This study examined the relationship among blockchain technology utilization, information sharing, supply chain flexibility, and competitive advantage in UAE financial institutions. For this purpose, a theoretical framework was examined regarding the relationship among blockchain technology utilization, information sharing, supply chain flexibility, and competitive advantage. Additionally, mediating effect of supply chain flexibility was also examined. This research is cross-sectional by design. The respondents collected the data in the form of questionnaires. The response rate of this study was 63.03%. The data collected was examined by Smart PLS. The study's findings confirm that supply chain flexibility is affected by blockchain technology and information technology, which affects the financial institutes' competitive advantage. The implications of these findings cannot be neglected in the financial industry.

It is essential to improve the efficiency of hospitals, especially in the situation of Covid-19. Therefore, the primary purpose of this paper was to examine the effect of supply chain connectivity, perceived ease of use, and task technology fit on big data analytics and efficiency. This study assessed the mediating role of big data analytics as well. A survey questionnaire was developed to collect the data. The data was collected from the employees working in the hospitals of the UAE. For this purpose, convenient sampling was adopted. The questionnaire was adapted from past studies. The questionnaire was distributed among 426 employees. The usable response rate was 73.22%. The gathered data was assessed using PLS 3. The study's findings confirmed the direct effect of supply chain connectivity, perceived ease of use, task technology fit on big data analytics, and efficiency. This study also revealed the significant effect of big data analytics on efficiency. Moreover, the mediating role of big data is also confirmed in the present study. This study fills several theoretical and managerial gaps mentioned. The study's findings are helpful for the policymakers and academicians of the health sector.

The success of the business lies in the effectiveness of the supply chain. Therefore, this study examined the effect of trading partner pressure, knowledge sharing, and digital business strategy on blockchain adoption and supply chain effectiveness. The research design was cross-sectional. For the collection of data, a random sampling technique was adopted, and data was collected from employees of banks. The data was collected in the form of questionnaires. The usable response rate of the study was 61.32%. The gathered data was examined through Smart PLS and SPSS. The study's findings revealed that trading partner pressure, knowledge sharing, and digital business strategy play a significant role in the adoption of blockchain technology. Moreover, the adoption of blockchain technology is the key to improving the effectiveness of the supply chain. In the end, findings also confirmed the mediating effect of blockchain effectiveness. The study's findings are helpful for the policymakers of the banking sector.

Social media has recently drawn the attention of regulators and current research because of its importance in meeting client demand and improving an organization's marketing success. Because of this, the current study investigates how social media strategy, analysts, and active involvement affect social media performance and how social platforms' results affect advertising outcomes for the UAE's electronic industry. This research also examines how customer satisfaction impacts the connections between marketing performance and social media. It also explores how social media performance mediates the intersection of social media tactics, experts, consistent presence on social media, and advertising performance. Data were collected via questionnaires, and data analysis was done using smart-PLS. The findings showed a favorable correlation between social media performance and social media strategies and active participation, as well as a good correlation between social media performance and marketing effectiveness. Additionally, the findings indicated that consumer satisfaction significantly regulates the link between social media performance and advertising effectiveness. They also highlight that social platform efforts positively mediate the link between social media tactics, analysts, active social media use, and performance. This study aided the regulatory agencies in their decision-making and directed them to sharpen their attention on social media to improve marketing efficiency.

The prime concern of the current research effort is to assess the role of social media marketing efforts to explain the consumer-based brand equity among the restaurant industry of the United Arab Emirates. The study incorporated the facilitating conditions, customer experience and brand loyalty that influence the utilization of social media marketing that further develop the consumer-based brand equity. The restaurants are an important element of the hospitality sector in UAE and important due to the huge number of visitors. Therefore, the importance of social media marketing becomes more evident due to effective approaches in attracting the customers remotely. The collected data was analyzed on Smart-PLS and results depict that facilitating conditions, customer experience and brand loyalty influence social media marketing and consumer-based brand equity. However, the mediating role of social media marketing remained insignificant.

This research effort addresses the role of social media marketing activities, the compatibility with latest technology availability and perceived ease of use of social media and technological applications and systems to influence the attitude towards adoption that further enhances the marketing performance. The hotel industry of UAE is required to adopt the social networking sites and online marketing approaches instead of traditional marketing pattern to attract the customers on large-scale worldwide specifically. In addition, Due to Covid19 pandemic era, the need for online applications has increased dramatically to avoid the physical contact. The study contributes to the body of knowledge by explaining the role of social media marketing, its compatibility and ease of use to predict the attitude towards adoption that further influences the marketing performance. The study reported that social media marketing efforts, the compatibility of online applications and perceived ease of use influence the attitude towards the adoption of social networking sites significantly, moreover the marketing performance is influenced by inclined attitude of adoption network related applications.