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Authors: S. Vijayanand, S. Ravi
Keywords: Advertisement, Consumer Awareness, Consumerism, Fast Moving Consumer Goods, Customer Satisfaction, Exploitation
Journal: MSL | Year: 2024 | Volume: 14 | Issue: 1 | Views: 888 | Reviews: 0
Authors: Sylvia Samuel, Tiurida Lily Anita
DOI: 10.5267/j.ijdns.2022.9.001
Keywords: Advertisement, E-Commerce, Lifestyle, Promotion, Repurchase Intention, Technology Use, COVID-19
Journal: IJDS | Year: 2023 | Volume: 7 | Issue: 1 | Views: 1897 | Reviews: 0
Authors: Masoud Rabbani, Nadia Pourmohammad Zia, Hamed Rafiei
DOI: 10.5267/j.ijiec.2014.6.002
Keywords: Advertisement, Dynamic pricing, Replenishment, Time-dependent deterioration rate
Journal: IJIEC | Year: 2014 | Volume: 5 | Issue: 4 | Views: 2689 | Reviews: 0
Authors: B. C. Giri, S. Sharma
DOI: 10.5267/j.ijiec.2014.3.001
Keywords: Advertisement, Manufacturer, Retailer, Stackelberg, Supply chain
Journal: IJIEC | Year: 2014 | Volume: 5 | Issue: 3 | Views: 2488 | Reviews: 0
Authors: Mahmoud Samiei Nasr, Seyed Mohsen Seyed Ali Akbar, Elham Aghaalikhani
Keywords: Advertisement, Brand awareness, Brand equity, Irancell, MCI
Journal: MSL | Year: 2014 | Volume: 4 | Issue: 11 | Views: 1956 | Reviews: 0
Authors: Aram Rashidi, Meisam Jafari Eskandari
Keywords: Advertisement, availability, Customer behavior, Economic depression, Responsiveness
Journal: MSL | Year: 2014 | Volume: 4 | Issue: 4 | Views: 1831 | Reviews: 0
Authors: Abolfazl Danaei, Ali Jahan, Mohammad Saeidfar
DOI: 10.5267/j.msl.2013.04.003
Keywords: Brand, Advertisement, Banking industry
Journal: MSL | Year: 2013 | Volume: 3 | Issue: 5 | Views: 2588 | Reviews: 0
Authors: Seyedeh Sepideh Alavi, Iman Mehdinezhad, Bita Kahshidinia
DOI: 10.5267/j.ijdns.2019.2.005
Keywords: Social network, Word of Mouth, Advertisement, Social media, Data analysis
Journal: IJDS | Year: 2019 | Volume: 3 | Issue: 3 | Views: 8701 | Reviews: 0
Authors: Naser Azad, Seyed Fovad Zarifi, Somayeh Hozori, Shahram Hashemi
Keywords: Advertisement, Factor analysis, Food industry, Soft drink
Journal: MSL | Year: 2013 | Volume: 3 | Issue: 2 | Views: 5266 | Reviews: 0
Authors: Fereshteh Mansouri Moayyed, Saeed Dehyadegari, Alireza Bakhshizadeh
DOI: 10.5267/j.msl.2012.06.032
Keywords: Advertisement, Brand equity, PepsiCo, Brand loyalty, Perception quality, Social networks
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 6 | Views: 3108 | Reviews: 0
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