bali more attractive to increase intention to revisit. Practical implications for local governments for the accuracy of data on the number of visits require an integrated and connected system, as well as the need for guaranteed protection and security for tourists.

The purpose of this study is to investigate how online to offline service quality influences the customer’s perceived risk and trust towards the retailer and how these factors impact customer satisfaction and intention to revisit. The present study incorporates intangible service quality offline aspects, such as empathy, and online aspects, such as mobility. The objective of the research is to examine the integration of online to offline service quality models in Saudi Arabia during the COVID-19 pandemic, using key aspects of offline, online and mobile service quality. The data was collected using an online survey of 289 respondents from Saudi Arabia. The analysis was conducted using partial least square and structural equation modelling. This study finds that the intangibility of service quality has a positive impact on perceived trust; however, the direct relationship between the intangibility of service quality and perceived risk is not supported. The study’s results support the hypothesis that customer satisfaction has a positive impact on the intention to revisit and that received trust positively affects satisfaction. The results have implications for service managers in the retailing and e-commerce sectors and offer a better understanding of how different channels of service affect customers’ perceptions and intentions to revisit.

The purpose of this study was to examine the effect of electronic word of mouth and destination image on revisit intention through the mediating variable of destination trust. Questionnaires were distributed to 120 millennial tourists who had visited Gembira Loka Zoo in Yogyakarta for the first time. The analysis used structural equation modeling and showed that electronic word of mouth and destination image had both direct and indirect effects on the revisit intention of the tourists.

Word-of-mouth (WOM) has been recognized as one of the most influential forms of information transmission. Advances in information technology and the emergence of online social networking sites have changed the manner in which data is delivered. This phenomenon has an impact on consumers because readily accessible information can significantly influence consumption-related decisions. The purpose of this paper is to examine the role of e-WOM in mediating the influence of the marketing mix and destination image on the intention of tourists to re-visit destinations. The primary data was derived from 190 tourist respondents and collected by means of questionnaires distributed via Google forms. The resulting data was analyzed using AMOS-SEM, while evaluating the role of e-WOM as a model involving a Sobel test. The results of the analysis indicated that e-WOM plays a highly significant role in piquing individual's' interest in re-visiting tourist sites. Contributory factors such as the marketing mix, destination image, and e-WOM all support this research hypothesis.

The Covid-19 pandemic has a huge impact on the economy, which causes a substantial decline in the tourism sector. On the other hand, the detrimental impact of proactive measures taken to control the Covid-19 pandemic has had a negative impact on all industries around the world including tourism. Therefore, the purpose of this study is to learn on how trust can have an impact on the intention to revisit during the Covid-19 pandemic. The study uses 125 respondents from domestic tourists who visited Bali during the Covid-19 pandemic and had come to Bali before the Covid-19 pandemic. The study uses PLS as a statistical analysis. Our survey shows that while destination image influences intention, it does not have any meaningful effect on trust. Also, trust influences on intention, and experience influences positively on both trust and intention. In our survey, while social media marketing influences significantly on intention, it has no meaningful effect on trust.