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1.

Student's perception of mobile payment application using TAM model: An empirical study in Saudi Arabia Pages 87-96 Right click to download the paper Download PDF

Authors: Saeed Ali Bahaj

DOI: 10.5267/j.ijdns.2024.9.020

Keywords: Communication Technology, Technology Acceptance Model, M-payment, Perception, Perceived usefulness, Perceived cost

Abstract:
The growth in Information and Communication Technology has brought dynamic changes to financial payment systems through smart devices, and mobile payment systems are significant among different smart payment systems. Further, the Technology Acceptance Model's components affect the smart payment user's behavior. Moreover, students are a substantial part of society and are more inclined to use mobile payments. Therefore, the present research examines the influence of technology adoption factors on the perception of students using mobile payments. The study adopted TAM components as influencing factors, such as Perceived usefulness, perceived ease of use, Perceived cost, and Perceived trust. The data was collected from 100 respondents consisting of male and female students. The study employed simple regression analysis to report the results. The results show that the perception of students towards the use of m-payment is strong, with a mean of 1.52. The result is similar to the explanatory variables, ranging from 1.77 to 1.97. The study found that the technology adoption factors, such as Perceived usefulness, perceived ease of use, and Perceived cost, positively influenced the students' perception of using mobile payments with p-values ranging from 0.001 to 0.049. The results of Perceived trust were positive but insignificant. Therefore, the present research observed a significant influence of technology adoption factors on the perception of students using mobile payment.

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Journal: IJDS | Year: 2025 | Volume: 9 | Issue: 1 | Views: 427 | Reviews: 0

 

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