How to cite this paper
Suasana, I., Warmika, I., Ekawati, N & Rastini, N. (2022). Is marketing digitization important?.International Journal of Data and Network Science, 6(3), 813-822.
Refrences
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Aziz, N. A., & Omar, N.A. (2013). Exploring The Effect of Internet Marketing Orientation, Learning Orientation and Market Orientation on Innovativeness and Performance: SME (Exporters) Perspectives. Journal of Business Econom-ics and Management, 14(1), 257-278. https://doi.org/10.3846/16111699.2011.645865
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Buchanan, L., Kelly, B., Yeatman, H., & Kariippanon, K. (2018). The Effects of Digital Marketing of Unhealthy Com-modities on Young People: A Systematic Review. Nutrients, 10(2), 1-19. https://doi.org/10.3390/nu10020148
Chaffey, D., & Chadwick, F. E. (2016). Digital Marketing Strategy, Implementation and practice. Sixth edition: Pearson Education Limited
Choochinprakarn, D. (2016). Adoption of Electronic Commerce in Thai Travel Small And Medium Enterprises. Interna-tional Journal of Business and Management, 4(1), 1–23. https://doi.org/10.20472/bm.2016.4.1.001
Chowdhuri, M. S., Alam, Z., & Arif, M. I. (2013). Success Factors of Entrepreneurs of Small and Medium Sized Enter-prises: Evidence from Bangladesh. Business and Economic Research, 3(2), 38-52. https://doi.org/10.5296/ber.v3i2.4127
Creswell, J.W. (2010). Research design: pendekatan kualitatif, kuantitatif, dan mixed. Yogjakarta: PT Pustaka Pelajar
Darmanto, R.H. S., Harsono, M., & Haryono, T. (2014). The Relationship between Strategy Orientation and Marketing Performance: The Role of Organizational Change Capability. American International Journal of Contemporary Re-search, 4(1), 221-229
Disperindag Provinsi Bali. (2020). Perkembangan Industri Kecil dan Menengah di Provinsi Bali Tahun 2015-2019. Laporan Akuntabilitas Kinerja Instansi Pemerintah, Disperindag Prov. Bali 2020.
Edwards, J., Ketchen, D., Short, J., & Try, D. (2014). Mastering Strategic Management-1st Canadian Edition. Victoria, B.C.: BCcampus,
Ejrami, M., Salehi, N., & Ahmadian, S. (2016). The Effect of Marketing Capabilities on Competitive Advantage and Per-formance with Moderating Role of Risk Management in Importation Companies. Procedia Economics and Finance, 36, 22–28. https://doi.org/10.1016/s2212-5671(16)30012-0
El-Gohary, H. (2014). E-Marketing: A literature Review from a Small Business perspective. International Journal of Business and Social Science, 1(1), 214-244.
Esubalew, A.A., & Raghurama, A. (2020). The mediating effect of entrepreneurs competency on the relationship between Bank finance and performance of micro, small, and me dium enterprises (MSMEs). European Research on Manage-ment and Business Economics, 26(2), 87–95 https://doi.org/10.1016/j.iedeen.2020.03.001
Febriyantoro, M. T., & Arisandi, D. (2018). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean. JMD: Jurnal Riset Manajemen & Bisnis Dewantara, 1(2), 61–76. https://doi.org/10.26533/jmd.v1i2.175
Felix, E. (2015). Marketing Challenges of Satisfying Consumers Changing Expectations and Preferences in a Competitive Market. International Journal of Marketing Studies, 7(5), 41-52
Handayani, S., & Martini, I. (2017). Online Marketing Memoderasi Pengaruh Kualitas Produk dan Harga Produk Sulam Pita Terhadap Minat Beli Konsumen (Studi Empiris Pada Konsumen Produk Unggulan UMKM Di Semarang). Jurnal Ilmiah STIE Dharmaputra Semarang, 1(1), 71–91.
Haniff, S. M., Halim, M. S. A., & Manaf, A. H. A. (2016). Moderating effects of entrepreneurial behavior on the relation-ship between marketing capabilities and marketing performance of food and beverage industry SMEs in Malaysia. In-ternational Business Management, 10(12), 2474–2482. https://medwelljournals.com/abstract/?doi=ibm.2016.2474.2482
Hatta, I. H. (2015). The Effect of Market Orientation , Entrepreneurship towards the Marketing Capability and Perfor-mance. International Journal of Business and Management Invention, 4(7), 63–65. https://www.ijbmi.org/papers/Vol(4)7/F047062068.pdf
Hendrawan, A., Sucahyowati, H., Cahyandi, K., & Rayendra, A. (2019). Pengaruh Marketing Digital Terhadap Kinerja Penjualan Produk UMKM Asti Gauri Di Kecamatan Bantarsari Cilacap. Jurnal Administrasi dan Kesekretarisan, 4(1), 50-61.
International Finance Corporation (IFC). (2013). IFC Annual Report 2013: The Power of Partnerships. Retrieved from World Bank Group website: https://openknowledge.worldbank.org/handle/10986/15772
International Labour Organization (ILO). (2019). Financing Small Businesses in Indonesia: Challenges and Opportunities. Retrieved from International Labour Organization website: https://www.ilo.org/jakarta/whatwedo/publications/WCMS_695134/lang--en/index.htm
Indris, S., & Primiana, I. (2015). Internal and External Environment Analysis on The Performance of Small and Medium Industries (Smes) in Indonesia. International Journal of Scientific & Technology Research, 4(4), 188-196
Islami, X. A., Mulolli, E. S., & Mustafa, N. (2018). The Effect of Industrial and Internal Factors to the Firm’s Perfor-mance. Acta Universitatis Danubius, 14(5), 154-166
Järvinen, J. (2016). The Use of Digital Analytics for Measuring and Optimizing Digital Marketing Performance. Disserta-tion, Jyväskylä: University of Jyväskylä
Jelenc, L., Pisapia, J., & Ivanusic, N. (2015). Demographic Variables Influencing Individual Entrepreneurial Orientation and Strategic Thinking Capability. 10th International Scientific Conference on Economic and Social Development (pp. 11-24). Varaždin, Croatia, September 2015. Miami, SAD: Varaždin Development and Entrepreneurship Agency,
Karia, M. (2015). The Influence of Entrepreneur Personality and Self-Efficacy on Behavioural Activities in the Presence of Information Overload. Dissertation, Melbourne: Swinburne University of Technology
Kaleka, A., & Morgan, N. A. (2019). How marketing capabilities and current performance drive strategic intentions in in-ternational markets. Industrial Marketing Management, 78, 108–121
Katsikeas, C. S., Morgan, N. A., Leonidou, L. C., & Hult, G. T. M. (2016). Assessing performance outcomes in marketing. Journal of Marketing, 80(2), 1–20. https://doi.org/10.1509/jm.15.0287
Kerr, S.P., Kerr, W.R., & Xu, T. (2017). Personality Traits of Entrepreneurs: A Review of Recent Literature. Working Pa-per 18-047, Harvard Business School, pp.1-50
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