How to cite this paper
Nuseir, M & Elrefae, G. (2022). The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing.International Journal of Data and Network Science, 6(3), 875-884.
Refrences
Abdullaeva, M. (2020). IMPACT OF CUSTOMER SATISFACTION ON CUSTOMER LOYALTY IN UPSCALE ETHNIC RESTAURANTS. Theoretical & Applied Science, 6, 372-375.
Akram, K., Siddiqui, S. H., Nawaz, M. A., Ghauri, T. A., & Cheema, A. K. H. (2011). Role of knowledge management to bring innovation: An integrated approach. International Bulletin of Business Administration, 11, 121-134.
Altaf, M., Iqbal, N., Mokhtar, S. S. M., & Sial, M. H. (2017). Managing consumer-based brand equity through brand experience in Islamic banking. Journal of Islamic Marketing, 8(2), 218-242.
Amersdorffer, D., Oellrich, J., Bauhuber, F., & Gottstein, B. (2013). Social media im MICE-segment. In Kongresse, Tagungen und Events (pp. 195-210): Oldenbourg Wissenschaftsverlag.
Baser, F., Ture, H., Abubakirova, A., Sanlier, N., & Cil, B. (2017). Structural modeling of the relationship among food safety knowledge, attitude and behavior of hotel staff in Turkey. Food Control, 73, 438-444.
Chatterjee, S., & Kar, A. K. (2020). Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India. International Journal of Information Management, 53, 102103.
Chen, S.-C., & Lin, C.-P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140, 22-32.
Cheung, M. L., Pires, G. D., Rosenberger III, P. J., & De Oliveira, M. J. (2020). Driving COBRAs: the power of social media marketing. Marketing Intelligence & Planning, 39(3), 361-376.
Chu, S.-C., Kamal, S., & Kim, Y. (2019). Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary. Journal of Global Fashion Marketing, 10(1), 81-92.
Elbanna, A., Bunker, D., Levine, L., & Sleigh, A. (2019). Emergency management in the changing world of social media: Framing the research agenda with the stakeholders through engaged scholarship. International Journal of Information Management, 47, 112-120.
Foodservice. (2021). UAE FOODSERVICE MARKET - GROWTH, TRENDS, COVID-19 IMPACT, AND FORECASTS (2021 - 2026). Retrieved from UAE: https://www.mordorintelligence.com/industry-reports/uae-foodservice-market
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106-121.
Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149-165.
Hung, Y.-H., & Lai, H.-Y. (2015). Effects of facebook like and conflicting aggregate rating and customer comment on purchase intentions. Paper presented at the International Conference on Universal Access in Human-Computer Interaction.
Ibrahim, B., Aljarah, A., & Sawaftah, D. (2021). Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism. Sustainability, 13(4), 2277.
Keiningham, T., Aksoy, L., Bruce, H. L., Cadet, F., Clennell, N., Hodgkinson, I. R., & Kearney, T. (2020). Customer experience driven business model innovation. Journal of Business Research, 116, 431-440.
Koay, K. Y., Ong, D. L. T., Khoo, K. L., & Yeoh, H. J. (2020). Perceived social media marketing activities and consumer-based brand equity. Asia Pacific Journal of Marketing and Logistics, 33(1), 53-72.
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and psychological measurement, 30(3), 607-610.
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of marketing, 80(6), 69-96.
Lim, T.-P., Chye, F. Y., Sulaiman, M. R., Suki, N. M., & Lee, J.-S. (2016). A structural modeling on food safety knowledge, attitude, and behaviour among Bum Bum Island community of Semporna, Sabah. Food Control, 60, 241-246.
McLean, G., & Wilson, A. (2016). Evolving the online customer experience… is there a role for online customer support? Computers in human behavior, 60, 602-610.
Mohsin, M., Kamran, H. W., Nawaz, M. A., Hussain, M. S., & Dahri, A. S. (2021). Assessing the impact of transition from nonrenewable to renewable energy consumption on economic growth-environmental nexus from developing Asian economies. Journal of environmental management, 284, 111999.
Moslehpour, M., Dadvari, A., Nugroho, W., & Do, B.-R. (2020). The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services. Asia Pacific Journal of Marketing and Logistics.
Nawaz, M. A., & Hassan, S. (2016a). Investment and Tourism: Insights from the literature. Journal of Economic & Management Perspectives, 10(4), 581-590.
Nawaz, M. A., & Hassan, S. (2016b). Tourism in South Asia. Journal of Economic & Management Perspectives, 10(4), 591-601.
Osaili, T. M., Jamous, D. O. A., Obeidat, B. A., Bawadi, H. A., Tayyem, R. F., & Subih, H. S. (2013). Food safety knowledge among food workers in restaurants in Jordan. Food Control, 31(1), 145-150.
Rana, N. P., Barnard, D. J., Baabdullah, A. M., Rees, D., & Roderick, S. (2019). Exploring barriers of m-commerce adoption in SMEs in the UK: Developing a framework using ISM. International Journal of Information Management, 44, 141-153.
Sabbithi, A., Reddi, S. L., Kumar, R. N., Bhaskar, V., Rao, G. S., & Rao, S. (2017). Identifying critical risk practices among street food handlers. British Food Journal, 119(2), 390-400.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach: John Wiley & Sons.
Sun, H., Awan, R. U., Nawaz, M. A., Mohsin, M., Rasheed, A. K., & Iqbal, N. (2020). Assessing the socio-economic viability of solar commercialization and electrification in south Asian countries. Environment, Development and Sustainability, 1-23.
Taha, S., Osaili, T. M., Saddal, N. K., Al-Nabulsi, A. A., Ayyash, M. M., & Obaid, R. S. (2020). Food safety knowledge among food handlers in food service establishments in United Arab Emirates. Food Control, 110, 106968.
Taha, S., Osaili, T. M., Vij, A., Albloush, A., & Nassoura, A. (2020). Structural modelling of relationships between food safety knowledge, attitude, commitment and behavior of food handlers in restaurants in Jebel Ali Free Zone, Dubai, UAE. Food Control, 118, 107431.
Taylor, E., Taylor, J., Garat, J. P., Simreen, S., & Sarieddine, G. (2015). An industry perspective. Worldwide Hospitality and Tourism Themes.
Wibowo, A., Chen, S.-C., Wiangin, U., Ma, Y., & Ruangkanjanases, A. (2021). Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience. Sustainability, 13(1), 189.
Woh, P. Y., Thong, K. L., Behnke, J. M., Lewis, J. W., & Zain, S. N. M. (2016). Evaluation of basic knowledge on food safety and food handling practices amongst migrant food handlers in Peninsular Malaysia. Food Control, 70, 64-73.
Yadav, M., & Rahman, Z. (2018). The influence of social media marketing activities on customer loyalty: A study of e-commerce industry. Benchmarking: An International Journal.
Zollo, L., Filieri, R., Rialti, R., & Yoon, S. (2020). Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience. Journal of Business Research, 117, 256-267.
Akram, K., Siddiqui, S. H., Nawaz, M. A., Ghauri, T. A., & Cheema, A. K. H. (2011). Role of knowledge management to bring innovation: An integrated approach. International Bulletin of Business Administration, 11, 121-134.
Altaf, M., Iqbal, N., Mokhtar, S. S. M., & Sial, M. H. (2017). Managing consumer-based brand equity through brand experience in Islamic banking. Journal of Islamic Marketing, 8(2), 218-242.
Amersdorffer, D., Oellrich, J., Bauhuber, F., & Gottstein, B. (2013). Social media im MICE-segment. In Kongresse, Tagungen und Events (pp. 195-210): Oldenbourg Wissenschaftsverlag.
Baser, F., Ture, H., Abubakirova, A., Sanlier, N., & Cil, B. (2017). Structural modeling of the relationship among food safety knowledge, attitude and behavior of hotel staff in Turkey. Food Control, 73, 438-444.
Chatterjee, S., & Kar, A. K. (2020). Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India. International Journal of Information Management, 53, 102103.
Chen, S.-C., & Lin, C.-P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140, 22-32.
Cheung, M. L., Pires, G. D., Rosenberger III, P. J., & De Oliveira, M. J. (2020). Driving COBRAs: the power of social media marketing. Marketing Intelligence & Planning, 39(3), 361-376.
Chu, S.-C., Kamal, S., & Kim, Y. (2019). Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary. Journal of Global Fashion Marketing, 10(1), 81-92.
Elbanna, A., Bunker, D., Levine, L., & Sleigh, A. (2019). Emergency management in the changing world of social media: Framing the research agenda with the stakeholders through engaged scholarship. International Journal of Information Management, 47, 112-120.
Foodservice. (2021). UAE FOODSERVICE MARKET - GROWTH, TRENDS, COVID-19 IMPACT, AND FORECASTS (2021 - 2026). Retrieved from UAE: https://www.mordorintelligence.com/industry-reports/uae-foodservice-market
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106-121.
Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149-165.
Hung, Y.-H., & Lai, H.-Y. (2015). Effects of facebook like and conflicting aggregate rating and customer comment on purchase intentions. Paper presented at the International Conference on Universal Access in Human-Computer Interaction.
Ibrahim, B., Aljarah, A., & Sawaftah, D. (2021). Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism. Sustainability, 13(4), 2277.
Keiningham, T., Aksoy, L., Bruce, H. L., Cadet, F., Clennell, N., Hodgkinson, I. R., & Kearney, T. (2020). Customer experience driven business model innovation. Journal of Business Research, 116, 431-440.
Koay, K. Y., Ong, D. L. T., Khoo, K. L., & Yeoh, H. J. (2020). Perceived social media marketing activities and consumer-based brand equity. Asia Pacific Journal of Marketing and Logistics, 33(1), 53-72.
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and psychological measurement, 30(3), 607-610.
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of marketing, 80(6), 69-96.
Lim, T.-P., Chye, F. Y., Sulaiman, M. R., Suki, N. M., & Lee, J.-S. (2016). A structural modeling on food safety knowledge, attitude, and behaviour among Bum Bum Island community of Semporna, Sabah. Food Control, 60, 241-246.
McLean, G., & Wilson, A. (2016). Evolving the online customer experience… is there a role for online customer support? Computers in human behavior, 60, 602-610.
Mohsin, M., Kamran, H. W., Nawaz, M. A., Hussain, M. S., & Dahri, A. S. (2021). Assessing the impact of transition from nonrenewable to renewable energy consumption on economic growth-environmental nexus from developing Asian economies. Journal of environmental management, 284, 111999.
Moslehpour, M., Dadvari, A., Nugroho, W., & Do, B.-R. (2020). The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services. Asia Pacific Journal of Marketing and Logistics.
Nawaz, M. A., & Hassan, S. (2016a). Investment and Tourism: Insights from the literature. Journal of Economic & Management Perspectives, 10(4), 581-590.
Nawaz, M. A., & Hassan, S. (2016b). Tourism in South Asia. Journal of Economic & Management Perspectives, 10(4), 591-601.
Osaili, T. M., Jamous, D. O. A., Obeidat, B. A., Bawadi, H. A., Tayyem, R. F., & Subih, H. S. (2013). Food safety knowledge among food workers in restaurants in Jordan. Food Control, 31(1), 145-150.
Rana, N. P., Barnard, D. J., Baabdullah, A. M., Rees, D., & Roderick, S. (2019). Exploring barriers of m-commerce adoption in SMEs in the UK: Developing a framework using ISM. International Journal of Information Management, 44, 141-153.
Sabbithi, A., Reddi, S. L., Kumar, R. N., Bhaskar, V., Rao, G. S., & Rao, S. (2017). Identifying critical risk practices among street food handlers. British Food Journal, 119(2), 390-400.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach: John Wiley & Sons.
Sun, H., Awan, R. U., Nawaz, M. A., Mohsin, M., Rasheed, A. K., & Iqbal, N. (2020). Assessing the socio-economic viability of solar commercialization and electrification in south Asian countries. Environment, Development and Sustainability, 1-23.
Taha, S., Osaili, T. M., Saddal, N. K., Al-Nabulsi, A. A., Ayyash, M. M., & Obaid, R. S. (2020). Food safety knowledge among food handlers in food service establishments in United Arab Emirates. Food Control, 110, 106968.
Taha, S., Osaili, T. M., Vij, A., Albloush, A., & Nassoura, A. (2020). Structural modelling of relationships between food safety knowledge, attitude, commitment and behavior of food handlers in restaurants in Jebel Ali Free Zone, Dubai, UAE. Food Control, 118, 107431.
Taylor, E., Taylor, J., Garat, J. P., Simreen, S., & Sarieddine, G. (2015). An industry perspective. Worldwide Hospitality and Tourism Themes.
Wibowo, A., Chen, S.-C., Wiangin, U., Ma, Y., & Ruangkanjanases, A. (2021). Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience. Sustainability, 13(1), 189.
Woh, P. Y., Thong, K. L., Behnke, J. M., Lewis, J. W., & Zain, S. N. M. (2016). Evaluation of basic knowledge on food safety and food handling practices amongst migrant food handlers in Peninsular Malaysia. Food Control, 70, 64-73.
Yadav, M., & Rahman, Z. (2018). The influence of social media marketing activities on customer loyalty: A study of e-commerce industry. Benchmarking: An International Journal.
Zollo, L., Filieri, R., Rialti, R., & Yoon, S. (2020). Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience. Journal of Business Research, 117, 256-267.