How to cite this paper
Azad, N., AliAkbar, S & Zomorodian, S. (2016). Factors stimulating content marketing.Management Science Letters , 6(2), 109-114.
Refrences
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Ho, J. Y., & Dempsey, M. (2010). Viral marketing: Motivations to forward online content. Journal of Business Research, 63(9), 1000-1006.
Jin, B. H., & Li, Y. M. (2012). Analysis of emerging technology adoption for the digital content market. Information Technology and Management, 13(3), 149-165.
Koiso-Kanttila, N. (2004). Digital content marketing: a literature synthesis.Journal of Marketing Management, 20(1-2), 45-65.
McKay-Nesbitt, J., Bhatnagar, N., & Smith, M. C. (2013). Regulatory fit effects of gender and marketing message content. Journal of Business Research, 66(11), 2245-2251.
O’Hern, M. S., & Kahle, L. R. (2013). The empowered customer: User-generated content and the future of marketing. Global Economics and Management Review, 18(1), 22-30.
Rowley, J. (2008). Understanding digital content marketing. Journal of marketing management, 24(5-6), 517-540.
Weber, K., Story, M., & Harnack, L. (2006). Internet food marketing strategies aimed at children and adolescents: a content analysis of food and beverage brand web sites. Journal of the American Dietetic Association,106(9), 1463-1466.
Zerbini, F., Golfetto, F., & Gibbert, M. (2007). Marketing of competence: Exploring the resource-based content of value-for-customers through a case study analysis. Industrial Marketing Management, 36(6), 784-798.
Forouzandeh, S., Soltanpanah, H., & Sheikhahmadi, A. (2014). Content marketing through data mining on Facebook social network. Webology,11(1), 1.
Ho, J. Y., & Dempsey, M. (2010). Viral marketing: Motivations to forward online content. Journal of Business Research, 63(9), 1000-1006.
Jin, B. H., & Li, Y. M. (2012). Analysis of emerging technology adoption for the digital content market. Information Technology and Management, 13(3), 149-165.
Koiso-Kanttila, N. (2004). Digital content marketing: a literature synthesis.Journal of Marketing Management, 20(1-2), 45-65.
McKay-Nesbitt, J., Bhatnagar, N., & Smith, M. C. (2013). Regulatory fit effects of gender and marketing message content. Journal of Business Research, 66(11), 2245-2251.
O’Hern, M. S., & Kahle, L. R. (2013). The empowered customer: User-generated content and the future of marketing. Global Economics and Management Review, 18(1), 22-30.
Rowley, J. (2008). Understanding digital content marketing. Journal of marketing management, 24(5-6), 517-540.
Weber, K., Story, M., & Harnack, L. (2006). Internet food marketing strategies aimed at children and adolescents: a content analysis of food and beverage brand web sites. Journal of the American Dietetic Association,106(9), 1463-1466.
Zerbini, F., Golfetto, F., & Gibbert, M. (2007). Marketing of competence: Exploring the resource-based content of value-for-customers through a case study analysis. Industrial Marketing Management, 36(6), 784-798.