The technological revolution has brought many benefits as well as challenges to the economy, including Vietnam. The benefits of the technological revolution are associated with the application of technology platforms to life, the development of e-commerce has made it possible for customers to make online shopping and helps consumers and the platform to shop online economy has the ability to reduce procurement costs. However, the challenges of the technological revolution can make it difficult for a group of people who are not yet tech-savvy to update and grasp the benefits that technology brings. Studying the factors affecting the online shopping decision of consumers in Vietnam, through a survey of 200 consumers and using regression analysis using SPSS software, the research results show that: When consumers perceive the usefulness of online shopping, they will make purchasing decisions to satisfy their personal needs. Moreover, product quality is the most important factor affecting consumers' online shopping decisions. Research also confirms the usefulness of reference groups when they can advise consumers to make online shopping decisions.

Gamification is a popular trend that is applied in many fields such as marketing, advertising, education, administration, and communication. In the field of electronic banking (e-banking), gamification uses the available content of businesses, exploits in many different aspects and aims at the ultimate goal of increasing sales, achieving effective marketing. The objective of this paper is to study the factors affecting the adoption of gamification in the field of e-banking. Based on the Technology Acceptance Model (TAM), through a survey of 193 managers, bankers and customers, gamification application has had a positive impact on the acceptance of this new trend in e-banking. The research results show that: ease of use, usefulness, enjoyment, and convenience have an effect on acceptance of gamification. It also shows that clients can manage their investments and buy more mutual funds, thus increasing their chances of winning the game.

This study investigates the impact of liquidity on bank profitability. Particularly, bank profitability is measured by return on assets (ROA) while liquid assets to total assets (LATA) and total loans to total deposits (TLTD) are indicators of bank liquidity. A panel data of 26 Vietnamese commercial banks are obtained over the period 2013-2018. The GMM estimation is adopted to test the significant effect of liquidity on profitability of Vietnamese commercial banks. The results reveal that profitability (ROA) was negatively influenced by liquid asset ratio (LATA) and positively correlated to loan-to-deposit ratio (TLTD). Further, bank profitability was also affected by macroeconomic control variables like economic growth (EG) and inflation (INF). The results are not only essential for bank managers but also provide scholars a valuable reference.

This paper examines the effects of the business environment on the labor productivity of Vietnamese manufacturing firms in the period of 2010-2018 using enterprise-level panel data drawn from Vietnamese Annual Enterprise Censuses and province-level surveys of the Provincial Competitiveness Index. Results show that in addition to traditional determinants, variables related to ease of business are found to contribute significantly to the labor productivity throughout the sample. The results support the arguments that Vietnam’s government policy in building a good business environment plays a crucial role in stimulating the economic growth, especially in terms of a broaden base for the economic development. Empirical studies about the in-depth effects of institutional changes on the labor productivity in the manufacturing industries will be fruitful research agenda.

Enterprise Resource Planning (ERP) systems are the largest software packages of information systems adopted by many organizations all over the world. The utilization of ERP systems has been considered as a key determinant of competitive advantages. The main objective of the present study is to propose a model of the accountant’s satisfaction in using enterprise ERP systems. Data were collected by using a questionnaire survey of almost 225 accountants working from 42 large Vietnamese construction firms. The results show that accounting benefits, ERP system quality and management commitment had significant effects on accountant’s satisfaction in the ERP environment. The study also indicate that the management commitment had an impact on ERP system quality and ERP system quality had a positive relationship with accounting benefits as well. Based on these findings, implications for managers in Vietnamese construction firms in providing accounting information quality are discussed.

Web 2.0, focusing on user involvement and cooperation, is vital for online marketing. To succeed in such a cutthroat industry, every online business must place a premium on earning and retaining clients' trust and loyalty in the digital realm. The study's objective is to ascertain whether or not electronic consumer loyalty and online trust are enhanced by social media marketing. The results of the poll, which included 596 individuals, showed that social media marketing tools had a significant effect on consumers' faith in and commitment to businesses through digital channels. The results of this study will hopefully add to what has been applied to social media marketing for online businesses.

The study has surveyed 285 manufacturing enterprises in central Vietnam as a representative sample, through which the research has analyzed the current status of operation of manufacturing enterprises in Central Vietnam. The research results also pointed out 5 factors: (1) Labor; (2) Enterprise size; (3) Financial management capacity (4) Capital structure and (5) System of policies and legislation in descending order of affecting the performance of enterprises through regression model. Besides, the study has given specific policy suggestions through the current situation and research model to improve business performance for manufacturing enterprises in Central Vietnam in the future.

This study was designed to analyze the factors influencing the utilization of an E-Learning system in training repatriated workers in Vietnam's urban regions in the new context. According to research findings, professional qualifications and education have a significant influence on the income and employment of repatriated workers in urban regions. E-Learning systems are employed as an effective channel to transfer information and skills to workers in urban areas to fulfill the improvement of professional certifications and professional abilities of workers. The analysis results also show that several factors have a significant impact on the usage of the E-Learning online training system for employees in Vietnam's urban regions, including the factor representing the ease of use of the E-learning system, Easy access to E-Learning system scale has the highest influence score with coefficient 0.932, the factor Learners feel useful, the scale of saving time getting to the study location has an influence coefficient of 0.965, and the element reflecting the joy of learning, the scale of getting more highly rated experiences have the greatest influence with a coefficient of 0.942. Data for the study were obtained from 188 repatriated laborers in urban regions of Vietnam. The multivariate regression analysis method and factor analysis were utilized to analyze the data in the study with the help of SPSS 20.0 software.

University autonomy is a necessary condition for the implementation of advanced university governance methods to improve and enhance the quality of training. This study aims to examine the influence of factors on linkage between public universities in the context of university autonomy in Vietnam. Using quantitative research methods, through multiplicative model analysis, with a scale of 528 samples being managers, experts, scientists at public universities which are then divided by different sectors. The results show that there are 5 factors that favorably influence the linkage between public universities in the context of autonomy with the order of influence defined as: Information sharing; Goal consensus; Financial resources; University brand values; Commitment. Based on the research findings, the authors propose a number of recommendations to strengthen the linkages between public universities in the context of university autonomy in Vietnam.

This study aims to investigate the effects of experience and gender of the managers on the relationship between internationalization and business performance of manufacturing firms in Turkey. Based on data collected by the World Bank for 263 manufacturing enterprises in Turkey and by regression estimation, the results show that the relationship between internationalization and firm performance was enhanced when the manager had more years of experience. In contrast, this relationship will be reduced when the business has a female executive manager. The result adds to the empirical evidence and reinforces the theory of internationalization, especially in transition economies. The implications of the research are to help policymakers to promulgate appropriate policies to support and accelerate the internationalization of businesses.