How to cite this paper
Akaileh, M., Bashabsheh, A & Almrafee, M. (2023). The mediating role of customer awareness to enhance the relationship between using social media tools and post-purchase behavior upon electrical devices buyers in Jordan.International Journal of Data and Network Science, 7(3), 1097-1106.
Refrences
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Abdolvand, M. A., Farzin, M., Asl, A. M., & Sadeghian, M. (2016). The effect of consumer awareness on consumer ethno-centrism and loyalty regards to the functions of international brands. International Journal of Life Science & Pharma Research, 102-114.
Aral, S., Dellarocas, C., & Godes, D. (2013). Introduction to the Special Issue — Social Media and Business Transfor-mation: A Framework for Research. Information Systems Research, 24(1), 3–13.
Basuki, R., Tarigan, Z., Siagian, H., Limanta, L., Setiawan, D., & Mochtar, J. (2022). The effects of perceived ease of use, usefulness, enjoyment and intention to use online platforms on behavioral intention in online movie watching during the pandemic era. International Journal of Data and Network Science, 6(1), 253-262.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & management studies: an international journal, 6(1), 128-148.
Cohen, D. (1998). Culture, social organization, and patterns of violence. Journal of personality and social psychology, 75(2), 408.
Dewi, D., Herlina, M., & Boetar, A. E. M. B. (2022). The effect of social media marketing on purchase intention in fashion industry. International Journal of Data and Network Science, 6(2), 355-362.
ElAydi, H. O. (2018). The effect of social media marketing on brand awareness through Facebook: An individual-based perspective of mobile services sector in Egypt. Open Access Library Journal, 5(10), 1-5.
Fanion, R. (2011). Social media brings benefits to top companies. Central Penn Business Journal, 27(3), 76-77.
Garín-Muñoz, T., Pérez-Amaral, T., Gijón, C., & López, R. (2016). Consumer complaint behaviour in telecommunica-tions: The case of mobile phone users in Spain. Telecommunications Policy, 40(8), 804-820.
Goaill, M. M., Perumal, S., & Noor, N. A. M. (2014). The impact of retailer’s economic and social satisfaction on its commitment, and the moderating effect of manufacturer brands’ strength. Asian Social Science, 10(8), 140.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing ef-forts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis. 7th ed., Pearson Education Limited.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2017). A primer on partial least squares structural equation mod-eling (PLS-SEM). Sage Publications.
Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness. Asia Pacific Journal of Marketing and Logistics, 29(1), 129-144.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486.
Kotler, P., & Armstrong, G. (2016). Principles of Marketing. Sixteenth Edition. Pearson Education Limited. England.
Luo, X., Zhang, J., & Duan, W. (2013). Social media and firm equity value. Information Systems Research, 24(1), 146–163.
Mustafa, A. A., Halim, F. B., & Yusr, M. M. (2017). Effecting of Candidate Image on Post-Voting Behaviour, Mediating Role of Voters’ Satisfaction In Jordanian Parliament Election Using Hirschman Theory.
O'Cass, A., & Pecotich. A. (2005, April). The dynamics of voter behaviour and influence processes in electoral markets: a consumer behaviour perspective. Journal of Business Research, 58(4), 406-413.
Ong, C. H., & Zien Yusoff, R. (2016). The Role of Emotional and Rational Trust in Explaining Attitudinal and Behaviour-al Loyalty: An Insight Into SME Brands. Gadjah Mada International Journal of Business, 18(1), 1-19.
Prasetyaningsih, E., & Astini, R. (2016). Pengaruh Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Produk Tas Branded Tiruan pada Wanita Karir Di Jakarta. Jurnal Ilmiah Manajemen dan Bisnis, 2(2).
Ramli, Y., Permana, D., Soelton, M., Hariani, S., & Yanuar, T. (2020). The Implication of Green Marketing that Influences the Customer Awareness towards their Purchase Decision. MIX Jurnal Ilmiah Manajemen, 10(3), 2088-1231.
Salhab, H., Al-Amarneh, A., Aljabaly, S., Zoubi, M., & Othman, M. (2023). The impact of social media marketing on pur-chase intention: The mediating role of brand trust and image. International Journal of Data and Network Science, 7(2), 591-600.
Saxena, A. & Khanna, U. (2013). Advertising on social network sites: A structural equation modelling approach. Vision, 17(1), 17-25.
Sekaran, U. (2003). Research methods for business: a skill building approach. 4th ed.: New York: John Wiley and sons.
Seo, E.-J., & Park, J.-W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta
Tsimonis, G. and Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), 328-344.
Voramontri, D. & Klieb, L. (2019). Impact of social media on consumer behavior. International Journal of Information and Decision Sciences, 11(3), 209-233
Yen, C., & Chiang, M. C. (2021). Trust me, if you can: a study on the factors that influence consumers’ purchase intention triggered by chatbots based on brain image evidence and self-reported assessments. Behaviour & Information Technol-ogy, 40(11), 1177-1194.
Abdolvand, M. A., Farzin, M., Asl, A. M., & Sadeghian, M. (2016). The effect of consumer awareness on consumer ethno-centrism and loyalty regards to the functions of international brands. International Journal of Life Science & Pharma Research, 102-114.
Aral, S., Dellarocas, C., & Godes, D. (2013). Introduction to the Special Issue — Social Media and Business Transfor-mation: A Framework for Research. Information Systems Research, 24(1), 3–13.
Basuki, R., Tarigan, Z., Siagian, H., Limanta, L., Setiawan, D., & Mochtar, J. (2022). The effects of perceived ease of use, usefulness, enjoyment and intention to use online platforms on behavioral intention in online movie watching during the pandemic era. International Journal of Data and Network Science, 6(1), 253-262.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & management studies: an international journal, 6(1), 128-148.
Cohen, D. (1998). Culture, social organization, and patterns of violence. Journal of personality and social psychology, 75(2), 408.
Dewi, D., Herlina, M., & Boetar, A. E. M. B. (2022). The effect of social media marketing on purchase intention in fashion industry. International Journal of Data and Network Science, 6(2), 355-362.
ElAydi, H. O. (2018). The effect of social media marketing on brand awareness through Facebook: An individual-based perspective of mobile services sector in Egypt. Open Access Library Journal, 5(10), 1-5.
Fanion, R. (2011). Social media brings benefits to top companies. Central Penn Business Journal, 27(3), 76-77.
Garín-Muñoz, T., Pérez-Amaral, T., Gijón, C., & López, R. (2016). Consumer complaint behaviour in telecommunica-tions: The case of mobile phone users in Spain. Telecommunications Policy, 40(8), 804-820.
Goaill, M. M., Perumal, S., & Noor, N. A. M. (2014). The impact of retailer’s economic and social satisfaction on its commitment, and the moderating effect of manufacturer brands’ strength. Asian Social Science, 10(8), 140.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing ef-forts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis. 7th ed., Pearson Education Limited.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2017). A primer on partial least squares structural equation mod-eling (PLS-SEM). Sage Publications.
Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness. Asia Pacific Journal of Marketing and Logistics, 29(1), 129-144.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486.
Kotler, P., & Armstrong, G. (2016). Principles of Marketing. Sixteenth Edition. Pearson Education Limited. England.
Luo, X., Zhang, J., & Duan, W. (2013). Social media and firm equity value. Information Systems Research, 24(1), 146–163.
Mustafa, A. A., Halim, F. B., & Yusr, M. M. (2017). Effecting of Candidate Image on Post-Voting Behaviour, Mediating Role of Voters’ Satisfaction In Jordanian Parliament Election Using Hirschman Theory.
O'Cass, A., & Pecotich. A. (2005, April). The dynamics of voter behaviour and influence processes in electoral markets: a consumer behaviour perspective. Journal of Business Research, 58(4), 406-413.
Ong, C. H., & Zien Yusoff, R. (2016). The Role of Emotional and Rational Trust in Explaining Attitudinal and Behaviour-al Loyalty: An Insight Into SME Brands. Gadjah Mada International Journal of Business, 18(1), 1-19.
Prasetyaningsih, E., & Astini, R. (2016). Pengaruh Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Produk Tas Branded Tiruan pada Wanita Karir Di Jakarta. Jurnal Ilmiah Manajemen dan Bisnis, 2(2).
Ramli, Y., Permana, D., Soelton, M., Hariani, S., & Yanuar, T. (2020). The Implication of Green Marketing that Influences the Customer Awareness towards their Purchase Decision. MIX Jurnal Ilmiah Manajemen, 10(3), 2088-1231.
Salhab, H., Al-Amarneh, A., Aljabaly, S., Zoubi, M., & Othman, M. (2023). The impact of social media marketing on pur-chase intention: The mediating role of brand trust and image. International Journal of Data and Network Science, 7(2), 591-600.
Saxena, A. & Khanna, U. (2013). Advertising on social network sites: A structural equation modelling approach. Vision, 17(1), 17-25.
Sekaran, U. (2003). Research methods for business: a skill building approach. 4th ed.: New York: John Wiley and sons.
Seo, E.-J., & Park, J.-W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta
Tsimonis, G. and Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), 328-344.
Voramontri, D. & Klieb, L. (2019). Impact of social media on consumer behavior. International Journal of Information and Decision Sciences, 11(3), 209-233
Yen, C., & Chiang, M. C. (2021). Trust me, if you can: a study on the factors that influence consumers’ purchase intention triggered by chatbots based on brain image evidence and self-reported assessments. Behaviour & Information Technol-ogy, 40(11), 1177-1194.