Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Al Khasawneh, M., Abuhashesh, M., Ahmad, A., Masa’deh, R., & Alshurideh, M. T. (2021). Customers Online Engage-ment with Social Media Influencers’ Content Related to COVID 19. In M. T. Alshurideh, A. E. Hassanien, & R. Ma-sa’deh (Eds.), The Effect of Coronavirus Disease (COVID-19) on Business Intelligence (pp. 385–404). Springer Inter-national Publishing. https://doi.org/10.1007/978-3-030-67151-8_22
Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. In-ternational Journal of Information Management, 42, 65–77. https://doi.org/10.1016/j.ijinfomgt.2018.06.001
Algharabat, R., Rana, N. P., Dwivedi, Y. K., Alalwan, A. A., & Qasem, Z. (2018). The effect of telepresence, social pres-ence and involvement on consumer brand engagement: An empirical study of non-profit organizations. Journal of Re-tailing and Consumer Services, 40, 139–149. https://doi.org/10.1016/j.jretconser.2017.09.011
Aljarah, A., Sawaftah, D., Ibrahim, B., & Lahuerta-Otero, E. (2022). The differential impact of user- and firm-generated content on online brand advocacy: Customer engagement and brand familiarity matter. European Journal of Innova-tion Management, ahead-of-print(ahead-of-print). https://doi.org/10.1108/EJIM-05-2022-0259
Alkin, E. (2022, October 14). Turkey’s Gastronomic Economy... [Prof. Dr. Emre Alkin]. https://emrealkin.com/en/turkeys-gastronomic-economy/
Anderson, B. A., and M. (2021, April 7). Social Media Use in 2021. Pew Research Center: Internet, Science & Tech. https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/
Andrews, J. C., Durvasula, S., & Akhter, S. H. (1990). A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research. Journal of Advertising, 19(4), 27–40. https://doi.org/10.1080/00913367.1990.10673198
Ashley, C., & Varki, S. (2009). Loyalty and its Influence on Complaining Behavior and Service Recovery Satisfaction. https://jcsdcb.com/index.php/JCSDCB/article/view/29
Berger, J., & Iyengar, R. (2013). Communication Channels and Word of Mouth: How the Medium Shapes the Message. Journal of Consumer Research, 40(3), 567–579. https://doi.org/10.1086/671345
Bian, X., & Haque, S. (2020). Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter? Journal of Brand Management, 27(4), 438–451. https://doi.org/10.1057/s41262-020-00189-4
Bigne, E., Andreu, L., Hernandez, B., & Ruiz, C. (2018). The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry. Current Issues in Tourism, 21(9), 1014–1032. https://doi.org/10.1080/13683500.2015.1126236
Bigné, J. E., Sánchez, M. I., & Sánchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour: In-ter-relationship. Tourism Management, 22(6), 607–616. https://doi.org/10.1016/S0261-5177(01)00035-8
Bowden, J. L.-H. (2009). The Process of Customer Engagement: A Conceptual Framework. Journal of Marketing Theory and Practice, 17(1), 63–74. https://doi.org/10.2753/MTP1069-6679170105
Boyd, D. M., & Ellison, N. B. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230. https://doi.org/10.1111/j.1083-6101.2007.00393.x
Bozkurt, S., Gligor, D. M., & Babin, B. J. (2020). The role of perceived firm social media interactivity in facilitating cus-tomer engagement behaviors. European Journal of Marketing, 55(4), 995–1022. https://doi.org/10.1108/EJM-07-2019-0613
Chen, C.-C., & Lin, Y.-H. (2012). Segmenting Mainland Chinese Tourists to Taiwan by Destination Familiarity: A Factor-cluster Approach. International Journal of Tourism Research, 14(4), 339–352. https://doi.org/10.1002/jtr.864
Chen, X., & Qasim, H. (2021). Does E-Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer-based brand equity and love. Journal of Consumer Behaviour, 20(5), 1065–1077. https://doi.org/10.1002/cb.1915
Cheung, M. L., Pires, G. D., Rosenberger, P. J., & De Oliveira, M. J. (2020). Driving consumer–brand engagement and co-creation by brand interactivity. Marketing Intelligence & Planning, 38(4), 523–541. https://doi.org/10.1108/MIP-12-2018-0587
Cheung, M. L., Pires, G. D., Rosenberger, P. J., Leung, W. K. S., & Salehhuddin Sharipudin, M.-N. (2021). The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavior-al intentions. Journal of Retailing and Consumer Services, 61, 102574. https://doi.org/10.1016/j.jretconser.2021.102574
Cheung, M. L., Pires, G. D., Rosenberger, P. J., Leung, W. K. S., & Ting, H. (2021). Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong. Australasian Marketing Journal, 29(2), 118–131. https://doi.org/10.1016/j.ausmj.2020.03.006
Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020). The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3), 695–720. https://doi.org/10.1108/APJML-04-2019-0262
Choudhary, N. (2019). Strategic Analysis of Cloud Kitchen – A Case Study. Management Today, 9, 184–190. https://doi.org/10.11127/gmt.2019.09.05
Colgate, M., & Norris, M. (2001). Developing a comprehensive picture of service failure. International Journal of Service Industry Management, 12(3), 215–233. https://doi.org/10.1108/09564230110393211
De Vries, N. J., & Carlson, J. (2014). Examining the drivers and brand performance implications of customer engagement with brands in the social media environment. Journal of Brand Management, 21(6), 495–515. https://doi.org/10.1057/bm.2014.18
Demarest, A. A. (2020, October 6). The Evolution Of Instagram And Its Impact On Food Culture. Forbes. https://www.forbes.com/sites/abigailabesamis/2020/10/06/the-evolution-of-instagram-and-its-impact-on-food-culture/
DevX. (2024, January 16). Many-to-Many Relationship. DevX. https://www.devx.com/terms/many-to-many-relationship/
Ding, C. G., & Tseng, T. H. (2015). On the relationships among brand experience, hedonic emotions, and brand equity. European Journal of Marketing, 49(7/8), 994–1015. https://doi.org/10.1108/EJM-04-2013-0200
Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: A social media perspective. Journal of Product & Brand Management, 24(1), 28–42. https://doi.org/10.1108/JPBM-06-2014-0635
Donaldson, J. (2012). MrBeast. YouTube. https://www.youtube.com/@MrBeast
Dwivedi, A., & McDonald, R. (2018). Building brand authenticity in fast-moving consumer goods via consumer percep-tions of brand marketing communications. European Journal of Marketing, 52(7/8), 1387–1411. https://doi.org/10.1108/EJM-11-2016-0665
Fantozzi, J. (2017, August 17). Instagram has completely changed the way we eat—And that’s not a good thing. Business Insider. https://www.businessinsider.com/how-instagram-has-completely-changed-the-way-we-eat-2017-8
France, C., Merrilees, B., & Miller, D. (2016). An integrated model of customer-brand engagement: Drivers and conse-quences. Journal of Brand Management, 23(2), 119–136. https://doi.org/10.1057/bm.2016.4
Giles, D. C. (2002). Parasocial Interaction: A Review of the Literature and a Model for Future Research. Media Psychology, 4(3), 279–305. https://doi.org/10.1207/S1532785XMEP0403_04
Gligor, D., & Bozkurt, S. (2020). FsQCA versus regression: The context of customer engagement. Journal of Retailing and Consumer Services, 52, 101929. https://doi.org/10.1016/j.jretconser.2019.101929
Gligor, D., & Bozkurt, S. (2021). The impact of perceived brand interactivity on customer purchases. The mediating role of perceived brand fairness and the moderating role of brand involvement. Journal of Product & Brand Management, 31(1), 96–109. https://doi.org/10.1108/JPBM-12-2019-2692
Gummerus, J., Liljander, V., Weman, E., & Pihlström, M. (2012). Customer engagement in a Facebook brand community. Management Research Review, 35(9), 857–877. https://doi.org/10.1108/01409171211256578
Hao, X., & Ryan, C. (2013). Interpretation, film language and tourist destinations: a case study of hibiscus town, China. Annals of Tourism Research, 42, 334–358. https://doi.org/10.1016/j.annals.2013.02.016
Harrigan, P., Evers, U., Miles, M., & Daly, T. (2017). Customer engagement with tourism social media brands. Tourism Management, 59, 597–609. https://doi.org/10.1016/j.tourman.2016.09.015
Hollebeek, L. (2011). Exploring customer brand engagement: Definition and themes. Journal of Strategic Marketing, 19(7), 555–573. https://doi.org/10.1080/0965254X.2011.599493
Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. Journal of Interactive Marketing, 28(2), 149–165. https://doi.org/10.1016/j.intmar.2013.12.002
Hudson, S., & Thal, K. (2013). The Impact of Social Media on the Consumer Decision Process: Implications for Tourism Marketing. Journal of Travel & Tourism Marketing, 30(1–2), 156–160. https://doi.org/10.1080/10548408.2013.751276
Huerta-Álvarez, R., Cambra-Fierro, J. J., & Fuentes-Blasco, M. (2020). The interplay between social media communica-tion, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy. Journal of Des-tination Marketing & Management, 16, 100413. https://doi.org/10.1016/j.jdmm.2020.100413
Hur, K., Kim, T. T., Karatepe, O. M., & Lee, G. (2017). An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers. Tourism Management, 63, 170–178. https://doi.org/10.1016/j.tourman.2017.06.013
Hutchinson, A. (2020, February 20). How Instagram Changed the Restaurant Industry [Infographic]. Social Media Today. https://www.socialmediatoday.com/news/how-instagram-changed-the-restaurant-industry-infographic/572565/
Ibrahim, B. (2021). The Nexus between Social Media Marketing Activities and Brand Loyalty in Hotel Facebook Pages: A Multi-Group Analysis of Hotel Ratings. Tourism: An International Interdisciplinary Journal, 69(2), 228–245. https://doi.org/10.37741/t.69.2.5
Ibrahim, B. (2022). Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination. Journal of Promotion Management, 28(1), 60–90. https://doi.org/10.1080/10496491.2021.1955080
Ibrahim, B. (2023). Influence of Instagram fan pages on intention to revisit and recommend in beach tourism settings: The mediating effect of positive attitude. Tourism and Hospitality Research, 14673584231198418. https://doi.org/10.1177/14673584231198418
Ibrahim, B., & Aljarah, A. (2018). Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus. Data in Brief, 21, 1823–1828. https://doi.org/10.1016/j.dib.2018.11.024
Ibrahim, B., & Aljarah, A. (2021). The era of Instagram expansion: Matching social media marketing activities and brand loyalty through customer relationship quality. Journal of Marketing Communications, 29, 1–25. https://doi.org/10.1080/13527266.2021.1984279
Ibrahim, B., & Aljarah, A. (2023). The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: A moderation–mediation approach. European Journal of Innovation Management, ahead-of-print(ahead-of-print). https://doi.org/10.1108/EJIM-08-2022-0452
Ibrahim, B., Aljarah, A., & Ababneh, B. (2020). Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination. Journal of Promotion Management, 26(4), 544–568. https://doi.org/10.1080/10496491.2020.1719956
Ibrahim, B., Aljarah, A., & Sawaftah, D. (2021). Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism. Sus-tainability, 13(4), Article 4. https://doi.org/10.3390/su13042277
Ibrahim, B., Hazzam, J., Ali Qalati, S., Aljarah, A., & Dobson, P. (2024). Building a tribe on Instagram: How User-generated and Firm-created Content can drive brand evangelism and fidelity. Journal of Marketing Communications, 0(0), 1–20. https://doi.org/10.1080/13527266.2024.2338788
Instagram. (2023, June 19). Tap into 2023 trends on Instagram to help drive results. https://business.instagram.com/blog/2023-instagram-trend-report
IOM, I. O. for M. (2024). Türkiye—Migrant Presence Monitoring—Situation Report (February 2024) [Situation report]. International Organization for Migration (IOM). https://dtm.iom.int/reports/turkiye-migrant-presence-monitoring-situation-report-february-2024
Järvinen, J., & Taiminen, H. (2016). Harnessing marketing automation for B2B content marketing. Industrial Marketing Management, 54, 164–175. https://doi.org/10.1016/j.indmarman.2015.07.002
Jeong, C., Holland, S., Jun, S. H., & Gibson, H. (2012). Enhancing destination image through travel website information. International Journal of Tourism Research, 14(1), 16–27. https://doi.org/10.1002/jtr.827
Jin, S. V., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing. Marketing Intelligence & Planning, 37(5), 567–579. https://doi.org/10.1108/MIP-09-2018-0375
Jin, S. V., Ryu, E., & Muqaddam, A. (2021). I trust what she’s #endorsing on Instagram: Moderating effects of parasocial interaction and social presence in fashion influencer marketing. Journal of Fashion Marketing and Management: An International Journal, 25(4), 665–681. https://doi.org/10.1108/JFMM-04-2020-0059
Johns, R., & English, R. (2016). Transition of self: Repositioning the celebrity brand through social media—The case of Elizabeth Gilbert. Journal of Business Research, 69(1), 65–72. https://doi.org/10.1016/j.jbusres.2015.07.021
Jun, S., & Yi, J. (2020). What makes followers loyal? The role of influencer interactivity in building influencer brand eq-uity. Journal of Product & Brand Management, 29(6), 803–814. https://doi.org/10.1108/JPBM-02-2019-2280
Jung, J., Shim, S. W., Jin, H. S., & Khang, H. (2016). Factors affecting attitudes and behavioural intention towards social networking advertising: A case of Facebook users in South Korea. International Journal of Advertising, 35(2), 248–265. https://doi.org/10.1080/02650487.2015.1014777
Kang, X., Chen, W., & Kang, J. (2019). Art in the Age of Social Media: Interaction Behavior Analysis of Instagram Art Accounts. Informatics, 6(4), Article 4. https://doi.org/10.3390/informatics6040052
Kidwell, B., & Jewell, R. (2010). The Motivational Impact of Perceived Control on Behavioral Intentions. Journal of Ap-plied Social Psychology, 40, 2407–2433. https://doi.org/10.1111/j.1559-1816.2010.00664.x
Kim, A. J., & Ko, E. (2010). Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention. Journal of Global Fashion Marketing, 1(3), 164–171. https://doi.org/10.1080/20932685.2010.10593068
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486. https://doi.org/10.1016/j.jbusres.2011.10.014
Kim, D.-H., Spiller, L., & Hettche, M. (2015). Analyzing media types and content orientations in Facebook for global brands. Journal of Research in Interactive Marketing, 9(1), 4–30. https://doi.org/10.1108/JRIM-05-2014-0023
Kim, J., & Lee, K. H. (2019). Influence of integration on interactivity in social media luxury brand communities. Journal of Business Research, 99, 422–429. https://doi.org/10.1016/j.jbusres.2017.10.001
Kim, J., Spielmann, N., & McMillan, S. J. (2012). Experience effects on interactivity: Functions, processes, and percep-tions. Journal of Business Research, 65(11), 1543–1550. https://doi.org/10.1016/j.jbusres.2011.02.038
Kim, S., Koh, Y., Cha, J., & Lee, S. (2015). Effects of social media on firm value for U.S. restaurant companies. Interna-tional Journal of Hospitality Management, 49, 40–46. https://doi.org/10.1016/j.ijhm.2015.05.006
Koay, K. Y., Cheung, M. L., Soh, P. C.-H., & Teoh, C. W. (2021). Social media influencer marketing: The moderating role of materialism. European Business Review, 34(2), 224–243. https://doi.org/10.1108/EBR-02-2021-0032
Kuo, Y.-F., & Chen, F.-L. (2023). The effect of interactivity of brands’ marketing activities on Facebook fan pages on continuous participation intentions: An S–O-R framework study. Journal of Retailing and Consumer Services, 74, 103446. https://doi.org/10.1016/j.jretconser.2023.103446
Kusumasondjaja, S., & Tjiptono, F. (2019). Endorsement and visual complexity in food advertising on Instagram. Internet Research, 29(4), 659–687. https://doi.org/10.1108/IntR-11-2017-0459
Labanauskaitė, D., Fiore, M., & Stašys, R. (2020). Use of E-marketing tools as communication management in the tour-ism industry. Tourism Management Perspectives, 34, 100652. https://doi.org/10.1016/j.tmp.2020.100652
Labrecque, L. (2014). Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction. https://journals.sagepub.com/doi/abs/10.1016/j.intmar.2013.12.003
Lagrosen, Y., & Lagrosen, S. (2016). Customer perceptions of quality – a study in the SPA industry. European Business Review, 28(6), 657–675. https://doi.org/10.1108/EBR-05-2016-0070
Laroche, M., Habibi, M. R., Richard, M.-O., & Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Hu-man Behavior, 28(5), 1755–1767. https://doi.org/10.1016/j.chb.2012.04.016
Lee, J., & Beeler, C. (2009). An Investigation of Predictors of Satisfaction and Future Intention: Links to Motivation, In-volvement, and Service Quality in a Local Festival. 13. https://doi.org/10.3727/152599509789130584
Lee, S. (2017, December 29). Picture perfect? How Instagram changed the food we eat. https://www.bbc.com/news/uk-england-london-42012732
Lefever, S., Dal, M., & Matthíasdóttir, Á. (2007). Online data collection in academic research: Advantages and limita-tions. British Journal of Educational Technology, 38(4), 574–582. https://doi.org/10.1111/j.1467-8535.2006.00638.x
Lepkowska-White, E. (2017). Exploring the Challenges of Incorporating Social Media Marketing Strategies in the Restau-rant Business. Journal of Internet Commerce, 16(3), 323–342. https://doi.org/10.1080/15332861.2017.1317148
Leskin, P., Varanasi, L., & Delouya, S. (2024, February 19). Who is MrBeast? Meet the 25-year-old YouTube star who’s famous for giving away millions of dollars to strangers and says he’s not rich. Business Insider. https://www.businessinsider.com/mrbeast-youtube-jimmy-donaldson-net-worth-life-career-challenges-teamtrees-2019-11#in-december-2020-he-launched-mrbeast-burger-a-virtual-restaurant-brand-36
Leung, X. Y., Bai, B., & Stahura, K. A. (2015). The Marketing Effectiveness of Social Media in the Hotel Industry: A Comparison of Facebook and Twitter. Journal of Hospitality & Tourism Research, 39(2), 147–169. https://doi.org/10.1177/1096348012471381
Lin, H.-C., Bruning, P. F., & Swarna, H. (2018). Using online opinion leaders to promote the hedonic and utilitarian value of products and services. Business Horizons, 61(3), 431–442. https://doi.org/10.1016/j.bushor.2018.01.010
Lovejoy, K., Waters, R. D., & Saxton, G. D. (2012). Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less. Public Relations Review, 38(2), 313–318. https://doi.org/10.1016/j.pubrev.2012.01.005
Lusby, C. (2021). Destination Unknown: Sustainable Travel and Ethical Tourism. Common Ground Research Networks.
Maslow, A. H. (1981). Motivation And Personality: Motivation And Personality: Unlocking Your Inner Drive and Under-standing Human Behavior. Prabhat Prakashan. https://books.google.com.tr/books/about/Motivation_And_Personality.html?id=DVmxDwAAQBAJ&redir_esc=y
Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology (pp. xii, 266). The MIT Press.
Merrilees, B., & Fry, M. (2003). E‐trust: The influence of perceived interactivity one‐retailing users. Marketing Intelli-gence & Planning, 21(2), 123–128. https://doi.org/10.1108/02634500310465461
Miller, K. D., Fabian, F., & Lin, S.-J. (2009). Strategies for online communities. Strategic Management Journal, 30(3), 305–322. https://doi.org/10.1002/smj.735
Mittal, B., & Lee, M.-S. (1988). Separating brand-choice involvement from product involvement via consumer involve-ment profiles. ACR North American Advances.
Moldovan, S., Goldenberg, J., & Chattopadhyay, A. (2011, June). The different roles of product originality and usefulness in generating word-of-mouth. https://www.sciencedirect.com/science/article/pii/S0167811611000231
Mollen, A., & Wilson, H. (2010). Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives. Journal of Business Research, 63(9), 919–925. https://doi.org/10.1016/j.jbusres.2009.05.014
Mortensen, O. (2024, April 24). How Many Users on Instagram? Statistics & Facts (2024). https://seo.ai/blog/how-many-users-on-instagram
Needles, A., & Thompson, G. M. (2013). Social Media Use in the Restaurant Industry: A Work in Progress. https://hdl.handle.net/1813/71103
Obermayer, N., Kővári, E., Leinonen, J., Bak, G., & Valeri, M. (2022). How social media practices shape family business performance: The wine industry case study. European Management Journal, 40(3), 360–371. https://doi.org/10.1016/j.emj.2021.08.003
Obilo, O. O., Chefor, E., & Saleh, A. (2021). Revisiting the consumer brand engagement concept. Journal of Business Re-search, 126, 634–643. https://doi.org/10.1016/j.jbusres.2019.12.023
Okazaki, S., & Taylor, C. R. (2013). Social media and international advertising: Theoretical challenges and future direc-tions. International Marketing Review, 30(1), 56–71. https://doi.org/10.1108/02651331311298573
Oliver, R. L. (1999). Whence Consumer Loyalty? Journal of Marketing, 63, 33–44. https://doi.org/10.2307/1252099
Onğun, T. (2024, January 31). Türkiye attracts 49.2M foreign tourists in 2023. https://www.aa.com.tr/en/economy/turkiye-attracts-492m-foreign-tourists-in-2023/3123805
Park, D., Lee, G., Kim, W. G., & Kim. (2019, April 29). Social Network Analysis as a Valuable Tool for Understanding Tourists’ Multi-Attraction Travel Behavioral Intention to Revisit and Recommend. https://www.mdpi.com/2071-1050/11/9/2497
Perreault, M.-C., & Mosconi, E. (2018). Social Media Engagement: Content Strategy and Metrics Research Opportunities. http://hdl.handle.net/10125/50339
Philp, M., Jacobson, J., & Pancer, E. (2022). Predicting social media engagement with computer vision: An examination of food marketing on Instagram. Journal of Business Research, 149, 736–747. https://doi.org/10.1016/j.jbusres.2022.05.078
Polat, E., Çelik, F., Ibrahim, B., & Gursoy, D. (2024). Past, present, and future scene of influencer marketing in hospitality and tourism management. Journal of Travel & Tourism Marketing, 41(3), 322–343. https://doi.org/10.1080/10548408.2024.2317741
Polat, E., Çelik, F., Ibrahim, B., & Köseoglu, M. A. (2023). Unpacking the power of user-generated videos in hospitality and tourism: A systematic literature review and future direction. Journal of Travel & Tourism Marketing, 40(9), 894–914. https://doi.org/10.1080/10548408.2023.2296655
Rabbanee, F. K., Roy, R., & Spence, M. T. (2020). Factors affecting consumer engagement on online social networks: Self-congruity, brand attachment, and self-extension tendency. European Journal of Marketing, 54(6), 1407–1431. https://doi.org/10.1108/EJM-03-2018-0221
Ruiz-Mafe, C., Bigne-Alcañiz, E., Sanz-Blas, S., & Tronch, J. (2018). Does Social Climate Influence Positive Ewom? A Study of Heavy-Users of Online Communities. BRQ Business Research Quarterly, 21(1), 26–38. https://doi.org/10.1016/j.brq.2017.12.001
Samarah, T., Bayram, P., Aljuhmani, H. Y., & Elrehail, H. (2021). The role of brand interactivity and involvement in driv-ing social media consumer brand engagement and brand loyalty: The mediating effect of brand trust. Journal of Re-search in Interactive Marketing, 16(4), 648–664. https://doi.org/10.1108/JRIM-03-2021-0072
Sato, M. (2023, August 7). MrBeast’s burger company is suing him for $100 million. The Verge. https://www.theverge.com/2023/8/7/23822859/mrbeast-burger-virtual-dining-concepts-counter-lawsuit-ghost-kitchen
Schivinski, B., & Dabrowski, D. (2015). The impact of brand communication on brand equity through Facebook. Journal of Research in Interactive Marketing, 9(1), 31–53. https://doi.org/10.1108/JRIM-02-2014-0007
Schouten, A. P., Janssen, L., & Verspaget, M. (2021). Celebrity vs. Influencer endorsements in advertising: The role of identification, credibility, and Product-Endorser fit. In Leveraged Marketing Communications. Routledge.
Sommerfeldt, E. J., Kent, M. L., & Taylor, M. (2012). Activist practitioner perspectives of website public relations: Why aren’t activist websites fulfilling the dialogic promise? Public Relations Review, 38(2), 303–312. https://doi.org/10.1016/j.pubrev.2012.01.001
Song, J. H., & Zinkhan, G. M. (2008). Determinants of Perceived Web Site Interactivity. Journal of Marketing, 72(2), 99–113. https://doi.org/10.1509/jmkg.72.2.99
Tiggemann, M., & Zaccardo, M. (2018). ‘Strong is the new skinny’: A content analysis of #fitspiration images on Insta-gram. Journal of Health Psychology, 23(8), 1003–1011. https://doi.org/10.1177/1359105316639436
Tuten, T. L. (2008). Advertising 2.0: Social Media Marketing in a Web 2.0 World (Vol. 103). Praeger Publishers United States. https://www.sciencedirect.com/science/article/pii/S0002916523121563
Valeri, M., & Baggio, R. (2021). Italian tourism intermediaries: A social network analysis exploration. Current Issues in Tourism, 24(9), 1270–1283. https://doi.org/10.1080/13683500.2020.1777950
Veen, R. V. D., & Song, H. (2014). Impact of the Perceived Image of Celebrity Endorsers on Tourists’ Intentions to Visit. https://journals.sagepub.com/doi/abs/10.1177/0047287513496473
Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer Engagement: Exploring Customer Relationships Beyond Purchase. Journal of Marketing Theory and Practice, 20(2), 122–146. https://doi.org/10.2753/MTP1069-6679200201
Walmsley, B. (2016). From arts marketing to audience enrichment: How digital engagement can deepen and democratize artistic exchange with audiences. Poetics, 58, 66–78. https://doi.org/10.1016/j.poetic.2016.07.001
Wang, C.-Y., & Wu, L.-W. (2011). Reference Effects on Revisit Intention: Involvement as a Moderator. Journal of Travel & Tourism Marketing, 28(8), 817–827. https://doi.org/10.1080/10548408.2011.623041
Warshaw, P. R., & Davis, F. D. (1985). Disentangling behavioral intention and behavioral expectation. Journal of Experi-mental Social Psychology, 21(3), 213–228. https://doi.org/10.1016/0022-1031(85)90017-4
Wise, J. (2023, April 25). How Many Pictures Are on Instagram in 2024? (Photo Statistics). https://earthweb.com/how-many-pictures-are-on-instagram/
Wu, L.-Y., Chen, K.-Y., Chen, P.-Y., & Cheng, S.-L. (2014). Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective. Journal of Business Research, 67(1), 2768–2776. https://doi.org/10.1016/j.jbusres.2012.09.007
Žabkar, V., Brenčič, M. M., & Dmitrović, T. (2010). Modelling perceived quality, visitor satisfaction and behavioural in-tentions at the destination level. Tourism Management, 31(4), 537–546. https://doi.org/10.1016/j.tourman.2009.06.005
Zaenab, A., Sulhaini, & Athar, H. S. (2019). The Effect of Electronic Word of Mouth in Social Media and Experiential Value on Destination Image Dan Revisit Intention after Earthquake in Lombok. Global Journal of Management and Business Research, 19(E8), 17–26.
Zaichkowsky, J. L. (1985). Measuring the Involvement Construct*. Journal of Consumer Research, 12(3), 341–352. https://doi.org/10.1086/208520
Zhou, J., & Fan, T. (2019). Understanding the Factors Influencing Patient E-Health Literacy in Online Health Communi-ties (OHCs): A Social Cognitive Theory Perspective. International Journal of Environmental Research and Public Health, 16(14), Article 14. https://doi.org/10.3390/ijerph16142455
Zhu, L., Li, H., Wang, F.-K., He, W., & Tian, Z. (2020). How online reviews affect purchase intention: A new model based on the stimulus-organism-response (S-O-R) framework. Aslib Journal of Information Management, 72(4), 463–488. https://doi.org/10.1108/AJIM-11-2019-0308