How to cite this paper
Giri, B & Sharma, S. (2014). Manufacturer's pricing strategies in cooperative and non-cooperative advertising supply chain under retail competition.International Journal of Industrial Engineering Computations , 5(3), 475-496.
Refrences
Arcelus, F.J., Kumar, S. & Srinivasan, G. (2012). Risk tolerance and a retailer & apos; s pricing and ordering policies within a newsvendor framework. Omega - The International Journal of Management Science, 40(2), 188-198.
Aust, G., Buscher, U. (2014). Cooperative advertising models in supply chain management: A review. European Journal of Operational Research, 234, 1-14.
Berger, P.D. (1972). Vertical cooperative advertising ventures. Journal of Marketing Research, 9, 309-312.
Bergen, M., & John, G. (1997). Understanding cooperative advertising participation rates in conventional channels. Journal of Marketing Research, 34 (3), 357–369.
Brennan, L. (1988). How retailers are putting it all together? Sales and Marketing Management, 62-65. May.
Chen, X., Li, L., & Zhou, M. (2012). Manufacturer & apos; s pricing strategy for supply chain with warranty period-dependent demand. Omega, 40, 807-816.
Dant, R., & Berger, P. (1996). Modelling cooperative advertising decisions in franchising. Journal of the Operational Research Society, 47 (9), 1120–1136.
He, X., Krishnamoorthy, A., Prasad, A., & Sethi, S.P. (2011). Retail competition and cooperative advertising. Operations Research Letters, 39, 11-16.
Huang, Z., & Li, S.X., (2001). Co-operative advertising models in manufacturer-retailer supply chains: A game theory approach. European Journal of Operational Research, 135 (3), 527-544.
Huang, Z., Li, S.X., & Mahajan, V., (2002). An analysis of manufacturer-retailer supply chain coordination in cooperative advertising. Decision sciences, 33 (3), 469-494.
Huang, Z., & Li, S. (2005). Coordination and cooperation in manufacturer–retailer supply chains. In: Shi, Y., Xu, W., Chen, Z., et al. (Eds.), Data Mining and Knowledge Management. Springer,Berlin,pp. 174–186 (chapter 19).
Huang, J., Leng, M., & Liang, L. (2012). Recent developments in dynamic advertising research. European Journal of Operational Research, 220, 591-609.
Hutchins, M.S. (1953). Cooperative Advertising. Roland Press, New York.
Ingene, C.A., & Parry, M.E. (1995). Channel coordination when retailers compete. Marketing Science, 14 (4), 360-77.
Jorgensen, S., Sigue, S.P., & Zaccour, G. (2000). Dynamic cooperative advertising in a channel. Journal of Retailing, 76 (1), 71-92.
Jorgensen, S., & Zaccour, G. (2003). A differential game of retailer promotions. Automatica, 39 (7), 1145–1155.
Jorgensen, S., Taboubi, S., & Zaccour, G. (2003). Retail promotions with negative brand image effects: is cooperation possible? European Journal of Operational Research, 150 (2), 395–405.
Karray, S., & Zaccour, G. (2006). Could co-op advertising be a manufacturer’s counter strategy to store brands? Journal of Business Research, 59 (9), 1008-1015.
Karray, S., Zaccour, G. (2007). Effectiveness of coop advertising programs in competitive distribution channels. International Game Theory Review, 9 (2), 151–167.
Kim, S.Y., & Staelin, R. (1999). Manufacturer allowances and retailer pass-through rates in a competitive environment. Marketing Science, 18 (1), 59–76.
Kunter, M. (2012). Coordination via cost and revenue sharing in manufacturer-retailer channels. European Journal of Operational Research, 216, 477-486.
Li, S.X., Huang, Z., Zhu, J., & Chau, P.Y.K. (2002). Cooperative advertising, game theory and manufacturer-retailer supply chains. Omega, 30, 347-357.
Mirzaee, M., Makui, A., & Tavakoli, E. M. (2012). Supply chain coordination under retail competition and advertising dependent demand. International Journal of Industrial Engineering Computations, 3, 383-392.
Nagler, M. (2006). An exploratory analysis of the determinants of cooperative advertising participation rates. Marketing Letters, 17, 91–102.
Padmanabhan, V., & Png, I.P.L. (1997). Manufacturers returns policies and retail competition. Marketing Science, 16 (1), 81-94.
Roslow, S., Laskey, H.A., & Nicholls, J.A.F. (1993). The enigma of cooperative advertising. Journal of Business & Industrial Marketing, 8, 70-79.
SeyedEsfahania, M. M., Biazaran, M., & Gharakhani, M. (2011). A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains. European Journal of Operational Research, 211, 263–273.
Singh, N., Vives, X. (1984). Price and quantity competition in a differentiated duopoly. Rand Journal of Economics, 15 (4),546-554.
Szmerekovsky, J.G., & Zhang, J. (2009). Pricing and two-tier advertising with one manufacturer and one retailer. European Journal of Operational Research 192, 904-917.
Vives, X. (1984). Duopoly information equilibrium: cournot and Bertrand. Journal of Economic Theory, 34, 71-94.
Vives X., (1985). On the efficiency of Bertrand and cournot equilibria with product differentiation. Journal of Economic Theory, 36, 166-175.
Wang, S.D., Zhou, Y.W., Min, J., & Zhong Y.G. (2011). Coordination of cooperative advertising models in a one-manufacturer two-retailer supply chain system. Computers & Industrial Engineering, 61, 1053-1071.
Wu, C.H., Chen, C.W., & Hsieh, C.C. (2012). Competitive pricing decisions in a two-echelon supply chain with horizontal and vertical competition. International Journal of Production Economics, 135 (1), 265-274.
Xie, J.X., & Neyret, A. (2009). Co-op advertising and pricing models in manufacturer-retailer supply chains. Computers & Industrial Engineering, 56, 1375-1385.
Xie, J., & Wei, J.C. (2009). Coordinating advertising and pricing in a manufacturer-retailer channel. European Journal of Operational Research, 197, 785-791.
Yan, R. (2010). Cooperative advertising, pricing strategy and firm performance in the e-marketing age. Journal of the Academy of Marketing Science, 38 (4), 510-519.
Yue, J., Austin, J., Wang, M.C., & Huang, Z. (2006). Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount. European Journal of Operational Research, 168, 65-85.
Aust, G., Buscher, U. (2014). Cooperative advertising models in supply chain management: A review. European Journal of Operational Research, 234, 1-14.
Berger, P.D. (1972). Vertical cooperative advertising ventures. Journal of Marketing Research, 9, 309-312.
Bergen, M., & John, G. (1997). Understanding cooperative advertising participation rates in conventional channels. Journal of Marketing Research, 34 (3), 357–369.
Brennan, L. (1988). How retailers are putting it all together? Sales and Marketing Management, 62-65. May.
Chen, X., Li, L., & Zhou, M. (2012). Manufacturer & apos; s pricing strategy for supply chain with warranty period-dependent demand. Omega, 40, 807-816.
Dant, R., & Berger, P. (1996). Modelling cooperative advertising decisions in franchising. Journal of the Operational Research Society, 47 (9), 1120–1136.
He, X., Krishnamoorthy, A., Prasad, A., & Sethi, S.P. (2011). Retail competition and cooperative advertising. Operations Research Letters, 39, 11-16.
Huang, Z., & Li, S.X., (2001). Co-operative advertising models in manufacturer-retailer supply chains: A game theory approach. European Journal of Operational Research, 135 (3), 527-544.
Huang, Z., Li, S.X., & Mahajan, V., (2002). An analysis of manufacturer-retailer supply chain coordination in cooperative advertising. Decision sciences, 33 (3), 469-494.
Huang, Z., & Li, S. (2005). Coordination and cooperation in manufacturer–retailer supply chains. In: Shi, Y., Xu, W., Chen, Z., et al. (Eds.), Data Mining and Knowledge Management. Springer,Berlin,pp. 174–186 (chapter 19).
Huang, J., Leng, M., & Liang, L. (2012). Recent developments in dynamic advertising research. European Journal of Operational Research, 220, 591-609.
Hutchins, M.S. (1953). Cooperative Advertising. Roland Press, New York.
Ingene, C.A., & Parry, M.E. (1995). Channel coordination when retailers compete. Marketing Science, 14 (4), 360-77.
Jorgensen, S., Sigue, S.P., & Zaccour, G. (2000). Dynamic cooperative advertising in a channel. Journal of Retailing, 76 (1), 71-92.
Jorgensen, S., & Zaccour, G. (2003). A differential game of retailer promotions. Automatica, 39 (7), 1145–1155.
Jorgensen, S., Taboubi, S., & Zaccour, G. (2003). Retail promotions with negative brand image effects: is cooperation possible? European Journal of Operational Research, 150 (2), 395–405.
Karray, S., & Zaccour, G. (2006). Could co-op advertising be a manufacturer’s counter strategy to store brands? Journal of Business Research, 59 (9), 1008-1015.
Karray, S., Zaccour, G. (2007). Effectiveness of coop advertising programs in competitive distribution channels. International Game Theory Review, 9 (2), 151–167.
Kim, S.Y., & Staelin, R. (1999). Manufacturer allowances and retailer pass-through rates in a competitive environment. Marketing Science, 18 (1), 59–76.
Kunter, M. (2012). Coordination via cost and revenue sharing in manufacturer-retailer channels. European Journal of Operational Research, 216, 477-486.
Li, S.X., Huang, Z., Zhu, J., & Chau, P.Y.K. (2002). Cooperative advertising, game theory and manufacturer-retailer supply chains. Omega, 30, 347-357.
Mirzaee, M., Makui, A., & Tavakoli, E. M. (2012). Supply chain coordination under retail competition and advertising dependent demand. International Journal of Industrial Engineering Computations, 3, 383-392.
Nagler, M. (2006). An exploratory analysis of the determinants of cooperative advertising participation rates. Marketing Letters, 17, 91–102.
Padmanabhan, V., & Png, I.P.L. (1997). Manufacturers returns policies and retail competition. Marketing Science, 16 (1), 81-94.
Roslow, S., Laskey, H.A., & Nicholls, J.A.F. (1993). The enigma of cooperative advertising. Journal of Business & Industrial Marketing, 8, 70-79.
SeyedEsfahania, M. M., Biazaran, M., & Gharakhani, M. (2011). A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains. European Journal of Operational Research, 211, 263–273.
Singh, N., Vives, X. (1984). Price and quantity competition in a differentiated duopoly. Rand Journal of Economics, 15 (4),546-554.
Szmerekovsky, J.G., & Zhang, J. (2009). Pricing and two-tier advertising with one manufacturer and one retailer. European Journal of Operational Research 192, 904-917.
Vives, X. (1984). Duopoly information equilibrium: cournot and Bertrand. Journal of Economic Theory, 34, 71-94.
Vives X., (1985). On the efficiency of Bertrand and cournot equilibria with product differentiation. Journal of Economic Theory, 36, 166-175.
Wang, S.D., Zhou, Y.W., Min, J., & Zhong Y.G. (2011). Coordination of cooperative advertising models in a one-manufacturer two-retailer supply chain system. Computers & Industrial Engineering, 61, 1053-1071.
Wu, C.H., Chen, C.W., & Hsieh, C.C. (2012). Competitive pricing decisions in a two-echelon supply chain with horizontal and vertical competition. International Journal of Production Economics, 135 (1), 265-274.
Xie, J.X., & Neyret, A. (2009). Co-op advertising and pricing models in manufacturer-retailer supply chains. Computers & Industrial Engineering, 56, 1375-1385.
Xie, J., & Wei, J.C. (2009). Coordinating advertising and pricing in a manufacturer-retailer channel. European Journal of Operational Research, 197, 785-791.
Yan, R. (2010). Cooperative advertising, pricing strategy and firm performance in the e-marketing age. Journal of the Academy of Marketing Science, 38 (4), 510-519.
Yue, J., Austin, J., Wang, M.C., & Huang, Z. (2006). Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount. European Journal of Operational Research, 168, 65-85.